Collaborative Business Collaborative Business for Local Sustainable for Local Sustainable

MeatsMeats

Slav Heller St. Paul, AB

November 2012

Dear Reader,

This presentation is rich in effects allowing for sequential introduction of

ideas. If you plan to review it, I suggest that you do it as a Slide Show (Click F5 button).

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Thank you

Slav

If you are a livestock or poultry farmer and you want to mind your own to mind your own

businessbusiness you have two basic options

Option 1: Stay in the commodity businesscommodity business and wait

for good times to happen

Bank Bank loansloans

Option 2: Become a direct direct marketermarketer and possibly a

processorprocessor of your own meats

This is certainly a valid pathvalid path but not for everyone

But I don’t have all these business skills, talents or knowledge

What can I do?

I want to be just a producer but

don’t want to be in the

commodity business

If you don’t want sell a don’t want sell a commoditycommodity and you don’t want don’t want

to sell your own meatsto sell your own meats you have no option but to learn and

make a strong effort and look for opportunities through

cooperation cooperation with other people and

organizationsWhat can we do?

What can we do?

Is cooperation Is cooperation easy? easy? Where there are

six cooks, there is nothing to eat

There is a Polish proverb

When you hear:

cooperationcooperation what comes to your mind?

Traditional producer co-ops

New Generation Co-ops

CooperationCooperation means much more than that and can take

many forms

Horizontal structuresHorizontal structuresCooperatingCooperating with other farmers

CooperationCooperation occurs at two directionsoccurs at two directions

Vertical structuresVertical structures

CooperatingCooperating with meat processors, distributors, retailers, chefs, etc.

Meat supply chainMeat supply chain

Farmers

Slaughter

Meat cutting

Processed meats

Urban retailers

Distributors

Consumers

Food service