T l A t S iT l A t S iTravel Agents SeminarsTravel Agents Seminars--September 2011September 2011September 2011September 2011
Come Find theCome Find theCome Find the Come Find the Israel in YouIsrael in YouIsrael in You.Israel in You.
l i hil i hiIsrael is history…Israel is history…
Israel is nature…Israel is nature…
Israel is tranquil…
Israel is nature…Israel is nature…
Israel is holyIsrael is beachIsrael is holy…Israel is beach…
Now, listen carefully..Now, listen carefully..
Israel is holyIsrael is freneticIsrael is holy…Israel is frenetic…Israel is high….
Now, listen carefully..Now, listen carefully..
Israel is holyIsrael is freneticI l i lIsrael is holy…Israel is frenetic…Israel is low…
Now, listen carefully..Now, listen carefully..
Israel is holyIsrael is holy…I l i hiI l i hiIsrael is hip…Israel is hip…
Now, listen carefully..Now, listen carefully..
Israel is holyIsrael is holyIsrael is holy…Israel is holy…
Now, listen carefully..Now, listen carefully..
Israel is coolIsrael is cool……
Israel is cool…Israel is cool…
I l i h tIsrael is hot…
Israel is holyIsrael is holy…I l iIsrael is…
Now, listen carefully..Now, listen carefully..
Israel is holyIsrael is holy…I l i b d b li fIsrael is beyond belief.
Now, listen carefully..Now, listen carefully..
Part #1: The Part #1: The bbnumbers.numbers.
2010 2010 was the best year was the best year 2010 2010 was the best year was the best year ever for tourism to Israel. ever for tourism to Israel.
2011 2011 is even betteris even better2011 2011 is even better.is even better.
Wh I l?Wh I l?Who comes to Israel?Who comes to Israel?
USA #1 TO ISRAEL…
“runners-up” are pBritain, France,
Germany, Russia...d C dand Canada.
Travel to Israel from North AmericaTravel to Israel from North America
800,000
500 000600,000700,000 2002
20042005
300 000400,000500,000 2005
20062007
100,000200,000300,000 2008
20092010
02010
Israel is holyIsrael is holy…I l i b d b li fIsrael is beyond belief.
Now, listen carefully..Now, listen carefully..Part #2: Who?
Who comes to Israel?Who comes to Israel?
•Sophisticated travelers
•Culture seekers
•Niche travelers
•Jewish travelers•Jewish travelers
•Christian travelersChristian travelers
Who are the Israelis?Who are the Israelis?
•75% are Jewish
•18% are Muslim
•7% are Christian, ,Druze, Buddhist and more
Who are the Israelis?Who are the Israelis?
•Official languages:
•Hebrew
•Arabic
•Almost everyone speaks English
Israel: small but multiIsrael: small but multi--faceted.faceted.
•Four seas
•Six climates
•Ideal weather
•Snow…desert…Mediterranean… i t i l t i lsemi-tropical…tropical…
Not to be missed:Not to be missed:Not to be missed:Not to be missed:7 UNESCO WORLD HERITAGE SITES7 UNESCO WORLD HERITAGE SITES
1 Th Old Cit f J l1. The Old City of Jerusalem
2. Masada
3. Bauhaus Tel Aviv (“White City”)
4. Bahai Gardens, Haifa
5. Akko
6. Biblical “Tels”
7. The Incense Route - Desert Cities
Part #3: How?Part #3: How?Part #3: How?
Wh it ll b iWh it ll b iBEN GURION BEN GURION
Where it all begins:Where it all begins:BEN GURION BEN GURION
INTERNATIONAL AIRPORTINTERNATIONAL AIRPORT
7575+ airlines+ airlines7575+ airlines…+ airlines…
5 airlines nonstop from N. America5 airlines nonstop from N. America
At the Dead Sea your skin At the Dead Sea your skin At the Dead Sea, your skin At the Dead Sea, your skin
tans but doesn’t burntans but doesn’t burnNYCNYC--Honolulu 10hrs 40minsHonolulu 10hrs 40mins
tans but doesn t burn.tans but doesn t burn.NYCNYC--Tel Aviv 10hrs 15minsTel Aviv 10hrs 15mins
75+ airlines…75+ airlines…75 airlines…75 airlines…4 airlines nonstop from the U.S.4 airlines nonstop from the U.S.
