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Comic

city

Comic CityGRAPHIC STANDARDS GUIDE

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Logo ........................................... 1

Margin and Size Requirements ........... 2Acceptable Logo Configurations ........ 3

Unacceptable Logo Configurations ..... 4

Logo Color Palette ......................... 5

Typography Usage .......................... 6Letterhead Package ........................ 7

Web design ................................. 8

apparel design ............................ 9

Billboard .................................. 10

POSTER ...................................... 11

DIRECT MAIL ................................ 12

Bag design ................................ 13

Contents

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Comiccity

The Comic City logo is the first thing our customers see. Therefore toevoke the feelings you would get when you buy and read comics we chose

a pow/bam/bif symbol along with our name and halftone dots.

Logo

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Please use the marginspecifications listedwhen composing a letteron Comic City letterhead.Body copy should be 11

point fanwood.

| J.R.S. Enterprises Inc. | Comic City || 42406 Woodbridge | Canton MI 48188 |

Comiccity

Dear reader,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur posuere massa at sapien tincidunt et posuereorci imperdiet. Mauris quis dolor ac enim vestibulum congue. Sed viverra facilisis tortor, sed pulvinar auguefeugiat auctor. Curabitur malesuada ultricies dolor sit amet consequat. Nam ac neque mauris, a sodales eros.Fusce tempor gravida risus id pretium. Curabitur tristique pharetra eros, nec bibendum odio dapibus vitae.Phasellus at magna eget mauris interdum pharetra et vel ipsum. Suspendisse sapien nisl, suscipit in sollicitudin ac,venenatis sit amet augue. Curabitur id neque id justo dignissim elementum dictum eu magna. Aenean mollisnunc et massa placerat tempus. Proin adipiscing dictum pretium. Sed vitae suscipit nisi. Sed varius enim vitaeorci consectetur porttitor. Proin odio ante, sodales nec dapibus eget, lacinia quis dolor. Integer nec tortor eu lacus

tristique ultrices et non enim. Ut ante ipsum, sodales vitae cursus eleifend, accumsan sed erat. Sed diam dolor,suscipit vitae scelerisque at, blandit ut nibh. Cum sociis natoque penatibus et magnis dis parturient montes,nascetur ridiculus mus.

Nullam in nibh non velit eleifend vehicula. Sed consectetur scelerisque ipsum euismod iaculis. Sed sit ametgravida magna. Phasellus fermentum mollis sapien fermentum semper. Ut accumsan lacinia magna auctor luctus.Donec vel metus quis est ullamcorper volutpat. Integer et sem vitae turpis pellentesque laoreet sit amet vel ante.Duis et nisi in quam sodales convallis ut sed nunc. Pellentesque habitant morbi tristique senectus et netus etmalesuada fames ac turpis egestas. Praesent dolor tortor, molestie id vulputate et, aliquam lobortis odio. Pellen-tesque sem neque, cursus ac egestas bibendum, semper quis magna. Etiam suscipit dapibus tincidunt.

Sed nunc sapien, molestie et tristique quis, eleifend lobortis nisl. Duis imperdiet, leo eu consectetur semper,neque arcu pharetra lectus, non rutrum libero mi quis neque. Mauris eu leo lorem. Nulla non eros massa. Maurisgravida nibh sit amet elit adipiscing euismod malesuada leo dapibus. Mauris fermentum odio ultrices nisl tincid-unt vulputate. Cras vitae felis non sapien semper iaculis at sit amet risus. Etiam posuere scelerisque mattis.Suspendisse sodales rutrum nisl, dapibus mattis libero semper eu. Mauris tempor sagittis enim, eget adipiscingdolor egestas in. Nunc nibh risus, scelerisque vitae porta vitae, sollicitudin vel purus. Donec hendrerit turpis in

lacus vulputate at viverra elit pulvinar. Pellentesque ac augue sit amet velit sodales sagittis. Quisque ac risus egetdiam volutpat pharetra. Nam tincidunt dapibus egestas. Quisque ut odio nec neque ultrices vestibulum. Praesentid dui purus, vel tristique eros. Nulla facilisi. Nullam vitae augue vel turpis commodo bibendum a vitae lectus.Proin vulputate rhoncus nunc, nec dignissim velit lacinia id.

Sincerely,

Jessica SandinExecutive Director

A

B

C

D

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D.C. EntertainmentBruce Wayne1700 Broadway, 7th Fl.New York, NY 10019-5905

June 25, 2011

margin key:

a - 1.4 inB - 1 in

C - 0.91 ind - 1.27 in

e - 2.34 in

margin and size requirements

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Comiccity

The eligible minimumlogo size is 1.1057 in to

maintain readability.

acceptable logo configurations

Comic

city

The success of Comic Citysidentity lies on the correct

font, color, and placementof the graphic elements. Theonly acceptable display ofthe logo is the logo as a

whole.

