COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL
American Hustle
Rio, 08/01/2014
MEDIA FLOW CHART
Film: American Hustle
MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 3nd WEEK (Sustaining)
PAY TV
NationalFrom January 10th until January 25th
spots 30" and sneak peak 60"
R$ 593,429
OOH
Rio de Janeiro and São PauloFrom January 21th until January 27th
R$ 125,412
Top 10 Territory Release DateItalyMexico
KoreaBrazil Feb 07thSpainFrance GermanyAustraliaUKJapan
COLUMBIA TRISTAR FILMS OF BRAZIL Film: American Hustle
MIDIA ITEM BUDGET R$ (1) TOTAL COLUMBIASHARE% versão anterior
R$ R$
PAY TV
TNT Launch 117,717 103,909 FOX Launch 113,582 100,259
MULTISHOW Launch 100,550 88,755 WARNER Launch 131,760 116,305 MEGAPIX Launch 44,720 39,474
REDE TELECINE Launch 63,300 55,875 UNIVERSAL Launch 64,960 57,340
SPACE Launch 35,700 31,512
TOTAL PAY TV 672,289 593,429 83%
OOH
CLEAR CHANNEL - RJ Launch 67,078 59,210 ÓTIMA - SP Launch 75,000 66,203 317,925.00 280,632.40
TOTAL OOH 142,078 125,412 17%
GRAND TOTAL 814,367 718,842 100%
TOTAL WITH TAX - CENÁRIO I 718,842 corteBUDGET (2): SPECIAL PRICE TO COLUMBIA - 8%
COLUMBIA TRISTAR FILMS OF BRAZILAMERICAN HUSTLE
COLUMBIA TRISTAR FILMS OF BRAZILFilm: AMERICAN HUSTLE
Target 1: AS ABC 18-34 anos c/ pay tvTarget2: AS ABC 25-49 anos c/ pay tv
PAY TV
TNT
TNT MEGA FILM NOTTNT MEGA FILM NOT DMTNT NITRO NOT 2TNT FILME NOT 2TNT FILME NOT 1TNT FILME NOT 3SNEAK PEAK - FAIXA 18H-01H
Total TNT
FOX
THE WALKING DEAD NOT POS SIMPSONS NOT 1CINE FOX NOTCINE FOX NOT DM 1FAIXA 18H-01H
Total Fox
MULTISHOW
VAI QUE COLA NOT PMULTISHOW AO VIVO NOT PMEU PASSADO CONDENA NOTTOP TVZ NOT PTVZ NOT PFAIXA 18H-01H
Total Multishow
WARNER
MOM NOTMT THE BIG BANG THEORY NOT 4TWO AND A HALF MEN NOT 8WARNER MOVIES NOT SB 2FRIENDS NOT 8SNEAK PEAK - FAIXA 18H-01H
Total Warner
MEGAPIX
MGP MEGA PIX NOT PMGP MEGA PIX NOT DMMGP POWER PIX NOT PMGP SESSAO 10H NOITE 1MGP SESSAO 8H NOITE 1
Total Megapix
REDE TELECINE
SESSAO SUPER ESTREIASESSAO DAS 20H
Total Rede Telecine
UNIVERSAL
BATES MOTELCINE UNIVERSAL CINE UNIVERSAL ELEMENTARY CHICAGO FIRE FLASHPOINT HOUSE FAIXA 18H-01H
Total Universal
SPACE
FAIXA 18H-01H
Total Space
TOTAL PAY TV
Custo de produção por canal - em torno de R$ 10.000,00 (líquido)
Formato
22:30 SEX 30" 7,15022:00 DOM 30" 5,25222:00 QUA 30" 16,44522:30 SEG A DOM 30" 16,44520:30 SEG A DOM 30" 16,44518:30 SEG A DOM 30" 13,260
18:00 - 01:00 - 60" 25,300
22:30 TER 30" 17,08021:00 SEG A DOM 30" 17,08022:30 QUI A SAB 30" 17,08022:00 DOM 30" 17,080
18:00 - 01:00 - 30" 17,080
Programas/ Faixa Horária
Dia da Semana
Custo Tabela
22:30 SEG A SEX 30" 5,90020:00 SEG 30" 5,90023:00 QUA 30" 5,90019:00 SAB 30" 6,00019:00 SEG A SEX 30" 5,900
18:00 - 01:00 - 30" 5,900
21:00 TER 30" 15,86021:30 SEG A SEX 30" 15,86019:00 SEG A SEX 30" 15,86018:00 SAB 30" 15,86018:00 SEG A SEX 30" 15,860
18:00 - 01:00 - 60" 24,400
22:30 SEX 30" 7,00020:00 DOM 30" 6,50022:00 QUA 30" 6,40022:00 SEG A DOM 30" 6,50020:00 SEG A DOM 30" 6,500
22:00 SAB 30" 25,40020:00 SEG A DOM 30" 9,000
