Commercial Payments in Asia-Pacific: Is this the New Opportunity?
Asia-Pacific Commercial Cards and Payments Summit, Singapore
14-15 May 2015
Presentation
CONFIDENTIAL AND PROPRIETARYAny use of this material without specific permission of McKinsey & Company is strictly prohibited
McKinsey & Company | 1
Commercial Payments in Asia-Pacific: Is this the New Opportunity?
▪ Overview of Commercial Payments in Asia-Pacific
▪ Roadblocks to success
▪ Changes impacting Commercial Payments landscape
▪ Way forward
Contents
McKinsey & Company | 2
Global payments revenues have resumed a healthy growth rate after the crisis; Asia Pacific will account for 56% of overall growth
SOURCE: McKinsey Global Payments Map, McKinsey Global Banking Pools
+8% p.a.
+8% p.a.-12% p.a.
2018
2.3
2013
1.6
2009
1.2
2008
1.3
Share of total banking, %
39 4334 41
US$ trillion
Payments revenue growth decomposition 2013-2018
100% =
13%
15%
APAC
EMEA
2013-2018 growth
NorthAmerica
Latin America
755
56%
16%
10%
5%
5%
11%
CAGR2013-18
Global payments revenue
Percentage (100% = US$ billion)
McKinsey & Company | 333
6
13
42
14
EMEA
Credit card issuing
Commercial CA
Transactions
309
12
1
28
5
12
167
61
22
64
Merchant Acquiring
Transactions
Credit card issuing
Consumer CA
Latin America
44
35
9
31
9
33
28
North America
323
6
10
15
27
APAC
539
81
Percent of total revenue pool within geography, 2013, USD Billion
Already today APAC shows the biggest payment revenue pools, mostly coming from Commercial Accounts
SOURCE: McKinsey Global Payments Map
Co
nsu
mer
Co
mm
erc
ial
1 Includes Cash, Cheques, Transfers, Direct debits, Debit cards, Prepaid cards2 Includes Current Account and Overdrafts
McKinsey & Company | 4
Commercial payments will be a strong growth driver, with growth rate higher than in consumer paymentsPayments revenue, CAGR 2013-2018, %
SOURCE: McKinsey Global Payments Map
11
4
10
5
6
11
4
10
Latin America
North America
EMEA
APAC
ConsumerCommercial
McKinsey & Company | 5
Accounts and transactions likely to be the main source of payments growth in APAC Commercial
World payments revenue growth 13-18
60
29
67
106
28
13Transactions
Accounts
Credit cardsissuing
Merchant acquiring
5
USD billions
SOURCE: McKinsey Global Payments Map
154
22
59
3
9
19
15
67
Consumer Commercial
APAC RoW
McKinsey & Company | 6
Share of electronic payments by value has increased across markets in the last 7 years
SOURCE: McKinsey Global Payments Map
2013, %, USD Billion
MalaysiaIndia
Australia
China
Japan
100% =
2013
15
94%
4% 2%
2006
11
87%
11%2%100% =
2013
33
87%
11%2%
2006
32
82%
15%2%
100% =
2013
124
49%
33%
18%
2006
49
18%
67%
15%
100% =
2013
14
77%
12%11%
2006
5
27%
44%
29%
100% =
2013
2
50%
37%
12%
2006
1
20%
66%
14%
Cash ElectronicCheque
McKinsey & Company | 7
MalaysiaIndia
Australia
China
Japan
1.3 1.5
173 211
0.49 0.39
25.4 30.1
4.7
61
15.2
254
3.1 2.7
13.7 29.4
11.1 10.4
136 124
Commercial Card spends have also grown across most APAC countries; with the exception of Japan
SOURCE: Euromonitor
Number of Cards (Mn)xx xx Number of transactions (Mn)
4734
+8% p.a.
13 F2009
2426
-2% p.a.
132009
60
15
2009
+42% p.a.
13 F
1.20.5
+23% p.a.
