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BYV.UMA
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CONTENTS
HISTORY
AWARDS AND ACHIVEMENTS
PRODUCTS
TARGET MARKETING
ADVERTISEMENT
CONCLUSION
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ISTORY
In 1806, William Colgate introduced starch, soapand candle factory on Dutch Street in New YorkCity under the name of "William Colgate &Company".
In 1857, William Colgate died and the companywas reorganized as "Colgate & Company" under themanagement of Samuel Colgate, his son.
In 1873, the firm introduced its first toothpaste, anaromatic toothpaste sold in jars.
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AWARDS& ACHIEVEMENTS
Colgate has been ranked as Indias#1 MostTrusted Brand across all categories for fourconsecutive years from 2003 to 2007
51% market share in the toothpaste segment.48% market share in the toothpowder
market.30% share in the toothbrush market.On 4Sept.2009,Colgate-Palmolive signed
SRK as its Brand ambassador.
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PRODUCTS
COLGATE
ORAL CAREPROFESSIONAL
ORALCAREHOME CARE
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PRODUCTLINE
Colgate Navigator PlusColgate PlusColgate PremierColgate Extra Clean
Colgate Super Flexible
Sparkle Toothpaste
Oral Care Personal Care SurfaceCare
Max BarAzadi Dish Bar
Max ScourersMax LiquidMax Antibacterial
Beauty Soap ~ Palmolive NaturalsCarbolic Soap~ AzadiSkin Germ Protection Soap ~ Protex
BriteMaximumPower
ExpressPowerBonusSoftlan
Fabric Care
Colgate Maximum Cavity ProtectionColgate Total Fresh StripeColgate HerbalColgate Herbal WhiteColgate Whitening
Colgate Fresh Energy Gel
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STRATEGY
They try to position some innovative toothpaste with a
brand name other than Colgate but under the umbrella of
Colgate Palmolive.
Focusing toward rural rich and consuming class by
endorsing the development of Colgate Ayurvedic
Toothpowder.
They would come up sachets of these tooth powder and
position toward rural population who buy in smaller lots.
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TOOTHPASTE
Colgate total
Colgate total advanced
Colgate optic white
Colgate sensitive pro relief Colgate max fresh
Colgate cavity protection
Colgate sensitive
Colgate sparkling white
Colgate triple action
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BRUSHES1.They launch different toothbrushes for different age groups.
2.They launch a special toothpaste and toothbrush for kids in the
age group from 4-10 years
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TARGETMARKET:
Colgate is targeted at middle income and upper
income families.
Colgate has had a consistent target market.
Colgate has never altered its target marketsegment.
Colgate was introduced in the semi urban and rural
areas.
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STRENGTHS
Strong financial performance
Focus on innovation and new
product launches
Colgate business planning
initiative
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ADVERTISEMENT
In 1940,the Colgate Company used
Slogan was "It cleans your breath
while it cleans your teeth " .
The 1960s onwards, the slogan was"The Colgate ring of confidence" .
In the late 1950's and early 1960's,
Colgate stressed the fact their
"Dental Cream" contained Gardol,
a formula that helped protect teeth
from cavities and tooth decay .
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PROMOTIONALTOOLS
Increasing circumference of toothpaste tube.
Free Dental Check-up in mobile vans
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Free Dental Check-up by sending a SMS
Scholarship offers like Learn earn offer
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CONCLUSION
Our company: Colgate people are all part of a
team, committed to working together throughout the
world to achieve success.
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THANK YOU
