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Collecion.T H E P O RT FO L I O O F J O S I K I M B R E L
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Collecion.
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“We adore chaos because we love to produce order.”—M. C. Escher
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Table of Content P R OJ E C T N º 0 0
Table of Content.I N T R O D U C T I O N Collecion.
P R O J E C T N º 0 1 Make.
P R O J E C T N º 0 2 Burrell School Winery.
P R O J E C T N º 0 3 Fenced In.
P R O J E C T N º 0 4 RB/760.
P R O J E C T N º 0 5 Grow.
P R O J E C T N º 0 6 Twinnings of London.
P R O J E C T N º 0 7 Supersiion.
P R O J E C T N º 0 8 Cosco.
P R O J E C T N º 0 9 Logo Study.
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9 Introduction P R OJ E C T N º 0 0
Nº 00
Introducion.Many people collect things—some collect tea cups, and some collect robots. As designers we collect graphic elements and styles to create amazing designs. As collectors we are attracted to things that are unique and rare, things we swear we cannot live without. As consumers we are attracted to items of the same stature, items that are thoughtfully made, beautiful packaged and too good to pass up. That is the wonder of great design, and the basis for collections. Many people have collections, these are mine. Enjoy.
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O B J E C T I V E / S O LU T I O N
Develop an identity for the Indie Craft Fair Make. Establish a unique style to represent the diy nature of indie crafting. Create a style that will appeal to the public and target audience of 20-40 year-old creative professionals. Design a booklet, poster series, admission ticket, website, signage and give away item. The use of textiles, hand drawn illustrations and stitches all became a part of the identity for this brand.
B AC KG R O U N D
Make is a lifestyle indie craft fair that imparts a sense of beauty, optimism and discovery to both its visitors and its vendors. For the visitor it is an escape from the everyday and is a source of inspira-tion and delight. This experience is more than just about collecting one-of-a-kind goods. Make is as much about the experience as it is the takeaway. People leave inspired to create.
D E L I V E R A B L E S
Poster series, brochure, ticket, website, give away item.
P R OJ E C T
N º 0 1
T Y P E FAC E S
ArcherAblassled
T I T L E
Make I N ST R U C TO R
Nicole Flores C L AS S
Graphic Design 3
Make P R OJ E C T N º 0 1
Nº 01
Make.
1 2 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
1 3 Make P R OJ E C T .0 1
“Crat is personal. To know that somethingis made by hand, by someone who cares that you like i, makes that objec much more enjoyable.”—Cratifeso
1 4 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
1 5 Make P R OJ E C T .0 1
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Make P R OJ E C T .0 1
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O B J E C T I V E / S O LU T I O N
Burrell School Winery is an extraordinary small winery, rich with history nestled inside an 1800’s
school house. The Burrell School Winery redesign was initiated because of its need to stand out from
competition while holding strong to their heritage. Implement a two-tier design, one for high-end
bottles, and a second design for a mid-range bottles.
B AC KG R O U N D
Burrell School Winery is stationed in a school house that dates back to 1854 in the Santa Cruz
Mountains of California. Burrell School takes pride in the old school house. With the redesign it was
important to keep the history of the school house alive while updating the look. Sustainability
was also considered with the redesign and the choice of screw top bottles.
D E L I V E R A B L E S
3 Wine bottles.
T Y P E FAC E S
GothamMrs. Eves
Burrell School Winery P R OJ E C T N º 0 2
P R OJ E C T
N º 02
T I T L E
Burrell School WineryI N ST R U C TO R
Tom McNulty C L AS S
Package Design 3
Nº 02
Burrell School Winery.
3 0 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
3 1 Burrell School Winery P R OJ E C T N º 0 2
“Wine is the mos civilized thing in theworld.” —Ernes Hemingway
3 2 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
3 3 Burrell School Winery P R OJ E C T N º 0 2
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3 5 Burrell School Winery P R OJ E C T N º 0 2
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37 Burrell School Winery P R OJ E C T N º 0 2
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Burrell School Winery P R OJ E C T N º 0 2
The bell tower honors The historic
1890 Burrell School
where we nurture our
estate vines & handcraft
distinctive wines.
harvest dateoct. 12, 2005
I Promise To Sip My Wine.
I Promise To Sip My Wine.
I Promise To Sip My Wine.
grown, produced & bottled by BURRELL SCHOOL VINEYARDS
24060 Summit Road, Los Gatos, Ca 95033
Phone(408)353-6290
www.burrellschools.com
Notes of sandalwood, cardamom & bay with hints of exotic earthiness. 22 months of oak aging, this is a massive wine. Truly ‘the Head of the Class’ at Burrell School, this rich wine will be speaking out for many memorable years.
limite
d pr
od
uc
tion
of 3
00
ca
sescontains sulfates alc. 14.2% by vol
Government Warning: (1) According To The Surgeon General, Women Should Not Drink Alcoholic Beverages During Pregnancy Because Of The Risk Of Birth Defects. (2) Consumption Of Alcoholic Beverages Impairs Your Ability To Drive A Car Or Operate Machinery, And May Cause Health Problems.
