+ All Categories
Home > Business > Collaborating With Consumers in Asia - InSites Consulting

Collaborating With Consumers in Asia - InSites Consulting

Date post: 20-Aug-2015
Category:

Business
Upload: merlien-institute
View: 134 times
Download: 1 times
Download Report this document
Share this document with a friend
Popular Tags:
insight valley asia
usesstatus of onlinein
internet usersfrom asia
standard evaluation
snapshot of realityn
snapshot of realitych
asianmarketsanouk willems
sponsor partners
37
Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com
Transcript
Page 1: Collaborating With Consumers in Asia - InSites Consulting

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Thank you to our sponsor amp partners

Gold Sponsor

Supported by

Organised by

in Asia

Collaborating with

consumers

How to run Research Communities in Asian

markets

Anouk Willems

Hi Irsquom Anouk

Research Innovation Manager |

Marketing | Co-creation | Mobile |

Gamification | Co-researchers |

Research Communities

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

510 emerging

economies lie

in Asia

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

45 of internet users

from Asia

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

610 social

network users

are connected to

brands

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

910 consumers

want to

collaborate with

them

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

COMMUNITIES

RESEARCH

4 INGREDIENTS

83 plansampuses

45 uses

Status of online

in Asia

research communities

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013

Evaluation of the

IKEA catalogue

2013

AnoukW1

From offline focus groups to

online communities

5 reasons

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

2 Standard evaluation tools

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

3 Limited range of participants

Customers

Potential customers

Lapsed customers

2 Standard evaluation tools

1 Snapshot of Reality

N=50-150

4 Quality inconsistency

USA GE PL

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

IT

3 Limited range of participants

2 Standard evaluation tools

1 Snapshot of Reality

CH

5 Internal stakeholders not involved

4 Quality inconsistency

3 Limited range of participants

2 Standard evaluation tools

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

Understanding the urban parent

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Evaluating

Package Innovations

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Adapt your approach when

managing communities

in Asia

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Motivations

Topics amp challenges

Moderator role

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Identifying Sleeping problems

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

wEEK CONNECTION

SLEEPING HABITS

HEALTH AND WELL-BEING IN CHINA

SLEEPING PROBLEMS

REVIEW SOLUTIONS

PHILIPS BRAND AND SOLUTIONS

Sleep Well

Community

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Technique Consumers as culture

experts

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

360deg view of the

Catalogue

Relevant product

innovations

Brand positioning

in a new market

Fine-tuned packaging

concepts

The impact

4 takeaways when

managing communities

in Asia

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

THANK YOU

Questions

in Asia

COLLABORATING

WITH CONSUMERS

Anouk Willems

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Thank you to our sponsor amp partners

Gold Sponsor

Supported by

Organised by

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Page 2: Collaborating With Consumers in Asia - InSites Consulting

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Thank you to our sponsor amp partners

Gold Sponsor

Supported by

Organised by

in Asia

Collaborating with

consumers

How to run Research Communities in Asian

markets

Anouk Willems

Hi Irsquom Anouk

Research Innovation Manager |

Marketing | Co-creation | Mobile |

Gamification | Co-researchers |

Research Communities

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

510 emerging

economies lie

in Asia

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

45 of internet users

from Asia

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

610 social

network users

are connected to

brands

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

910 consumers

want to

collaborate with

them

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

COMMUNITIES

RESEARCH

4 INGREDIENTS

83 plansampuses

45 uses

Status of online

in Asia

research communities

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013

Evaluation of the

IKEA catalogue

2013

AnoukW1

From offline focus groups to

online communities

5 reasons

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

2 Standard evaluation tools

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

3 Limited range of participants

Customers

Potential customers

Lapsed customers

2 Standard evaluation tools

1 Snapshot of Reality

N=50-150

4 Quality inconsistency

USA GE PL

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

IT

3 Limited range of participants

2 Standard evaluation tools

1 Snapshot of Reality

CH

5 Internal stakeholders not involved

4 Quality inconsistency

3 Limited range of participants

2 Standard evaluation tools

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

Understanding the urban parent

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Evaluating

Package Innovations

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Adapt your approach when

managing communities

in Asia

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Motivations

Topics amp challenges

Moderator role

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Identifying Sleeping problems

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

wEEK CONNECTION

SLEEPING HABITS

HEALTH AND WELL-BEING IN CHINA

SLEEPING PROBLEMS

REVIEW SOLUTIONS

PHILIPS BRAND AND SOLUTIONS

Sleep Well

Community

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Technique Consumers as culture

experts

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

360deg view of the

Catalogue

Relevant product

innovations

Brand positioning

in a new market

Fine-tuned packaging

concepts

The impact

4 takeaways when

managing communities

in Asia

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

THANK YOU

Questions

in Asia

COLLABORATING

WITH CONSUMERS

Anouk Willems

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Thank you to our sponsor amp partners

Gold Sponsor

Supported by

Organised by

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Page 3: Collaborating With Consumers in Asia - InSites Consulting

in Asia

Collaborating with

consumers

How to run Research Communities in Asian

markets

Anouk Willems

Hi Irsquom Anouk

Research Innovation Manager |

Marketing | Co-creation | Mobile |

Gamification | Co-researchers |

Research Communities

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

510 emerging

economies lie

in Asia

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

45 of internet users

from Asia

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

610 social

network users

are connected to

brands

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

910 consumers

want to

collaborate with

them

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

COMMUNITIES

RESEARCH

4 INGREDIENTS

83 plansampuses

45 uses

Status of online

in Asia

research communities

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013

Evaluation of the

IKEA catalogue

2013

AnoukW1

From offline focus groups to

online communities

5 reasons

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

2 Standard evaluation tools

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

3 Limited range of participants

Customers

Potential customers

Lapsed customers

2 Standard evaluation tools

1 Snapshot of Reality

N=50-150

4 Quality inconsistency

USA GE PL

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

IT

3 Limited range of participants

2 Standard evaluation tools

1 Snapshot of Reality

CH

5 Internal stakeholders not involved

4 Quality inconsistency

3 Limited range of participants

2 Standard evaluation tools

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

Understanding the urban parent

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Evaluating

Package Innovations

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Adapt your approach when

managing communities

in Asia

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Motivations

Topics amp challenges

Moderator role

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Identifying Sleeping problems

