Shock Appliances Business PlanCOLE WILLIAMS ENTREPRENEURSHIP TU-THU 9:30AM

Business Concept

1. Saving working people money

2. Providing parents with an affordable alternative

3. Helping the community by all means necessary

Financial Strategy1. Profits are expected to raise

10% annually after the first two years for 10 years

2. For the first time since the recession consumers ages 18-35 are increasing their buying habits

3. Business will be supported with a $84,000 SBA loan

Projected Profits

  Year 1 Year 2 Year 3

Cash Received $102,000 $0 $0

Cash Operations (outgoing)

$105,800 $116,380 $128,513

Gross Profits projected

$130,000 $143,000 $157,300

Pro Forma Cash Flow (at 10 percent

growth per year)

Marketing Strategy 70% of consumers with disposable income

are looking for a new electrical appliance

Over 300 million people in the United States, and 70% of their money is spent on consumer spending

Will provide military discounts

Operational Strategy

General Support Services coordinated by management

Inventory management will include shipping from multiple suppliers

My office will be located at the same location as the store

Employees2 SALES ASSOCIATES $10 PER HOUR

1 ASSISTANT MANAGER

1 GENERAL MANAGER

Situational Analysis

18 million dollars spent on the light bill alone in Arkansas

Competitors, Rent-A-Center, Aaron's, Radio Shack, Home Depot

2014 Walmart became the only Energy Star Partner corporation in Arkansas

Closing Remarks

Shock Appliances goal is to help consumers instead of just taking their money

Environmental sustainability combined with social responsibility sets us apart in the market

Our customers that come into our store will have more than just a purchase, they will receive a courteous shopping experience