2005 VA L E D I C T O R I A N
cabernetsauvignon
Santa Cruz Mountains
BURRELL S C H O O L
-1973-7
50
ML
4 0 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
41 Burrell School Winery P R OJ E C T N º 0 2
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O B J E C T I V E / S O LU T I O N
Fenced In is a book published by Equine Advocates Inc. to inform readers of the harsh treatment of
wild mustangs and burros given by the Bureau of Land Management. The goal was develop a unique
layout system that reflects the concept of being fenced in. The layout system was used to elude the
trapped feeling that the wild mustangs are subject to because of their ever shrinking spaces.
B AC KG R O U N D
Fenced In is a book to inform people about the way the Bureau of Land Management treats the wild
mustangs and burros that inhabit the land that they own. This book was made to shed light on the
poor treatment of these wild animals.
D E L I V E R A B L E S
Book
T Y P E FAC E S
Knockout
Fenced In P R OJ E C T N º 0 3
P R OJ E C T
N º 0 3
T I T L E
Fenced InI N ST R U C TO R
Carolina de Bartolo C L AS S
Typography 4
Nº 03
Fenced In.
4 4 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
4 5 Fenced In P R OJ E C T N º 0 3
“To me horses and fredom are synonymous.” —Veryl Goodnight
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47 Fenced In P R OJ E C T N º 0 3
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49 Fenced In P R OJ E C T N º 0 3
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5 1 Fenced In P R OJ E C T N º 0 3
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5 3 Fenced In P R OJ E C T N º 0 3
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5 5 Fenced In P R OJ E C T N º 0 3
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57 Fenced In P R OJ E C T N º 0 3
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O B J E C T I V E / S O LU T I O N
Develop a spf skin care line for Ray-Bans. Create unique display, bottles and design for active men age 20 and older. Inspiration for this design was taken from their Wayfarer sunglasses. The use of bright red and tortoise shell was put in use to give this brand a lot of personality and presence in the marketplace. This bold look will also help them stand out from competitors.
B AC KG R O U N D
Ray-Ban is one of the oldest and most trusted brands of eye wear on the market today. Ray-Ban
broke into the sunglass industry during World War II with the release of their Aviator glasses and have
had a huge presence in the sunglass industry ever since. Because Ray-Ban is known for sunglasses,
branching into an SPF-based skin care line is a logical move.
D E L I V E R A B L E S
Display, 6 Skin Care Bottles
T Y P E FAC E S
BlenderGotham
RB/760 P R OJ E C T N º 0 4
P R OJ E C T
N º 0 4
T I T L E
RB/760I N ST R U C TO R
Tom McNulty C L AS S
Package Design 3
Nº 04
RB/760.
6 2 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
6 3 RB/760 P R OJ E C T N º 0 4
“Live in the sunshine, swim the sea, drink the wild air.”—Ralph Waldo Emerson
6 4 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
6 5 RB/760 P R OJ E C T N º 0 4
6 6 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
67 RB/760 P R OJ E C T N º 0 4
6 8 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
6 9 RB/760 P R OJ E C T N º 0 4
70 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
7 1 RB/760 P R OJ E C T N º 0 4
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7 3
O B J E C T I V E / S O LU T I O N
Join up with Sequence Design Firm to become a part of the creative team to revamp Chipotle’s adver-
tising campaign. Chipotle was seeking a fresh approach to emphasize the natural and organic qualities
of their food without making it feel like the company has been ‘green washed’. This problem was
solved with the development of the new program Grow. Grow is an educational-community garden
and elementary school program. It was developed as a fun and interactive way to teach the value of
freshly grown and responsibly-raised food to emphasize Chipotle’s philosophy of Food with Integrity.
B AC KG R O U N D
Chipotle is a fast food restaurant that is trying to redefine what fast food is. Chipotle’s ‘Food with
Integrity’ is their promise to find the very best ingredients raised with respect for the animals, the
environment and the farmers.
D E L I V E R A B L E S
3 Posters, Grow kit, Website, Burrito wrapper, Style guide.
T Y P E FAC E S
Gotham
Grow P R OJ E C T N º 0 5
P R OJ E C T
N º 0 5
T I T L E
GrowI N ST R U C TO R
Tom McNulty C L AS S
Identity 2
Nº 05
Grow.
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Grow P R OJ E C T N º 0 5
“`e greates service which can be renderedany country is to add a useful plant to is culture.”—`omas Jeferson
76
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Series 05 A G A R D E N FO R G O O D
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8 6 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
BASIC ELEMENTSBASIC ELEMENTSGROW IDENTITY GUIDELINES GROW IDENTITY GUIDELINES
01.01 The Identifier 01.02 Colors
The simplicity makes the logo stand out. The logo should always be clear
as possible, without distraction from other visual elements. The logo was
designed as an integral unit, and because its effectiveness depends on the
exact relationship of type and the design elements, the organization of the
design must not be changed under any circumstances.