132009
4.32.8
+12% p.a.
132009
Total spend on commercial cards1, USD Billion
1 Includes Paylater cards
McKinsey & Company | 8
1 Includes prepaid cards
Number of payments transactions Value of payments transactions
However, still significant opportunity to electronify payments, including Commercial
100%
96%
76%
82%
90%
59%
57%
100%
15%
8%
46%
34%
36%
13% 39%
9%
G2G 0
G2B 07%
G2C 47%
B2G 0
B2B 186
B2C 15
C2G 4
C2B 1,618
C2C 457 19%
36%
25%
100%
13%
14%
8%
29%
67%
37%
56%
88%
55%
9%
89%
99%
8%
10%
83%
14%
G2G 1
G2B 4
G2C 34%
B2G 5
B2B 192
B2C 5
C2G 15%
C2B 164%
C2C 7
APAC, 2013OthersTransfers
Direct debitPay later cards
Debit cards1
Cheques
Cash
SOURCE: McKinsey Global Payments Map
Percentage, 100% = million Percentage, 100% = USD trillion
McKinsey & Company | 9
B2B payments by number of transactions B2B payments by value
Asia Pacific B2B payments are less electronified than other geographies
90%
56%
70% 18%Latin America 39
North America 199% 9%
EMEA 48
Asia Pacific 186 29% 55%
87%
50%
74%
28%
0%
21%
15%
10%
Latin Americal 298%
North America 720%
EMEA 2121%
2%
Asia Pacific 19110%
OthersTransfers
Direct debitPay later cards
Debit cards
Cheques
Cash
SOURCE: McKinsey Global Payments Map
Percentage, 100% = million Percentage, 100% = USD trillion
McKinsey & Company | 10
Commercial Payments in Asia-Pacific: Is this the New Opportunity?
▪ Overview of Commercial Payments in Asia-Pacific
▪ Roadblocks to success
▪ Changes impacting Commercial Payments landscape
▪ Way forward
Contents
McKinsey & Company | 11
Substantial opportunity to create value from “e”-nablement of billing
SOURCE: Fidesic; Ariba, OP Bank Group; Gartner Research; Certipost
€ per bill
3.0
4.5
No printing and enveloping costsFewer exceptionsE-archiving
Automatic data encodingFewer exceptionsE-archiving
Theoretical savings potential
B2C: €7.5
Biller Receiver
McKinsey & Company | 12
The order-to-pay process is complex and involves numerous bank and third-party services
Simplified order-to-pay process
Procurement/Purchasing
Accounts payable
Order Receipt/Processing
Accounts receivable
6
4
5
1
Buyer Supplier
3 2
Payment sent to supplier
Invoice sent to buyer
Goods/services sent to buyer
Purchase order (P.O.) sent to supplier
P.O. data sent to Accounts payable for reconcilement
P.O. data sent to Accounts receivable for credit evaluation/invoicing
Supply Chain Management EIPP space
McKinsey & Company | 13
… and client relationship life uplift of 30%
Transaction Banking continues to be very attractive for bankswith high relative returns and positive impact on client stickiness
5.3
2.3
CorporateBank
TransactionBank
9
7
With TB services
+29%
Credit onlyrelationship
Operating profit over RWA, % Years
2x higher relative returns on risk-weighted-assets…
McKinsey & Company | 14
5 key roadblocks in Commercial Payments
Lack of common standards and policy support to drive e-invoicing
1
Fragmented value chain for B2B automation2
Unclear revenue stream to replace loss of incumbent earnings
3
Significant informal SME economy4
Insufficient focus from leading players5
McKinsey & Company | 15
Commercial Payments in Asia-Pacific: Is this the New Opportunity?