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

wEEK CONNECTION

SLEEPING HABITS

HEALTH AND WELL-BEING IN CHINA

SLEEPING PROBLEMS

REVIEW SOLUTIONS

PHILIPS BRAND AND SOLUTIONS

Sleep Well

Community

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Technique Consumers as culture

experts

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

360deg view of the

Catalogue

Relevant product

innovations

Brand positioning

in a new market

Fine-tuned packaging

concepts

The impact

4 takeaways when

managing communities

in Asia

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

THANK YOU

Questions

in Asia

COLLABORATING

WITH CONSUMERS

Anouk Willems

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Thank you to our sponsor amp partners

Gold Sponsor

Supported by

Organised by

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Page 4: Collaborating With Consumers in Asia - InSites Consulting

Hi Irsquom Anouk

Research Innovation Manager |

Marketing | Co-creation | Mobile |

Gamification | Co-researchers |

Research Communities

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

510 emerging

economies lie

in Asia

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

45 of internet users

from Asia

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

610 social

network users

are connected to

brands

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

910 consumers

want to

collaborate with

them

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

COMMUNITIES

RESEARCH

4 INGREDIENTS

83 plansampuses

45 uses

Status of online

in Asia

research communities

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013

Evaluation of the

IKEA catalogue

2013

AnoukW1

From offline focus groups to

online communities

5 reasons

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

2 Standard evaluation tools

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

3 Limited range of participants

Customers

Potential customers

Lapsed customers

2 Standard evaluation tools

1 Snapshot of Reality

N=50-150

4 Quality inconsistency

USA GE PL

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

IT

3 Limited range of participants

2 Standard evaluation tools

1 Snapshot of Reality

CH

5 Internal stakeholders not involved

4 Quality inconsistency

3 Limited range of participants

2 Standard evaluation tools

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

Understanding the urban parent

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Evaluating

Package Innovations

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Adapt your approach when

managing communities

in Asia

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Motivations

Topics amp challenges

Moderator role

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Identifying Sleeping problems

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

wEEK CONNECTION

SLEEPING HABITS

HEALTH AND WELL-BEING IN CHINA

SLEEPING PROBLEMS

REVIEW SOLUTIONS

PHILIPS BRAND AND SOLUTIONS

Sleep Well

Community

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Technique Consumers as culture

experts

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

360deg view of the

Catalogue

Relevant product

innovations

Brand positioning

in a new market

Fine-tuned packaging

concepts

The impact

4 takeaways when

managing communities

in Asia

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

THANK YOU

Questions

in Asia

COLLABORATING

WITH CONSUMERS

Anouk Willems

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Thank you to our sponsor amp partners

Gold Sponsor

Supported by

Organised by

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Page 5: Collaborating With Consumers in Asia - InSites Consulting

510 emerging

economies lie

in Asia

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

45 of internet users

from Asia

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

610 social

network users

are connected to

brands

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

910 consumers

want to

collaborate with

them

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

COMMUNITIES

RESEARCH

4 INGREDIENTS

83 plansampuses

45 uses

Status of online

in Asia

research communities

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013

Evaluation of the

IKEA catalogue

2013

AnoukW1

From offline focus groups to

online communities

5 reasons

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

2 Standard evaluation tools

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

3 Limited range of participants

Customers

Potential customers

Lapsed customers

2 Standard evaluation tools

1 Snapshot of Reality

N=50-150

4 Quality inconsistency

USA GE PL

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

IT

3 Limited range of participants

2 Standard evaluation tools

1 Snapshot of Reality

CH

5 Internal stakeholders not involved

4 Quality inconsistency

3 Limited range of participants

2 Standard evaluation tools

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

Understanding the urban parent

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Evaluating

Package Innovations

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Adapt your approach when

managing communities

in Asia

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Motivations

Topics amp challenges

Moderator role

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Identifying Sleeping problems

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

wEEK CONNECTION

SLEEPING HABITS

HEALTH AND WELL-BEING IN CHINA

SLEEPING PROBLEMS

REVIEW SOLUTIONS

PHILIPS BRAND AND SOLUTIONS

Sleep Well

Community

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Technique Consumers as culture

experts

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

360deg view of the

Catalogue

Relevant product

innovations

Brand positioning

in a new market

Fine-tuned packaging

concepts

The impact

4 takeaways when

managing communities

in Asia

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

THANK YOU

Questions

in Asia

COLLABORATING

WITH CONSUMERS

Anouk Willems

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Thank you to our sponsor amp partners

Gold Sponsor

Supported by

Organised by

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Page 6: Collaborating With Consumers in Asia - InSites Consulting

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

45 of internet users

from Asia

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

610 social

network users

are connected to

brands

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

910 consumers

want to

collaborate with

them

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

COMMUNITIES

RESEARCH

4 INGREDIENTS

83 plansampuses

45 uses

Status of online

in Asia

research communities

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013

Evaluation of the

IKEA catalogue

2013

AnoukW1

From offline focus groups to

online communities

5 reasons

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

2 Standard evaluation tools

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

3 Limited range of participants

Customers

Potential customers

Lapsed customers

2 Standard evaluation tools

1 Snapshot of Reality

N=50-150

4 Quality inconsistency

USA GE PL

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

IT

3 Limited range of participants

2 Standard evaluation tools

1 Snapshot of Reality

CH

5 Internal stakeholders not involved

4 Quality inconsistency

3 Limited range of participants

2 Standard evaluation tools

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

Understanding the urban parent

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Evaluating

Package Innovations

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Adapt your approach when

managing communities

in Asia

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Motivations

Topics amp challenges

Moderator role

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Identifying Sleeping problems

