Using Social Media to Leverage Comic Con PhiladelphiaWith Shane Gibson

@shanegibson

@ShaneGibson Socialized.me

“I think that’s going

to break.”

@ShaneGibson Socialized.me

“The Customer Owns Your Brand”

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

901 million

@ShaneGibson Socialized.me

150 Million

@ShaneGibson Socialized.me

300 million updates/day

@ShaneGibson Socialized.me

3Billion Views/Day

@ShaneGibson Socialized.me

Return on Investment

@ShaneGibson Socialized.me

Return on Investment

@ShaneGibson Socialized.me

“If you think you are a leader and no

one is following you...

You’re actually just going for a walk”

@ShaneGibson Socialized.me

Rules of Engagement

#1 Stop pitching and start connecting

#2 Doers win in the game of social media

#3 It’s not about you

#4 Be fearless in your contribution to community

#5 Don’t be a social spammer, engage

#6 Be authentic

#7 Be consistent

@ShaneGibson Socialized.me

George Moen – CEO, Blenz Coffee

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

Don’t outsource your personal

brand

@ShaneGibson Socialized.me

Who blogs anyway?

@ShaneGibson Socialized.me

Islands

@ShaneGibson Socialized.me

Ecosystem

@ShaneGibson Socialized.me

Social media

marketing is about LISTENING

@ShaneGibson Socialized.me

“Public sentiment is everything. With public sentiment, nothing can fail. Without it, nothing

can succeed.” - Abraham Lincoln

@ShaneGibson Socialized.me

Business Intelligence

•Search.Twitter.com

•Google Alerts Google.com/alerts

•Linkedin.com/signal

•Blogsearch.Google.com

•Twazzup.com

•Facebook.com/search

•Viralheat.com

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

What Platforms?

Blogs

@ShaneGibson Socialized.me

@cforbesoklahoma

@ShaneGibson Socialized.me

@cforbesoklahoma

@ShaneGibson Socialized.me

Launch Plan1. Identify Your Goal

2. Identify Your Target Audience and your Nanotribes

3. Pick the Right Platforms

4. Map out Social Etiquette and Policy (Rules and Tools Training)

5. Implement Listening and Engagement Strategy

6. Know Core Pains, Dreams and Goals

7. Uniquely Communicate Solutions Mixing Marketing and Community

@ShaneGibson Socialized.me

ResourcesSlides and links: http://socialized.me/ww Social Media Podcast: http://closingbigger.net Twitter:@WizardWorld