COLOR

THE COLOR WHEEL

COMBINATIONS OF COLOR

Monochromatic – this color combination results in the use of the same color, but different shades. Ex. Light Brown, brown, beige.

COMBINATIONS OF COLOR

Complementary – this results in the use of two colors, opposite each other in the color wheel. Ex. Red and green, blue and yellow etc.

COMBINATIONS OF COLOR

Analogous – this combination uses two colors beside each other on the color wheel. Ex. Blue and green, yellow and orange, red and purple. Etc.

COMBINATIONS OF COLOR

Triadic – this combination is made up of three colors that form a equidistant triangle on the color wheel. Ex. Purple, green and yellow.

THE MEANING OF COLOR

Red – is the color of fire and blood so it is associated with energy, war, danger, determination, as well as passion, desire and love.

Light Red – represents joy, sexuality, passion, sensitivity and love.

Pink – signifies romance, love and friendship. It denotes feminine qualities.

Dark Red – associated with vigor, will power, rage, anger, leadership, courage, malice and wrath.

Brown – suggest stability and denotes masculine qualities.

Reddish Brown – is associated with harvest and fall.

THE MEANING OF COLOR

Orange - combines the energy of red and the happiness of yellow. It is associated with joy, sunshine and the tropics.

Dark Orange – can mean deceit and distrust.

Red Orange – corresponds to desire, sexual passion, pleasure, denomination, aggression and thirst for action.

Gold – evokes the feeling of prestige, wisdom and wealth.

THE MEANING OF COLOR

Yellow – is the color of sunshine. It is associated with joy, happiness, intellect and energy.

THE MEANING OF COLOR

Green – is the color of nature. It symbolizes growth, harmony, freshness and fertility.

Dark green – is associated with ambition, green and jealousy.

Yellow Green – can indicate sickness, cowardice, discord and jealousy.

Aqua – associated with emotional healing and protection.

Olive green – is the traditional color of peace.

THE MEANING OF COLOR

Blue – is the color of intelligence of the sky and the sea. It is associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth and heaven.

Light Blue – is associated with health, healing, tranquility, understanding and softness.

Dark Blue – represents knowledge, power, integrity and seriousness.

THE MEANING OF COLOR

Purple – combines the stability of blue and the energy of red. Purple is associated with royalty, power, nobility, luxury and ambition.

Light Purple – evokes romantic and nostalgic feelings.

Dark Purple – evokes gloom and sad feelings.

 

FACTORS AFFECTING CHOICE OF COLORS

Color of skin, eyes and hair. Personality Occasion