CommElect2: Public Relations Corp. Comm. Group 3 Presentation
Transcript
1. CommElect2: Public Relations Corp. Comm. Group 3
Presentation
2. Corporate Communications Corporate communication is the set
of activities involved in managing and orchestrating all internal
and external communications aimed at creating favourable
point-of-view among stakeholders on which the company depends. It
is the messages issued by a corporate organization, body, or
institute to its audiences, such as employees, media, channel
partners and the general public.
3. Functions Example: BIR (RP Bureau of Internal Revenue)
Corporate Communications Division Functions: - Prepares the
Bureau's overall Communication Plan, in coordination with concerned
BIR offices - Prepares and publishes BIR Monitor and other
information materials re: BIR projects/programs - Prepares
presentation materials/ messages for top executives to promote BIR
image - Prepares monthly digest of revenue issuances for
dissemination Source:
http://www.bir.gov.ph/directory/directory.htm#22300
4. Elements Present in Corp. Comm. Dept Samples: ABS-CBN PR ,
Willett Corp Comm. and SMDC
5. Media Relations & Publicity The ABS-CBN Social Media
Newsroom is designed to provide the latest news about the ABS-CBN
Corporation to journalists, bloggers, investors, analysts, and the
general public who are interested to know more about the products
and services offered by the countrys largest and leading multimedia
conglomerate. It is managed by ABS-CBN Corporate Communications
Divisions Public Relations Group that uploads up-to- date,
relevant, and interesting information, photos, videos, and other
pertinent materials that the media and the public can publish,
post, or share via social networking sites. It features Twitter
feeds, links to Facebook, RSS services, and contact
information.
6. Stockholder/ Investor Relations (ABS-CBN) We regularly hold
quarterly briefings for investors, analysts and the business press.
In these briefings, we present the Companys financial and operating
results for the quarter. Invitations to the quarterly briefings are
disclosed to the Securities and Exchange Commission and to the
Philippine Stock Exchange at least a week prior to the briefing
date. Source: http://ir.abs-cbn.com/ir/shareholderfaqs.aspx
7. Internal Communications ABS-CBN has internal comm officers
who are: -Working with colleagues in the company in the development
and improvement of information cascade to the target internal
publics - Preparation of editorial line up and assignments weekly,
writes news and feature stories and obtains photos fro the
company's electronic newsletter and intranet sites - Development
and implementation of communication programs and/or activities for
internal publics - Responsible for all internal announcements for
employee via email, intranet, or other channels of communication
such as company's intranet Source:
http://www.jobstreet.com.ph/jobs/2013/4/default/80/3972864.htm
?fr=J
8. Community Relations ABS-CBNs socio-civic arm, ABS-CBN
Foundation Inc. (AFI), grew into a diverse non-government
organization that addressed the issues of environment, community,
children, and disaster support. AFI took on the challenge to revive
the 27-kilometer Pasig River by first rehabilitating the Estero de
Paco, one of the 48 tributaries connected to the river. Bantay Bata
163, which started its operations in Manila, opened additional nine
branches nationwide. Bantay Kalikasans Save the La Mesa Watershed
Project rehabilitated 92% of the whole forest. E- Media continued
to help less fortunate public elementary schools through its
Educational TV (ETV) package. Sagip Kapamilya pressed on to reach
out to families affected by calamities. Source:
http://abscbnpr.com/?page_id=2
9. Policy Development/ Monitoring &Evaluation (SMDC) As a
publicly listed company, SM Development Corporation is committed to
observe the highest standards of corporate governance to serve the
best interests of its stakeholders. The entire organization
believes that sound and effective corporate governance is
fundamental to the companys attainment of its corporate goals. The
company's corporate governance principles and practices are
anchored on its Manual on Corporate Governance. The manual is
reviewed and revised every three years. Source:
http://smdevelopment.com/smdc/index.php?p=845
10. Organizational Set-up
11. ABS-CBN Corp. ABS-CBN CORPORATE COMMUNICATIONS DIVISION Mr.
Ramon Bong R. Osorio Head, ABS-CBN Corporate Communications
Division Mr. Kane Errol C. Choa Head, Corporate Affairs and PR
Group Ms. Kathy Solis Mr. Aaron Domingo PR Accounts Managers Mr.
Jan Enriquez Ms. Rose Rodillo Ms. Rae Ducut Ms. Joyce Hipolito Ms.
Daphne Paragas Ms. Teddy Mapa PR Writers Mr. Ryan Ramos Ms. Pamela
Galindez PR Assistants
12. UNISA (University of South Africa) Corp. Comm Dept. Dr Mari
Ferreira Executive Director- Unisa as a comprehensive Open Distance
Learning (ODL) academic institution. The Department of Corporate
Communication & Marketing is part of an interconnected network
that contributes "towards the African university in the service of
humanity". It seeks to serve Unisa's community - internal and
external stakeholders - through its strategies to establish a
common understanding of the nature and role of Director
(Communication)- The Directorate of Communication is managed by
Gerard Grobler and provides various services ranging from the
compiling of the Annual Report,Inspired magazine, media releases
and newsletters. Director (Electronic & Web Comm)- The
Directorate of Electronic & Web Communication is responsible
for managing and monitoring Unisa's corporate web environments as
well as ensuring the effective use of the internet and multimedia
platforms to communicate with all stakeholders. Director
(Marketing)- The Marketing Directorate is managed by Nhlanhla
Sikosana and maintains the corporate identity and branding of
Unisa. It also sees to the effective management and use of all
promotional items. Director (Public Relations)- The Directorate of
Public Relations is managed by Laura-Ann Coetzee, and provides a
comprehensive events management service to management and various
internal stakeholders. It also coordinates campus tours and
visitors programmes.
13. Philippine Airlines Corporate Officers Lucio C. Tan
Chairman & Chief Executive Officer Ramon S. Ang President &
Chief Operating Officer Harry C. Tan Treasurer Estelito P. Mendoza
Corporate Secretary Irene M. Cipriano Assistant Corporate Secretary
Erwin C. Go Corporate Compliance Officer & Assistant Corporate
Secretary Daniel Ang Tan Chai Chief Financial Officer Rafael Rollan
Officer in Charge - Commercial Group Ismael Augusto S. Gozon SVP
Operations Group
14. Corporate Image Manual -not provided
15. Challenges the effective use of social media change
management communication changing role of the communicator