Commerce Saurabh Swati KonceptK

8/7/2019 Commerce Saurabh Swati KonceptK

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Businesses sellingBusinesses sellingdirectly todirectly tocustomercustomer

Cost SavingCost Saving

B2C

Providing platformProviding platformfor interactionfor interactionand businessand business

Volume ofVolume of

businessbusiness

Platform

CompleteCompletebusinessbusinesstransactiontransaction

Business model inBusiness model in

nascent phasenascent phase

B2B


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Company/

IndividualSeller

Consumer Contact Mode : Internet

Delivery : Physical/Online

Payment : Online


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Online real estate agency

ZipRealty gives users home listings and values across more than a million homes.

Home owners can also list their home right on the site, and have ZipRealty help sell it with lower commission.

Doctor and dentist finder

Lets patients book a time with their doctor online

ZocDoc also features a ratings system, which lets users rate each provider with both a star rating and a written review.

Online money exchange services

One of the most widely recognized payment systems on the Internet. Now purchased by eBay.

It's used in online auctions and stores as a way to control and manage payments.

Online Retail

Started out with books and now sells nearly every consumer good, including groceries and over-the-counter medicines.

Users write reviews and rate nearly every product on the service.

Online Retail

Most of the items sold are electronics

Unsold goods are then later sold


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Online Handmade Goods

Users can create their own virtual shop-fronts to sell almost anything they'd want.

It's also a great place for people to sell their stuff without having to buy a special domain

Online eal Estate Service

Instead of having to go visit houses in person, you can do so online, browsing by neighborhood and

narrowing down what you're looking for based on a variety of parameters.

Online Classifieds Service

Users can post items they want to sell and get responses by telephone or e-mail from people wholive around them.

Many employers who agree to pay the $25-$75 per category to list their openings.

Event Management Service

Eventbrite lets you set up a customized destination page where attendees can register and buytickets.

Eventbrite makes its money off of fees. The more expensive your event is, the more it charges.


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Website Website

Age

Website

Value

Daily Page

Views

Google

Page Rank

Daily Ad

Revenue

Users-

India

PayPal11 years, 9

months

$ 52.43

Million23,255,814 8 $ 71,818 5.2%

Amazon 16 years, 7months

$ 149.08Million

7361286 9 $ 204,214 3.3%

Craigslist13 years, 8

months

$ 64.31

Million3254205 7 $ 88,093 0.8%

Zillow 6 years, 6months

$ 2.47Million

1,071,812 7 $ 3,389 2%

Eventbrite 3 Years$ 1.71

Million798,723 7 $ 2,344 3.6%

Woot 11 years, 3months $ 3.02Million 1,308,901 6 $ 4,133 1.3%


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Company

RequiringProduct/Servi

ce

Company

providingProduct/Service Contact Mode : Internet

Delivery : Physical/Online

Payment : Online


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Online B2B Market Place for SME

online platform with sophisticated technologies to serve all the Small and Medium Enterprises (SME) around the world

They can build up their own showrooms and sell the products in EasyTrade.com.

Online Software Marketplace

Software industry is driven by thousands of entrepreneurial companies producing innovative solutions

Capterra allows organizations to find the right software by presenting them with all of their options so they can comparesolutions and make the right decision

Wholesale Marketplace

Largest China-based online wholesale trading platform

DHgate.com offers over 20 million product listings at any one time from over 650,000 dedicated China-based suppliers.

B2B e-commerce and integration services company

Cloud Computing

DHgate.com offers over 20 million product listings at any one time from over 650,000 dedicated China-based suppliers.

Online Supplier Search

Find suppliers for almost all the segments like Agri, Apparel, Chemical, Computer etc

Presence in some 40 contries.


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Website Website

Age

Website

Value

Daily Page

Views

Google

Page Rank

Daily Ad

Revenue

Users-

India

EasyTrade

14 years,

10

months,

14 days

$ 3,993 NA 4 $ 5 NA

Capterra

11 years, 6

months,

24 days

$ 119,130 50,406 5 $ 163 13.2%

Dhgate

6 years, 6

months,

22 days

$ 1.74

Million

97903 7 $ 2,386 3.6%


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Online Realty Market

Biggest Indian Player

Presence in all the metros and almost all tier 2 cities

Online Used Car Market

Unique feature of car reviews and user interaction

Largest online store in the market

Online Realty Market

Focus on middle class segment

B2B Market Place

Indias largest B2B market place providing procurement, buyer, surplus inventory, used machinerysale etc


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Website Website

Age

Website

Value

Daily Page

Views

Google

Page Rank

Daily Ad

Revenue

Users-

India

Magicbricks

5 years,

5

months

$ 531,423 226194 6 $ 728 96.2%

Carwale 7 Years $ 1,299 NA 0 $ 2 100%

Makaan

10

years, 5

months

$ 272,044 NA 5 $ 373 93.4%

Indiamarkets 15years, 2

months

$ 1.72M 741270 6 $ 2351 81.9%


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IMRB Report

Indian e-commerce Industry size between Rs.9, 000-10,000 Crores (i.e. Rs 90 -100

Billion which is about US $ 2 Billion)

US B2C ecommerce Market is estimated at $ 220 Billion at end of 2008 and is

expected to shrink about 1.5% in 2009 and grow about 7% in 2010.

