Collaboration for SuccessCollaboration for Success
Mark Ellerby
In difficult economic times businesses often revert to more insular, self contained focus on their products and or services often looking to
direct competition as their key action.
This session will give insight into one of the key strengths of social enterprise 'working
together' and explore how collaboration can provide even greater trading opportunities.
CREATING NETWORKS
Collaborative Ideas
•Think Venue
•Social Enterprise Mentor
•Action for Blind People
•University
WHO DO YOU COLLABORATE WITH?
Informal Formal
Outside Sector
Inside Sector
Think Venue
•Origins for the group were very simple
•Concept closed for a refit - found a lack of ethical referral venues
•Did Third Sector conference venues work together…did we even know who was out there?
•Birmingham City Council reviewing procurement
Formation of the group
•The idea – a network of conference venues (January 2009)
•Shared objectives and potential benefits
•Developed a Steering Group
•Secured small funding to map venues
•Formed a Cooperative Consortia
•Board established (May 2010)
Outcomes
•Secured funding from Be Birmingham Social Enterprise Fund
•Launch event at Town Hall
•Venue Finding Website
•80+ venues
•Interest from outside the Birmingham area
•Transfer of spend from Private to Think Venue members by BCC
BCC spend with Think Venue Members (12 months)
Website Income to Venues (July-mid September)
Estimated £50,000
based on £250 per booking
Venue Membership
Associate Memberships
Elected Board via AGM
Benefits
The NetworkThe Network
Procurers Suppliers Influence
Marketing
Spin offs Partnerships Expertise
SupportProfit
Coop
Social Enterprise
Charities
Education
Arts & Sport
Health
Faith Groups
Communities
What you need
•See the potential
•Need to have a lead
•Need enthusiasm
•Need time to invest
•Need to be persuasive
Issues and Barriers
•Bigger Picture is all
•Economy
•It can get complex
•Funding
•Fear
•Organization
•Board
•People drop out
Who do you want in your network?
What are you looking for in a network partner?
What are you looking for in a network partner?
What cancan you offer a network partner?
What cancan you offer a network partner?
Establishing Connections
Establishing Connections
SEWM I’SE
FSBSEC
Finding Your Network
I’SE Market Makers
I’SE Shop for Change
SEWM Membership
SEWM BuySETwitter Lists
Linked In
Social Enterprise Mentor
BRAP
Co-op
Collaboration for SuccessCollaboration for Success
Mark Ellerby