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Comfort Club Summer 2013

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Summer edition of Hotter Shoes Comfort Club 2013
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Your day out Stepping in to history Let’s get technical SUMMER 2013 WELCOME TO OUR EXCLUSIVE COMFORT CLUB MAGAZINE COMFORT CLUB Five Summer Sandals
Transcript
Page 1: Comfort Club Summer 2013

Your day out

stepping in tohistory

Let’s get technical

sUmmer 2013

WeLCome to oUr exCLUsive Comfort CLUB magazine

ComfortC LU B

Five Summer Sandals

Page 2: Comfort Club Summer 2013

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summer is right around the corner – and have we gotshoes for you! Check out our beautiful sandals which willkeep your feet feeling mighty fine and looking simplysensational wherever they may take you this season.

and talking of travels we’ve been sent a lovely collection of ‘hotter day out’ photos that were too good notto share – have a look on pages 4 & 5– please keep sending them in, they truly brighten our day.

in this edition, we hope you enjoy finding out more about the technical engineering which helps you step out in comfort, the historic doorkeepers of the house of Commons who wear hottershoes and a very naughty fox!

We’ve included a few competition winners but more will be revealed in our Comfort Club at www.hotter.com - don’t worry if you’re not online we’ll make sure all winners receive their prize.

We’re looking forward to hearing from you – or meeting up on our facebook page very soon,

Kind regards

Comfort Club editor

Welcome

We love making people happy, and what better way to spread the love of Hotter shoes than byasking our fans to nominate a friend to receive a Happy Hotter Shoes Day. Here’s our latestwinner, why not send in yours today.

‘Happily-a-Hotter-fan’ Judith Sargent, whose husband and daughter are Hotter converts, told us:“For me there is no alternative to Hotter and I want to spread the word...

“My best friend is Trudie Doughty. She spends five days a week on her feet as a house viewer fora local estate agent. She is out and about in all weather and at all times of the year. She standsand waits patiently for her viewers to turn up; shows them around prospective properties andalways has a big smile. Trudie really would benefit from a pair of your gorgeous shoes.” Trudie’snew shoes are on their way we hope she loves them just as much as Judith does! We’ll let youknow how she gets on.

Melanie

maKe YoUrfrienD’s DaY

happiLYhot ter!

above: e mK rock Choir open our 50th store, in milton Keynes.

Le: Delicious cupcakes to celebrate!

Page 3: Comfort Club Summer 2013

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Sandals5 s U m m e r

1. Airy Inspire £66, with its cork footbed, gives you the support you need for viewing the sights.

2. Peep-toe Gaby £70 is ultra-feminine, adding a touch of glamour to any Summer event.

3. Designed to flatter the foot, pretty Sapphire £59gives you extra lift and lots of cushioned support.

4. Super soft Sardinia £66can be dressed up or down with ease – look out for the floral canvas and silver leather!

5. Sporty Emilia £59 is our blissfully cushioned toe post sandal that will help you keep up with the crowds.

Look fine and feel fantastic inthese five hotter sandalsdesigned for you to enjoy allsummer long.

1. 2.

3.

4. 5.

To win a pair of Summer sandals, simply visit ourFacebook page, find the photo album ‘Summer sandalsto enjoy’ and post a comment on your favourite styletelling us why you want to win. We will select a winner onApril 30th 2013.

COMPETITION

view our sandalCollection at

www.hotter.com

Page 4: Comfort Club Summer 2013

ahoY there!Here’s Margaret Grant wearing her Hotters on a trip around Portsmouth Historic Dockyard with her young grandson Oliver. “It involved quite a bit of walking and I couldn’t have done itwithout the support and comfort my Hotter lace-ups give me.”

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fiLLing the gapSophie Sweetman’s pair of Java sandals have taken the intrepid 22-year-oldacross Cambodia, Vietnam, Laos and Thailand – and she plans for them to takeher to Malaysia, Singapore, Australia, New Zealand, Fiji and America – phew!Her dad Stuart said: “needless to say almost every photo we have seen featuresJava, day and night!”

Sophie Sweetman in her Java sandals

Day outa hot ter DaY oUt

paCKeD for a paChYDermOn a trip to Sri Lanka Sheila Bould waspleased she had packed her Hottersandals which took her to al fresco mealsand the trip of a lifetime on the back ofan elephant!

Page 5: Comfort Club Summer 2013

to rUssia With LoveWhen the Calendar Girls were invited to the premier of their show inthe Russian capital, Hotter were the go-to shoes to take them there instyle and warmth. Here are the lovely Chris, Lynda, Roz, Trisha andAngela enjoying the sights.

