Date post: | 07-Aug-2015 |
Category: |
Business |
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Definition“Optimization of supply and distribution
channels in order to capitalize upon the global economy and use new technology
efficiently.”
What does disruptive innovation mean?
« It is a process by which a product or service takes root initially in simple applications at the
bottom of a market and then relentlessly moves up market, eventually displacing established
competitors »
By Clayton Christensen
How is each company disruptive?
Blablacar
BlaBlaCar connects drivers traveling with available seats with passengers looking for a means of transport.
It is a disruptive company because :
It targets train, bus and plane customers It steals customers from transport companies It readucates customers in doing things differently
Onefinestay
Onefinestay offers customers to stay in a luxury accomodation while its owners are not using it.
It is a disruptive company because :
It steals customers from luxury hospitality industry It creates a new experience by living « in the
shoes » of the owners Customers have more while paying less It readucates customers in doing things differently
How is each company disruptive?
Is there a role for hotel companies in collaborative accommodation
providers?
YES Independent hotels can list themselves
on collaborative commerce sites
Big hotel chains can penetrate the market by renting their staff and services instead of selling their rooms only. Example with the partnership between BeMate and RoomMate
What does BnBSitter permit owners to do?
They take care of :Renting your appartmentWelcoming travellersOffering concierge services : sightseeings,
restaurants...
They permit owners to :Rent their accommodation without stressNot take care about extra servicesMake money without being too much invested