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colin parajon Digital Strategist
| Date post: | 21-Oct-2014 |
| Category: |
Design |
| View: | 605 times |
| Download: | 2 times |
colinparajon
Digital Strategist
ADVERTISING l MARKETING l [email protected]/in/colinparajonbehance.net/colinparajon817.798.3862
EXPERIENCE
EDUCATION
AWARDS
SKILLS
Marketing Intern, Ridemakerz, LLC - Assisted Vice President of Product Development - Participated in licensing agreements with Disney, NASCAR, Car Manufacturers and RealTree - Managed inventory, defect reports and expense reports
Founder, The Agora App Company - Founded mobile app development company - Designed and sold mobile apps on the BiznessApps platform - Built www.theagoraapp.com and managed social media accounts
Partner/Creative Director, StrapAds.com - Established advertising media agency - Sold and designed advertisements on wristbands - Managed social media account
Advertising Intern, Move Your Ads - Managed social media accounts and online reputation management for Fowler Honda, Fowler Toyota, Fowler i240, Century Chevrolet and Boyd Street Magazine - Managed text message and email marketing campaigns for local businesses - Wrote, designed and sold advertising space for Boyd Street Magazine
Social Media Intern, Standing Dog Interactive - Prepared social media audits, monthly reports and client training decks - Contributed to brainstorming sessions for social media campaigns
Digital Strategist, Lindsey+Asp - Helped launch inaugural Digital Department - Developed digital strategy for a variety of clients, monitored analytics and prepared reports - Conducted experiments and training sessions for clients and account leads
Freelance Copywriter, World Factory - Wrote descriptive copy for the 2011 Container Builder Catalog - Collaborated with designers on page layouts
Sales Associate, Planet Beach Contempo Spa - Facilitated membership and product sales - Executed new business and sales promotions
Digital Director, 2013 National Student Advertising Competition - Conducted consumer research and developed digital strategy for Glidden Paint - Contributed to design of creative executions and presentation book
The University of Oklahoma - Bachelor of Arts in Advertising - Cumulative GPA: 3.8
Universidad VeritasSan Jose, Costa Rica - CEA Study Abroad Program - Intensive Spanish Program
- AAF Most Promising Minority Student- Coca-Cola Scholar- United States Senate Youth Program- National Hispanic Merit Scholar- OU President’s Leadership Class- OU Henderson Scholar- OU PACE Award - Top 1% of Class for Participation, Achievement, Community, and Excellence
- Pro�cient in Photoshop, Illustrator, InDesign and Microsoft O�ce- Vast social media marketing and analytics knowledge- Advanced Spanish speaker
COURSES- Advertising Campaigns- Advertising Account Planning- Advertising Copy & Layout- Advertising Digital Strategy- Advertising Research- Advertising Media- NYC Agency Immersion Tour- Mass Communication Law- Contemporary Problems in Advertising- Writing for Mass Media- Purchasing and Buyer Behavior
- OU Advertising Club Historian - Public Relations Student Society of America Member - Lambda Chi Alpha Fraternity Member - Campus Activities Council’s Dance Marathon
INVOLVEMENT
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The agoraapp company
Ooooh. Ahhhh.A mobile app with our name on it?
We want one!
The idea for The Agora App Company came to me in the car. I had just learned how to design mobile apps on the
BiznessApps platform, and I was asking myself, “Who has money and could benefit from improved communication?”
Fraternities and sororities across the nation have beenpaying premium rates for inadequate communication
systems for years. When I pitched the idea of a custommobile app to my own chapter, their reaction told me I was
onto something big.
In just six months, The Agora App spread across my own campus and onto three others. Small businesses caught
wind, and even Koch Industries requested a demo.
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As seen in BoydStreet magazine.
strap adsStay Strapped.
Strap Ads is the drunken brainchild of a friend of mine that happened to translate when he explained it to me sober.
If there is one accessory college students have in common on a Friday night, other than the beer in their hand, it’s the
neon wristband strapped to their arm. These wristbands are taken for granted. Wristbands start a conversation
about where people went, what they did and who they saw there. Strap Ads gives brands the opportunity to
be a part of that conversation.
Strap Ads provides free custom wristbands to a variety of venues by selling ad space on them. They are like no other
wristband people have ever seen. As co-founder andcreative director, I helped establish the brand, build rela-
tionships with advertisers and design the product.
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Rapper, Chip the Rippa,gets strapped.
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Rapper, Chip the Rippa,gets strapped.
bear nakedI live Bear Naked.
Jim Avery’s Account Planning course is the mostcompetitive class one can take at the University of
Oklahoma. Groups worked all semester on a creative brief to be pitched to a panel of judges for the opportunity to
present to the client at their agency of record.
My group was invited to Kansas City to share ouroutstanding research, spot-on insights and uniquely creative
solutions to VML in a presentation we will never forget.
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Objective:To establish Bear Naked as the “Ungranola.”
Strategy:To convince the daily runner, healthy motherand nature lover to eat Bear Naked granolainstead of it’s competitors because it offers asuperior lifestyle.
Brand Insight:Bear Naked is not only everything other granolabrands are, but also everything they are not. It’snot just healthy, it represents a lifestyle peopleyearn to be a part of.
Consumer Insight:People eat granola with a purpose. To eat granolais to make a committment with yourself to getthe most out of your day.It’s the pretext of adventure.
pandoriaAttend a music festival today.
Bob Rickert, Creative Director at HMH in Portland, flies to Norman, Oklahoma twice a year to help students build
their portfolios. His guidance led me to a fully-integrated, cross-platform experience I call Pandoria.
The Pandoria Music Fesitval combines the music genome project with online video of concerts from around the
world and across generations. Choose the headliner, and Pandoria does the rest. The end result is a virtual music festival created just for you. Watch it alone, with friends
at a party or at one of the stops on the national tour.
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spec work
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Transit
Bus Wrap
The latest blind taste test ended in a draw.
What’s your Coke?
What’s your Coke?
And the winner is...
What’s your Coke?
It’s okay to be
different.
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Transit
Transit
Bus Wrap
The latest blind taste test was inconclusive.
