College Communications

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Today’s Objectives

• Share overview of the College Communications unit, including

staffing, priorities and decision-making processes.

• Review major initiatives for 2015.

• Update on College branding, new resources and how faculty

and staff access support and assistance.

• Share current plans for social media campaigns and how faculty

and staff may engage.

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Communications Staffing

• 31 professional staff with expertise in marketing, design, editing,

writing, web development, video production, project

management, training, social media, digital photography, IP video

integration, and various support services.

• 4-5 students are employed each semester to support general

office operations, web development and classroom monitoring.

• Operate two income generating sub-units: publication sales and

distribution (Columbus) and digital copy center (Wooster).

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Priorities

• Develop, support and implement strategies that advance the

college priorities related to teaching, research and extension.

• Focus on recruiting world-class faculty, staff and students.

• Reinforce the power of our educational product.

• Create the research and learning spaces of tomorrow.

• Build a sustainable support system to enable academic success.

• Engage our alumni, friends and partners to help achieve our goals.

• Create and support a more consistent and compelling message.

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What do we do?

Website development, maintenance and support * Fact Sheet Layout and Editing * Legislative Materials

Publication Layout, Design & Editing * Social Media Campaigns * Produce Impact Videos * Assist

Faculty/Staff with Camtasia Relay * Write Stories about Impact of Teaching, Research and Extension *

Monitor Classroom

* Consult on IP Video Installation & Integration * Stage & Produce Selected College Events

* Photograph College Impacts * Produce Banners, Brochures & Other Printed Materials

* Create & Implement Strategies to Enhance Stakeholder Engagement * Create Advertising Placements

* Publication Fulfillment

Major Projects This Year

Student Recruitment Materials * Legislative & Annual Report Materials * Continuum * Extension Connection

* OSU Extension Web Presence * Farm Science Review * Branding Updates & Implementation

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Project Request Process

• How can I get a project done?

• Review the current resources on our brand site: http://cfaes.osu.edu/brand/templates

• Submit a project request: http://cfaes.osu.edu/commtech/project-request-form

• Note specific steps to follow for publications and fact sheets (and websites)

• Website requests: http://cfaes.osu.edu/commtech/website-request-form

• Blogs: u.osu.edu

• Production Team meets each Tuesday morning (generally)

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Why Standardize?

• Creates capacity to focus on new or evolving initiatives.

• Promotes a more consistent visual identity and experience for

visitors, users and stakeholders.

• Improves efficiencies and overall support.

• Allows for greater collaboration.