Principles of New MediaLev Manovich (2001)

New Media VS Old Media

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"New media is a term meant to encompass the emergence of digital, computerized, or networked information and communication technologies in the later part of the 20th century."

Numerical Representation (media becomes programmable)

Modularity (fractal structure of new media)

Consequences of the numerical coding

of media and the modular structure of a media object

Automation Variability Transcoding

"Not every new media object obeys these principles. They should be considered not as absolute laws but rather as general tendencies of a culture undergoing computerization."

discussion questions:

What is your definition of new media?

What are the key distinctions between the old media and the new media?

Is there a dividing line existed between old media and new media?