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

wEEK CONNECTION

SLEEPING HABITS

HEALTH AND WELL-BEING IN CHINA

SLEEPING PROBLEMS

REVIEW SOLUTIONS

PHILIPS BRAND AND SOLUTIONS

Sleep Well

Community

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Technique Consumers as culture

experts

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

360deg view of the

Catalogue

Relevant product

innovations

Brand positioning

in a new market

Fine-tuned packaging

concepts

The impact

4 takeaways when

managing communities

in Asia

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

THANK YOU

Questions

in Asia

COLLABORATING

WITH CONSUMERS

Anouk Willems

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Thank you to our sponsor amp partners

Gold Sponsor

Supported by

Organised by

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Page 7: Collaborating With Consumers in Asia - InSites Consulting

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

610 social

network users

are connected to

brands

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

910 consumers

want to

collaborate with

them

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

COMMUNITIES

RESEARCH

4 INGREDIENTS

83 plansampuses

45 uses

Status of online

in Asia

research communities

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013

Evaluation of the

IKEA catalogue

2013

AnoukW1

From offline focus groups to

online communities

5 reasons

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

2 Standard evaluation tools

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

3 Limited range of participants

Customers

Potential customers

Lapsed customers

2 Standard evaluation tools

1 Snapshot of Reality

N=50-150

4 Quality inconsistency

USA GE PL

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

IT

3 Limited range of participants

2 Standard evaluation tools

1 Snapshot of Reality

CH

5 Internal stakeholders not involved

4 Quality inconsistency

3 Limited range of participants

2 Standard evaluation tools

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

Understanding the urban parent

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Evaluating

Package Innovations

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Adapt your approach when

managing communities

in Asia

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Motivations

Topics amp challenges

Moderator role

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Identifying Sleeping problems

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

wEEK CONNECTION

SLEEPING HABITS

HEALTH AND WELL-BEING IN CHINA

SLEEPING PROBLEMS

REVIEW SOLUTIONS

PHILIPS BRAND AND SOLUTIONS

Sleep Well

Community

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Technique Consumers as culture

experts

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

360deg view of the

Catalogue

Relevant product

innovations

Brand positioning

in a new market

Fine-tuned packaging

concepts

The impact

4 takeaways when

managing communities

in Asia

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

THANK YOU

Questions

in Asia

COLLABORATING

WITH CONSUMERS

Anouk Willems

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Thank you to our sponsor amp partners

Gold Sponsor

Supported by

Organised by

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Page 8: Collaborating With Consumers in Asia - InSites Consulting

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

910 consumers

want to

collaborate with

them

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

COMMUNITIES

RESEARCH

4 INGREDIENTS

83 plansampuses

45 uses

Status of online

in Asia

research communities

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013

Evaluation of the

IKEA catalogue

2013

AnoukW1

From offline focus groups to

online communities

5 reasons

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

2 Standard evaluation tools

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

3 Limited range of participants

Customers

Potential customers

Lapsed customers

2 Standard evaluation tools

1 Snapshot of Reality

N=50-150

4 Quality inconsistency

USA GE PL

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

IT

3 Limited range of participants

2 Standard evaluation tools

1 Snapshot of Reality

CH

5 Internal stakeholders not involved

4 Quality inconsistency

3 Limited range of participants

2 Standard evaluation tools

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

Understanding the urban parent

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Evaluating

Package Innovations

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Adapt your approach when

managing communities

in Asia

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Motivations

Topics amp challenges

Moderator role

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Identifying Sleeping problems

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

wEEK CONNECTION

SLEEPING HABITS

HEALTH AND WELL-BEING IN CHINA

SLEEPING PROBLEMS

REVIEW SOLUTIONS

PHILIPS BRAND AND SOLUTIONS

Sleep Well

Community

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Technique Consumers as culture

experts

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

360deg view of the

Catalogue

Relevant product

innovations

Brand positioning

in a new market

Fine-tuned packaging

concepts

The impact

4 takeaways when

managing communities

in Asia

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

THANK YOU

Questions

in Asia

COLLABORATING

WITH CONSUMERS

Anouk Willems

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Thank you to our sponsor amp partners

Gold Sponsor

Supported by

Organised by

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Page 9: Collaborating With Consumers in Asia - InSites Consulting

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

COMMUNITIES

RESEARCH

4 INGREDIENTS

83 plansampuses

45 uses

Status of online

in Asia

research communities

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013

Evaluation of the

IKEA catalogue

2013

AnoukW1

From offline focus groups to

online communities

5 reasons

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

2 Standard evaluation tools

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

3 Limited range of participants

Customers

Potential customers

Lapsed customers

2 Standard evaluation tools

1 Snapshot of Reality

N=50-150

4 Quality inconsistency

USA GE PL

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

IT

3 Limited range of participants

2 Standard evaluation tools

1 Snapshot of Reality

CH

5 Internal stakeholders not involved

4 Quality inconsistency

3 Limited range of participants

2 Standard evaluation tools

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

Understanding the urban parent

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Evaluating

Package Innovations

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Adapt your approach when

managing communities

in Asia

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Motivations

Topics amp challenges

Moderator role

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Identifying Sleeping problems

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

wEEK CONNECTION

SLEEPING HABITS

HEALTH AND WELL-BEING IN CHINA

SLEEPING PROBLEMS

REVIEW SOLUTIONS

PHILIPS BRAND AND SOLUTIONS

Sleep Well

Community

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Technique Consumers as culture

experts

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

360deg view of the

Catalogue

Relevant product

innovations

Brand positioning

in a new market

Fine-tuned packaging

concepts

The impact

4 takeaways when

managing communities

in Asia

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

THANK YOU

Questions

in Asia

COLLABORATING

WITH CONSUMERS

Anouk Willems

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Thank you to our sponsor amp partners

