___________________________________________________________________________
2014/TWG44/005 Agenda Item: 19
Colombia, Magical Realism Enchanting the World
Purpose: Information Submitted by: Colombia
44th Tourism Working Group MeetingCusco, Peru
9-10 April 2014
22/4/2014
1
COLOMBIA, MAGICAL REALISM
ENCHANTING THE WORLD
22/4/2014
2
A UNIQUE COUNTRY,
A UNIQUE EXPERIENCE
San Agustín Eje Cafetero
Nuquí y Bahía Solano
22/4/2014
3
Carnaval de Negros y Blancos Caño Cristales
Nevado el CocuyAmazonas
We’ve set the goal of welcoming 4 million international visitors.
As of today, we’ve reached 93% of this goal.
22/4/2014
4
2010 TODAY
2.7 M
3.7 M
visitors
visitors
Bringing the world to our regions.
TOURISM STATISTICS 2013
Growth in foreign visitors
Fuente: MinCIT
7%Passengers aboard national and international flights 28Employment growth 7.15%
Million
Hotel Occupancy 53% Completed 99%
22/4/2014
5
2,7 M
3,5 M
viajeros
viajerosNATIONAL INVESTMENT
IN TOURISM
+ 137%2006 - 2010
$263,000
2010 - 2014
$623,000
NEW DIRECT JOBS: 104,000
More resources for tourism
COLOMBIA,
ENCHANTING THE WORLD
22/4/2014
6
WE’RE COUNTING ON QUALITY TOURISM TO COMPETE IN THE BIG
LEAGUES.
• Nature Tourism• Sun & Sand• Cultural Tourism• Health & Wellness• Nautical Tourism• Business Tourism• Adventure Tourism
22/4/2014
7
Heritage Towns Network
8 products, as unique experiences
69% of goal achieved for training in bilingualism
38 scholarships for tourism studies, pre-graduate and post-graduate
22/4/2014
8
Development of the new Tourism Plan 2014 - 2018
Formalization of the Sector
HISTORIC ADVANCES IN TOURISM
INFRASTRUCTURE
22/4/2014
9
A new vision: investment in tourism infrastructure, like never before.
2,7 M
3,5 M
viajeros
viajeros
NUMBER OF TOURISM INFRASTRUCTURE PROJECTS INVESTMENT (BY MILLION PESOS)
2006 - 2010 2010 - 2014 2006 - 2010 2010 - 2014
+1.182% +514%
11
141
57,000
350,000
2,7 M
3,5 M
viajeros
viajeros
Investment of $1.5 billion
18,000 new rooms
22/4/2014
10
Improving the quality of life for local communities in 30 departments
BEFORE
AFTER
THERMAL SPRINGS OF NUQUÍ
And reaching new locations
ANTES
DESPUÉS
NATURE TRAIL OF UTRÍA
BEFORE AFTER
22/4/2014
11
BY AIR, LAND, AND SEA,
WE’RE CONNECTING WITH THE WORLD.
Air Connectivity
Weekly, direct international frequencies 878
Weekly, direct domestic frequencies 4,500
Direct international frequencies
have increased 130% in the last 10 years.
22/4/2014
12
Cruise Tourism
Visits have quadrupled
WE BELIEVE IN
PRODUCTIVE TRANSFORMATION.
22/4/2014
13
THE WORLD HAS A NEW VIEW
OF COLOMBIA.
The promotion of Colombia as a tourism destination has doubled between 2010 and 2013.
We have promotional strategies in 32 countries, across Asia, the Americas, Europe, and Oceania.
22/4/2014
14
Magical Realism, enchanting the world
TOURISM IS KEY TO THE ECONOMIC DEVELOPMENT
OF THE COUNTRY.
22/4/2014
15
ACHIEVEMENTS
1. MULTI-DESTINATION / POST CONFLICT
2. ECO-TOURISM
3. QUALITY TOURISM
WE’RE TRANSFORMING COLOMBIA INTO A WORLD CLASS DESTINATION
22/4/2014
16
THANK YOU
