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Today’s Agenda Information produced by companies
Types Sources
Finding information about companies/industries Types Sources
Sakai Folder/ Where to get help
Researching a Company’s Communication
Information Produced by Companies
Types: Advertisements Mission/vision
statements Annual reports Press releases Marketing plans Strategic plans Web pages Logos internal (Intranets,
email)
Information Produced by Companies
Example sources: Corporate Websites
Mission/vision statements marketing plans/ strategic plans Annual reports (look for “investor relations”) Press releases
Social Networking Sites Facebook Twitter
3rd Party Web Sites E.g., Best Brands of the World (for company logos)
Corporate Websites
Social Networking Sites
many companies use social media to connect with
customers
Information Produced About Companies
Types: Company
profiles/overviews Articles
Academic journalsMagazinesNews
Market Research Reports
Product reviews
Information Produced About Companies
Example sources: Databases Mint US & Canada• Company/industry
overviews• News
Business Source Complete• Company/industry
profiles• Articles (academic,
trade, magazine)• Market research
reports• Product reviews
Canadian Newsstand• Canadian news
Communication & Mass Media Complete scholarly and popular
articles relating to communication
Google News Archive wealth of digitized
newspapers
Mint US & Canada
Canadian Newsstand
Business Source Complete
Review information produced BY companies can be
found…
information ABOUT companies can be found…
Emailing reports & articles can save you time and energy!
Need more help?
Library Help Desk (main floor, Library/Learning Commons) http://www.brocku.ca/library/ask-us
Monica Rettig (acting Communication Librarian) ST 1138 [email protected]
*Resources folder in Sakai site