Gold Sponsor

Supported by

Organised by

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Page 10: Collaborating With Consumers in Asia - InSites Consulting

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

COMMUNITIES

RESEARCH

4 INGREDIENTS

83 plansampuses

45 uses

Status of online

in Asia

research communities

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013

Evaluation of the

IKEA catalogue

2013

AnoukW1

From offline focus groups to

online communities

5 reasons

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

2 Standard evaluation tools

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

3 Limited range of participants

Customers

Potential customers

Lapsed customers

2 Standard evaluation tools

1 Snapshot of Reality

N=50-150

4 Quality inconsistency

USA GE PL

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

IT

3 Limited range of participants

2 Standard evaluation tools

1 Snapshot of Reality

CH

5 Internal stakeholders not involved

4 Quality inconsistency

3 Limited range of participants

2 Standard evaluation tools

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

Understanding the urban parent

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Evaluating

Package Innovations

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Adapt your approach when

managing communities

in Asia

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Motivations

Topics amp challenges

Moderator role

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Identifying Sleeping problems

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

wEEK CONNECTION

SLEEPING HABITS

HEALTH AND WELL-BEING IN CHINA

SLEEPING PROBLEMS

REVIEW SOLUTIONS

PHILIPS BRAND AND SOLUTIONS

Sleep Well

Community

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Technique Consumers as culture

experts

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

360deg view of the

Catalogue

Relevant product

innovations

Brand positioning

in a new market

Fine-tuned packaging

concepts

The impact

4 takeaways when

managing communities

in Asia

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

THANK YOU

Questions

in Asia

COLLABORATING

WITH CONSUMERS

Anouk Willems

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Thank you to our sponsor amp partners

Gold Sponsor

Supported by

Organised by

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Page 11: Collaborating With Consumers in Asia - InSites Consulting

83 plansampuses

45 uses

Status of online

in Asia

research communities

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013

Evaluation of the

IKEA catalogue

2013

AnoukW1

From offline focus groups to

online communities

5 reasons

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

2 Standard evaluation tools

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

3 Limited range of participants

Customers

Potential customers

Lapsed customers

2 Standard evaluation tools

1 Snapshot of Reality

N=50-150

4 Quality inconsistency

USA GE PL

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

IT

3 Limited range of participants

2 Standard evaluation tools

1 Snapshot of Reality

CH

5 Internal stakeholders not involved

4 Quality inconsistency

3 Limited range of participants

2 Standard evaluation tools

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

Understanding the urban parent

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Evaluating

Package Innovations

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Adapt your approach when

managing communities

in Asia

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Motivations

Topics amp challenges

Moderator role

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Identifying Sleeping problems

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

wEEK CONNECTION

SLEEPING HABITS

HEALTH AND WELL-BEING IN CHINA

SLEEPING PROBLEMS

REVIEW SOLUTIONS

PHILIPS BRAND AND SOLUTIONS

Sleep Well

Community

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Technique Consumers as culture

experts

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

360deg view of the

Catalogue

Relevant product

innovations

Brand positioning

in a new market

Fine-tuned packaging

concepts

The impact

4 takeaways when

managing communities

in Asia

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

THANK YOU

Questions

in Asia

COLLABORATING

WITH CONSUMERS

Anouk Willems

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Thank you to our sponsor amp partners

Gold Sponsor

Supported by

Organised by

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Page 12: Collaborating With Consumers in Asia - InSites Consulting

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013

Evaluation of the

IKEA catalogue

2013

AnoukW1

From offline focus groups to

online communities

5 reasons

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

2 Standard evaluation tools

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

3 Limited range of participants

Customers

Potential customers

Lapsed customers

2 Standard evaluation tools

1 Snapshot of Reality

N=50-150

4 Quality inconsistency

USA GE PL

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

IT

3 Limited range of participants

2 Standard evaluation tools

1 Snapshot of Reality

CH

5 Internal stakeholders not involved

4 Quality inconsistency

3 Limited range of participants

2 Standard evaluation tools

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

Understanding the urban parent

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Evaluating

Package Innovations

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Adapt your approach when

managing communities

in Asia

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Motivations

Topics amp challenges

Moderator role

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Identifying Sleeping problems

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

wEEK CONNECTION

SLEEPING HABITS

HEALTH AND WELL-BEING IN CHINA

SLEEPING PROBLEMS

REVIEW SOLUTIONS

PHILIPS BRAND AND SOLUTIONS

Sleep Well

Community

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Technique Consumers as culture

experts

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

360deg view of the

Catalogue

Relevant product

innovations

Brand positioning

in a new market

Fine-tuned packaging

concepts

The impact

4 takeaways when

managing communities

in Asia

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

THANK YOU

Questions

in Asia

COLLABORATING

WITH CONSUMERS

Anouk Willems

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Thank you to our sponsor amp partners

Gold Sponsor

Supported by

Organised by

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Page 13: Collaborating With Consumers in Asia - InSites Consulting

INSIGHT

VALLEY ASIA-

PACIFIC 2013

Evaluation of the

IKEA catalogue

2013

AnoukW1

From offline focus groups to

online communities

5 reasons

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

2 Standard evaluation tools

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

3 Limited range of participants

Customers

Potential customers

Lapsed customers

2 Standard evaluation tools

1 Snapshot of Reality

N=50-150

4 Quality inconsistency

USA GE PL

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

IT

3 Limited range of participants

2 Standard evaluation tools

1 Snapshot of Reality

CH

5 Internal stakeholders not involved

4 Quality inconsistency

3 Limited range of participants

2 Standard evaluation tools

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

Understanding the urban parent

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Evaluating

Package Innovations

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Adapt your approach when

managing communities

in Asia

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Motivations

Topics amp challenges

Moderator role

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Identifying Sleeping problems