4/5 flights daily (ex Fri) 4/5 flights daily (ex Fri) 4/5 flights daily (ex.Fri) 4/5 flights daily (ex.Fri) from New York (JFK & from New York (JFK & EWR) Los Angeles and EWR) Los Angeles and EWR), Los Angeles and EWR), Los Angeles and Toronto.Toronto.
75+ airlines…75+ airlines…75 airlines…75 airlines…4 airlines nonstop from the U.S.4 airlines nonstop from the U.S.
Twice daily from New YorTwice daily from New Yoryy(Newark(Newark--LibertyLiberty
75+ airlines…75+ airlines…4 airlines nonstop from the U S4 airlines nonstop from the U S4 airlines nonstop from the U.S.4 airlines nonstop from the U.S.
Daily from JFKDaily from JFK
75+ airlines75+ airlines75+ airlines…75+ airlines…4 airlines nonstop from the U.S.4 airlines nonstop from the U.S.
D il f Phil d l hiD il f Phil d l hiDaily from Philadelphia.Daily from Philadelphia.
75+ airlines…75+ airlines…5 airlines nonstop from North America.5 airlines nonstop from North America.
Daily from ToronDaily from ToronDaily from Toronto.Daily from Toronto.
Daily from ToronDaily from Toron
75+ airlines!75+ airlines!75 airlines!75 airlines!including…including…
CRUISING TO ISRAELCRUISING TO ISRAEL
Ashdod HaifaAshdod Ideal for Jerusalem, Bethlehem
Ideal for Galilee, Jerusalem (and Haifa too)
C i i g t I lC i i g t I lCruising to IsraelCruising to IsraelCruise lines include…Cruise lines include…
Overland…Overland…
To/from JordanTo/from Jordan
• Sheikh Hussein Bridgeg
• Allenby-King Hussein BridgeBridge
• Eilat
Overland.Overland.
To/from Egypt
• Rafiah
• EilatEilat
G i I lG i I lGetting to Israel.Getting to Israel.
d•No visas required
•Just a passport•Just a passport
•All credit cardsAll credit cards
•ATM
•4 Shekels = $1
G i dG i dGetting around.Getting around.
• S high• Super highways
• Rent-a-carRent a car
• Express trainsp
• Domestic flights
• Bus, taxi, shared limos
•• SEA OF GALILEESEA OF GALILEE•• NAZARETHNAZARETH
•••• JERUSALEMJERUSALEM
•• TELTEL--AVIVAVIV 38 km.38 km.
•• EILATEILAT
•• DEAD DEAD -- SEASEA
Part #4: Where?.
N b i d JERUSALEMN b i d JERUSALEMNot to be missed: JERUSALEMNot to be missed: JERUSALEM
JERUSALEMJERUSALEMJERUSALEMJERUSALEM
- Our capital- Home to 800,000 Israelis
Lik B li di id d i - Like Berlin, once divided into West and East – reunited in 1967
JERUSALEM JERUSALEM MUST SEESMUST SEESJERUSALEM JERUSALEM -- MUST SEESMUST SEES
The Old CityThe Western Wall Southern Wall Temple MountThe Western Wall…Southern Wall…Temple Mount…
Via Dolorosa…Church of the Holy Sepulcher
JERUSALEM JERUSALEM MUST SEESMUST SEESJERUSALEM JERUSALEM -- MUST SEESMUST SEES
The Holy Cityy yMount of Olives…Garden of Gethsemane…
Mount Zion…The Garden Tomb
JERUSALEM JERUSALEM MUST SEESMUST SEESJERUSALEM JERUSALEM -- MUST SEESMUST SEES
The 21st Century CityThe 21 Century CityMidrechov-Nahlat Shiva…Markets…the Knesset…
Israel Museum…Yad Vashem
Not to be missed: TEL AVIVNot to be missed: TEL AVIV
TEL AVIV TEL AVIV -- MUST SEESMUST SEES
“White City”…The waterfront…Tel Aviv Port…Ancient Jaffa
TEL AVIV TEL AVIV MUST SEESMUST SEESTEL AVIV TEL AVIV -- MUST SEESMUST SEES
