COMMERCE+CMS5TACTICS TO INCREASE YOURBOTTOML INE

2

TODAY ’S CONSUMER I S ALWAYS CONNECTED .

CompaniesmustinnovateandevolvetogarneraEenFon

amidstaseaofcompeFFon.

INTEGRATEECOMMERCEANDCONTENTTODELIVEREXCEPTIONALPURCHASEEXPERIENCES

FORALWAYS-ONCONSUMERS.

3

Retailersmustinvestinnewtechnologiestocustomizeconsumerexperience,engagesavvyconsumersandaddressemergingchannelslikesocial,mobileandwebpersonalizaFon.

78% ofconsumersabandonatransac1onduetolackofcustomizingcustomerinterac1onstoremaincompe11ve.

(BtoBMagazine)

B R I D G E L I N E D I G I T A L . C O M C O M M E R C E + C M S : 5 T A C T I C S T O I N C R E A S E Y O U R B O T T O M L I N E 4

COMMERCE + CMS : 5 TACT I C S TO I NCREASE YOUR BOTTOM L INE

1

ABANDONEDCARTAUTOMATION

2

CONTEXTUALINTELLIGENCE

3

PRICEOPTIMIZATION

4

TARGETEDPROMOTIONS

5

ENGAGEMENTTOOLS

Learn how you can manage your en/re digital experience without limita/ons.

5

1ABANDONEDCARTAUTOMATION

B R I D G E L I N E D I G I T A L . C O M C O M M E R C E + C M S : 5 T A C T I C S T O I N C R E A S E Y O U R B O T T O M L I N E

REASONSFORABANDONMENTSDURINGCHECKOUT61%-EXTRACOSTSTOOHIGH(SHIPPING,TAX,FEES)

35%-SITEWANTEDMETOCREATEANACCOUNT

27%-CHECKOUTPROCESSWASTOOLONG

24%-TOTALCOSTWASHIGHERTHANEXPECTED

22%-WEBSITEERRORS/MALFUNCTION

18%-DIDN’TTRUSTSITE

10%-RETURNPOLICY

BaymardIns+tute-2016

RECOVERLOSTTRANSACTIONSA visitor comes to your site and leaves before compleFng apurchase.Howcanyou remind them to comebackandfinishwhattheystarted?So, your visitor got interrupted or maybe wanted

to research more about their purchase. There are many reasons why shoppers ditch their online carts. The good thing is you know they’re already interested in your products or services, so how can you bring them back and seal the deal?

6

INTEGRATECONTENT+COMMERCESYSTEMSSetupyourdigital contentsystemtoautomaFcallysendanemailtocartabandonerswithin24hoursremindingthemtocomebackandfinishwhattheystarted.Youcancustomizearange of different rules such as 1me period, messaging andpromo1ons to make your emails relevant to your targetaudience. When your customers receive a reminder emailthey’remorelikelytoreturnbackatamoreconvenient+me.

TACTIC1ABANDONEDCARTAUTOMATION

69% ofabandonedcartscanberecoveredbysavvy

onlineretailers.BaymardIns+tute

7

2CONTEXTUALINTELLIGENCE

B R I D G E L I N E D I G I T A L . C O M C O M M E R C E + C M S : 5 T A C T I C S T O I N C R E A S E Y O U R B O T T O M L I N E

PERSONALIZATIONISCRITICALPersonalizaFon is criFcal for marketers seeking toenhancecustomerengagement. Consumers today are

constantly inundated with informa/on. Break through the

noise by offering personalized recommenda/ons based

on actual historical data collected about your customers.

8

TACTIC2CONTEXTUALINTELLIGENCE

COLLECTDATA,THENACTONITCollect data about how an individual is interacFng with yourbrand. You can gather valuable informa/on and understand a customer’s

inten/ons just by knowing a visitor’s device, environment, loca/on, shopping habits and demographics. Tailor promo/ons or recommenda/ons based on their previous shopping or browsing experiences. Crea/ng a more

personalized and relevant experience for shoppers will not only increase their engagement, it will lower your bounce rate and increase your sales and conversions.

73% ofconsumersprefertobuyfrombrandsthatusepersonalinforma1ontomakeshopping

experiencesmorerelevant.

DigitalTrends

HELPFUL TIP: Does this all sound complicated to you?

Well, don’t worry! There are tools available today that will gather this data, help you understand your customers and

help you put together aKrac/ve and personalized content. We’re standing by to help at 800-603-9936.

!

9

3PRICEOPTIMIZATION

B R I D G E L I N E D I G I T A L . C O M C O M M E R C E + C M S : 5 T A C T I C S T O I N C R E A S E Y O U R B O T T O M L I N E

DATA& TECHNOLOGY POWERED PRICINGFixedpricingisdead.ManuallyadjusFngthepricingofinventoryisimpossible.SohowdoesanonlineretailerkeepupwiththecompeFFon?Priceop+miza+onrequirestheuseofsoDwaretohelpe-commerce companies monitor and adjust pricingautoma+cally based on various factors. The soRware

uses an algorithm to analyze data points such as historic pricing and sales, compe/tor pricing, supply-and-demand, external market factors and even customer behavior. Online retailers can automa/cally set pricing through a number of strategies to boost sales during slow /mes and increase pricing during /mes of high demand to generate more profit.