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

wEEK CONNECTION

SLEEPING HABITS

HEALTH AND WELL-BEING IN CHINA

SLEEPING PROBLEMS

REVIEW SOLUTIONS

PHILIPS BRAND AND SOLUTIONS

Sleep Well

Community

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Technique Consumers as culture

experts

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

360deg view of the

Catalogue

Relevant product

innovations

Brand positioning

in a new market

Fine-tuned packaging

concepts

The impact

4 takeaways when

managing communities

in Asia

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

THANK YOU

Questions

in Asia

COLLABORATING

WITH CONSUMERS

Anouk Willems

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Thank you to our sponsor amp partners

Gold Sponsor

Supported by

Organised by

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Page 14: Collaborating With Consumers in Asia - InSites Consulting

From offline focus groups to

online communities

5 reasons

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

2 Standard evaluation tools

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

3 Limited range of participants

Customers

Potential customers

Lapsed customers

2 Standard evaluation tools

1 Snapshot of Reality

N=50-150

4 Quality inconsistency

USA GE PL

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

IT

3 Limited range of participants

2 Standard evaluation tools

1 Snapshot of Reality

CH

5 Internal stakeholders not involved

4 Quality inconsistency

3 Limited range of participants

2 Standard evaluation tools

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

Understanding the urban parent

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Evaluating

Package Innovations

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Adapt your approach when

managing communities

in Asia

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Motivations

Topics amp challenges

Moderator role

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Identifying Sleeping problems

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

wEEK CONNECTION

SLEEPING HABITS

HEALTH AND WELL-BEING IN CHINA

SLEEPING PROBLEMS

REVIEW SOLUTIONS

PHILIPS BRAND AND SOLUTIONS

Sleep Well

Community

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Technique Consumers as culture

experts

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

360deg view of the

Catalogue

Relevant product

innovations

Brand positioning

in a new market

Fine-tuned packaging

concepts

The impact

4 takeaways when

managing communities

in Asia

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

THANK YOU

Questions

in Asia

COLLABORATING

WITH CONSUMERS

Anouk Willems

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Thank you to our sponsor amp partners

Gold Sponsor

Supported by

Organised by

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Page 15: Collaborating With Consumers in Asia - InSites Consulting

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

2 Standard evaluation tools

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

3 Limited range of participants

Customers

Potential customers

Lapsed customers

2 Standard evaluation tools

1 Snapshot of Reality

N=50-150

4 Quality inconsistency

USA GE PL

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

IT

3 Limited range of participants

2 Standard evaluation tools

1 Snapshot of Reality

CH

5 Internal stakeholders not involved

4 Quality inconsistency

3 Limited range of participants

2 Standard evaluation tools

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

Understanding the urban parent

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Evaluating

Package Innovations

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Adapt your approach when

managing communities

in Asia

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Motivations

Topics amp challenges

Moderator role

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Identifying Sleeping problems

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

wEEK CONNECTION

SLEEPING HABITS

HEALTH AND WELL-BEING IN CHINA

SLEEPING PROBLEMS

REVIEW SOLUTIONS

PHILIPS BRAND AND SOLUTIONS

Sleep Well

Community

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Technique Consumers as culture

experts

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

360deg view of the

Catalogue

Relevant product

innovations

Brand positioning

in a new market

Fine-tuned packaging

concepts

The impact

4 takeaways when

managing communities

in Asia

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

THANK YOU

Questions

in Asia

COLLABORATING

WITH CONSUMERS

Anouk Willems

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Thank you to our sponsor amp partners

Gold Sponsor

Supported by

Organised by

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Page 16: Collaborating With Consumers in Asia - InSites Consulting

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

2 Standard evaluation tools

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

3 Limited range of participants

Customers

Potential customers

Lapsed customers

2 Standard evaluation tools

1 Snapshot of Reality

N=50-150

4 Quality inconsistency

USA GE PL

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

IT

3 Limited range of participants

2 Standard evaluation tools

1 Snapshot of Reality

CH

5 Internal stakeholders not involved

4 Quality inconsistency

3 Limited range of participants

2 Standard evaluation tools

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

Understanding the urban parent

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Evaluating

Package Innovations

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Adapt your approach when

managing communities

in Asia

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Motivations

Topics amp challenges

Moderator role

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Identifying Sleeping problems

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

wEEK CONNECTION

SLEEPING HABITS

HEALTH AND WELL-BEING IN CHINA

SLEEPING PROBLEMS

REVIEW SOLUTIONS

PHILIPS BRAND AND SOLUTIONS

Sleep Well

Community

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Technique Consumers as culture

experts

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

360deg view of the

Catalogue

Relevant product

innovations

Brand positioning

in a new market

Fine-tuned packaging

concepts

The impact

4 takeaways when

managing communities

in Asia

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

THANK YOU

Questions

in Asia

COLLABORATING

WITH CONSUMERS

Anouk Willems

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Thank you to our sponsor amp partners

Gold Sponsor

Supported by

Organised by

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Page 17: Collaborating With Consumers in Asia - InSites Consulting

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

3 Limited range of participants

Customers

Potential customers

Lapsed customers

2 Standard evaluation tools

1 Snapshot of Reality

N=50-150

4 Quality inconsistency

USA GE PL

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

IT

3 Limited range of participants

2 Standard evaluation tools

1 Snapshot of Reality

CH

5 Internal stakeholders not involved

4 Quality inconsistency

3 Limited range of participants

2 Standard evaluation tools

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

Understanding the urban parent

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Evaluating

Package Innovations

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Adapt your approach when

managing communities

in Asia

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Motivations

Topics amp challenges

Moderator role

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Identifying Sleeping problems

