COMM231 a#3 Finished Product

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Guy RudigerW/R#7 TA#1

COMM231-0301April 23, 2013

A#3 Profile

Introduction:

A. This story is abouta sportscaster who used his undergrad experiences at theUniversity of Maryland to jumpstart his career.

B. Focus statement:(Nut) University of Maryland alumnus Chick Hernandezreports comprehensive sports coverage daily on a number of notable networks.An anchor for Comcast SportsNet and NBC Sports, Hernandez rose to the top as

one of the prominent Mid-Atlantic anchors through his hard work and loveablepersonality.

C. Reader should care becausehis story shows the value of hard work and aconfident mindset.

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Rudiger. Introduction. 2.

G. Readability Statistics: Main bar:

SEO character count: 32

Word count: 794Words per sentence: 17.1Sentences per paragraph: 2.3

Passive voice: 2%Grade level: 10.2

Side bar:Word count: 240

Words per sentence: 14.9Sentences per paragraph: 2.0

Passive voice: 0%Grade level: 9.4

H. Tweet: Follow @CHICKatCSN @Comcastsportsnet for updates on livenewscasts and the latest sports stories. #anchorman

###


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Anchored in with Chick Hernandez

Chick Hernandez gives a play-by-play of his success storyThe story about how a prominent sports anchor solidified his spot in history

University of Maryland alumnus Chick Hernandez reports comprehensive sports

coverage daily on a number of notable networks. An anchor for Comcast SportsNet and

NBC Sports, Hernandez rose to the top as one of the prominent Mid-Atlantic anchors

through his hard work and loveable personality.

As the only three-sport athlete at Montgomery

Blair High School, Chick Hernandez recalls entering the

University of Maryland as a shy and reserved young man.

It was not until he took on his position as the athletics

chairman of the Sigma Chi fraternity as an undergrad that

Hernandez began to truly break out of his shell.

He reminisces on the feeling of responsibility and

pressure of having an entire house dependent on his

leadership and judgment to lead the fraternity to the all-

sports title.

University of Maryland alumnus Chick

Hernandez reports comprehensive sports coverage daily

on a number of notable networks. An anchor for

Comcast SportsNet and NBC Sports, Hernandez rose to the top as one of the prominent

Mid-Atlantic anchors through his hard work and loveable personality. His extensive

knowledge of local teams granted him numerous honors including three Emmy Awards.

(more)

Chick Hernandezs transformationallowed him to prosper in his career.

Source:http://nbcsportsgrouppressbox.com/b

io/chick-hernandez/


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Out of college, Hernandez worked at Fox News for six years before being called

up to be the face of the network for Comcast SportsNet. Having gained prominence in

the Mid-Atlantic region, Hernandez still felt nervous in joining Comcast, a company that

started from ground zero upon his hiring. The day in 2001 that Comcast SportsNet aired

for the first time marked the monumental

takeoff of Hernandezs career.

The daily grind

The most challenging aspect of my

job is probably just making the day to day

grind and making sure the material is fresh

and entertaining, Hernandez said. When

going on stints where Hernandez anchors the

show every day, he feels the challenge from producers.

Hernandez received a mere three minutes of airtime each segment with Fox

Channel 5 news before transitioning to Comcast and having control of up to two hours of

airtime depending on the show he hosted that day. Juggling airtime between Comcast

and NBC Sports, the company that Comcast recently bought, proved to be a challenge for

Hernandez.

Balancing time is difficult Hernandez says, but the opportunity to try new ideas

for shows has become an option from the chaos.

A segment that Hernandez recalls experimenting with called Chicks Challenge

raised viewership, as Hernandez would compete against athletes in their respective sport.

I got talked into mounting and riding a 2,000 lb bull once and the event resulted in a

;4")*


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bruised spleen seconds later, Hernandez recalls. Opportunities like Chicks Challenge

have given Hernandez the prominence he aspired to gain early on and have yielded many

benefits.

At Last! Success!

Hernandezs hard work has not gone unnoticed. This year, the National

Sportswriters Association named Hernandez the DC Sportscaster of the Year, an award

that cowers in the shadows of his three Emmy Awards.

Aside from all of his material awards, Hernandez felt that his greatest

achievement was having a couple approach him and explain how they both enjoy

watching his show. Just knowing that you are getting through to your audience is a

tremendously gratifying experience, Hernandez said.

Hernandez prides himself on his ability to balance his career with his family.

Hernandez, who married his high school sweetheart, is a father of two sons and a

daughter and feels that his family is his greatest success.

Since his first leadership role in college, Hernandez gained tremendous notoriety

in the Mid-Atlantic region and flourished in a competitive field. To this day, Hernandez

recalls the hard work his single mother put in to raising him and strives to exemplify that

exact work ethic.

Trying is allowing yourself to fail.

