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Com459 Zag Seth Godin Style

Date post: 14-Jun-2015
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Jamba Juice brand analysis for marketing and brand communication course
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BRAND ANALYSIS Karla Brown
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Page 1: Com459 Zag Seth Godin Style

BRAND ANALYSIS

Karla Brown

Page 2: Com459 Zag Seth Godin Style

1. Who are you?

Page 3: Com459 Zag Seth Godin Style

2. What do you do?

Page 4: Com459 Zag Seth Godin Style

3. What’s your vision?

Page 5: Com459 Zag Seth Godin Style

4. What waves are you riding?

Nutrition

Organic Food

Healthy Lifestyles

Fast Food

Page 6: Com459 Zag Seth Godin Style

5. Who shares the brandscape?

Page 7: Com459 Zag Seth Godin Style

6. What makes you the 6. What makes you the “only”?“only”?

Page 8: Com459 Zag Seth Godin Style

7. What should you add or subtract?

+

Page 9: Com459 Zag Seth Godin Style

8. Who8. Who loves you?loves you?

Page 10: Com459 Zag Seth Godin Style

9. Who’s the 9. Who’s the enemy?enemy?

vs.vs.

Page 11: Com459 Zag Seth Godin Style

10. What do they 10. What do they call you?call you?

Page 12: Com459 Zag Seth Godin Style

11. How do you explain yourself?

Health

Health FuFunn

Page 13: Com459 Zag Seth Godin Style

12. How do you spread the word?

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13. How do people engage with you?


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