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

wEEK CONNECTION

SLEEPING HABITS

HEALTH AND WELL-BEING IN CHINA

SLEEPING PROBLEMS

REVIEW SOLUTIONS

PHILIPS BRAND AND SOLUTIONS

Sleep Well

Community

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Technique Consumers as culture

experts

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

360deg view of the

Catalogue

Relevant product

innovations

Brand positioning

in a new market

Fine-tuned packaging

concepts

The impact

4 takeaways when

managing communities

in Asia

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

THANK YOU

Questions

in Asia

COLLABORATING

WITH CONSUMERS

Anouk Willems

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Thank you to our sponsor amp partners

Gold Sponsor

Supported by

Organised by

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Page 18: Collaborating With Consumers in Asia - InSites Consulting

4 Quality inconsistency

USA GE PL

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

IT

3 Limited range of participants

2 Standard evaluation tools

1 Snapshot of Reality

CH

5 Internal stakeholders not involved

4 Quality inconsistency

3 Limited range of participants

2 Standard evaluation tools

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

Understanding the urban parent

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Evaluating

Package Innovations

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Adapt your approach when

managing communities

in Asia

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Motivations

Topics amp challenges

Moderator role

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Identifying Sleeping problems

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

wEEK CONNECTION

SLEEPING HABITS

HEALTH AND WELL-BEING IN CHINA

SLEEPING PROBLEMS

REVIEW SOLUTIONS

PHILIPS BRAND AND SOLUTIONS

Sleep Well

Community

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Technique Consumers as culture

experts

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

360deg view of the

Catalogue

Relevant product

innovations

Brand positioning

in a new market

Fine-tuned packaging

concepts

The impact

4 takeaways when

managing communities

in Asia

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

THANK YOU

Questions

in Asia

COLLABORATING

WITH CONSUMERS

Anouk Willems

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Thank you to our sponsor amp partners

Gold Sponsor

Supported by

Organised by

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Page 19: Collaborating With Consumers in Asia - InSites Consulting

5 Internal stakeholders not involved

4 Quality inconsistency

3 Limited range of participants

2 Standard evaluation tools

1 Snapshot of Reality

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

Understanding the urban parent

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Evaluating

Package Innovations

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Adapt your approach when

managing communities

in Asia

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Motivations

Topics amp challenges

Moderator role

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Identifying Sleeping problems

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

wEEK CONNECTION

SLEEPING HABITS

HEALTH AND WELL-BEING IN CHINA

SLEEPING PROBLEMS

REVIEW SOLUTIONS

PHILIPS BRAND AND SOLUTIONS

Sleep Well

Community

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Technique Consumers as culture

experts

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

360deg view of the

Catalogue

Relevant product

innovations

Brand positioning

in a new market

Fine-tuned packaging

concepts

The impact

4 takeaways when

managing communities

in Asia

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

THANK YOU

Questions

in Asia

COLLABORATING

WITH CONSUMERS

Anouk Willems

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Thank you to our sponsor amp partners

Gold Sponsor

Supported by

Organised by

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Page 20: Collaborating With Consumers in Asia - InSites Consulting

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

Understanding the urban parent

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Evaluating

Package Innovations

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Adapt your approach when

managing communities

in Asia

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Motivations

Topics amp challenges

Moderator role

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Identifying Sleeping problems

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

wEEK CONNECTION

SLEEPING HABITS

HEALTH AND WELL-BEING IN CHINA

SLEEPING PROBLEMS

REVIEW SOLUTIONS

PHILIPS BRAND AND SOLUTIONS

Sleep Well

Community

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Technique Consumers as culture

experts

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

360deg view of the

Catalogue

Relevant product

innovations

Brand positioning

in a new market

Fine-tuned packaging

concepts

The impact

4 takeaways when

managing communities

in Asia

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

THANK YOU

Questions

in Asia

COLLABORATING

WITH CONSUMERS

Anouk Willems

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Thank you to our sponsor amp partners

Gold Sponsor

Supported by

Organised by

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Page 21: Collaborating With Consumers in Asia - InSites Consulting

Understanding the urban parent

INSIGHT VALLEY

ASIA-PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Evaluating

Package Innovations

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Adapt your approach when

managing communities

in Asia

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Motivations

Topics amp challenges

Moderator role

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Identifying Sleeping problems

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

wEEK CONNECTION

SLEEPING HABITS

HEALTH AND WELL-BEING IN CHINA

SLEEPING PROBLEMS

REVIEW SOLUTIONS

PHILIPS BRAND AND SOLUTIONS

Sleep Well

Community

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Technique Consumers as culture

experts

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

360deg view of the

Catalogue

Relevant product

innovations

Brand positioning

in a new market

Fine-tuned packaging

concepts

The impact

4 takeaways when

managing communities

in Asia

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

THANK YOU

Questions

in Asia

COLLABORATING

WITH CONSUMERS

Anouk Willems

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Thank you to our sponsor amp partners

Gold Sponsor

Supported by

Organised by

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Page 22: Collaborating With Consumers in Asia - InSites Consulting

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Evaluating

Package Innovations

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Adapt your approach when

managing communities

in Asia

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Motivations

Topics amp challenges

Moderator role

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Identifying Sleeping problems

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

wEEK CONNECTION

SLEEPING HABITS

HEALTH AND WELL-BEING IN CHINA

SLEEPING PROBLEMS

REVIEW SOLUTIONS

PHILIPS BRAND AND SOLUTIONS

Sleep Well

Community

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Technique Consumers as culture

experts

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

360deg view of the

Catalogue

Relevant product

innovations

Brand positioning

in a new market

Fine-tuned packaging

concepts

The impact

4 takeaways when

managing communities

in Asia

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

THANK YOU

Questions

in Asia

COLLABORATING

WITH CONSUMERS

Anouk Willems

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Thank you to our sponsor amp partners

Gold Sponsor

Supported by

Organised by

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Page 23: Collaborating With Consumers in Asia - InSites Consulting

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Evaluating

Package Innovations

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Adapt your approach when

managing communities

in Asia

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Motivations

Topics amp challenges

Moderator role

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Identifying Sleeping problems

