Collective Intelligence in Web 2.0

Charlotte Basford-Social NetworksLauren Harvey- YouTube

Rachel Morgan- WikipediaAnia Remlein- Blogging

What is Collective Intelligence?

• The collaboration of multiple people’s thoughts, opinions and beliefs.

• Relevance to Web 2.0- People are continuously creating and sharing new media across a range of websites. This could potentially have a major impact on the shape of the Internet as it is no longer entirely controlled by large media corporations.

Blogging

PROS

Wikipedia = an engaged community.

‘An Experiment that has room to grow’ – interesting information of people’s thoughts and ideas not trustworthy!

‘An expression of personality’

CONSMySpace/Wikipedia – MySpace doesn’t pretend to be all wise –

gives an opinion

People who don’t understand Wikipedia can end up using it

wrong.

‘Desirable to have influence’ – sometimes goes too far (false

information)

From: Jaron Lanier – ‘Edge – the third culture’

Brian Chase gave false information on John Seigenthaler (journalist) through Wikipedia.

Living in Soviet Union and was implicated in the assassinations of John F. Kennedy.

Lasted 132 days on Wikipedia It raised questions about the

reliability of Wikipedia.

‘Opportunities for worldwide communications and research

but populated by volunteer vandals with poison-pen

intellects’ – John Seigenthaler.

From: the economist - ‘the wiki principle’

The Seigenthaler Incident.

What’s on Wikipedia?

• 3,777,792 articles in English• In the news, on this day, featured article and

current events.• News through the people – Michael Jackson’s

death.

“Gatecrashers invade £1m Kingston house for boy's Facebook party”

• The average age of social network users could argue that only a certain generation of people are aware of networked and collective intelligence-could this be dangerous if people get left behind?

• Could collective intelligence become too powerful before it has really been established? Could this in turn radically change the world?

• As an overview, it is clear that collective intelligence is a rapidly spreading concept. It has become an integral part of Web 2.0 and is rapidly expanding over a range of media platforms. Therefore it may not be too long before collective intelligence becomes an integral part of everyday life and this could be potentially both good and bad.