Colors are important to our visual identity; consistency is essential. Our
colors are specified as Pantone colors and these colors are therefore our
“ideal colors.” All colors should match the value for “uncated Pantone” as
much as possible to ensure identitcal color in all media.
In four color processing, GROW Green can be simulated with 73% Cyan,
27% Magenta, 100% Yellow, and 12% Black. GROW Brown can be simulated
with 45% Cyan, 81% Magenta, 84% Yellow, and 69% Black, GROW Cream
can be sumlated with 5% Cyan, 3% Magenta, 49% Yellow, and 0% Black.
GROW Green
C=73 M=27 Y=100 K=12
PMS 327
GROW Brown
C=45 M=81 Y=84 K=69
PMS 4625
GROW Cream
C=5 M=3 Y=49 K=0
PMS 83
Application Note
The GROW logo should always be used in its entity.
Always consult your printer regarding recommendations for the most accurate reproduction.
The logotype should never be manipulated or adjusted.
Always use approved artwork when using the GROW identity.
GROW IDENTITY GUIDELINES GROW IDENTITY GUIDELINES
01.05 Clear Space (Lock-Up) 01.06 Color Usage (Lock-Up)
To be most effective, the GROW identifier and Chipotle lock-up should
always be surrounded by the most precise prescribed minimum amount of
clear space. The recommended minimum distances that define this territory
are derived from the GROW identifier, shown on this page.
The dotted lines surrounding the GROW identifier and Chipotle lock-ip
deliniate the minimum territory that no copy of illustrative elements may
intrude. This minimum space, also called the clear space, may never be
violated. The clear space is derived from the identifier’s Cap height, which
equals the space above the identifier (X). The left, right, and bottom areas
should have a space of one X around the identifier.
To be used effectively, the GROW identifier and Chipotle lock-up should
be used in only 3 color variations in all applications for the system. On
all applications, the logo may be presented in any of the three above
illustrated variations. The choice of the color(s) will depend on which of
the three variations will clearly present the GROW signature along with
the Chipotle lock-up.
BASIC ELEMENTSBASIC ELEMENTS
Black & White
One color
Reversed out0.5
87 Grow P R OJ E C T N º 0 5
GROW IDENTITY GUIDELINES GROW IDENTITY GUIDELINES
01.05 Clear Space (Lock-Up) 01.06 Color Usage (Lock-Up)
To be most effective, the GROW identifier and Chipotle lock-up should
always be surrounded by the most precise prescribed minimum amount of
clear space. The recommended minimum distances that define this territory
are derived from the GROW identifier, shown on this page.
The dotted lines surrounding the GROW identifier and Chipotle lock-ip
deliniate the minimum territory that no copy of illustrative elements may
intrude. This minimum space, also called the clear space, may never be
violated. The clear space is derived from the identifier’s Cap height, which
equals the space above the identifier (X). The left, right, and bottom areas
should have a space of one X around the identifier.
To be used effectively, the GROW identifier and Chipotle lock-up should
be used in only 3 color variations in all applications for the system. On
all applications, the logo may be presented in any of the three above
illustrated variations. The choice of the color(s) will depend on which of
the three variations will clearly present the GROW signature along with
the Chipotle lock-up.
BASIC ELEMENTSBASIC ELEMENTS
Black & White
One color
Reversed out0.5
GROW IDENTITY GUIDELINES GROW IDENTITY GUIDELINES
01.07 Unacceptable Uses of Logo 01.08 Unacceptable Uses of Lock-Ups
BASIC ELEMENTSBASIC ELEMENTS
NEVER
Use a different typeface for the logo
NEVER
Outline the logo
NEVER
Distort the logo
NEVER
Change the scaling of
either logos
NEVER
Change the lock-up
NEVER
Use a different typeface
for the logo
NEVER
Skew or distort the logo
NEVER
Use the logo in a color other than specified in this guide
NEVER
Turn the logo diagonally
NEVER
Change the colors
NEVER
Turn the logo diagonally
or to the side
NEVER
Use another Chipotle
logo other than specified
Note Note
When in doubt about correct logo usage, contact the marketing team.
When in doubt about correct logo usage, contact the marketing team.
8 8 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
GROW IDENTITY GUIDELINES GROW IDENTITY GUIDELINES
02.03 Youth T-Shirts
Youth t-shirts will be given away to children as promotional items during
grand opening events. The t-shirts not only raise awareness of the GROW
program, but they also act as interactive games for children. Attached to
each t-shirt will be a packet of vegetable-shaped velcro pieces that are used
to play tic-tac-toe on the shirt itself.