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

wEEK CONNECTION

SLEEPING HABITS

HEALTH AND WELL-BEING IN CHINA

SLEEPING PROBLEMS

REVIEW SOLUTIONS

PHILIPS BRAND AND SOLUTIONS

Sleep Well

Community

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Technique Consumers as culture

experts

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

360deg view of the

Catalogue

Relevant product

innovations

Brand positioning

in a new market

Fine-tuned packaging

concepts

The impact

4 takeaways when

managing communities

in Asia

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

THANK YOU

Questions

in Asia

COLLABORATING

WITH CONSUMERS

Anouk Willems

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Thank you to our sponsor amp partners

Gold Sponsor

Supported by

Organised by

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Page 24: Collaborating With Consumers in Asia - InSites Consulting

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Evaluating

Package Innovations

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Adapt your approach when

managing communities

in Asia

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Motivations

Topics amp challenges

Moderator role

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Identifying Sleeping problems

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

wEEK CONNECTION

SLEEPING HABITS

HEALTH AND WELL-BEING IN CHINA

SLEEPING PROBLEMS

REVIEW SOLUTIONS

PHILIPS BRAND AND SOLUTIONS

Sleep Well

Community

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Technique Consumers as culture

experts

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

360deg view of the

Catalogue

Relevant product

innovations

Brand positioning

in a new market

Fine-tuned packaging

concepts

The impact

4 takeaways when

managing communities

in Asia

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

THANK YOU

Questions

in Asia

COLLABORATING

WITH CONSUMERS

Anouk Willems

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Thank you to our sponsor amp partners

Gold Sponsor

Supported by

Organised by

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Page 25: Collaborating With Consumers in Asia - InSites Consulting

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Evaluating

Package Innovations

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Adapt your approach when

managing communities

in Asia

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Motivations

Topics amp challenges

Moderator role

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Identifying Sleeping problems

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

wEEK CONNECTION

SLEEPING HABITS

HEALTH AND WELL-BEING IN CHINA

SLEEPING PROBLEMS

REVIEW SOLUTIONS

PHILIPS BRAND AND SOLUTIONS

Sleep Well

Community

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Technique Consumers as culture

experts

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

360deg view of the

Catalogue

Relevant product

innovations

Brand positioning

in a new market

Fine-tuned packaging

concepts

The impact

4 takeaways when

managing communities

in Asia

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

THANK YOU

Questions

in Asia

COLLABORATING

WITH CONSUMERS

Anouk Willems

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Thank you to our sponsor amp partners

Gold Sponsor

Supported by

Organised by

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Page 26: Collaborating With Consumers in Asia - InSites Consulting

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Adapt your approach when

managing communities

in Asia

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Motivations

Topics amp challenges

Moderator role

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Identifying Sleeping problems

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

wEEK CONNECTION

SLEEPING HABITS

HEALTH AND WELL-BEING IN CHINA

SLEEPING PROBLEMS

REVIEW SOLUTIONS

PHILIPS BRAND AND SOLUTIONS

Sleep Well

Community

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Technique Consumers as culture

experts

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

360deg view of the

Catalogue

Relevant product

innovations

Brand positioning

in a new market

Fine-tuned packaging

concepts

The impact

4 takeaways when

managing communities

in Asia

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

THANK YOU

Questions

in Asia

COLLABORATING

WITH CONSUMERS

Anouk Willems

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Thank you to our sponsor amp partners

Gold Sponsor

Supported by

Organised by

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Page 27: Collaborating With Consumers in Asia - InSites Consulting

Adapt your approach when

managing communities

in Asia

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Motivations

Topics amp challenges

Moderator role

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Identifying Sleeping problems

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

wEEK CONNECTION

SLEEPING HABITS

HEALTH AND WELL-BEING IN CHINA

SLEEPING PROBLEMS

REVIEW SOLUTIONS

PHILIPS BRAND AND SOLUTIONS

Sleep Well

Community

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Technique Consumers as culture

experts

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

360deg view of the

Catalogue

Relevant product

innovations

Brand positioning

in a new market

Fine-tuned packaging

concepts

The impact

4 takeaways when

managing communities

in Asia

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

THANK YOU

Questions

in Asia

COLLABORATING

WITH CONSUMERS

Anouk Willems

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Thank you to our sponsor amp partners

Gold Sponsor

Supported by

Organised by

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Page 28: Collaborating With Consumers in Asia - InSites Consulting

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Identifying Sleeping problems

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

wEEK CONNECTION

SLEEPING HABITS

HEALTH AND WELL-BEING IN CHINA

SLEEPING PROBLEMS

REVIEW SOLUTIONS

PHILIPS BRAND AND SOLUTIONS

Sleep Well

Community

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Technique Consumers as culture

experts

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

360deg view of the

Catalogue

Relevant product

innovations

Brand positioning

in a new market

Fine-tuned packaging

concepts

The impact

4 takeaways when

managing communities

in Asia

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

THANK YOU

Questions

in Asia

COLLABORATING

WITH CONSUMERS

Anouk Willems

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Thank you to our sponsor amp partners

Gold Sponsor

Supported by

Organised by

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Page 29: Collaborating With Consumers in Asia - InSites Consulting

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Identifying Sleeping problems

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

wEEK CONNECTION

SLEEPING HABITS

HEALTH AND WELL-BEING IN CHINA

SLEEPING PROBLEMS

REVIEW SOLUTIONS

PHILIPS BRAND AND SOLUTIONS

Sleep Well

Community

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Technique Consumers as culture

experts

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

360deg view of the

Catalogue

Relevant product

innovations

Brand positioning

in a new market

Fine-tuned packaging

concepts

The impact

4 takeaways when

managing communities

in Asia

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

THANK YOU

Questions

in Asia

COLLABORATING

WITH CONSUMERS

Anouk Willems

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Thank you to our sponsor amp partners

