© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1Cisco Confidential 1© 2010 Cisco and/or its affiliates. All rights reserved.
May 2011
Jordan/Lebanon Partners Workshop
Nizar Saadi
Collaboration Partner BDM
Collaboration Mid Market solutions
Partners Collaboration Programs
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• Why Mid Market Cisco Unified Communications?
• Why Adopt Now?
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Business EditionSolution Overview
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Cisco Unified Communications Manager Business Edition 5000
ConferencingTelepresenceEnterprise
Social Software
Mobile
Applications
Customer
Care
IP
CommunicationsMessaging
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• Capacity for up to 500 users
• Support for up to 20 sites
• Enhanced Desk Phone Features
Do Not Disturb, Intercom and Audio Message Waiting Indication, Secure Conferencing, Call Recording, and Silent Monitoring
• Integrated Cisco Unified Mobility
Single number reach, single voicemail box, device mobility
• Increased Resiliency
Ensures users have access to key features such as Extension Mobility,Call Forwarding, and Message Waiting Indication even during network outages
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
• Capacity for up to 1000 users
• Support for up to 50 sites
• Enhanced Desk Phone Features
Do Not Disturb, Intercom and Audio Message Waiting Indication, Secure Conferencing, Call Recording, and Silent Monitoring
• Integrated Cisco Unified Mobility
Single number reach, single voicemail box, device mobility
• Increased Resiliency
Ensures users have access to key features such as Extension Mobility,Call Forwarding, and Message Waiting Indication even during network outages
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
• Voice messaging and robust Automated Attendant functions
Intelligent call routing using call transfer rules
Easily customizable call screen and message notification options
On-server message store
• Voice recognition features
Simple natural speech commands for voicemail browsing
• Desktop access to your messages
Play voice messages with your e-mail clientor web browser
Visual Voicemail access to your messages on the phone display
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• Single business number reach, single voicemail box
Allows business call continuity inside and outside office by extending calls to a max of four phones simultaneously
Preserves enterprise call coverage services
• Desktop pickup and Cell Phone pickup
Device Mobility between desktop and mobile phone
• Support for single mode WiFi phones (Cisco 792x Series)as well as dual mode smart phones (Nokia E-Series)
WIRED WIRELESS
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Value Based Business Endpoints
Traditional telephony-like
User Experience
Flexible communications:
Full-duplex speakerphone
Selected basic endpoint
applications (XML)
Energy-friendly
Advanced CollaborativeMedia Endpoints
Interactive video, HD voice, large color displays
Wide array of endpoint applications
USB connectivity, Wi-Fiand Gigabit Ethernet
Energy-friendly
Advanced ProfessionalMedia Endpoints
HD voice, large color displays
Wide array of endpoint applications
USB connectivity
Energy-friendly
Advanced Business Endpoints
Desktop, Conference Room
and Wireless endpoints
High Definition wideband voice
Gigabit ethernet switch port
Wide array of endpoint
applications (XML & Midlets)
Monochrome and color
displays
Power over Ethernet capable
Energy-friendly
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
Cisco WebEx
Connect
Cisco Unified
Personal
Communicator
3rd Party EIM Client
(Sametime, MOC, XMPP)
Provides On-Ramp to Collaboration
Deployment Options
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AnnotationApplication and
desktop sharingWhiteboard
Scalable
capacity
Presentation
documents
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• Cisco Unified Workspace Licensing Business Edition
• Procure a broad range of applications and services on a per-user basis
• Includes:
UC client software
UC server software
UC access rights
All in a single user license!