The different combination of vegetable appliques will vary. As such, children
will be able to trade them amongst each other.
APPLICATIONSAPPLICATIONS
Front Front with Velcro Appliques
Packaging for Velcro AppliquesBack
www.chipotle.com/plantingawareness
velcro vegetable appliques
GROW IDENTITY GUIDELINES GROW IDENTITY GUIDELINES
02.04 Burrito Wrapper & Sticker
These burrito wrappers should be used to wrap burritos only, and the
time period in which they should be used is during back-in-school periods.
Stickers should be used in combination with the burrito wrappers. These
stickers display the logo of the GROW program, as well as the website in
which customers may visit to learn more about the program.
The wrapper should be wrapped in a manner where the Chipotle logo and
illustrations would be displayed on the exterior.
APPLICATIONSAPPLICATIONS
Burrito with WrapperBurrito Wrapper Stickers
GROW IDENTITY GUIDELINES GROW IDENTITY GUIDELINES
01.10 Correct Uses of Typography 01.11 Incorrect Uses of Typography
Typography plays a major role in the GROW identity. Consistent use of the
typography in accordance to the standards in this guide will establish the
GROW indentity program’s continuity, quality, and effectiveness throughout.
Three typefaces from the Gotham family are selected for use within the
GROW identity program. Available worldwide, these three typefaces are the
most appropriate choice for use with the GROW identitfier.
The typeface is Gotham set in
7/10.5, upper and lowercase 20
picas wide, flush left.
The typeface is Gotham set in 7/10.5,
upper and lowercase 20 picas wide,
flush left.
The typeface is Gotham set in 6.5/9,
upper and lowercase 30 picas wide,
flush left.
The typeface is Gotham set in 6.5/9,
upper and lowercase 30 picas wide,
flush left.
In body copy, paragraphs are always
separated by a full line space. There
are no indentations at the beginning of
paragraphs. Adhering to all of the
guidelines for setting type, as outlined
in the guide, will create visual aid
continuity among all communications.
In body copy, paragraphs are always
separated by a full line space. There
are no indentations at the beginning of
paragraphs. Adhering to all of the
guidelines for setting type, as outlined
in the guide, will create visual aid
continuity among all communications.
In body copy, paragraphs are always
separated by a full line space. There
are no indentations at the beginning of
paragraphs. Adhering to all of the
guidelines for setting type, as outlined
in the guide, will create visual aid
continuity among all communications.
In body copy, paragraphs are always
separated by a full line space. There
are no indentations at the beginning
of paragraphs. Adhering to all of the
guidelines for setting type, as outlined
in the guide, will create visual aid
continuity among all communications.
The examples of the left page demonstrate the correct usage of typesetting,
and the examples on the right page demonstrate the incorrect use of
typesetting. For maximum readability all body copy should be set flush left
and with usage of upper and lowercase letters.
Correct Examples Incorrect Examples
Note
Headlines should beset flush right.
BASIC ELEMENTSBASIC ELEMENTSGROW IDENTITY GUIDELINES GROW IDENTITY GUIDELINES
01.09 Primary Typography
By using different script variations of the same font, we can optimize
legibility and help the reader obtain a better overview. At the same time
we establish consistent expression throughout our communications.
The Gotham font has a lot of flexibility, but the different script variations
should be chosen carefully. Available worldwide, this typeface is the most
appropriate choice for the use with the GROW identifier.
Gotham, Light Gotham, Light Gotham, Light, 7/9
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890$%$(,.;:#!?)
Lorem ipsum dolor sit amet, consectur adipis cing elit. Integer consequat suscipit diam, quis accumsan nunc consequateh egestas. Pellentesque eu porta velit vellu.
Lorem ipsum dolor sit amet, consectur adipis cing elit. Integer consequat suscipit diam, quis accumsan nunc consequateh egestas. Pellentesque eu porta velit vellu.
Lorem ipsum dolor sit amet, consectur adipis cing elit. Integer consequat suscipit diam, quis accumsan nunc consequateh egestas. Pellentesque eu porta velit vellu.
Aa GROW
GROW
GROW
BbCc
Gotham, Regular Gotham, Regular Gotham, Regular, 7/9
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890$%$(,.;:#!?)
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890$%$(,.;:#!?)Gotham, Bold Gotham, Bold Gotham, Bold, 7/9
Note
The next page provides examples of usage of primary typography.
BASIC ELEMENTSBASIC ELEMENTS
8 9 Grow P R OJ E C T N º 0 5
GROW IDENTITY GUIDELINES GROW IDENTITY GUIDELINES
02.05 Bag Stuffers
Bag stuffers mimic the posters inside the restaurants, but contain more
information than that of the posters. These leaflets are to be inserted in bags
once a customer receives their order. Bag stuffers act as reading material for
customers to read while consuming inside or outside the restaurants.