Indian economy is about 7% the size of US economy and the Indian e-commercemarket is only about 1% the size of US B2C e-commerce market.

Take out online travel and Indian e-commerce market is about $400 million a mere

0.3% of the US B2C e-commerce market.


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In 2009, B2C E-Commerce reached 3.7% of total retail sales in the US, up from

3.3% in 2008.

The number of Internet users in the US is forecasted to reach nearly 230 million in

2011, accounting for more than 70% of the total population.

Developments such as private sales sites and group buying noticeably further

increase the turnover that might be attained in US E-Commerce, as do theintegration of online and offline activities.

In 2010, online payment provider PayPal gained a market share of 12% in terms of

US B2C E-Commerce transactions, up from 10% in 2009.

With a turnover of USD 24 billion, Amazon.com was

the largest US online merchant within the B2C segment

in 2009, followed by Apple.


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1) 24X7 Business

2) No location Constraint

3) The products reach to customers directly

from the producers at a lower price than

the market value.

4) It is fast and effective.5) Cost Effective Advertising

6) Low staff cost.

7) Fast Financial transactions

8) Low Initial Investment

1) No direct interaction between the customer

and the seller

2) Transportation cost may increase the

product cost.

3) No. of potential customers who can buy

through Internet is still not enough

1) Number of Internet users2) Big companies are already entering in this

field so; they are making people habitual

and confident about marketing through

Internet at the cost of the companies.

1) Dishonest persons entering in this field whichdamage the confidence and faith of common

people on marketing through Internet


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PoliticalPolitical

EconomicEconomic

SocialSocial

TechnologicalTechnological

Laws affect products that can be sold in the country you are shipping to or products

that can be sold online.

The PCI and Disposable Income of the Indian population increasing. More people

are hitting websites to shop

The social effect on your business could be massive especially if you are in the

business of consumer markets.

Monitor social networks that are attractive to your target audience.

Ecommerce websites and forum technology is so advanced that it is relatively easy

to set up an online business for hundreds not thousands.

On top of this, getting your message across can be much easier if clever technologyis used.


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New Entrant : HIGHSmall Capital Requirement, Low Switching costLow Customer LoyaltyAccess to the technology is uniform

Internal Competition :

HIGH

In each space of function eg

trade, realty etc there ispresence of large number ofalmost equally sizedcompetitorsGaps of offerings are filledby Niche service providersHigh rivalry because ofsmall switching cost

Threat of Substitute: LOW

Traditional commerce practices are the substitutesTraditional practices are capital intensive and riskyQuality of offering may also be hampered

Power of Customers:

MODERATE

Most of the products aresimilarLow switching cost

Power of Supplier :LOW

Supplier to the businessremain the same asused in traditionalcommerce


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High rate of product obsolesce and damage, coupled with capital intensity requires firmsto monetize the investment amount in short period of time

Exploring untapped markets, that may not provide consistent returns, in order to gaineconomies of scale by spreading capex cost

High Risk LevelHigh Risk Level

Innovation &

Differentiation

Innovation &

Differentiation

Globalized NetworkGlobalized Network

Core Competency

Focus

Core Competency

Focus

Omnipresent NatureOmnipresent Nature

Firms are looking for translating their innovative offerings with unique marketing

Standing out from the crowd and move emphasis away from the cost factor

Reaching to different players across various locations. Also, reaching their subsidiariesand divisions across different geographies

In Technology sector, being hi-tech and updated with the latest technologiescommunicates a positive image for the firm

Major platforms are free and can be easily customized on an on-demand basis

Accessed by various players and people who play part in the buying process i.e.influencer, gatekeeper, decider, buyer etc.

Communicating the firms processes, best practices over e-media in the form of videos,management and analyst interviews, accessible to the firms customers


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Revenue Drivers : Number of Users on Platform -> Willingness to Pay -> Level of

Consumer Trust

Advertising Model

Revenue driver : Number of users

Attract more users, create hubs, optimize recommendation/invitationprocess

Subscription Model Revenue Driver : High level of unique customer value

Frequent update of profile, more user generated content, multiplemembership package with differential pricing

r ns ction Model

Revenue Driver : Trust in peers and platform

Peer Trust : alidity of content

Platform Trust : High level of Privacy


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Commerce Saurabh Swati KonceptK

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