Crowdsourcing#NewCrowdSM4
Leigh OrtmanAlexandra Dolan
Charlotte SchaeferTim Killian
What is Crowdsourcing?
#NewCrowdSM4
“Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.”
– Jeff Howe, editor at Wired Magazine
@crowdsourcing
#NewCrowdSM4
• Video of crowdsourcing
History
1714- British Government asks citizens for a way to find location
while at sea.
#NewCrowdSM4
1916- Planters Peanuts Logo Contest
#NewCrowdSM4
Crowdsourced logo Final outcome
2001- Wikipedia Launches
#NewCrowdSM4
2004- James Surowiecki writes “The Wisdom of Crowds”
#NewCrowdSM4
Jeff Howe coined the term in 2006.
#NewCrowdSM4
2008 - IndieGoGo launched
Crowdfunding
#NewCrowdSM4
@indiegogo
CrowdConf
@CrowdConf Started in
2010#NewCrowdSM4
Iceland crowdsources a
new constitution
proposal.
#NewCrowdSM4
Who is crowdsourcing?
Mark Wilson• @crtlzee• Founder of Philanthopr
“It may only take a few more disasters (individuals who despise a certain brand, etc, teaming up) to take down a brand in a public arena and scare many corps away from the idea.”
John Tozzi• @jtozz• Reporter for Bloomberg
Businessweek – covers small business, entrepreneurship, & innovation
“The main advantage is it allows you to tap a wide network of people who may have specialized knowledge or insight into a particular question or problem.”
How do you crowdsource?
Applications & Websites
Thumb Free mobile application
Users may either request feedback from users or provide comments to others’ posts
Connect with users with similar interests
Reward helpful responses with Stars
#NewCrowdSM4@thumb
Dan Kurani• @thumb• @dankurani• Founder & CEO, Thumb
“[Thumb] Is important because opinions are based on values, beliefs, and experiences which are demographically and culturally influenced.”
• “We built Thumb to help people get real-time opinions while shopping, however, people use it for a wide breadth of questions. Our users use the product to discover new things and people that are just like them.”
• “Thumb is heavily gamified, and it replicates a slice of everyday life with real people (and all he emotion that comes with it).”
- Dan Kurani
• Download Thumb to your smartphone
• Sign up with e-mail or Facebook• Click “Me” Click “Find Friends”• Click “Search Thumb”• Type in: [email protected]
(Charlotte)
#NewCrowdSM4
• Enterprise crowdsourcing
• Hires a network over 2.5 million people to perform their crowdsourcing
• Large companies small businesses pay CrowdFlower to do their crowdsourcing for them
#NewCrowdSM4@crowdflower
Mollie Allick• @mpallick• Director of Events and
PR at CrowdFlower
“CrowdFlower gives the ability to scale 2.5 million workers…allowing work to be done a lot faster and providing a Gold Standard for crowdsourcing accuracy.”
• “Older companies can have a difficult time adapting to a new way of gathering information.”
• “We embed answers so we know the correct information in advance to make sure workers are doing the tasks accurately.”
CrowdFlower – Mollie Allick
Collaborative production website for making music
If a production makes money, the profits are split 50/50 with the company and the artist(s).
#NewCrowdSM4@hitRECord
• “Think of this website less as an exhibition space like YouTube or Tumblr…this is more like our studio. We come here to make things together.” *
• “Anybody else can download anybody’s records and remix it, sample it, add to it, edit it, and put up their version. Remix isn’t theft, it is just how we work.” ** From hitRECord.org
@hitRECordJoe
Download, edit/add, re-upload, and other users continue cycle until final product.
Why crowdsource?
Advantages
#NewCrowdSM4
Advantage1: With a huge pool of participants, more ideas are bound to
be made.
#NewCrowdSM4
- John Tozzi
Advantage 2: Feedback is gained quickly for faster results.
#NewCrowdSM4
- Mollie Allick, CrowdFlower
Feedback is instantaneous.
#NewCrowdSM4
Advantage 3: Cheap for
companies.
#NewCrowdSM4
Disadvantages
#NewCrowdSM4
Disadvantage 1:
Requires filteringof bad
information
#NewCrowdSM4
- Mollie Allick, CrowdFlower
Disadvantage 2: Requires more in depth validation; accuracy is put into
question
#NewCrowdSM4
- John Tozzi, BusinessWeek
Disadvantage 3: Crowdsourcing relies on the creativity of the masses – masses that might not care enough or understand your brand enough to create something great for you.
- Mark Wilson, Founder of Philanthopr
Looking Ahead…
“Brand Crowd”
Companies will look to consumers to spread the word of their new
products before they hit the shelves.
#NewCrowdSM4
- Marketingprofs.com
Crowdfunding
Jumpstart Our Business Startup (JOBS) Act, passed by the House of Representatives,
allows new businesses to use crowdfunding.
#NewCrowdSM4
Crowdsourcing Employment
Large companies have begun paying people to perform crowdsourcing
activities on a daily basis.
#NewCrowdSM4
- CrowdFlower
Summing Up• CrowdSourcing is an efficient way of gathering
information and feedback from unlimited sources worldwide thanks to the internet and social media
• Large Corporations to small businesses and even individuals can make a living off of crowdsourcing
• Crowdsourcing brings together numerous viewpoints information and strategies together but requires a filter