Collaboration 2011 (Maria Giudice)

Don’t Go It AloneUsing Collaboration to Solve Creative Design Problems

Tuesday, March 29, 2011

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MARIA GIUDICE

CEO AND FOUNDER

HOT STUDIO, INC

@mgiudice


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TODAY’S DISCUSSION

Making good ideas great: the role of collaboration in design

The art of co-creation; using participatory design techniques to generate great ideas

How to build a collaborative culture inside your organization

DOWNLOAD THIS PRESENTATION:

http://www.hotstudio.com/presentations/


http://www.hotstudio.com/#


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OBSESSIVE CREATIVE COLLABORATOR


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WHO ARE YOU?

WHAT DO YOU DO?

3 WORDS

photo by Jessy Cowan-Sharp


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Working alone is boring!

Easy for your brain to get stuck

Great ideas are limited to just one brain

The blank page can be a terrifying thing

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WHY COLLABORATE?


col·lab·o·rate (kə-lāb'ə-rāt') intr.v. col·lab·o·rat·ed , col·lab·o·rat·ing , col·lab·o·rates

1.To work together, especially in a joint intellectual effort.

2.To cooperate treasonably, as with an enemy occupation force in one’s country.

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The American Heritage® Dictionary of the English Language, Fourth Edition Copyright © 2009 by Houghton Mifflin Company.


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COLLABORATION


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co-creation

participation

communication

facilitation

design thinking

cooperation

brainstorming

ideation

play

teamwork

negotiation

respect

openCOLLABORATION


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BENEFITS OF COLLABORATION


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BENEFITS OF COLLABORATION

You get to more ideas faster

Gets your brain moving in unexpected ways

Builds team alignment; everyone is a creative contributor

Improves communication; prevent misunderstandings later

Cultivates a creative culture

FUN


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WHO SHOULD YOU COLLABORATE WITH?


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CLIENTS Creates stakeholder buy-in, streamlines the design process

PROJECT TEAMProvides multi-disciplinary perspective

PEERS Similar brains attacking the same problem

CUSTOMERSProvides first-hand customer insight

WILDCARD Brings in a completely different outsider perspective

WHO SHOULD YOU COLLABORATE WITH?


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POTENTIAL DOWNSIDES


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POTENTIAL DOWNSIDES

Team dynamics can get in the way

Designers can initially feel disempowered and threatened

This is a new way of working for many people, so expect some resistance

Ideas without execution; “collaboration is a waste of time”

Potential increase in time and money

Design by committee


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DESIGNER AS FACILITATOR


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FACILITATION TIPS

Appoint a facilitator, a scribe & a photographer

Stay neutral, and ask good questions

Be clear on goals and outcomes

Keep focus

Don’t allow one person to dominate

Involve the quiet participants

Actively listen

Summarize periodically

Source: “8 Tips for Effective Facilitation” By Duncan Brodie


http://ezinearticles.com/?expert=Duncan_Brodie

http://ezinearticles.com/?expert=Duncan_Brodie

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TOOLS AND METHODS


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#1: GET PHYSICAL & TACTILE


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#2: THINK OUT LOUD


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Mind maps


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Challenges

Strategy?

Project scope?

Timeline?

Communication?

Implementation?

Politics?

Technology?

Team expertise?


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Aspirations


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#3: COMMUNICATE VISUALLY


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Touchy Feely


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Back to basics


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42 Idea courtesy of Jeremy Keith


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Role playing

shopper

store

shopper’s opinion


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#4 SHARE THE ROAD


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Card sorting


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Card sorting


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Use templates


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Use worksheets


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#5: PRIORITIZE & SYNTHESIZE


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Set limits & prioritize


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Voting strategies


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Dot voting


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Set limits & prioritize


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Synthesize: Mood Boards


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RESULTS


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#1: Get physical and tactile

#2: Think out loud

#3: Communicate visually

#4: Share the road

#5: Prioritize and synthesize


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PARTING THOUGHTS

Collaboration is fun and yields successful outcomes

Design is a team sport – everyone can contribute

Put away your digital devices and get tactile

Cultivating a creative culture starts with you

DOWNLOAD THIS PRESENTATION:

http://www.hotstudio.com/presentations




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WHAT’S YOUR SUPER POWER?


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DOWNLOAD:http://www.hotstudio.com/

presentations/

CONTACT:[email protected]

twitter: @mgiudice

STAY IN TOUCH:hottub.hotstudio.com

facebook: hotstudio

twitter: @hotstudio THANKS!




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Collaboration 2011 (Maria Giudice)

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