• At an affordable and competitive price
• Combining with Unified Communications Software Subscription provides 3-years of new release upgrades and tech support
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Cisco SocialMiner (available April 2011)
Cisco Unity and Unity Connection
Cisco Unified Presence
Cisco Unified Communications Manager
WebEx Meeting Center
Cisco WebEx Enterprise Edition (available May 2011)
Digital Media Suite, including Cisco Show
and Share, Cisco Digital Sign and
Cisco Cast (software)
Cisco Intercompany Media Engine
WebEx Connect 6 Enterprise Instant Messaging
Give Every User the Full Collaboration Workspace Experience,
not Just Dial Tone and Voicemail
Already Discounted at an Estimated 90%
Discount off End-user List Price
Cisco Unified MeetingPlace
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Cisco netManager Unified Communications
Cisco IP Communicator
Cisco Adaptive Security Appliance
Cisco Unified Enterprise Attendant Console
Cisco Unified Communications Business Edition
Cisco Unified Communications Management Applications
Cisco Unified Personal Communicator
Cisco Unified Mobile Communicator
Cisco Unified Mobility Advantage
Complimentary Plantronics Headsets
Cisco Unified Communications Widgets
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Cisco Unified Contact Center Express
Cisco Unity Connection Failover
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Call center agent support for:
• Cisco Unified Contact Center Express with up to 100 agents
• Improved customer service quality
• Improved customer service response time
• Shortened customer waiting queues
• First call issue resolution
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• See instant availability of contacts in your buddy list
• Send an instant message
• Simple click to initiate a call
• Escalate to a web conference
• Real time collaboration
• Faster decision making
• Improved productivity by connecting on the first try
Available
Away
In a meeting
On the phone
Do not disturb
Off-line
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• Introducing ability to deploy Unified Communications applications in a virtualized environment
Supported on Unified Computing System
Based on market-leading VMware vSphere ESXi
• Ensure performance, reliability, management and high availability
• Support across key UC applications
UCS C200
Benefits
Lower TCO
Increased Agility
Investment Protection
17
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• Reduced Total Cost of Ownership (TCO) w/server consolidation
• Industry leading hypervisor – Vmware vSphere (ESXi)
Unified CM
Unity Connection
Unified Presence
Unified Contact Center
Express
Unified CM
Business Edition 6000
On Cisco UCS
C200M server
Nizar Saadi
Collaboration Breakawayhttp://www.cisco.com/web/partners/sell/technology/collaboration/collaboration_breakaway.html
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Shifting
Alliances
Challenges for
Nortel/Avaya
Acquisition
Distractions
75% Cisco Base are on
Communications
Manager
pre-7.0 release
(opportunity
to upgrade
and expand)
29%Cisco Base
only have one
application
deployed
$4B+Emerging Markets
Opportunity to
capture non-Cisco
phone users
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21
Effective August 9, 2010—July 30, 2011*
A complete program designed to enable Cisco and partners to
migrate new and existing customers to Cisco Collaboration
solutions from competitive legacy solutions
Product Discounts
Services Discounts
Sales Execution and Demand Generation Assets
*Bookings of Cisco Collaboration Breakaway deals will be allowed until October 31, 2011
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22
Eligible Customers
1
New competitive
displacement opportunities
2
Existing Cisco Unified
Communications Manager *
3.x - 6.x customers who
commit to upgrade to 7.x or
8.x
PBX competitor takeout
*Includes Unified Communications Manager Express pre 7.0 releases
Eligible Partners All Cisco Certified Partners
(Gold, Silver, Premier and Select)
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Target Competitors
*Avaya = Avaya and Nortel Branded Equipment
SOUTH AFRICA
EMERGING CENTRAL
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Baseline Product
Discount
Displacement
AcceleratorTotal
Cisco Unified
Workspace Licensing
Accelerator
(Applicable when 50%+
of the competitor’s user
base is displaced)
(Applicable when 50%+
of total user licenses in
BOM is CUWL)
Example 1: Displacement Accelerator Qualification
• 100 Avaya or Nortel Phones, 50 Replaced with Cisco Phones