20:00 DOM 30" 6,10018:30 DOM 30" 6,10022:30 SEG A SEX 30" 6,10022:00 QUI 30" 6,10022:00 TER 30" 6,80012:00 SAB 30" 2,30017:00 SEG A SEX 30" 2,300
18:00 - 01:00 - 30" 6,100
18:00 - 01:00 - 30" 8,500
Custo de produção por canal - em torno de R$ 10.000,00 (líquido)
Indivíduos c/ paytv
Desconto Inserções
70% 2,145 3 1.1 1.170% 1,576 2 0.8 0.870% 4,934 2 0.6 0.670% 4,934 3 0.8 0.970% 4,934 6 1.4 1.570% 3,978 4 0.8 0.970% 7,590 5 1.1 2.1
25 6.6 7.9
65% 5,978 2 2.4 2.265% 5,978 7 5.5 4.265% 5,978 3 1.5 1.465% 5,978 2 0.9 0.965% 5,978 5 2.5 2.4
19 12.7 11.1
Custo Unitário
Negociado
TRP TOTAL 1
TRP TOTAL 2
50% 2,950 7 7.2 8.050% 2,950 4 2.0 1.750% 2,950 2 1.0 0.950% 3,000 5 1.9 1.050% 2,950 4 1.1 0.650% 2,950 12 3.8 3.2
34 16.9 15.4
70% 4,758 2 0.7 0.470% 4,758 5 1.7 1.570% 4,758 4 1.3 0.070% 4,758 3 0.9 0.670% 4,758 6 1.3 1.070% 7,320 5 0.7 0.8
25 6.6 4.2
60% 2,800 3 1.5 1.460% 2,600 2 0.7 0.760% 2,560 2 0.7 0.960% 2,600 4 1.1 1.360% 2,600 6 1.3 1.6
17 5.3 5.8
50% 12,700 3 1.3 1.860% 3,600 7 2.1 1.8
10 3.4 3.5
60% 2,440 2 2.4 0.360% 2,440 2 0.8 0.860% 2,440 7 2.2 1.160% 2,440 2 0.5 0.260% 2,720 2 0.5 0.460% 920 3 0.5 0.360% 920 6 0.8 1.060% 2,440 8 1.4 1.6
32 9.1 5.6
70% 2,550 14 1.7 2.4
14 1.7 2.4
176 62 56
January February25 26 27 28 29 30 31 1 2 3 4 5
S S M T W T F S S M T W
21 1
1 11 1
1 1 1 11 1 1 1
1 1 1
1 2 1 1 1 1 3 1 2 2 2 2
1 11 1 1 1 1 1
11 1
1 1 1 1
2 2 1 1 1 1 1 1 2 1 1 1
1 1 1 1 12 2
1 11 2
1 1 11 1 1 1 1 1 1 1 1
2 1 2 1 3 3 2 3 1 2 3 3
1 11 2 1
1 1 11 1
1 1 1 11 1 1
1 0 1 2 1 1 4 1 0 2 3 2
21 1
1 11 1
1 1 1 1
0 1 0 1 1 1 3 1 2 0 1 1
1 11 1 1 1 1
1 1 0 1 0 1 0 1 0 1 0 1
1 11 1
1 1 2 11
1 11 1
1 1 1 1 11 1 1 1 1
2 3 1 1 2 2 3 2 3 1 1 3
1 1 2 2 2
1 1 0 0 0 0 2 2 2 0 0 0
10 11 6 8 9 10 18 12 12 9 11 13
February6 7 8
T F S
1 6,435 5,6803,151 2,7829,867 8,710
1 14,801 13,0641 1 29,601 26,129
15,912 14,0461 1 37,950 33,498
2 3 1 117,717 103,909
11,956 10,5541 41,846 36,937
1 1 17,934 15,83011,956 10,554
1 29,890 26,384
1 2 1 113,582 100,259
BUDGET 1 R$
TOTAL COLUMBIA R$
1 1 20,650 18,22811,800 10,4165,900 5,208
2 15,000 13,2411 11,800 10,4161 1 1 35,400 31,248
3 2 3 100,550 88,755
9,516 8,4001 23,790 20,9991 19,032 16,800
1 14,274 12,6001 1 28,548 25,1991 1 36,600 32,307
2 4 1 131,760 116,305
1 8,400 7,4155,200 4,5905,120 4,519
1 1 10,400 9,1801 1 15,600 13,770
1 2 2 44,720 39,474
1 38,100 33,6311 1 25,200 22,244
1 1 1 63,300 55,875
4,880 4,3084,880 4,308
1 1 17,080 15,0771 4,880 4,308
5,440 4,8021 2,760 2,436
1 5,520 4,8731 1 1 19,520 17,230
3 3 2 64,960 57,340
2 2 2 35,700 31,512
2 2 2 35,700 31,512
15 19 13 672,288.70 593,429.24
COLUMBIA TRISTAR FILMS OF BRAZIL
FILME: American Hustle
OOH
RIO DE JANEIRO
MUB - Clear Channel
Total RIO DE JANEIRO
SÃO PAULO
MUB - Ótima
Total SÃO PAULOTOTAL OOH
FORMAT Period
MUB - Circuito 100 faces weektoten, relógio e abrigo de ônbus
MUB - Circuito 50 facesabrigo de ônibus week
Full Cost Desc Negotiaded cost InsFEBRUARY
2 3S M
134,156 50% 67,078 100
100
1,875 20% 1,500 50
50150
FEBRUARYTotal Negotiaded R$
4 5 6 7 8 9 10T W T F S S M
WEEK (100 faces) 67,078
67,078
WEEK (50 faces) 75,000
75,000142,078.13
59,210
59,210
66,203
66,203125,412.36
TOTAL COLUMBIA R$