The back of the bag stuffers contain brief information about the GROW
program and the purpose behind its existence. The back also displays the
logo and the program’s official website.
APPLICATIONSAPPLICATIONS
Front
Back
GROW IDENTITY GUIDELINES GROW IDENTITY GUIDELINES
02.06.01 Planters & Flags 02.06.02 Seed Packets
Each planter will be color coordinated to match the color of indicator flags
and seed packets. Indicator flags are used to display what kind of plant is
growing in a particular planter.
Each seed packet will contain seeds for one specific vegetable. Seed packets
are color coordinated to match the planters and indicator flags.
APPLICATIONSAPPLICATIONS
Front
Back
GROW IDENTITY GUIDELINES GROW IDENTITY GUIDELINES
02.02 Employee T-Shirts
Employee t-shirts function to spark curisoty of the GROW program. “STOP.
DROP. GROW!” is a parody of the well-known “Stop, Drop, Roll” fire drill
learned by children in elementary schools. Employees will only wear these
shirts during back-to-school periods.
Note
Ate dolore ver tion sequisis nonumsan exeratem
APPLICATIONSAPPLICATIONS
www.chipotle.com/plantingawareness
Front (set of 3) Back
GROW IDENTITY GUIDELINES GROW IDENTITY GUIDELINES
02.01 Posters
These posters shall be installed indoors on the walls of the restaurants, just
near the waiting line. The purpose of these posters is to increase awareness
of the GROW program and to encourage customers to learn more about the
program on the website. These posters will only be installed during back-to-
school periods.
All three posters should be installed near each other in the above sequence.
APPLICATIONSAPPLICATIONS
12.5”
31”
9 0 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
www.chipotle.com/plantingawareness
Join us in our GROW program & help to educate children at local elementary schools the importance behind growing sustainable food. Let’s GROW!
www.chipotle.com/plantingawareness
Join us in our GROW program & help to educate children at local elementary schools the importance behind growing sustainable food. Let’s GROW!
9 1 Grow P R OJ E C T N º 0 5
www.chipotle.com/plantingawareness
Join us in our GROW program & help to educate children at local elementary schools the importance behind growing sustainable food. Let’s GROW!
92
9 3
O B J E C T I V E / S O LU T I O N
Redesign Twinnings of London packaging to gain more shelf presence and new customers without
alienating the existing customer base. Create an inviting, sophisticated, vintage-inspired design
that will reflect the old ‘tea time’ custom, while adding a modern edge to the design. The packaging
should stand out from competitors’ but not so far that they no longer look like a tea brand. Bright
fresh, kitchen-friendly colors will be used along with a vintage letterpressed inspired look.
B AC KG R O U N D
Twinnings is a trusted tea brand imported from England. The packaging for the grocery store was to give a sophisticated look that would encourage buyers to take time out of their day to enjoy a cup of tea. The high-end design was meant to showcase the beautiful landscape where the tea is grown. The structure and design was created to elevate the product and make the customer want to interact and take a closer look.
D E L I V E R A B L E S
3 tea boxes.
T Y P E FAC E S
CochinGothamTribute Italic
Twinnings of London P R OJ E C T N º 0 6
P R OJ E C T
N º 0 6
T I T L E
RB/760I N ST R U C TO R
Tom McNulty C L AS S
Identity 2
Nº 06
Twinnings of London.
94 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
9 5 Twinnings of London P R OJ E C T N º 0 6
“`ere are few hours in life more agreable than the hour dedicated to theceremony known as aternoon tea.” —Henry James
9 6 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
97 Twinnings of London P R OJ E C T N º 0 6
9 8 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
20 Individually Wrapped Tea Bags
A rich & robust tea, blended with Kenyan & Assam black teas.
enjoy by:
Brewing Suggestions:
Pour freshly boiled water over tea bag and
allow to brew for 2-5 minutes, depending on
desired strength.
Cl�sics
English Breakfast Tea
Engl�h Break� Reward Yourself
A cup of Twinings Tea provides a delicious diversion from the everyday. For over 300 years we’ve pursued our passion and commitment to one thing assuring you the world’s finest tea experience. Twinings travels thousands of miles through exotic tea gardens across many continents to capture the best possible tea and flavours.
With expert blending.
Twinings creates the richest journey in black, green and herbal teas.
BY APPOINTMENT TO HER MAJESTY QUEEN ELIZABETH II
NET WT. 1.41 OZ (40g)
Twinings English Breakfast Tea was
originally blended to complement
the traditional old, hearty English
Breakfast, from which its name
derives. The refreshing and invigora-
tion flavour makes English Breakfast
one of the most popular black teas
to drink at any time or occasion.