▪ Overview of Commercial Payments in Asia-Pacific
▪ Roadblocks to success
▪ Changes impacting Commercial Payments landscape
▪ Way forward
Contents
McKinsey & Company | 16
We see 8 paradigm shifts that are impacting the Commercial Payments landscape
Improving customer willingness to use digital and alternative channels
1
Growth of Asia-linked trade and changing nature of businesses
2
Convergence of technologies, standards and 3rd
party platforms3
Digital @ the speed of thought – non-banking innovators are driving change
6
Increasing enablement by Governments8
Customers thinking ‘end-end’ – multi-platform, inter-operable and integrated solutions
4
Strengthened capabilities of local banks5
Adoption of big data & advanced analytics7
McKinsey & Company | 17SOURCE: World Bank, Strategy Analytics; IDC
In Emerging Asia, smartphone & internet penetration will exceed current bank account penetrations by 2018
% e-Commerce penetration, 2018
% Population with bank account, 2011
% Smartphone penetration, 2018
% Internet penetration, 2018
Indonesia 20 44
India 35 21
96 84Japan
73 34Thailand
64 60China
66 74Malaysia
Higher penetra-tion enables mobile solutions
Higher penetra-tion increases likelihood to purchase online
730
829
6774
1744
4375
3043
1
Penetration: Share of population using
McKinsey & Company | 18
Technology is changing corporate client needs and demandsin corporate payments
SOURCE: Corporate practitioners survey, EFMA and McKinsey Mobile Banking survey
Increasing importance of e-channels
▪ Over 70% of Corporate customers are already strong users of digital channels
▪ 82% of corporate practitioners cite technology platform and capabilities and 55% cite e-channel services as an important factor in selecting a bank
▪ In terms of products, 37% of domestic corporates in Asia cite that internet/electronic banking capability is important for consideration for choosing banks as lead cash management provider and 23% of corporates expect more use of electronic bank platforms in Trade Finance
New opportunities from mobile
▪ 72% of banks offer mobile solutions for corporate clients (with 91% offering payments)
▪ 70% of banks agree that mobile banking will funda-mentally change retail banking in next 5-10years1
▪ The mobile channel offers unique solutions not available on other channels including mobile payment solutions
▪ Mobile is also being used for reporting and verification but not for execution
Strongest client preferences expressed for payment approvals, account information and FX transactions
1
McKinsey & Company | 19
SMEs are increasingly using digital channels and solutions
1 N = 750 SME customers in India; Interaction refers to any kind of contact with the bank, eg., doing transactions, gathering information, receiving advice, etc.
SOURCE: McKinsey BANCON survey 2013
2
8
8
9
17
21
Call Center
ATM
Mobile Banking
RM
Online Banking
Branch
Average number of interactions per customer per month across channels1
Digital Channels rapidly gaining in importance for SMEs
Accounting software penetration by segment , %
SMEs increasingly using ‘digital’ tools to facilitate business
80
60
25
Medium
Small
Micro
60-7015-20MYOB
Others
Sage
<55-10
AutoCount
▪ 25 touchpoints per month on digital channels▪ Branch & RMs remain important
▪ Roughly 200,000 SMEs are using Sage/UBS▪ Competition from small accounting software
such as Auto-Count and QnE is increasing
1
McKinsey & Company | 20
Incremental Asian cross-border trade likely to account for 57% of global growth over the next 5 yearsTotal cross-border trade flows (excl. services), growth 2013-2018F, US$ billions
SOURCE: IMF DOTS, McKinsey Global Payments Map
Trade > 5% of total/growth
Trade > 10% of total/growth Trade > 20% of total/growth
Trade < 5% of total/growth
Total cross-border trade flows (excl. services), growth 2013-2018F
… to
Africa
Oceania
Asia
Europe
Latin America
Middle East
North America
Africa Oceania Asia EuropeLatin America
Middle East
North America
2013 71 7 202 222 25 24 61
Growth 36 1 172 135 9 10 23
2013 6 21 224 20 4 12 16
Growth 2 5 118 11 2 3 3
2013 206 163 2,970 918 329 333 986
Growth 113 72 1,750 517 126 109 300
2013 215 58 883 4,713 193 343 522
Growth 66 8 501 2,037 64 132 64
2013 23 6 255 149 241 21 488
Growth 6 1 209 74 93 9 110
2013 59 10 734 209 16 125 127
Growth 29 1 584 102 7 77 34