10

TACTIC3PRICEOPTIMIZATION

10mins Amazonhasbeenes1matedtochangeitspricingevery10

minutesonaverage.

Econsultancy

When you combine commerce and content across alldevices and channels, you can predict the behavior ofpotenFal buyers to different prices and ulFmately setpricesthatwillmaximizeoperaFngprofit.

11

4TARGETEDPROMOTIONS

B R I D G E L I N E D I G I T A L . C O M C O M M E R C E + C M S : 5 T A C T I C S T O I N C R E A S E Y O U R B O T T O M L I N E 12

TACTIC4TARGETEDPROMOTIONS

REASONSFORSHARINGPERSONALDATA43%-PROMOTIONS,DISCOUNTSORDEALSBASEDONPREFERENCES/ACCOUNTHISTORY

39%-FASTERRESOLUTIONTOISSUESDUETOACCOUNTINFORMATIONALREADYONFILE

31%-TOUSEAUTOCHECKOUTWITHSTOREDPERSONALACCOUNTINFORMATION

20%-PRODUCTRECOMMENDATIONSBASEDONHISTORY

15%-TARGETEDADSFORRELEVANTPRODUCTS

12%-PERSONALIZEDGREETINGS

4%-OTHER

Marke+ngLand-2017

ZEROINONLOYALBUYERSDefiningyourcompany’snichemarketandpotenFalbuyerscanhelp youunderstandyouronlineaudienceanddevelopoffersthat will pique their interest. Luckily today we have an array of

technologies available that constantly spew and record data about the people who browse your site, other sites they’ve visited, their loca/on, historical preferences and more. Use this informa/on to build buyer personas, also known as customer profiles, and develop content and

promo/ons that target their interests based on actual data.

INTEGRATECONTENT+COMMERCESYSTEMSA comprehensive customer profile informed by bothcommerce and content interacFons enables your brand tofind the right balance between knowing the needs of yourcustomers and predic+ng what they’ll need next. You canbuildamorerelevantandengagingexperienceforcustomersthatwillrewardyourbusinesswithloyal,repeatbrandfans.

54% ofconsumersexpectbrandstotailorcommunica1onsbasedontheirvaluesandpreferences.

Marke+ngLand

13

5ENGAGEMENTTOOLS

B R I D G E L I N E D I G I T A L . C O M C O M M E R C E + C M S : 5 T A C T I C S T O I N C R E A S E Y O U R B O T T O M L I N E

ENGAGEMENTISALONG-TERMSTRATEGYIfyouwanttoremaincompeFFveandretaincustomers,know that customer engagement and communicaFonsshouldstartbeforeapurchasehasbeenmadeandthenconFnue well aoer. Consumers now are always in touch with the brand on various channels and mediums, in both

the online and offline worlds.

14

TACTIC5ENGAGEMENTTOOLS

ENGAGEMENTTOOLSBREATHELIFEINTOYOURBRAND

Brands need more than product specs and images to sell online. They need to sell the lifestyle or feeling

experienced when using their products. To increase engagement, some brands employ crea/ve tools. For example, Sephora created a

Product Try-on tool to enable customers to see what they look like while using a certain product and collect their preferences at the same

/me. Samsung created an augmented reality shark diving experience to show the power of imagina/on and

beauty of their screens. When youweave together engaging contentandcommerce,youbuildmeaningfulrela+onships with customers alongwithstrongerbrandloyalty.

25% Increasingcustomerreten1onratesby5%canincreaseyour

profitsby25%to95%.

HarvardBusinessWeek

15

Weavingtogether

commerceandcontentexpressesyourbrandinuniqueways

thataddsvalueforvisitors.

INTEGRATECOMMERCEANDCONTENTTOEDUCATE, INSPIREANDENGAGE.

B R I D G E L I N E D I G I T A L . C O M C O M M E R C E + C M S : 5 T A C T I C S T O I N C R E A S E Y O U R B O T T O M L I N E 16

Automation Flow Builder

Landing Pages

Lead Capture & Nurture

Segmentation & Targeting

Email Campaigns

Flexible Publishing

Enterprise Search

SEO Management

Publishing Workflows

Mobile Friendly

Faceted Catalog

Cart & Checkout

Shipping & Payments

Coupons & Promotions

Order & Inventory

Social Monitoring

Reputation Management

Drive Engagement

Schedule

Publish

Dashboards

Actionable Insights

Reporting

Optimization

Goal Tracking

UnifiedProductSuite

MARKETING CONTENT COMMERCE SOCIAL INSIGHTS

Manage your en/re digital experience without limita/ons.

B R I D G E L I N E D I G I T A L . C O M C O M M E R C E + C M S : 5 T A C T I C S T O I N C R E A S E Y O U R B O T T O M L I N E 17

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