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Comiccity

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unacceptable logo configurations

Comiccity Comiccity

Do not rotate the logo. Do not distort the logo. Do not wallpaper the logo. Donot change the color of the logo. Do not rotate the text of the logo. Do not

use the text as a stand alone logo.

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logo color palette

Pantone:Red - 1795

White - WhiteBlack - Black

CMYK:Red - C 0%, M 100%, Y 100%, K 0%

White - C 0%, M 0%, Y 0%, K 0%Black - C 0%, M 0%, Y 0%, K 100%

RGB:Red - R 237, G 28, B 36

White - R 255, G 255, B 255Black - R 35, G 31, B 32

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typography usage

AaBbCc

AaBbCc

AaBbCc

Badaboom - Badaboom is thefont used in the logo and canbe appealing on posters with

announcements as well.

Anime Ace 2.0 bb - Anime Ace is acomic book style font used forall the speech bubble text aswell as the body text (excluding

letters).

Fanwood - Fanwood is the bodytext used in all formal letters

due to its legibility and cleanfeel.

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| J.R.S. Enterprises Inc. | Comic City || 42406 Woodbridge | Canton MI 48188 |

ComiccityComiccit y

43538 Westoaks dr.Novi, MI 48377

Never fear!Comic city ishere! Servingmetro detroit

since 1993.

J.R.S. Enterprises Inc.Comic City

42406 WoodbridgeCanton, MI 48188

The letterhead depicts the logolarge and centered at the very top.Halftone dots are used at 10% inthe background to keep the comicfeel. the business card portraysrobin making an important phonecall about comics. and lastly theenvelope uses a speech bubblefor the outgoing and incoming

addresses.

letterhead package

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home | shop online | Events | About us | Newsletter | contact

Comic

city

43538 Westoaks dr.Novi, MI 48377

This week at comic city...This page is updated every Thursday morning for the fol-

lowing week. Be sure to check back then. The items listedare everything that Diamond Comic Distributors is shippingfrom multiple warehouses next week. Unfortunately. wecan't carry everything, but if you see something you'd like,we can look into a special order for you. Special ordersrequire a deposit/prepay depending on the item.

Upcoming Releases For 6/15/2011...This file is posted for new products scheduled to ship to

comic shops on 6/15/2011 which include Conan: Island ofNo Return #1, Batgirl #22, Deus Ex #5, Hellblazer #280,Power Girl #25, Dungeons & Dragons #8, That HellboundTrain #1, Deadlands, Undying Love #3, Alpha Flight #1,

Uncanny X-Men #538, & more.

The products on the list below are expected to ship tocomic shops on the indicated date. This list, however, istentative and subject to change. Please check with yourretailer for availability, as not all releases may be on

sale in all areas the same week.

home | shop online | Events | About us | Newsletter | contact

Comic

city

43538 Westoaks dr.Novi, MI 48377

Detroit's Comic Book & Graphic Novel HQ

Serving the Metro Detroit area since 1993, Comic City

is dedicated to providing the quality & convenienceassociated with multiple locations with the personaltouch that only a local store can have. With stores

in Canton, Novi, and Pontiac we're right around thecorner from most of Detroit.

We stock all the comics and graphic novels you'dexpect, as well as many that you wouldn't. Manyclaim to have the largest selection of graphicnovels, come into a Comic City store to see foryourself our dedicated graphic novel section. From

DC & Marvel to Boom, Viz, IDW, Dynamite & SlaveLabor, there's now no need for you to shop at onestore for superheroes, and another for qualityindependents. And we're always happy to place aspecial order for in print books if we're out. ComicCity also carries an ever changing assortment ofTShirts, action figures, posters, and other cool

stuff.

Simple comic elementsare used to get our point

across in our website.This includes the speechbubble, boxes, and crin-kled paper. this is theonly instance where the

logo may be rotated.

web design

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The t-shirts are the logo screened with a lower opacity over a black or

white t-shirt.

apparel design

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The billboard continues with the comic elements and uses a speech bub-

ble and a spoof of the green lantern oath.

billboard

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YOU THERE!YOURE AT A COMIC CONVENTION, WHICH MEANS YOU LOVE COMICS!

i haveto go...

fly on in

later today!

Comiccity

located at:43538 Westoaks Drive

Novi, MI 48377

The comic conven-tion poster usesbold, large print tograb the readersattention and thenexplains what andwhere comic city is in

a silly fashion.

poster

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This week only!

25% off all

graphic novels

june 19 - 25

The direct mail is a spoof of a fighting style game in which just the text

for comic city rather than the logo was used.

direct mail

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Comic

city

The shopping bag was designed to give a utility belt feel with the logo as

a faux belt buckle along with a direct quote from Batman.

bag design

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Comic

city

43538 Westoaks dr.Novi, MI 48377

248-449-7114novi@comiccity.com

comiccity.com