COLD STORAGEShaheena YunosVivian NgCrystal TangNeo Yong ThengJoel Sim

PLACE

There are 46 stores in Singapore.

8 stores in Orchard itself !

The stores are located island wide!

PRICE Many singaporeans feel that the some of the

products are more expensive compared to its competitors.

Fairprice vs Cold Storage

PROMOTIONS

PROMOTIONS

PRODUCTS Food

Fresh Food - Crabs, Fish(live). Can Food Frozen Food – Prawn, Fish, etc Convenient Food – Frozen Pizza, Pie, etc. Dessert – Ice Cream. Bakery – bread and waffles

Beverages Alcoholic Beer, Wine, Liquor, etc Non-Alcoholic Soft Drink, Fruit Juice, Etc

PRODUCTS Non-Food

Adult Section Adult Diapers Baby Section Lotion Detergent Diapers

Home Choice Pet Food Pet Accessories Shoe Accessories Travel Misc.

BRAND POSITIONINGCreate more awareness.

More discounts on the items.

Having more advertisements TV, print, etc.