COLOR AND FINISHGUIDELINESAugust 2017 | GPDL 2.0

Color and Finish

Using the Guidelines

This document contains basic information about Zebra colors and finishes. The proper use of colors and finishes plays a critical role in unifying the Zebra product portfolio.

For questions concerning the implementation of colors and finishes, contact: GPDL@zebra.com

Colors and finishes are presented here to be used according to the specific combinations outlined in the color schemes page and only apply to customer facing parts. While there are a broad number of options in the overall palette, there is a limited range of options for how those colors may be assembled on a product.

Color and Finish Guidelines

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Table of Contents

Colors5 Color Schemes Overview

6 Color Ratios

7 Distribution / Manufacturing

8 Healthcare

9 Commercial 1

10 Commercial 2

11 Color Schemes Summary

Finishes13 Standard Plastic Finishes

14 Paint Finishes

Contact15 Contact Information

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Colors

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Color Schemes

Zebra Black 1 Zebra Clear 1Zebra Yellow 1

Zebra Yellow 1

Zebra Metallic 1

Zebra Metallic 1Zebra White 3 Zebra Blue 1 Zebra Grey 3

Zebra Grey 3 Zebra Grey 1

Zebra Metallic 1Zebra Black 1 Zebra Grey 5Zebra White 1 Zebra Metallic 7Zebra Metallic 3

The following color schemes have been

developed to help teams assign color

to their products. While the labels are

intended to describe the proper contexts

for using the schemes, there will always

be inherent difficulties in distilling

a diverse portfolio into a few broad

categories. Some products will occupy

multiple categories. For assistance with

color schemes, contact GPDL@zebra.com.

Distribution / Manufacturing

Healthcare

Commercial

Zebra Grey 5

Zebra Clear 1

Zebra Clear 1

Zebra Clear 3

Zebra Clear 3

Zebra Clear 3

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Color Ratios

In addition to color standards, there

are standards for the proper ratios of

colors in a scheme. To illustrate this,

we use a segmented cube to show

approximate proportions of color

tones on a product. Note that these

ratios are general, allowing for some

discretion based on individual

product requirements.

Parts are made transparent when

their is a functional need for visbility

inside a product.

Primary Color

Touchpoints

Secondary Color

Accent Color

Transparency

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Distribution / Manufacturing

The Distribution / Manufacturing

scheme remains true to Zebra’s

legacy as hardworking machines for

tough environments.

When it comes to choosing a primary

color, smaller products should use

Black 1 while larger products should

use Grey 5.

Touchpoints are optional and can be

Zebra Black 1, Zebra Yellow 1, or

Zebra Grey 3.

Black 1 Metallic 1 Yellow 1Grey 3 Black 1Grey 5 Clear 3 Clear 1Grey 3

Primary Secondary Touchpoint Transparency

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Healthcare

Healthcare uses the signature blue

tone along with metallic trim for

added distinction. In some cases, the

blue may be toned down and

augmented with Zebra Grey 3.

Conceptual examples

White 3 Grey 3Grey 3Blue 1 Blue 1 Clear 3 Clear 1Metallic 1

Primary Secondary Touchpoint Transparency

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Commercial 1

Commercial 1 has a brighter white

than health care, creating a stronger

contrast with its black and metallic

secondary colors.

When appropriate, this scheme can

be used for “good” products in a

“good, better, best” tiering strategy.

White/grey 1 and black are the

predominant colors of this scheme.

Grey 3 and metallic can be

substituted for one another or used

together in smaller quantities. Grey 3

can be substituted for black.

NOTE: Scanner type products can

only use Zebra grey 1 (in lieu of Zebra

White 1) to hide wear and tear.

White 1 Grey 1 Grey 3 Grey 3 Yellow 1Black 1 Black 1Metallic 1 Clear 3 Clear 1Metallic 1

Primary Secondary Touchpoint Transparency

Conceptual examples

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Commercial 2

Commercial 2 progresses into deeper

tones with bright metallic trim for

accents.

When appropriate, this scheme can

be used for “better” and “best”

products in a “good, better, best”

tiering strategy.

NOTE: This color scheme does not

typically apply to scanner or mobile

style products.

Metallic 3 Metallic 3 Grey 3Black 1 Black 1Black 1 Clear 3 Clear 1Metallic 1

Primary Secondary Touchpoint Transparency

Conceptual example

Metallic 7 Metallic 7

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Color Scheme Summary

Healthcare

Commercial 1 Commercial 2

Distribution / Manufacturing

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Finishes

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Standard Plastic Finishes

MoldTech specifications are given as

a reference. Other sources for the

texturing of tools are permitted, but

should be evaluated in a side-by-side

comparison with Mold Tech texture

samples.

When applying texture to parts,

consider how the weight of the texture

affects the apparent color of the part.

Heavier textures provide more surface

area for light reflection and therefore

appear lighter than a gloss part of the

same material.

Coarse - MT11030

Used for extra durability, high

grip and maximum scratch

resistance. Reserved for

larger product.

Provides grip and durability

with a lighter touch.

Light texture adds subtle

roughness to parts.

Used when smooth, non-glare

surface is required.

Useful for creating visually

distinctive parts. Be cautious

using on scratch-prone parts.

Medium - MT11020

Matte - MT11000 Gloss - SPI A2 or A3

Light - MT11010

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Paint Finishes

Paint finishes should match plastic

finishes closely but it is not always

possible to have an exact match.

Heavy

Used for extra durability, high

grip and maximum scratch

resistance.

Provides grip and durability

with a lighter touch.

Used on large metal parts for

added durability and surface

texture.

Medium Light

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CONTACTZebra Technologies Corporation3 Overlook Point

Lincolnshire, IL 60069

For more information, contact:

GPDL@zebra.com

Privileged and Confidential. No unauthorized distribution or copying. ©2016 ZIH Corp and/or its affiliates. All rights reserved. ZEBRA and the stylized Zebra

head are trademarks of ZIH Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners.