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Comm201presentation_Wright

Date post: 21-May-2015
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Stakeholder Theory
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Page 1: Comm201presentation_Wright

Stakeholder Theory

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“a theory of organizational management and business ethics that addresses morals and values in managing an organization”

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Who uses it?

Corporations!

Organizational Communication

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1. Define the specific stakeholders

2. Examine how they should be treated as stakeholders

2 Steps of theory:

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This theory is crucial for the success of organizations!

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Why?

Because the sole responsibility of the organization is to those who own the instruments of production (the stakeholders!)

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Stakeholder

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5 Categories of Stakeholders

Shareholders

Customers

Employees

Suppliers

Communication

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Criticism: Provides an unrealistic view of how corporations really work

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Stakeholder Theory is an ethical perspective…

Meaning a business is behaving ethically if profits are generated for the stakeholder

Page 11: Comm201presentation_Wright

Do not confuse with ethical judgments based on the right/justice-based perspective which is based on dignity. Ethics according to stakeholder theory are about profit.