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fo otprint sHelena Sykes and Pam Goodwin have bothbeen leaving their mark on their Hottertravels. Helena’s were worn every day on herholiday to Morocco where she went walkingin the Sahara, while Pam’s took her to thedesert at Zekreet, near Doha in Qatar whenshe was visiting her son. If you can send usmore footprint photos we’ll create a map ofHotter footsteps around the world!

t v timesIf you’ve not caught a glimpse of our TV advert there’s still a chance to see it at www.hotter.com. Shot at the seafront of Lytham St Annes, It has been seen a staggering 76 million times – we’d love to hear what you think.

D o n ’ t K e e p

i t a s e C r e t !

Share your love of Hotter

with others by emailing

your photos to

[email protected]

Hotter’s new season advert tells the story of a Hotter Day Out,with a group of friends enjoying a day at the seaside, walkingdown the pier, taking a stroll on the beach and simply enjoying theview from a deckchair.We know that Hotter shoes accompany you on many days out athome and abroad, from the cold and frost of Russia to the heatand humidity of Sri Lanka. Our Spring competition was to send inyour happy Hotter memories and they really do span the globe. Itwas too hard to select one favourite so we’ll be sending new shoesto Sophie Sweetman, Margaret Grant and Sheila Bould. We hope you enjoy this glimpse of a world of Hotter comfor,please send in more photos to add to our collection.

The Calendar Girls wear their Hotter’s

with pride in Russia

Page 6: Comfort Club Summer 2013

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Step 1 – The Inspiration

“The whole process starts with inspiration,” explained AndyWhittle, Product Development Manager, “our design teamvisit the world’s shoe fashion capitals to find the latesttrends; taking inspiration from upper design, materials andtrims, heel heights, toe shapes, toe heights, sole texturesand colours”.

Step 2 – Creation of the last

A last should be ‘anatomically sound’ so that it fits the foot,but it also needs to encompass elements such as heel pitch(height of the heel), toe spring (height of the toe from thefloor), fit and fashion. All our lasts are based on uniqueHotter fit criteria which, combined with established Britishmanufacturing standards, allows us to maintain the‘Comfort Concept’ fitting experience.

“Our German last maker creates the first wooden prototypefrom our detailed technical instructions,” explained Andy,who has worked in the footwear industry for 35years.“There can be several versions before designers are happywith the aesthetics and we create a model and begin upperdevelopment.”

Step 3 – Prototype sole

Following an initial fitting assessment on our ‘Hotterstandard feet’ we create the prototype sole which may notcontain all the finished textures but will allow designers tosee their concept for the first time.

Step 4 – preparation for the sample

mould

Using computer data provided by the last maker, our Italianmould makers will create a highly detailed technical mould

Let’s get technicalSix steps to sole satisfaction - Light, supportive, cushioning… may be the first things that literallyspring to mind when you step out in a Hotter shoe. But to create each comfortable step there’s a precisionengineering process that has to be correct to one tenth of a millimetre. Hotter’s technical team draws on theinternational expertise of world respected Italian mould makers and highly technical German last makers forsuch exacting accuracy. But let’s take this story one step at a time ….

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drawing. Before any metal is milled, designers and technicalstaff, working closely with Stewart Houlgrave, will assess thedrawing to ensure that the finished sole will not only bemanufacturing friendly but also aesthetically pleasing andengineered correctly.

Step 5 – The sample mould

When the new sample last and mould arrive they arechecked by Ian Niblock, who heads up our technical team,before being introduced to one of our four mouldingmachines to make the first sample soles which areappraised by our design team .

Step 6 – Testing

New soles are tested for extended wear by our factorytechnical team. “The tread design may be influenced byfashion, grip properties and even water dispersion - similarto how a car tyre tread is designed, “explained Ian whojoined Hotter in 1991. “Soles will be fixed to a ‘rolling beltmachine’ which replicates the flex of the shoe”, he added,“it must show no weakness after 50,000 flexes in order topass”.

Once technical and fit testing is completed the production

moulds and lasts are ordered – it can take one month toorder four sets of lasts and six weeks for one set of moulds.

FOOTNOTE:

Designers create moulds that can last for

several seasons and each mould can be used to

make 3 or 4 styles. Each season there are 4

moulds in development.

International partners

Mould Maker Last Maker

Country Italy Germany

Length of partnership Since 1999 Since 1994

Established 1967 1911Employees 45 90

lan Niblock leads our technical team

Page 8: Comfort Club Summer 2013

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After meeting Doorkeepers Rob and Sam as theyrushed around looking after MPs and guests at theLancashire Day celebrations in Parliament weknew they would be perfect Hotter comfort testers.Their elegant, traditional uniforms are finished offwith smart, black shoes which, with the miles theywalk each day, really do need to be comfortable.

