COLLABORATING WITH PURPOSE

T A M M Y B U T T E R W O R T H R & D B R E A K T H R O U G H I N N O V A T I O N G L O B A L M G R

ABOUT PEPSICO

2

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countriesand territories around the world. PepsiCo's product portfolio includes a wide range of enjoyable foodsand beverages, including 22 brands that each generates $1 billion or more in estimated annual retailsales.

GLOBAL SNACKS GLOBAL NUTRITIONGLOBAL BEVERAGES

PERFORMANCE BRANDS SCALE PEOPLE

22 billion-dollar

brands

More than $63 billion

net revenue in 2017¹

More than 260,000

employees

More than 200 countries

& territories

¹ Based on 2017 estimated annual retail sales

OUR CONTEXT: MACRO LEVEL

WE STRIVE TO PROVIDE TASTY NUTRITIOUS PRODUCTS TO OUR CONSUMERS, GOOD FOR PEOPLE AND OUR PLANET - THINGS ARE

CHANGING…

Is a meal still a meal anyway?

Busy, not at home so much.

I want MY food MY way!

So many flavours to explore.

Good in= Good out

Health

💃Authentic Food

🌏Customisation

👪Convenience

🏃Snackification

🍒

I don’t trust big companies anymore.

I like trying new things.

OUR CONTEXT: MANIFESTATIONS

I love going to a trendy market/deli

The rise of the Challenger Brands

People do like my products…but…how do I get them out to even more people?

- A commercial kitchen/production is costly- I am not an expert in investments- Retailers won’t get back to me- My product is a great ‘MVP’ but how do I improve it- I need better costs/efficiencies.

I am Ag, Ag Ile!

SO- LETS COLLABORATE WITH PURPOSE H E L P I N G T O E N S U R E M O R E C O N S U M E R S G E T A C C E S S T O M O R E O F T H E T R U S T E D ,

D E L I C I O U S A N D N U T R I T I O U S F O O D A N D B E V E R A G E S T H E Y A R E L O O K I N G F O R .

‘NONE OF US IS AS SMART AS ALL OF US ! ’W E M U S T W O R K T O G E T H E R T O E N A B L E F O O D S Y S T E M S O F T H E F U T U R E

S C A L E

N E T W O R K

E F F I C I E N C Y

A G I L I T Y

F L E X I B I L I T Y

HOW PEPSICO ARE COLLABORATING‘ N O N E O F U S I S A S S M A R T A S A L L O F U S ! ’

T H E H I V E

E M E R G I N G B R A N D S

E X T E R N A L N E T W O R K S

N I N E S I G M A , X I N O V A , P & P …

F O O D N E T W O R K S

C F B N

I N T E R N A L C A M P A I G N S

N E X T B I G I D E A

E X T E R N A L M E N T O R S H I P

M A S S C H A L L E N G ET H E H A T C H E R Y

F O O D S T A R T U P I N C U B A T O R

N U T R I T I O N G R E E N H O U S E

S T A R T U P A C C E L E R A T O R , A T O M I C B R A N D L A B

A C A D E M I C P A R T N E R S

introducing

a initiative to encourage the acceleration of human nutrition

a greenhouse is:

a place to nurture growth

a place to collaborate

a place to gain knowledge

THE VIS ION OF NUTRITION GREENHOUSE IS CLEAR

ENTREPRENEURIAL SPIRIT OF FOOD

INNOVATION

COLLABORATIVE SPIRIT OF A COMMUNITY

GARDEN

BUSINESS IMPACT VIA EXPERTISE AND

CONNECTIVITY

THE BENEFITS GO BOTH WAYS

A N E W S O U R C E O F I N S P I R A T I O N

I N F E C T I O U S E N E R G Y

B R O A D E N S T H I N K I N G

A C C E L E R A T E S P R O G R E S S

F R E S H P E R S P E C T I V E

M E N T O R P R O G R A M M E

M O N T H L Y T R A I N I N G

A C C E S S T O S U B J E C T

M A T T E R E X P E R T S

G R A N T S

B R A N D R E I N F O R C E M E N T

OVERVIEW

E N T R E P R E N E U R I A L S P I R I T O F F O O D

I N N O V A T I O N

C O L L A B O R A T I V E S P I R I T O F A C O M M U N I T Y

G A R D E N

B U S I N E S S I M P A C T V I A E X P E R T I S E

A N D C O N N E C T I V I T Y

THE VIS ION THE MODEL

O P E N C O M P E T I T I O N T O S T A R T U P C O M P A N I E S I N T H E N U T R I T I O N

S P A C E - F O O D A N D B E V E R A G E F O C U S .