TWININGSO F L O N D O N
ESTD. 1706
TWININGSO F L O N D O N
ESTD. 1706
TWININGSO F L O N D O N
ESTD. 1706
TWININGSO F L O N D O N
ESTD. 1706
TWININGSO F L O N D O N
ESTD. 1706
Cl�sics
The Twinings Story
In 1706 Twinings of London was one of the first companies to introduce tea drinking to the English. In 2006, Twinings celebrated 300 years of supplying the finest teas. Twinings’ founder Thomas Twining first began selling tea from premises on The Strand in London, which remains today. Word of this exotic, new drink quickly spread and soon Twinings’ tea was de rigueor–eighteenth century English novelist Jane Austin and Charles II Earl Grey were Fans. Thomas Twining's pledge to create exceptional teas for everyone has remained the companies cornerstone for generation and the Twining family have contributed much in establishing tea drinking as the well loved
tradition it is today.
9 9
20 Individually Wrapped Tea Bags
A rich & robust tea, blended with Kenyan & Assam black teas.
enjoy by:
Brewing Suggestions:
Pour freshly boiled water over tea bag and
allow to brew for 2-5 minutes, depending on
desired strength.
Cl�sics
English Breakfast Tea
Engl�h Break� Reward Yourself
A cup of Twinings Tea provides a delicious diversion from the everyday. For over 300 years we’ve pursued our passion and commitment to one thing assuring you the world’s finest tea experience. Twinings travels thousands of miles through exotic tea gardens across many continents to capture the best possible tea and flavours.
With expert blending.
Twinings creates the richest journey in black, green and herbal teas.
BY APPOINTMENT TO HER MAJESTY QUEEN ELIZABETH II
NET WT. 1.41 OZ (40g)
Twinings English Breakfast Tea was
originally blended to complement
the traditional old, hearty English
Breakfast, from which its name
derives. The refreshing and invigora-
tion flavour makes English Breakfast
one of the most popular black teas
to drink at any time or occasion.
TWININGSO F L O N D O N
ESTD. 1706
TWININGSO F L O N D O N
ESTD. 1706
TWININGSO F L O N D O N
ESTD. 1706
TWININGSO F L O N D O N
ESTD. 1706
TWININGSO F L O N D O N
ESTD. 1706
Cl�sics
The Twinings Story
In 1706 Twinings of London was one of the first companies to introduce tea drinking to the English. In 2006, Twinings celebrated 300 years of supplying the finest teas. Twinings’ founder Thomas Twining first began selling tea from premises on The Strand in London, which remains today. Word of this exotic, new drink quickly spread and soon Twinings’ tea was de rigueor–eighteenth century English novelist Jane Austin and Charles II Earl Grey were Fans. Thomas Twining's pledge to create exceptional teas for everyone has remained the companies cornerstone for generation and the Twining family have contributed much in establishing tea drinking as the well loved
tradition it is today.
Twinnings of London P R OJ E C T N º 0 6
1 0 0 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
1 0 1 Twinnings of London P R OJ E C T N º 0 6
1 02
1 0 3
O B J E C T I V E / S O LU T I O N
Design a type promotional book and type specimen for Emigre’s Tribute. Create a book to showcase
the typeface Tribute and find one that will be interesting to view and have substance with a subject that
connects back to the typeface. Tribute was modeled after a french typeface cut in 1565. Influenced by
the old heritage of typeface superstitions were chosen to be the subject of the book.
B AC KG R O U N D
Superstitions have been around since nearly the beginning of time, both good luck charms and of-
fenses that are deemed to give you bad luck. People often have good luck tokens and little keepsakes
that they believe give them good luck. The idea behind this book is that if one small token can change
your attitude and declare that you will have a good day —then why not rely on it, and let your attitude
turn your days into great ones.
D E L I V E R A B L E
Book, Poster, cd Packaging
T Y P E FAC E S
Sabbath BlackTribute
Supersiion P R OJ E C T N º 07
P R OJ E C T
N º 0 8
T I T L E
SuperstitonI N ST R U C TO R
Ariel Grey C L AS S
Typography 3
Nº 07
Supersiion.
