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FY21 Marketing Matching Grant Program Colorado Tourism Office
FY21 Marketing Matching Grant Program
Colorado Tourism Office
Webinar Content
• Am I eligible? • Overview of Marketing Matching Grant Program• Online Application Process: Steps for Success• Awards to Execution: What to Expect
Eligibility Snapshot
• Nonprofit organizations, municipalities, counties in the State of Colorado engaged in tourism promotion
• Each submitting lead applicant is limited to one marketing matching grant project per fiscal Note: Lead applicants can be a partner in a separate grant application.
Eligibility SnapshotWho can apply
Individual attractions are NOT eligible
Am I Eligible?Is the
applicant a municipality,
county or nonprofit
organization involved in
tourism promotion in the State of Colorado?
Yes
Is the applicant an
individual attraction?
NoYou are eligible!
Yes
You are ineligible,
unless you partner with other entities
for a collaborative
project.No
• Update your free Colorado.com listing• Submit new photo assets into our online image database• Work with local partners to develop special offers we can add to
Colorado.com– Contact Andrea Kuskie or Pat Attkisson at Miles Partnership to submit
special offers• Connect with the CTO PR team by signing up to get the HotSheet
Options for Ineligible Applicants
Marketing Matching Grant Program
Program Goals• Increase traveler spending and economic benefit for Colorado
through effective marketing and promotion• Leverage funds to maximize impact • Support industry collaboration and align industry marketing
efforts to enhance Colorado’s competitiveness
Program Overview• Grant awards up to $25K• 1:1 Match • 20% in-kind• Funded at $400K
● A nonprofit organization located and doing business in the State of Colorado engaged in tourism marketing and promotion
● A Colorado city or county government engaged in tourism marketing promotion
● Each lead applicant is limited to one Marketing Matching Grant project per fiscal year. Note: lead applicants can be a partner in a separate application
Who is Eligible?
● Statewide Industry Sector - Statewide organizations, destination travel groups, tourism associations in CO currently engaged in tourism promotion or marketing
● Destination Partnership - Two or more Colorado destinations that are currently engaged in tourism promotion and marketing
● County/Local Applicants - Individual county, local municipality, or DMO engaged in tourism promotion or marketing
Type of Applicant
● Paid Advertising/ Media Placement● Creative Advertising Production● Content Development● Print Collateral● Photography and Video Creation● Earned Media/ Public Relations● Mobile Friendly Website Update and Search Engine
Optimization
Project Eligibility
● Strength of Marketing Plan 40%● Performance Measures 15%● Implementation Capacity 10%● Expected Impact 35%
Selection Criteria
Preference will be given to proposals that:
● Demonstrate industry collaboration with two or more destinations
● Advance the niche rollout plans for the eight Colorado travel regions
● Inspire destination experiences founded on a common theme
Eight Colorado Travel RegionsESTABLISHED IN 2018 AS INSPIRATION FOR CONSUMERS AND INDUSTRY
Regional Niche Audiences
Colorado Travel RegionsTo learn more about Regional Branding:
Visit https://industry.colorado.com/regional-branding
Due Dates & Deadlines
● Online Application Opens: August 11, 2020● Application Deadline: Friday, September 29, 2020 at 4:00PM● Marketing Matching Grant Status Notification: November 12, 2020
● Approximate Project Start Date: January 15, 2021*● Interim Report Due: July 15, 2021 at 4:00PM● Project Completion Date: January 15, 2022● Final Report Due: February 15, 2022 at 4:00PM
* Project start date will be contingent on purchase order is executed
Important Dates
Additional Information
Past Recipients Marketing Matching Grant Program
• Visit: https://industry.colorado.com/marketing-matching-grant-program
Application Process
Steps for Success
ApplyFinalize
Complete application & upload required materials Submit
PlanCollaborate Consult
PrepareDownload
Webinar DeckReview
GuidelinesAccess
Grant portal
PREPARE• Go to https://industry.colorado.com/marketing-matching-
grant-program• Download
- Grant Opportunities Webinar Deck for reference- Required Worksheets (Financial Worksheet & Timeline)
• Review - Grant Guidelines- Online Portal Handbook
• Access - Login to the OEDIT grant portal to verify or establish
account: https://oedit.secure.force.com/oedit/- Process can take up to 48 hours- Make sure to verify correct organization information!
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Download
Review
Access
PLAN• Collaborate- Engage destination partners
• Consult - Reach out to CTO staff with your grant
project idea- Schedule a call with Miles Partnership
is utilizing CTO marketing opportunities
- Solicit bids to build a budget
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Consult
Collaborate
PLAN
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WhyDefine your
objective or goal
WhenDetermine timing
WhoAudience Targeting
HowCreative asset
needs and content development
WherePlacement
APPLY• Finalize application and upload required docs:
- Financial Worksheet- Letters of Support- Letters of Commitment- Other documents as applicable per application
instructions• Submit
- Marketing Matching Grant Deadline: Sep. 29, 2020 at 4PM
- Note: Once submitted, you will not have the ability to edit.
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Submit
Finalize
• Instructions and Application can be found at https://industry.colorado.com/marketing-matching-grant-program
• Login/Register for new account at OEDIT Application Portal. https://oedit.secure.force.com/oedit/
How Do I Apply?
What to Expect: Award Notification to Project Completion
TIMELINE
Application Notification
• November 12 –
Marketing Matching
Grant
Submit Paperwork from Award Notification
• Permission to Post
images
• W9
• Completed EFT form
• Voided check
Execution of Purchase Order
• Usually 6-10 weeks
after paperwork
submitted
• Copy of PO will be
sent upon execution
• No work can begin
until execution
TIMELINEProject Execution
• Work on project from PO execution date through January 15, 2022
Project Design ReviewProject deliverables must be submitted to the CTO for review before finalizing
Reporting• Submit Interim Report July 15, 2021 at 4pm
• Narrative
• Financial Worksheet
• Invoices
• Submit Final Report by February 15, 2022 at 4pm
• Narrative
• Financial Worksheet
• Invoices & Receipts
Report Review• Usually within 4-6 weeks of report submitted
• CTO staff will reach out with requests for missing documentation or narrative clarification. If necessary
Contacts
• For additional help using the online grant system, or any other grant program questions, contact:
Elizabeth O’Rear at 303-892-3893 or [email protected].
• For assistance on all available Miles advertising opportunities, contact:
Andrea Kuskie at 303-867-8244 or [email protected] Attkisson at 303-867-8272 or [email protected]
Contacts
Resources
• Travel research: industry.colorado.com/research
• Free tourism research and resources: MilesPartnership.com/research
• In-depth reports covering online optimization, online ad best practices, booking solutions, tips to create content that inspires and more:
• MilesPartnership.com/how-we-think#paper-section
ResourcesColorado Tourism Office and Miles
Questions?