2013 438 34 466 301 398 91 599
Growth 15 7 256 147 154 41 103
Trade flows from …
US$ billions
2
McKinsey & Company | 21
Open account usage growing – now a quarter of trade finance spends in Asia
SOURCE: Greenwich: 2011 Asia Large Corporate Trade Finance Study
Share of fees paid for trade finance (weighted) - 2011
%
Export Finance
Open AccountTrade Finance
25
26
Import finance49
21
2
McKinsey & Company | 22
Customers are already going digital in Trade Finance
45%
45%
46%
43%FT 500
Domesticcompanies
Foreignsubsidiaries
Total Europe
Increased share of Trade Finance is being managed electronically
Percentage of Trade Finance being managed electronically, %
SOURCE: Greenwich Large Corporate Trade Finance Survey 2013 across 300 participants
20132
McKinsey & Company | 23
Increasing globalisation of supply chains
SOURCE: WTO, Research
China
2030
Emerging Market ex China
Developed Markets
60
2012
40
1990
20
Percent
Import contribution to global exports1
1 Value of imports in the goods exported - global average
2
Supply chains across industries continue to become more globalised
McKinsey & Company | 24
In Cash, comprehensiveness and sophistication of solutionare becoming increasingly critical for Mid-Corporate
n = 145, % of respondents who agree / strongly agree with attribute
Online presentation of MIS
Reach/proximity to branch
Integration with customer ERP/accounting system
Provides comprehensive cash management solution
77
Price 84
SOURCE: 2011 Asia-Pacific Mid-Market Banking Survey
50
42
30
20
18
Agree
Strongly agree
Rate each of the following criterion when selecting a bank for cash management products
30
37
33
35
34
48
57
63
3
McKinsey & Company | 25SOURCE: Institutional websites, expert interviews
New standards and technology-driven innovation with shift to more interoperable, multi-bank market
Providing clients with a seamless channel experience across different banks
Dematerializing the Trade Finance process and providing straight-through processing
Sharing cost of selected operating processes across competing players
Main area of innovation Related emerging standards and 3rd-party platforms
Provide global payments solutions through 3rd-party platforms
� Earthport: low-cost STP international payments9
� Ripple: open payment protocol for real-time international payments, aimed at replacing correspondent banking relations
10
� Thomson Reuters ACCELUS: shared KYC and compliance database
8
� Polaris iGTB: new generation “turnkey” IT platform for TxB7
� 3SKey: multi-bank authentication token2
� MT 798: SWIFT trade messages for corporations3
� EBAM: electronic account management1
� OpenSCI: 3rd-party Supply Chain Finance platform6
4 � BPO/TSU: 100% paperless LC-like trade instrument supported by 3rd-party clearing
5 � Bolero Exchange: cloud-based multi-bank trade platform
3
McKinsey & Company | 26
Digital leaders beginning to provide “end-to-end” digital journeys
MarketingSales & Coverage
ProductsOperations & IT
ServiceData analytics
Online plat-form for trade execution, order management and portfolio management
Simulation tools that facilitate decision-making
Remote acc-ess through video con-ferencing with bank representative
Innovative digital solutions, such as "follow the sun pooling"
Channel interoperable portal (easy, fast and remote access)
Use of online & social media for service, incl. Twitter sites for service requests
Use of transaction details to target sales and offerings to customers
Online/ seamless fulfilment of SME loans
Leveraging online and mobile applications to build awareness
Online SME forum for procurement
Examples
4
McKinsey & Company | 27
Citi launched an integrated mobile payments solution for Corporate clients
SOURCE: Citi webinar
4 EXAMPLE
Mobile Collections Solution for Corporate Clients
▪ Client: Coca-Cola Beverage in Korea– Conducts more than 200,000 transactions per month, many in
physical cash from its retailers.– Cash collection considered inefficient manual process, requiring
significant investments in time and effort and prone to errors and security issues
▪ Citi’s solution:– Move cash collection on mobile platform– Service features a real-time direct debit with real-time account
owner approval through any mobile phone▪ Key factor for adoption:
– Making real time fund collection from retailers possible via direct debit methods and mobile communication processes