If you have never met a Doorkeeper then here’s a glimpseinto their world amongst the historic corridors of the Houseof Commons in London’s Palace of Westminster, which isvisited each year by 2.5m people.

With their principal role the security of the House ofCommons, each of the 36 doorkeepers is armed with an“Eye-spy” book of the 650MPs they need to recognise.“Traditionally the reigning monarch is not allowed to set footin the House of Commons, and as the police serve themonarch they are also barred from the Chamber, leaving usto control security,” explained Sam Howlett, whoseencyclopaedic knowledge of the traditions of the Palace hasbeen cultivated in 15years working in a job she

passionately enjoys. “We need to identify every MP as weneed to know who is supposed to be in certain locationsand we undertake the same officer safety training as thepolice as we may have to restrain and remove anymembers of the public challenging security.”

Even if you haven’t heard of Doorkeepers you’re sure toknow Black Rod who has the door of the Commonsslammed in his face when he represented the monarch atthe opening of Parliament. He is the head of Doorkeepersfor the House of Lords who undertake the same role as Samand Rob and their colleagues but in the very ornate and redhued corridors of the Lords. Over in the Commons, with itsmore unadorned passageways and green shades ofupholstery and carpeting, the Doorkeepers keep order,assist the public and support major state occasions. Everyday that MPs sit the Doorkeepers’ Serjeant at Arms carriesthe Mace into the Chamber, processing through thebuilding with the Speaker and his chaplain, arriving at theCentral Lobby to the cry ‘hats off strangers’ before startingthe day’s proceedings.

“I love working here, there is something new every day and

Stepping i n t o h i s t o rY

Page 9: Comfort Club Summer 2013

9

the history and tradition is so special,” explained RobBartram who has worked at the Palace for 22years, and asa Doorkeeper for four. He shook hands with PresidentObama when he visited and he’s been part of visits by boththe Pope and Dalai Lama.

The role of Doorkeeper dates back to the 1300’s, when thePalace was used as a court and their duty was as prisonguards. Over time they became ‘badge messengers’ fromParliament to the King. “Each Doorkeeper still has anumbered badge, which is engraved with the date it wascrafted,” explained Sam who is only the third woman tohave become a Doorkeeper and, with her 15years’ service,is currently the longest serving woman holding the post.“The badge includes the coat of arms and figure of Mercury– the messenger of the Roman gods. Each badge is keptsecurely in the Palace overnight, and is stored at St JamesPalace if we are on holiday or recess. Badges numbered 1and 2are kept in the Tower of London as they are all part ofthe Crown Jewels.”

Sam, who used to work in banking, and Rob, who playsbass in a punk band, are soon to be joined by two newDoorkeepers – although competition for this historic role iskeen with nearly 700 applicants.

And their view on their Hotter shoes … Sam, who suffersfrom arthritis was surprised to discover that she could wearher Valetta heels all day and they could still be socomfortable. With many of his colleagues wearingtraditional hand made shoes, some made to measure and fitted with ornate buckles, Rob couldn’t believe how light his Road shoes were. Both are still enjoying their comfort testing experience!

Valetta is a versatile Hotterfavourite which this Summercomes in five shades includingneutral Soft Beige and SatinNickel as well as the rich hues ofGrape Juice in Suede and Patent.With soft padding, flexible andlightweight soles Valetta is greatfor work, on nights out or for special occasions.

Oozing Hotter’s classic styling,Road is a business-like shoe thatincorporates everything thatHotter does best – removableinsoles, soft padding, gentle archsupport and high quality leatheruppers. Road is one of severalmen’s styles that can be worn forsmarter occasions or for work.

vaLetta

roaD

find more stories in ourComfort Club at

www.hotter.com

finD hotter Comfort ConCept shoes on faCeBooK

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When Hotter’s Aimee Lockwood heard a customer’s amazing taleof a fox stealing one of her shoes she decided to turn it into art.

Aimee, customer advisor in our Edinburgh store decided to use her talent tobring the story to life as a comic strip of colourful illustrations. Aimee told us, “I got to thinking about what reasons a fox could have for stealing comfortablefootwear and that led to the comic. It was too good a story not to draw.”

Coming from a creative family in Caithness, Aimee has always had a passionfor art. She developed her skills studying English Literature at EdinburghUniversity. “My friends and I would sit drawing in cafes, trying to illustrate thebooks we were studying. This made me realise how much I loved illustration.”