###


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The perksChick Hernandez recollects meeting his favorite celebrities

Chick Hernandez excelled in sports throughout his youth and nearly landed

himself a scholarship playing football on the collegiate level for Temple University. His

height, however, prohibited him from achieving this aspiration. Had I grown six inches

my senior year, Id be playing wide receiver in the NFL, Hernandez said.

Instead of playing alongside the professionals he admires, Hernandez reports on

their stellar achievements. While he wishes

that he was in their shoes, Hernandez still

enjoys the benefits of lounging with and

interviewing the athletes.

Hernandez has come in contact with

numerous professional athletes and has

managed to make lasting relationships with

some of the greatest of all time. Tiger Woods

and Michael Jordan rank high up on the list of famous athletes that Hernandez has met.

Tiger and I get along really well and do great TV together, Hernandez said.

Hernandez frequently covers the PGA Tour and has repeatedly interviewed Tiger Woods.

I feel that he opens up more with me than other reporters.

Hernandez also remembers his comical interview with NBA star Michael Jordan

and each discussing his own opinion on proper treatment of baldheads.

(more)

Chick enjoys a round of golf withGary Williams and Bob Ehrlich.

Source:http://www.csnwashington.com/sport

snetWashington/search/golf/nationwide-tour- ol .htm


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Hernandez loves the excitement behind the scenes where he and his family get to meet

the numerous athletes he interviews.

Its a wild experience meeting some of these athletes, but its often times the people who

arent famous that touch you and make the job gratifying.

###


9/13

Guy Rudiger

W/R#7 TA#1COMM231-0301April 23, 2013

A#3 Background

! Sources:Chick Hernandez (Primary Source)301-503-2456

Silver Spring, [email protected]

Interview #1 30 minute phone call on April 17, 2013

Interview #2 15 minute phone call on April 22, 2013

! Secondary sources and fact check: Career and timeline:

http://nbcsportsgrouppressbox.com/bio/chick-hernandez/

http://www.midatlantic.comcastsportsnet.com/pages/chickhttp://www.csnwashington.com/article/chick-hernandez-sportscaster-year

Social Media:3))J4MNN):.))(*"02$NH7OHP%)HIG

3))JMNN:::"6./;(-./"02$NJ,'N03.0;@3(*/%/-(8N?N'Q%NRS?

3))J4MNN:::"1%0('22;"02$NJ%+(4NH3.0;@7(*/%/-(8NSQSTT?QRUVU?

###


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Guy Rudiger

W/R#7 TA#1

COMM231-0301April 23, 2013

Storyboard

Interactive Storyboard

Chick Hernandez Click the picture ofChick to read about hislife and youth.

Chicks journey beganwhen he joined the

Sigma Chi fraternity atthe University of

Maryland.

Click the pictures toread about Chicks

undergrad years.

Comcast SportsNetand NBC Sports are

the two primarynetworks Hernandez

anchors for.

Click the links to readabout Chicksaccomplishments with

Comcast and NBC


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###

http://www.csnwashington.com/show/158451/episode/103696

If you click on the link, it takes you to a website with apast sports update with Chick Hernandez.

Chicks likeablepersonality is evident

in his reportingtechniques.

Clicking on the videosends you to a link ofChick reporting.

Click the picture to see

clips of Chickinterviewing one of his

favorite athletes, TigerWoods.

Comcast SportsNet:See Chick reportalongside a reporter in

the field covering thePGA Tour.


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Guy RudigerW/R#7 TA#1

COMM231-0301April 23, 2013

Background blog

http://wrudiger.wordpress.com/2013/04/29/a3-blog/

Prepping

The Wall Street Jounral formula was very useful in organizing and writing the profile on

Chick Hernandez. The formaula is as follows:

Wall Street Journal Formula

! Start with a soft anecdotal lead! Move from specific to general! Follow with a nut graph and why the story is important! Use backup material for support! Arrange points topically or in chronological order! Circle Kicker or future action ending

The Chapter 17 of the Rich textbook was a great tool in preparing questions and

techniques for the interview with Hernandez. I used tips and advice from Alan Richman

to be sure as to not end the interview early or upset Hernandez.

Here are some of the tips I used.

! Research the subject prior to the interview! Get background information from the subject! Figure out the turning point in the subject's

life! Find a pattern! Use visuals! Locate the subjects social media:! https://twitter.com/CHICKatCSN! http://www.linkedin.com/pub/chick-

hernandez/3/b6a/813

It was tough to get a hold of Chick initially because of his busy schedule. When he

had days off from work he was incredibly easy to contact and interview, though.Because both calls were via telephone, I was able to listen to the phone conversation on

speakerphone while the conversation was recorded using my laptop.

(more)

Chick and Gary Williams co-hosta segment together

Source:http://www.csnwashington.com/s

portsnetWashington/search/golf/n


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