– Citi’s solution allows putting a stop to physical cash collection without change in collection terms
▪ Benefits: Removal of physical cash collection prevents:– cash accidents,– reduce physical cash delivery costs,– maximizes liquidity and– increases efficiency through accounts receivable reconciliation
automation
Citi Transaction Banking Innovation center
▪ Areas in development– Web solutions– Mobile technologies– Supply chain
technologies– Analytics
▪ 10 FTEs in Singapore▪ Innovative collaboration
with clients to co-develop and pilot solutions
McKinsey & Company | 28
1 Weighted on top 10 banks in each country (subject to a minimum respondent base of 3 for each of the banks)
Cash management: The quality of local banks’ capabilities now matches foreign banks in many markets
Foreign banks havestronger capabilities
Domestic banks are betterthan foreign banks
Domestic banks are onpar with foreign banks
Asia ex-Japan, 821 respondents in 2013
China
India
Indonesia
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Country
Domestic product capabilities1 International product capabilities1
54
51
58
62
61
60
56
52
52
54
54
59
58
54
43
43
50
44
Foreign banks Domestic banks Foreign banks Domestic banks
58
39
53
45
65
72
51
50
28
38
38
52
60
66
49
56
85
69
SOURCE: Greenwich Associates – Large Corporate Cash Management – 2013 – Asia ex-Japan
5
McKinsey & Company | 29
Exploration and development
Production Refining & processingPrimary distribution and storage
Secondary distribution
Retail
Tra
nsacti
on
Ban
kin
gF
inan
cin
g
▪ LCs with Forex hedging ▪ Liquidity mgmt
▪ LCs purchase of crude
▪ Forex hedging
▪ Structured trade finance products
▪ Bid bonds
▪ Trust and retention account
▪ Payments to vendors (e.g., well site service vendors)
▪ Payroll processing
▪ Cash collections from retail stations
▪ Excess funds deployment in overnight money market
▪ Performance guarantee
▪ Credit against receivables – commodity financing, warehouse financing and bill discounting
▪ Vendor financing
▪ Dealer financing
▪ Collection from dealers
▪ Current accounts
▪ Bank guarantees
▪ Insurance
▪ Pre-project advisory
▪ Debt capital raising
▪ E2E risk mgmt
▪ Working capital
▪ Interest rate hedging on loans
▪ Term loans for maintenance and expansion with rate hedging
Integrated solutionacross working capital, Fx and
financing
Example: One bank has provided integrated solutions across the Energy value chain
5
McKinsey & Company | 30SOURCE: Expert interviews
Payments flow
Example: An offering for intermediate payments between telecom dealers and sub-dealers trading in pre-paid mobile phone minutes
To …
Operator Authorized dealer Sub-dealer Retailer/POS Customer
From …
3 Bank makes payment after 2 days
4 Sub-dealer pays the Bank at end of the credit cycle
Bank’s electronic payment portal
1
Sub-dealers
2 Authorized dealer transfers minutes after checking the order
Authorized dealer
Sub-dealer places an order through payment portal using procurement pass
3 Sub-dealer makes payment at the end of credit cycle through cash (70%) or online transfer (30%)
Authorized dealer
Sub-dealer
1 Sub-dealer places an order though phone or a physical PO
2 Authorized dealer transfers minutes after checking the order
Bank earns a fee from use of payment portal, float from authorized dealer, float from sub-dealer, interest from working capital loan
5
McKinsey & Company | 31
Built a plug-and-play capital wizard toolkit …Trained ~1,000 RMs and 100 change agents…
Developed a GROW app to provide an easy way to build benchmarks & scenarios…
…delivering a competitive advantage to the bank
▪ Lucrative revenue streams e.g., trade finance
▪ Higher client loyalty
▪ Break into new markets / clients –upstream / downstream customers
A leading regional bank has trained RMs to adopt a consultative sales approach to help their clients unlock trapped cash in the supply chain
5
McKinsey & Company | 32
New business models are beginning to take hold
Business model DescriptionExamples
Mobile POS payments & acceptance
1
� Pay or be paid … anywhere, anytime
� Phone or tablet as the merchant terminal
B2B payments & e-invoicing
4
� Electronify the “round trip” of B2B invoices
� Improves efficiency of AR/AP operations
� Opens up new services to offer corporates (e.g., transaction level financing, receivables mgmt.)