Last year Aimee completed a HND in illustration at Edinburgh’s TelfordCollege. “I learned to be experimental with the media I used and developedmy skills simply by doing lots of drawing.” Aimee finds the sea is an inspirationas well as cities, literature, science and nature. She prefers to use traditionalforms of media like pen, ink, acrylic paint and collage.

Being an avid Hotter fan, Aimee really enjoys her job. “Working on illustrationsat home is a pretty solitary activity,” said Aimee. “My job at Hotter means I talkto lots of different people, which is great. I love Hotter styles Mabel and Topaz.I would have them in every colour.’

Aimee has plans for a career in illustration. “I’d love to illustrate children’spicture books,’ she said. See Aimee’s illustrations at(www.aimeelockwood.co.uk).

a C omfY shoeanD a

Cr aft Y fox

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it ’s the

WaY!Melissa Haak, from USA, is a Hotter fan but she’s also the mastermindbehind mummy blog Peanut Butter in My Hair!

When Melissa recently reviewed a pair of our shoes and told us how much sheloved them, we were intrigued to find out more about her blog and why shedecided to start this community.. She writes about all the ‘sticky bits’ ofmotherhood at www.peanutbutterinmyhair.comand also tweets on Twitter@PBinmyHair. Here she tells us more….

When I had my first child in 2005 I was living in an urban area and working full time. I was the first of my friends to have kids sowhen I started staying home with my son I had no reference, no ideas about what to do and no one to ask questions or spendtime with. I turned to blogs after reading an article about a local blog group run by mothers.

I didn’t start writing my own until the end of 2008. That Fall we moved from the urban area,where I had developed my writing skills writing for a local parenting group newsletter, to thefar out suburbs. Originally my blog started as more of a way to keep in touch with my urbanfriends.

Since I started it has grown from just stories of life in the suburbs into a journal on the “Stickyside of motherhood”. I have met great friends, who I see regularly “in real life” and receivesupport as well as encouraging others through the struggles of miscarriage and PPD. I havealso started a business because of my experiences online and at blogging conferences. Inow am a freelance writer as well as an editor and curator of a local blog.

What started as an online venture has become one that has enhanced my offline life. I havetravelled across the country to meet friends and participate in blogging conferences.Conference attendance also has one other benefit, mom time! Time to focus on somethingI love (writing and connecting) and to re-energize so I can head back home to the dailygrind of motherhood.

Usa

Page 12: Comfort Club Summer 2013

Send in your stories, photos and competition entries to Melanie Killilea,Editor, Comfort Club, Hotter Shoes, 2 Peel Road, Skelmersdale, WN8 9PTor email [email protected]. Any stories or photos sent to us maybe used in future editions of Comfort Club or on our Facebook page.

Unless otherwise stated, competitions in this edition will close onTuesday 30th April – winners’ details will be printed in our online ComfortClub at www.hotter.com or contact the Editor for a full list.

Customer Service: 0800 525 893Personal Shoppers: 0800 083 3083E: [email protected]: www.hotter.com

Hotter Comfort Concept Shoes

@hottershoes

Hotter Comfort Concept Shoes

Shoem i n i

g a L L e rYDesigner Ellspeth Robson’s paper shoe project has takenHotter by storm. She challenged our staff to design their ownand has been amazed with the results. Why not show us yourskills and make a pair yourself by down loading the freepattern from the comfort club area of www.hotter.com. We will reveal our winning customers design in our next edition.

Kathryn Lee's ladybird heel

vikki Barnbrook's pink fluffy strappy sandal

gill rimmer's metallic party shoe

amy Davies's bright colourful slip on

ELLSPETH’S “MINI SHOE COMPETITION”

Card making quality

Cardboard(Shoe box quality)

SHOE

IngredientsCardboard Card Double Sided Tape Glue Trims

Method

1. Cut out cardboard for base2. Cut out of card all other patterns3. Fold or roll all pieces as indicated4. Stick patterned paper to ‘shoe sole’5. Attach folded ends of straps to under side of the shoe. ‘A’ Front - ‘B’ Middle - ‘C’ Back 6. Stick front of shoe to base7. Glue tope and bottom of hell8. Attach heel to underside of shoe at the back, keeping it vertical to the base 9. Decorate to your own design

BASEHEEL

STRA

P ‘A

STRA

P ‘B

STRA

P ‘C

’Card

making quality

FOLD

FOLD

FOLD

FOLD

FOLD

FOLD

Roll into heel shape Stick to secure end

BASIC SHOE

SHOE SOCK STRAPS ‘C’ ‘B’ ‘A’

BASEHEEL

EXAMPLE OF FINISHED SHOE

Download your

pattern from

www.hotter.com


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