Date post: | 04-Dec-2014 |
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Technology |
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INCREASING ENTERPRISE SOCIAL USER ADOPTION
Copyright © 2014 Rightpoint | Proprietary and Confidential 2
TABLE OF CONTENTS
1 What’s a Collaboration Goal?
2 Best Practices
3 The Collaboration Ecosystem
4 Aligning to Business Strategy
5 A Successful Enterprise Approach
Copyright © 2014 Rightpoint | Proprietary and Confidential 3
NEWS FLASH: IT’S NOT ABOUT TECHNOLOGY
Copyright © 2014 Rightpoint | Proprietary and Confidential 4
Collaboration Goal:Develop a purposeful social collaboration approach that
unleashes the power of the organization’s people and
knowledge and helps form a “culture of collaboration”.
Copyright © 2014 Rightpoint | Proprietary and Confidential 5
BEST PRACTICES: DEFINE COLLABORATION GOALS
Enable global intranet to be a model for how best to manage and grow
collaborative communities that meet clearly defined business goals.
• Lead by example – influence the company’s behavior and culture by
making collaboration a regular practice, not an isolated incident.
• Enable the global intranet to leverage collaboration to:
• Drive innovation for products and capabilities
• Energize decision making by putting together the right information with the right
experts
• Accelerate the spreading of new ideas
Copyright © 2014 Rightpoint | Proprietary and Confidential 6
BEST PRACTICES TO DRIVE ADOPTION
Collaborating using social tools is often a behavior change for an organization. A
thoughtful communication plan will help prepare your users and drive fast adoption.
Pre-launch Ideas
1. Create multi-channel communication plan
2. Conduct Collaboration Adoption StrategyWorkshop
3. Define the core goals for end-userparticipation and create an incentiveprogram
4. Create an idea generation initiative
5. Enable sponsors and champions to buildbuy-in and enlist participation
6. Send teaser emails to end-users to createbuzz and awareness
Launch Ideas
1. Create a focused contest
2. Disseminate Trivia to create engagement
3. Implement Gamification/Badging Program
4. Incorporate a “No Email Day” into theLaunch
5. Celebrate great use, encourage users,address frequent questions
Ongoing Ideas
1. Conduct Listening Tours to guide theCommunities–based on feedback andobservation, provide gentle guidance todrive the right behaviors
2. Celebrate Success–share great usecases, quotes, etc. to show value and drivethe right behaviors
3. Disseminate “Tips of the Week” via differentchannels
4. Conduct User Experience Testing
Copyright © 2014 Rightpoint | Proprietary and Confidential 7
“WHAT DOES COLLABORATION MEAN TO YOU?”
Openness, curiosity and a strong belief
that working together leveraging own
and other's experiences will get to a
better end result faster
The ability to share, listen and learn from others, to be open
to ideas and allow others to build on your ideas. Something
created by working equally with another or others whilst
displaying the right behaviors
Collaboration is a technology-enabled
way of working that supports
structured and ad-hoc teams of local
and dispersed people to work
together to increase productivity and
speed-to-market
Building and creating together towards a
common objective; sharing knowledge and
ideas without expectation
Working together, sharing ideas, co-creating solutions /opportunities
Joint problem-
solving, leveraging
the unique talents,
abilities and
strengths of our
diverse assets
Leveraging all
available information
available through
INTERACTION
Copyright © 2014 Rightpoint | Proprietary and Confidential 8
Collaboration isthe act of people working together to
achieve a common goal, with shared
responsibility and where all benefit.
Copyright © 2014 Rightpoint | Proprietary and Confidential 9
DISCUSSION: COLLABORATION DEFINED
•Collaboration – the People—working with
others towards a common outcome freely
sharing ideas, information and experiences• versus Communication – the exchange of information to achieve better
understanding
• Knowledge Management – the Data–a repository or central location to store, search
and find documents and information
• Enterprise Social Network – the Connector–technology and tools used to enable
connection and collaboration between people
10 min.