50% Competitive Base Replacement, Displacement Accelerator Threshold Met
Example 2: CUWL Accelerator Qualification
• 100 Total Cisco User Licenses Bought, Combination of UCL and CUWL
50% of User Licenses in BOM are CUWL, CUWL Accelerator Threshold Met
Discount Accelerators Can Be Used Together
or Individually
Discounts apply for Cisco direct
order. Cisco cannot determine
discounts for purchases
through Cisco - authorized
distributor
Emerging Markets (Fixed)
Russia (Fixed)
55%
57%
Up to 65%
Up to 65%
+5%
+5%
+5%
+3%
EU (Incremental) +13% Up to +22%+5% +4%
Brazil (Fixed) 57% Up to 68%+6% +5%
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25
Without Unified Communications Software Subscription (UCSS)
Access to major software
upgrades when available
With Existing Unified Communications Software Subscription (UCSS)
72% discount on all Core Cisco
Unified Workspace Licensing
upgrade SKU’s
3 & 3 Upgrade Offer—Purchase
a la carte Cisco UC 8.0 product
upgrades for $3 per user, per
application when combined with
a 3 year minimum UCSS
Promotion Eligible SKUs available at:
http://www.cisco.com/web/partners/downloads/partner/WWChannels/technol
ogy/downloads
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26
From November 1st 2010Webex is now part of GPL and part of CBIt includes : Cisco Webex Meeting Centre, Webex Enterprise Edition, Webex Connect IM
For more information please visit :
http://wwwin.cisco.com/voice/programs/collaboration_breakaway/emerging
.shtml
From February 1st 2011CUCM Business Edition 5000 and 6000
All the enterprise features in one box• Right price• Robust solution• Upgradable
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27
Technical services discount now for 1, 2, or 3 years
Services & Products via ONE Registration & Ordering Process!
Discount Structure
1-Year Technical Services Discount
CBR CTSShared
Support
45% 69% 76%
2-year service contract receive an incremental 4% discount
3-year service contract receive an incremental 7% discount
Available direct to your customer at their organization, via TelePresence
Webinar series: Cisco Interactive Technology Webinar, ―Best Practices
for Migrating Legacy Phone Systems‖
Complimentary ―Migrating to Unified Communications Discovery Session‖*
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How to Register Opportunities and Order
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Ensure you select the right promotion name out of 4 possible promotion types
Baseline Discount
Baseline + CUWL Accelerator
Baseline + Displacement Accelerator
Baseline + Displacement + CUWL Accelerator
Before CCW registration, use the Promotion ―Name Finder‖ on CB Homepage to select the right promotion name – geo specific
In CCW, Click on ―Other‖ tab, for CB promotion names to show up
1 Registration for Products + Services
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 30
www.cisco.com/go/joinconversation
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Assess your opportunity with 100 to 1000 users Customers with Business Edition 5000 & 6000 Solutions
Use Collaboration Breakaway to be price competitive
Enhance your Collaboration Practice by using Collaboration tools in your office (CUWP)
Enhance your margins by leveraging Cisco Programs & Promotions
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 32Cisco Confidential 32© 2010 Cisco and/or its affiliates. All rights reserved.
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Sales Execution and Demand Generation
Collaboration Breakaway:
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 34
Cisco Collaboration Breakaway: Competitive and Migration Play
Sales OpportunitiesTarget Audiences: CIO/CXO and ITContact Center New/Replace Competitive Vendor Take-out8.0 Installed-base Migration
Sales Enablement ToolsDiscussion Guide – New Format!Play At A Glance ―How to Use‖ TrainingPartner Central Site
Customer Engagement ToolsEmail and Post CardsBanner AdsContact Center and Competitive Walkabout KitsContact Center BullsEye! KitPartner Marketing Central Campaign
Site
Executive Walkabout and BullsEye! Direct Mail Kits
Customer Email, Post Card and Banner Ad Templates
Sales Discussion Guide and AAG- New Format!
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 35
http://www.ciscowebtools.com/index
Pre-sales tool for Cisco and Partner AM’s
Survey that plots current capabilities across multiple dimensions of collaboration—performance vs. priority/ importance quadrant
Registration and data capture to enable future benchmarking
Localized in 14 languages