Date post: | 16-Jan-2015 |
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Introductio
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Def: Visual perceptual property View of sir Isaac Newton Attached to moods and seasons Non verbal communication Color Psychology as Therapy
Effects on cognitions Types of colors(primary, secondary,
tertiary, analogous and complementary)
Red color
Stimulating color
1. Evoke confidence and enthusiasm
2. attention getting
Researches
1. research of university of Columbia
2. 2005 British study
Effects of red on our body
1. biological effects
2. connotations
Psychology of red
On which area red color is great?
Lovers of red and their personality
1. quite impulsive
2. outspoken, quick tempered and intense Key words (Aggression, Celebration, Purity,
Mourning, Communism, Bold)
Purple color
Particular mix of blue and green
Characteristics of purple 1. pride color among gay community 2. purple heart for wounded or killed in enemy combat 3. Symbol of mourning in Thailand 4.high class color
Psychology of purple
Purple is a sign of
1. wealth 2. leadership 3. trustworthiness Room affects
Key words(words(Courageous, Wisdom, Royalty)
•Biological affects
•If you like purple……..
Blue color
Popular color 1.star signs 2.blue in language
Different shades of blue sky blue: peacefulness, patience…. navy blue: confidence, power…. dark blue: cooling, depression…. royal blue: physical abilities, spiritual strength…. cooperative, technology
Color psychology
1.symbol of security
2.color of creativity and productivity
3.sign of technology Key words(Confident, Loyal,
Stability, corporation, Productive, Depression, Technology)
Best color for an interview
Connotations positive aspects: strong, trustworthy, stability…. negative aspects: gloomy, cold, depressing
Room effects 1.room lifters are more productive….. 2.time pass more quickly 3.solution to teenage smoking, to fight child obesity 4.least appetizing in blue rooms
Body effect
1.lower pulse rate
2.stable respiration and body temperature If blue is your favorite color….
1. sensitive, caring, peacemaker
2.maintain independence
Always the new classic
multidimensional color
World values about black
western culture: formality, style, mystery, death….
ancient Egypt: fear, rebirth, unity…..
fashion: professionalism's, slimming quality
Body effects
decrease diabetes
BALCK
Room effects
1.makes job easier
2. feelings of power
Importance of black
1.color of Kaba’s cover
2.symbol of justice
Positive, negative aspects
positive: sophistication, glamour, emotional safety….
negative: heaviness, oppression…
Key words intelligence, mystery, rebellion, new, death,
classic
If you are black lover…. 1.sophisticated, dramatic, sad
2.mostly unhappy but wise person
PINK
• Meaning 1.sweet side of
red
• Key words(Innocence, Flirtatiousness, Calming)
• Color of universal love 1. emotional
love 2.inner peace
nature of pink lovers passionate romantic
Effects of pink positive : happy, content negative : weakness
psychology of pink associate with love and romance soft , hopeful
nature of pink lovers passionate romantic
Effects of pink positive : happy, content negative : weakness
psychology of pink associate with love and romance soft , hopeful
Body effects
1.smart body
2.glowing face Room effects
1.cooling effect
2.peaceful mind
Green color
Introduction 1. refreshing, relaxing and
balancing Key words(Eco, Nature,
Go/Initiative, Rebirth, Renewal, Escape, Youth, Envy)
Color of harmony 1.fantastic relations 2.good humans Nature of green lovers 1.Loving 2.romantic
Positive effects Negative effects 1.generous 1.jealousy
2.adaptable 2.unscrupulous with money
Psychology of green
1.symbol of fertility and good luck
2.relieve stress Body effects
1.good for eyes
2.weight maintainers Room effects
1.restful, energizing
2.activeness, confidence
White
Represent
purity, neutrality and youth Nature of white lovers
1.happy, light and good,
2.innocence, perfection
Psychology of white
1.sense of space
2.cold, blind and sterile
Room effects
1.spacious, empty and unfriendly
2.hospitals office walls Body effects
1.A study in 1999
2.Cleansing effects Positive, negative effects
positive: clean. innocent and pure
negative: empty, cold and sterile
•Keywords (Purity, Neutrality, Sterility, Youth, Neutrality)
ORANGE
Combination of yellow and red
Royal family of Netherland
Key words
1.Optimism
2.Enthusiasm
3.Balance
Brown color
. it is described as natural, down-to-earth and conventional but brown can be sophisticated
.color of choice .color of dirt
KEY WORDS(comfort, comfort, eco, simplicity and nature)
Brown Effects on personality it brings: strength & reliability sadness & isolation warm, comfort & security
.
EFFECTS ON BODY
1. nurturing
2. Understanding
3.supportiveness
4.self esteem
5.hesitation
IF YOU LIKE BROWN
1.stable, unchanging, self disciplined, dependable and intimate
2.rugged, outdoor, ultra natural, comfortable and accepting
Color psychology
1.evokes a sense of strength and reliability
2.create feelings of sadness and isolation
3. feeling of warmth, comfort, and security. Room effects
1.constancy
2.self disciplined. Positive aspects: warm, earthy and mature Negative aspects: dirty, sad and cheep
Grey
Key words
1.reliability
2.security
Grey says security and reliability, two important features that business will need to adopt in the future
Psychology
the color grey represents pessimism and the color rose its opposite optimism
Body effects it has been asserted that
those who are suffering from the mental illness of depression have grey autos.
faqiha
Yellow color
Bite size happiness
Emotional values
1.joy
2.optimism…. lovers of yellow
1.intellectual, vivacious
2.stubborn
Represents
1.sunlight and hope
2.friendship and liberalism Researches
1.Amsterdam
2.New York 2007 Room effects
1.make room bright and cheery
2.pale yellow in rooms can be overpowering
Yellow psychology
1.cheery and warm
2.most fatiguing to the eyes
3.most attention getting color
Positive aspects: happy, friendly Negative aspects: cowardly , annoying , brash Key words(aggression and happiness)