Neve Tzedek…Diaspora Museum…Markets…Independence Hall
N b i d GALILEEN b i d GALILEENot to be missed: GALILEENot to be missed: GALILEE
GALILEE GALILEE -- MUST SEESMUST SEES
Sea of Galilee.…The Golan.…Safed….Kibbutzim
GALILEE GALILEE -- MUST SEESMUST SEES
Mount of Beatitudes…Nazareth…Capernaum…Cana
Not to be missed: HAIFANot to be missed: HAIFANot to be missed: HAIFANot to be missed: HAIFA
HAIFA HAIFA MUST SEESMUST SEESHAIFA HAIFA -- MUST SEESMUST SEES
Bahai Shrine…Germany Colony…Mt. Carmel…
HAIFA HAIFA -- MUST SEESMUST SEES
and, just 20 minutes away: Akko…Caesarea
Not to be missed: MASADANot to be missed: MASADA
DOWN SOUTH DOWN SOUTH -- MUST SEESMUST SEES
M d D d S N g Eil tMasada…Dead Sea…Negev…Eilat
At the Dead Sea your skin At the Dead Sea your skin At the Dead Sea, your skin At the Dead Sea, your skin
tans but doesn’t burntans but doesn’t burntans but doesn t burn.tans but doesn t burn.
Vote for the Dead Sea in the FinalsVote for the Dead Sea in the Finals
New Seven Wonders of Nature Competition
htt // t d d /htt // t d d /http://votedeadsea.com/http://votedeadsea.com/
DOWN SOUTH DOWN SOUTH -- MUST SEESMUST SEES
Eilat…the Red Sea
Part #5: The Reality...Part #5: The Reality...
G G Green, green Green, green greengreen..
•Farmland everywhere
• Exports fruit, vegetables and flowers to the world
•Incredible cheeses
•Wonderful dairy products
G G Green, green Green, green greengreen..
Unprecendented projects – like Hiriya Park
W ld l h lW ld l h lWorld class hotels.World class hotels.
New…new…new…New…new…new…
BERESHEET HOTEL, RAMON CRATER
RITZ-CARLTON, HERZLIYA
WALDORF-ASTORIA JERUSALEM
HERZLIYA
Hi b i h lHi b i h lHip boutique hotels.Hip boutique hotels.
C i B & B’C i B & B’Country inns… B & B’sCountry inns… B & B’s
World class resta rants World class resta rants World class restaurants, World class restaurants, awardaward--winning wineswinning wines
Travel writer, Paul Theroux: “I never had a bad meal in Israel.”
From ethnic to e oticFrom ethnic to e oticFrom ethnic to exoticFrom ethnic to exotic……
2121 tt C F C F2121stst. Century Features…. Century Features…
•World class medicine
•“Silicon Valley East”
Major business •Major business destination
•World Class shopping
S i l hi i d S i l hi i d Seriously sophisticated. Seriously sophisticated.
World class spas…
S i l hi i d S i l hi i d Seriously sophisticated. Seriously sophisticated.
Outdoor cafes…i i iIncredible nightlife
S i l hi i d S i l hi i d Seriously sophisticated. Seriously sophisticated.
World class Wo ld class orchestras…
S i l hi i d S i l hi i d Seriously sophisticated. Seriously sophisticated.
World class opera World class opera and ballet…
S i l hi i d S i l hi i d Seriously sophisticated. Seriously sophisticated.
li h English language theater…
S i l hi i d S i l hi i d Seriously sophisticated. Seriously sophisticated.
More museums per capita than any country on earth.
S i l hi i d S i l hi i d Seriously sophisticated. Seriously sophisticated.
Caesarea Golf CourseCourse…
Part #Part #66: Niche markets.: Niche markets.Part #6: Niche markets.