1 0 4 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
1 0 5 Supersiion P R OJ E C T N º 07
“For myself I am an optimis—i dos notsem to be much use being anything else”—Winson Churchill
1 0 6 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
An
m ls
c n
bri
g luc
t t
hose
i n
ed, b
ut watc
out n t al a i als are luc y. Look no further than a seamstress
don
’t step on
a crack o
r you’ll break yo
ur mothe's back, step in a ditch and your mothers nose will itch
SOME SAy AN ACCORN IN Y
OUR P
OCKE
T WILL
BRI
NG L
UCK
ALL
DAY
in th
e wo
od
s
a n
i ma l s s t i t c h e s b
ad
lu
ck
bad luck
Good L
uc
Goo
d Luc Good Luc Bad L
uc Bad Luc
supe
rstiti
ons
lu
ck
supe
rstiti
ons
Rabbi
ts, R
abbi
ts, R
abbi
ts10
Men
eki N
eko1
3
Pi
07c
oi
n12
Butto
n08
Shoe24
09
Broom14 Stairs 21
Salt
15
Magpie22
16
17Evil E
ye
24Thirteen
18Um
brel
a19
Black
Cat
20H
at
01Acorn
02Knock on W
ood03H
orse C
hestnu
t
Cricket06
Wish
Bon
e11
rabbits foot05
p i g
t h r e a d
l a d d e r
04
4 leaf
clov
er
04
Red
1 07 Supersiion P R OJ E C T N º 07
An
m ls
c n
bri
g luc
t t
hose
i n
ed, b
ut watc
out n t al a i als are luc y. Look no further than a seamstress
don
’t step on
a crack o
r you’ll break yo
ur mothe's back, step in a ditch and your mothers nose will itch
SOME SAy AN ACCORN IN Y
OUR P
OCKE
T WILL
BRI
NG L
UCK
ALL
DAY
in th
e wo
od
s
a n
i ma l s s t i t c h e s b
ad
lu
ck
bad luck
Good L
uc
Goo
d Luc Good Luc Bad L
uc Bad Luc
supe
rstiti
ons
lu
ck
supe
rstiti
ons
Rabbi
ts, R
abbi
ts, R
abbi
ts10
Men
eki N
eko1
3
Pi
07c
oi
n12
Butto
n08
Shoe24
09
Broom14 Stairs 21
Salt
15
Magpie22
16
17Evil E
ye
24Thirteen
18Um
brel
a19
Black
Cat
20H
at
01Acorn
02Knock on W
ood
03Hors
e Ches
tnut
Cricket06
Wish
Bon
e11
rabbits foot05
p i g
t h r e a d
l a d d e r
04
4 leaf
clov
er
04
Red
1 0 8 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
1 0 9 Supersiion P R OJ E C T N º 07
1 1 0 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
1 1 1 Supersiion P R OJ E C T N º 07
1 1 2 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
1 1 3 Supersiion P R OJ E C T N º 07
1 1 4 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
1 1 5 Supersiion P R OJ E C T N º 07
1 1 6 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
1 1 7 Supersiion P R OJ E C T N º 07
1 1 8
1 1 9
O B J E C T I V E / S O LU T I O N
Create a new look for Costco and develop a new system of brands under the Costco umbrella. Put
a system into place that utilizes house of brands, branded house and private-label strategies of brand-
ing. This project included the redesign of the Costco and Kirkland logo, and the creation of new
brands to help gain new customers and reach a wider audience.
B AC KG R O U N D
Costco is bulk store that sells grocery and household items at affordable prices. Costco is a friendly
store that is great for families and small business to buy quality goods.
D E L I V E R A B L E
Packaging for multiple brands
T Y P E FAC E S
VetesseWhitneyGothamDin Pro
Costco P R OJ E C T N º 0 8
P R OJ E C T
N º 0 8
T I T L E
CostcoI N ST R U C TO R
Michael OsborneC L AS S
Package Design 4
Nº 08
Cosco.
1 2 0 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
1 2 1 Costco P R OJ E C T N º 0 8
“Whover said money can’t buy happinesssimply didn’t know where to go shopping.”—Bo Derek
1 2 2 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
CO STCO B R A N D M AT R I X
S U STA I N
Multi-vitamins, calcium, vitamin C, everyday health items
H E A L
Allergy medication, cough syrup, pain medication, first aid
T H R I V E
Protein powders, fish oil, coconut milk, acai berry powders, supple-ments, energy drinks
S O F T L I N E S
Detergent, bath tissue, light bulbs, paper towels, cleaning supplies.
H A R D L I N E S
Blenders, steam irons, mixers, power tools, kitchen equipment.
G R O C E R I E S Dry foods, fresh produce, deli
O R G A N I C S Hand soap, 100% recycled napkins, eggs, olive oil, milk, pasta, juice
B O DY
Shower puff, shave kit, toothpaste, shampoo, conditioner, body wash
1 2 3 Costco P R OJ E C T N º 0 8
Classic books offered at affordable prices, collectors edition sets and reading accessories.
Photo printing, albums, calendars, envelopes, memory cards and film.
In store fast food including hotdogs, french fries, pizza, and soda. Frozen foods such as hot wings and pizza.
Gas station and brand selling motor oil, degreaser, oil change kits, gloves, micro fiber towels, car wax, and air freshener strips.
H O M E E S S E N T I A L S
Decor, sheets, pillows, clocks, side tables, lamps.
