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Collecting consumer insights using app-context fencing - Pollfish

Date post: 20-Aug-2015
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September 23-26, 2014 Ramada Hotel Berlin-Alexanderplatz Organized by #MRMW
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September 23-26, 2014 Ramada Hotel Berlin-Alexanderplatz

Organized by

#MRMW

Title Sponsor Gold Sponsors

Silver Sponsors

Premier Sponsor Bag Sponsor Workshop Sponsors

MRMW Berlin Sept. 23-26, 2014 #MRMW

Association & Media Partners

Event App Partner

Networking Reception Partner Exhibitor

MRMW Berlin Sept. 23-26, 2014 #MRMW

Survey millions

how it works

Big distribution

Fast turnarounds

Real consumers

Everywhere

Why

Numbers

More than 50,000,000 unique mobile consumers

1 billion sessions to date

Worldwide

Thousands completed targeted surveys PER DAY

100% mo/mo increase of active users

studies

EKPA studies on education

3 countries: Russia - UK - Greece

Quality ASSURANCE

Abuse prevention

Cross checking every response with previous responses and usage data

Targeting relevant audiences based on behavioral data and screening questions

SPECS I

Location: everywhere in Russia

Language: English

500 500

18 - 24 150 | 25 - 34 300 | 35 - 44 300 | 45 - 54 250

SCREENING: People who plan to visit Greece this or next year

ResULTS I

2% discarded due to abuse detection system • Response speed• Straight-lining• Combined with over 80% russian apps

Do you agree with the state that vacation could be combined with e-learning education?

Yes 60 %

In which of the following topics would you be more interested?

Philosophy 42 %

Summer 31% Autumn 31%

According to you what is the ideal period to visit Greece?

Duration: 5 days

SPECS II

Location: everywhere in UK

Language: English

500 500

25 - 34 350 | 35 - 44 350 | 45 - 54 300

SCREENING: People who plan to visit Greece this or next year

ResULTS II

Summer 66%

When would you visit Greece?

More interested in

History-Archaeology 24 %

Philosophy 9 %

Philosophy 42 %

Summer 31% Autumn 31%

Duration: 3 days

SPECS IIi

Location: everywhere in Greece

Language: GREEK

500 500

18-24 300 | 25 - 34 350 | 35 - 44 200 | 45 - 54 150

SCREENING: People who are interested in further education

ResULTS IIi

Duration: 3 days

Unemployed 40% [ easy validation :) ]

Less than 1% discarded

Interested in

Computer science 24 %

Marketing 12 %

Business administration 14 %

thank you

Title Sponsor Gold Sponsors

Silver Sponsors

Premier Sponsor Bag Sponsor Workshop Sponsors

MRMW Berlin Sept. 23-26, 2014 #MRMW

Association & Media Partners

Event App Partner

Networking Reception Partner Exhibitor

MRMW Berlin Sept. 23-26, 2014 #MRMW

September 23-26, 2014 Ramada Hotel Berlin-Alexanderplatz

Organized by

#MRMW


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