1 0 F I N A L I S T S S E L E C T E D

$ 2 0 , 0 0 0 G R A N T

6 M O N T H M E N T O R I N G P R O G R A M

M O N T H L Y T R A I N I N G

A C C E S S T O S M E ’ S

F I N A L P R I Z E $ 1 0 0 , 0 0 0

EXECUTION

C O M P L E T E D T W O P R O G R A M M E S

2 0 1 7 : E R B O L O G Y

2 0 1 8 : Y O F I X

3 0 0 A P P L I C A T I O N S

1 0 C O M P A N I E S M I D P R O G R A M M E

COLLABORATING WITH PURPOSE

M A S S C H A L L E N G E S T R E N G T H E N S T H E G L O B A L I N N O V A T I O N E C O S Y S T E M B Y A C C E L E R A T I N G H I G H

P O T E N T I A L S T A R T U P S A C R O S S A R A N G E O F I N D U S T R I E S .

- H A N D S O N S U P P O R T F R O M M E N T O R S A N D E X P E R T S

- C O W O R K I N G S P A C E

- W O R K S H O P S

- - O P P O R T U N I T I E S T O W I N C A S H P R I Z E

A L E A D S P O N S O R

- F I N A N C I A L I N C E N T I V E S ( F O O D A N D B E V E R A G E , P R O F E S S I O N A L S E R V I C E S )

- M E N T O R I N G

- J U D G I N G

D I V E R S I T Y S U P P O R T - F E M A L E F O U N D E R S

N O N - P R O F I T F O O D A N D B E V E R A G E B U S I N E S S I N C U B A T O R .

W O R K S W I T H L O C A L E N T R E P R E N E U R S T O B U I L D A N D G R O W T H E I R B U S I N E S S E S .

E N D G O A L I S T O C R E A T E E C O N O M I C G R O W T H A N D N E W J O B O P P O R T U N I T I E S I N T H E L O C A L C O M M U N I T Y .

P A R T N E R I N G T H R O U G H

- M E N T O R S H I P A N D S H A R E D L E A R N I N G E X P E R I E N C E S

- H A N D S - O N E X P E R I E N C E S : I M M E R S I O N D A Y S , P A N E L D I S C U S S I O N S

- S M E ’ S T E A C H C L A S S E S

- A T T E N D T R A I N I N G S

COLLABORATING WITH PURPOSE

OUR LEARNINGS

OUR PURPOSEFUL COLLABORATION IS BRINGING INSPIRATION

NEW TOOLS

To inspire teams in

PepsiCo to adopt new

tools that will deliver

bolder outcomes

NEW WAYS OF

WORKING

To showcase the behaviours

and attitudes that have brought

about new ways of working

within teams

NEW FOCUS ON AGILITY

To spotlights entrepreneurial

approaches to brand creation

that have helped teams to be

more agile and reduce resource

needs

OUR LEARNINGS

AND WE HAVE SOME WAYS TO IMPROVE FURTHER

COLLABORATING WITH PURPOSEAs part of PepsiCo’s Performance with Purpose vision, we are committed to open innovation and

collaborating with the change-makers of the future to help lead the transformation of the food and beverage industry. This is why for years PepsiCo has fostered relationships with startup brands, including

through programs like the Nutrition Greenhouse, and through partnerships with The Hatchery Chicago and Mass Challenge.

E N T R E P R E N E U R I A L M I N D S E T

S E E D F U T U R E G R O W T H

M U T U A L M E N T O R S H I P

D I V E R S I T Y

The views expressed in this report are those of the author and do not necessarily represent position or policy of PepsiCo, Inc.