K I TC H E N WA R E S
Pots and pans, utensils, china, table ware, silverware, glasses
TO I L E T R I E S
Towels, robes, air freshener, bath accessories
1 24 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
CO STCO K I R K L A N D G R O C E RY
1 2 5 Costco P R OJ E C T N º 0 8
1 2 6 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
CO STCO K I R K L A N D G R O C E RY
1 27 Costco P R OJ E C T N º 0 8
1 2 8 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
CO STCO K I R K L A N D G R O C E RY
1 2 9 Costco P R OJ E C T N º 0 8
1 3 0 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
CO STCO K I R K L A N D G R O C E RY
1 3 1 Costco P R OJ E C T N º 0 8
1 3 2 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
CO STCO K I R K L A N D H A R D L I N E S
1 3 3 Costco P R OJ E C T N º 0 8
1 3 4 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
1 3 5 Costco P R OJ E C T N º 0 8
1 3 6 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
CO STCO V E RT E X
1 37 Costco P R OJ E C T N º 0 8
1 3 8 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
CO STCO V E RT E X
1 3 9
1 4 0 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
CO STCO V E RT E X
1 41 Costco P R OJ E C T N º 0 8
1 4 2 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
CO STCO H E M LO C K ' S K I TC H E N
1 4 3 Costco P R OJ E C T N º 0 8
1 4 4 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
CO STCO H E M LO C K ' S K I TC H E N
1 4 5 Costco P R OJ E C T N º 0 8
1 4 6 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
CO STCO H E M LO C K ' S K I TC H E N
1 47 Costco P R OJ E C T N º 0 8
1 4 8 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
CO STCO O LYM P I A D B O O K S
1 49 Costco P R OJ E C T N º 0 8
1 5 0 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
CO STCO O LYM P I A D B O O K S
1 5 1 Costco P R OJ E C T N º 0 8
1 5 2
1 5 3
O B J E C T I V E / S O LU T I O N
Creating identities that represent the name, personality and values of the company.
B AC KG R O U N D
Logos are the identity and face of a company, creating an identity that is unique and memorable is
the ultimate goal for any sucessful logo design.
D E L I V E R A B L E S
Logos
T Y P E FAC E S
Various
Logo Study P R OJ E C T N º 0 9
P R OJ E C T
N º 0 9
T I T L E
Logo StudyI N ST R U C TO R
Various C L AS S
Various
Nº 09
Logo Study.
1 5 4 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
1 5 5 Logo Study P R OJ E C T N º 0 9
“Simpliciy is not the goal. It is the by-produc of a good idea and modes expecations.”—Paul Rand
1 5 6 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
1 57 Logo Study P R OJ E C T N º 0 9
1 5 8 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
1 5 9 Logo Study P R OJ E C T N º 0 9
1 6 0 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
O
1 61 Logo Study P R OJ E C T N º 0 9
O
1 6 2 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
1 6 3 Logo Study P R OJ E C T N º 0 9
1 6 4 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
OWGIRLS
1 6 5 Logo Study P R OJ E C T N º 0 9
OWGIRLS
1 6 6 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
1 67 Logo Study P R OJ E C T N º 0 9
1 6 8 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
1 6 9 Logo Study P R OJ E C T N º 0 9
1 70 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
1 7 1 Logo Study P R OJ E C T N º 0 9
1 7 2 Collection T H E P O RT FO L I O O F J O S I K I M B R E L
1 7 3 Logo Study P R OJ E C T N º 0 9
1 74
Collection T H E P O RT FO L I O O F J O S I K I M B R E L
1 75
T H A N K YO U
From the bottom of my heart to all of my friends
and family for the support and encouragement.
Without all of you I would not have been able to
follow my dream. To my instructors for the end-
less inspiration and encouragement.
CO LO P H O N
CO PY R I G H T © 2 0 1 1 A l l R i g h t s Re s e r ve d .
N o p a r t o f t h i s p u b l i c a t i o n m a y b e re p ro d u c e d ,
s t o re d i n a re t r i eva l s y s t e m o r t ra n s m i t t e d , i n a n y
f o r o r b y a n y m e a n s , w i t h o u t t h e w r i t t e n p e r m i s -
s i o n o f J o s i K i m b re l .
J o s i K i m b re l
P h o n e — 8 3 1 .70 6 .7 1 7 2
E m a i l — j o s i k i m b re l @ g m a i l . c o m
We b s i t e — w w w. j o s i k i m b re l . c o m
A c a d e m y o f A r t U n i ve r s i t y
7 9 N ew M o n t g o m a r y—S a n Fra n c i s c o , C A
D e p a r t m e n t D i re c t o r— M a r y S c o t t
Co u r s e N a m e — Po r t f o l i o S e m i n a r
I n s t r u c t o r— M a r y S c o t t
P r i n t e r — B l u r b , S a n Fra n c i s c o , C A
B i n d e r— B l u r b , S a n Fra n c i s c o , C A
Ty p e fa c e —W h i t n ey, M r s . Eve s
S o f t wa re —A d o b e S u i t e 5
P h o t o g ra p h y—J o s i K i m b re l
Colophon P R OJ E C T N º 0 0
1 76
1 7 7