Gold Sponsor

Supported by

Organised by

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Page 30: Collaborating With Consumers in Asia - InSites Consulting

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

wEEK CONNECTION

SLEEPING HABITS

HEALTH AND WELL-BEING IN CHINA

SLEEPING PROBLEMS

REVIEW SOLUTIONS

PHILIPS BRAND AND SOLUTIONS

Sleep Well

Community

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Technique Consumers as culture

experts

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

360deg view of the

Catalogue

Relevant product

innovations

Brand positioning

in a new market

Fine-tuned packaging

concepts

The impact

4 takeaways when

managing communities

in Asia

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

THANK YOU

Questions

in Asia

COLLABORATING

WITH CONSUMERS

Anouk Willems

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Thank you to our sponsor amp partners

Gold Sponsor

Supported by

Organised by

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Page 31: Collaborating With Consumers in Asia - InSites Consulting

INSIGHT

VALLEY ASIA-

PACIFIC 2013 AnoukW1

Technique Consumers as culture

experts

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

360deg view of the

Catalogue

Relevant product

innovations

Brand positioning

in a new market

Fine-tuned packaging

concepts

The impact

4 takeaways when

managing communities

in Asia

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

THANK YOU

Questions

in Asia

COLLABORATING

WITH CONSUMERS

Anouk Willems

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Thank you to our sponsor amp partners

Gold Sponsor

Supported by

Organised by

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Page 32: Collaborating With Consumers in Asia - InSites Consulting

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

360deg view of the

Catalogue

Relevant product

innovations

Brand positioning

in a new market

Fine-tuned packaging

concepts

The impact

4 takeaways when

managing communities

in Asia

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

THANK YOU

Questions

in Asia

COLLABORATING

WITH CONSUMERS

Anouk Willems

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Thank you to our sponsor amp partners

Gold Sponsor

Supported by

Organised by

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Page 33: Collaborating With Consumers in Asia - InSites Consulting

4 takeaways when

managing communities

in Asia

AnoukW1

INSIGHT

VALLEY ASIA-

PACIFIC 2013

THANK YOU

Questions

in Asia

COLLABORATING

WITH CONSUMERS

Anouk Willems

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Thank you to our sponsor amp partners

Gold Sponsor

Supported by

Organised by

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Page 34: Collaborating With Consumers in Asia - InSites Consulting

THANK YOU

Questions

in Asia

COLLABORATING

WITH CONSUMERS

Anouk Willems

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Thank you to our sponsor amp partners

Gold Sponsor

Supported by

Organised by

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Page 35: Collaborating With Consumers in Asia - InSites Consulting

in Asia

COLLABORATING

WITH CONSUMERS

Anouk Willems

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Thank you to our sponsor amp partners

Gold Sponsor

Supported by

Organised by

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Page 36: Collaborating With Consumers in Asia - InSites Consulting

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Thank you to our sponsor amp partners

Gold Sponsor

Supported by

Organised by

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom

Page 37: Collaborating With Consumers in Asia - InSites Consulting

Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom


Recommended
CEE REsEaRCh FoRum 2013 - ESOMAR · Anouk Willems, InSites Consulting*), The Netherlands Tom De Ruyck, InSites Consulting*), Belgium 16.20 - 17.00 Gamification Master Class Jon Puleston*),

CEE REsEaRCh FoRum 2013 - ESOMAR · Anouk Willems, InSites Consulting*), The Netherlands Tom De Ruyck, InSites Consulting*), Belgium 16.20 - 17.00 Gamification Master Class Jon Puleston*),

Documents

Improving Adherence: Understanding and Collaborating with Consumers GAP Committee on Psychiatry and the Community Posted 3/2007.

Improving Adherence: Understanding and Collaborating with Consumers GAP Committee on Psychiatry and the Community Posted 3/2007.

Documents

Universal Brands... Giving Brands... Local Relevance - InSites Consulting

Universal Brands... Giving Brands... Local Relevance - InSites Consulting

Business

Web Goes Mobile 08, InSites, Nanno Palte

Web Goes Mobile 08, InSites, Nanno Palte

Technology

Insight Activation Studio...ACTIVATION studio Building a better business together Request a free demo via Tom@insites-consulting.com or Anouk@insites-consulting.com STARTS FROM A business

Insight Activation Studio...ACTIVATION studio Building a better business together Request a free demo via [email protected] or [email protected] STARTS FROM A business

Documents

Masterclass How Cool Brands Stay Hot @ InSites Consulting London

Masterclass How Cool Brands Stay Hot @ InSites Consulting London

Technology

Spring 2013 Insites

Spring 2013 Insites

Documents

INSITES CONSULTING · Driving new and powerful insights from consumers is silver, but doing something meaningful with those stories, something in support of cor-porate goals, is ...

INSITES CONSULTING · Driving new and powerful insights from consumers is silver, but doing something meaningful with those stories, something in support of cor-porate goals, is ...

Documents

GOR Best Practice Award 2016: InSites Consulting & Danone Benelux

GOR Best Practice Award 2016: InSites Consulting & Danone Benelux

Business

InSites 2005

InSites 2005

Documents

Insites Consulting Tom De Ruyck: The consumer activation studio

Insites Consulting Tom De Ruyck: The consumer activation studio

Business

Collaborating with consumers Eat 'n Learn Smartees

Collaborating with consumers Eat 'n Learn Smartees

Marketing

InSites 2012

InSites 2012

Documents

Global Branding Brazil for Insites

Global Branding Brazil for Insites

Documents

Collaborating with consumers in Asia

Collaborating with consumers in Asia

Business

InSites 2010

InSites 2010

Documents

Casr Otech2012 Easy Insites Cint Presentation Final

Casr Otech2012 Easy Insites Cint Presentation Final

Documents

Customer innovation UK launch with InSites

Customer innovation UK launch with InSites

Business