Adventure travel…Adventure travel…Adventure travel…Adventure travel…
dig, jeep, climb…dig, jeep, climb…
zoom, zoom, zoom, splash, rock,
ride fly
zoom, splash, rock,
ride flyride, fly…ride, fly…
hike, bike, explore…hike, bike, explore…
M di l T iM di l T iMedical TourismMedical TourismCosmetic SurgeryCosmetic SurgeryIVFIVFIVFIVFSurgery Surgery D lD lDentalDental
--Bar/Bat MitzvahBar/Bat Mitzvah--Renewals of vowsRenewals of vowsF il th iF il th i--Family gatheringsFamily gatherings
BusinessBusinessIsrael Conventions hosts visitors in 45 to 60 major events annuallyIsrael Conventions hosts visitors in 45 to 60 major events annually
Tel Aviv Tel Aviv
HaifaHaifa
{{JerusalemJerusalem{{JerusalemJerusalem
The Holy Land…The Holy Land…
Jerusalem Bethlehem Jerusalem Bethlehem Jerusalem…Bethlehem… Jerusalem…Bethlehem… River Jordan…Jaffa…River Jordan…Jaffa…
Nazareth…Sea of Galilee…Nazareth…Sea of Galilee…
Caesarea…Mount Tabor… Caesarea…Mount Tabor…
Mount ofMount of BeatitudesBeatitudes
Upgraded and new:Upgraded and new: site of Jesus’ site of Jesus’ Upgraded and new:Upgraded and new: site of Jesus site of Jesus baptism by John the Baptist…baptism by John the Baptist…
Major Happenings 2012Major Happenings 2012
C C t M dt M dCarmen Carmen at Masadaat Masada
Major Happenings 2012Major Happenings 2012
I l F ti l I l F ti l M /JM /JIsrael Festival Israel Festival –– May/JuneMay/June
Major Happenings Major Happenings 20122012
Fil F ti l i J l H if Fil F ti l i J l H if Eil tEil tFilm Festivals in Jerusalem, Haifa, Film Festivals in Jerusalem, Haifa, EilatEilat
Major Happenings 2012Major Happenings 2012
J F ti l d Ch b M i F ti l i J F ti l d Ch b M i F ti l i Eil tEil tJazz Festival and Chamber Music Festival in Jazz Festival and Chamber Music Festival in EilatEilat
Some recent visitors…Some recent visitors…
Some recent visitors…Some recent visitors…
Some recent visitors…Some recent visitors…
JERUSALEM AND TEL AVIV VOTED BEST CITIES INJERUSALEM AND TEL AVIV VOTED BEST CITIES INTHE MIDDLE EAST FOR 2ND CONSECUTIVE YEAR THE MIDDLE EAST FOR 2ND CONSECUTIVE YEAR THE MIDDLE EAST FOR 2ND CONSECUTIVE YEAR THE MIDDLE EAST FOR 2ND CONSECUTIVE YEAR BY READERS OF BY READERS OF TRAVEL+LEISURETRAVEL+LEISURE MAGAZINEMAGAZINE
Part #Part #77: Getting to work..: Getting to work..Part #7: Getting to workPart #7: Getting to work..
BOOKING ISRAELBOOKING ISRAELBOOKING ISRAEL.BOOKING ISRAEL.
Individuals/FIT’s
Groups:Church
SynagogueOrganizational
Niche
Wholesalers
HELPING YOU.HELPING YOU.HELPING YOU.HELPING YOU.$15 million advertising, PR and marketing campaign planned for 2011-12
www.goisrael.comwww.goisrael.com
HELPING YOU.HELPING YOU.
Israel Government Tourist Offices in:
New YorkAtlantaAtlantaChicago
Los AngelesgToronto
Sao Paulo
HELPING YOUHELPING YOUHELPING YOU.HELPING YOU.• A Visitor’s Companion booklet
• Free brochure shells
• Sample itineraries for groups
A ffi i l l tt f IGTO
• Maps, brochures and videos on Israel
• An official letter from IGTO
Israel is holyIsrael is holy…I l iIsrael is…
Now, listen carefully..Now, listen carefully..
Israel is holyIsrael is holy…I l i b d b li fIsrael is beyond belief.
Now, listen carefully..Now, listen carefully..
Israel is holyIsrael is holy…Th k Thank you…
Now, listen carefully..Now, listen carefully..Thank you…and Shalom.
Vote for the Dead Sea in the FinalsVote for the Dead Sea in the Finals
New Seven Wonders of Nature Competition
htt // t d d /htt // t d d /http://votedeadsea.com/http://votedeadsea.com/