Copyright © 2014 Rightpoint | Proprietary and Confidential 10
THE COLLABORATION ECOSYSTEM
Demand Management
Investment
Strategic Alignment
Awareness / Adoption
Policy Definition
Communication
Process
Objectives
People
Technology
Collaboration
Corporate/
Strategic
AudienceEnablement(governance)
Telecom
Knowledge
Mgt
Activities
Social /
Community
/ web 2.0
Enablement
(Governance)
Teams
Operations
Change
Integration
Business Strategy
Corporate Values
Business Outcomes
Communicate
Co-create
Innovate
Share
Connect / Network
Idea Management
Issue Resolution
Knowledge Management
Needs
Behaviors
Preferences
Interactions
Experiences
Enterprise-wide
Functional / Business Unit
Departmental / Team
Executive Modeling
Change Agents
Early Adopters
Resisters
Training
Profiles
Blogs
Wikis
Polls
Forums
Gamification
Executive Oversight (steering team)
Strategic (program leadership & enablement)
Tactical (program execution)
Executive Sponsors
Enterprise Support
Community Management/Moderation
IT
Daily Job Function
Intra-departmental
Inter-departmental
Enterprise-wide
Collaboration
Knowledgebase
Team / Project Sites & Workspaces
Workflow / Routing
Phone
Mobile
Video Conference
Audio Conference
Fax
Community
Management
Moderation
Measurement
Content
Online
Whiteboards
Web Conference
Desktop Sharing
Surveys
RSS
Search
Contests
Ideas
Q&A
Video
Micro-blog
Copyright © 2014 Rightpoint | Proprietary and Confidential 11
USER ADOPTION
Potential collaboration users
across the organization are at
varied stages of adoption
holding on committing
TIME
AT
TIT
UD
E
Positive
Negative
resisting exploring
Copyright © 2014 Rightpoint | Proprietary and Confidential 12
COLLABORATION: THE TIPPING POINT
Experimental ProliferationTo reach the next level, the
organization must begin considering
collaboration in a more holistic way:
• Actively promote awareness across the
organization
• Form effective guidelines to maximize the
effectiveness of people, processes and
technology
• Make the need to share—not just the
need to know—a driving force in the
culture
ALIGNING TO BUSINESS STRATEGY
Business Objectives & Collaboration Objectives
Copyright © 2014 Rightpoint | Proprietary and Confidential 14
THE COLLABORATION ECOSYSTEM
Demand Management
Investment
Strategic Alignment
Awareness / Adoption
Policy Definition
Communication
Process
Objectives
People
Technology
Collaboration
Corporate/
Strategic
AudienceEnablement(governance)
Telecom
Knowledge
Mgt
Activities
Social /
Community
/ web 2.0
Enablement
(Governance)
Teams
Operations
Change
Integration
Business Strategy
Corporate Values
Business Outcomes
Communicate
Co-create
Innovate
Share
Connect / Network
Idea Management
Issue Resolution
Knowledge Management
Needs
Behaviors
Preferences
Interactions
Experiences
Enterprise-wide
Functional / Business Unit
Departmental / Team
Executive Modeling
Change Agents
Early Adopters
Resisters
Training
Profiles
Blogs
Wikis
Polls
Forums
Gamification
Executive Oversight (steering team)
Strategic (program leadership & enablement)
Tactical (program execution)
Executive Sponsors
Enterprise Support
Community Management/Moderation
IT
Daily Job Function
Intra-departmental
Inter-departmental
Enterprise-wide
Collaboration
Knowledgebase
Team / Project Sites & Workspaces
Workflow / Routing
Phone
Mobile
Video Conference
Audio Conference
Fax
Community
Management
Moderation
Measurement
Content
Online
Whiteboards
Web Conference
Desktop Sharing
Surveys
RSS
Search
Contests
Ideas
Q&A
Video
Micro-blog
Copyright © 2014 Rightpoint | Proprietary and Confidential 15
Collaboration isthe act of people working together to
achieve a common goal, with shared responsibility and where all benefit.
Copyright © 2014 Rightpoint | Proprietary and Confidential 16
Maintain alignment to the issues/goals
that are important to the organization
(as defined by senior management)
1
Copyright © 2014 Rightpoint | Proprietary and Confidential 17
Establish community/collaboration goals
that provide clarity of intended action.
(but don’t overdo it)
2
Copyright © 2014 Rightpoint | Proprietary and Confidential 18
1 2
A SUCCESSFUL ENTERPRISE APPROACH
Marries these two collaboration pillars:
Tactical flexibility to
achieve specific
collaboration objectives
drive
business
valueAlignment to the
overarching
business strategy
+ =
Copyright © 2014 Rightpoint | Proprietary and Confidential 19
DefineCreate Personas & User Requirements
DiscoverConduct
Stakeholder Workshop
DesignCreate Collaboration
Adoption Strategy
DevelopCreate Roadmap
DeployExecute Roadmap
1
Roadmap
2 3 4 5
To create a customized collaboration
adoption roadmap, contact:
Ross Freedman
Co-founder, Rightpoint
312.920.8393
CHICAGO29 North Wacker Drive
4th Floor
Chicago, IL 60606
Ph 312.920.8383
DENVER1045 Lincoln Street
Suite 204
Denver, CO 80203
Ph 720.330.3000
DETROIT43155 Main Street
#2212C-2
Novi, MI 48375
Ph 248.255.4175
THANK YOU