E-commerce & lending
2
� E-Commerce platforms & 3rd parties providing lending on the back of full e-Commerce transaction data
� P2P lending & crowd funding platforms directly intermediating between individual investors and M/SMEs in need of funds
Payments & solutions
3
� E-payments for small businesses both offline & online
� Real time payment systems
� Cloud-based apps and solutions
� Alternative currencies for specific types of commerce
6
McKinsey & Company | 33
Alibaba has built its financial ecosystem around its e-commerce platform
SOURCE: Company website, lit-search
May 2003
Apr2008
Feb2008
B2B platform
Interna-tional
China
June2007
Data based SMElending service with banks
June1999
Aug2003
June2010
Micro lending companies
Sep2012
Guarantee companies
Nov2011
Trade finance service
July2014
Unsecured SMElending with banks
Feb2013
Online P&Cinsurance company
June2013
Alipay launched Money Market Fund Product Yue’Bao
6
▪ SME loans by banks based on online transaction histories
▪ Shangcheng Financing Guarantee (Chongqing)
▪ Provide guarantee service to SMEs
▪ Yidatong(Trade finance service)
▪ Outsourced import and export service provider for SMEs
▪ Zhejiang(2010)
▪ Chongqing(2011)
Two banks▪ "e-Daitong“
with CCB“▪ Yirongtong”
with ICBC
▪ Products targeting at Taobao/Tmallsellers
▪ Cooperated with TiaohongFund first, later acquired it
B2C platform
New brand in 2012
C2C platform
Alipaylaunched Mobile payment
3rd party payment platform
McKinsey & Company | 34
Banks are attempting to leverage multiple information sources to develop a comprehensive credit assessment system
1 Residence and business premises category questions in QCA model
Qualitative data
Quantitative data
▪ “QCA lite” model
▪ Psychometric model (e.g., EFL)
▪ Reputation based models (e.g., cabbage)
▪ QCA model1
▪ Prepaid phone data models (e.g., Cignifi)
▪ Social media and big data models (Zest finance, Kreditech)
Direct customer data Indirect data
▪ Quantitative model (demographics, location, etc.)
▪ Credit bureau model
▪ Behavior model
7
McKinsey & Company | 35
Social welfare payments greater than USD 30 billion are paid out by Governments in India
SOURCE: India budget; State budgets; RBI
8
Cash payments
▪ MNREGA▪ IAY▪ RAY▪ NSAP
Schemes
Subsidy
▪ LPG – Direct benefit▪ Fertilizer▪ TPDS▪ Others
Service-individual
▪ SSA▪ NRHM▪ ICDS▪ MDM▪ RAM▪ PMGSY▪ AIDP
State Government
▪ All
Total paymentsUSD billions
8
10
22
10
McKinsey & Company | 36
Commercial Payments in Asia-Pacific: Is this the New Opportunity?
▪ Overview of Commercial Payments in Asia-Pacific
▪ Roadblocks to success
▪ Changes impacting Commercial Payments landscape
▪ Way forward
Contents
McKinsey & Company | 37
Development of Commercial Payments in Asia Pacific will need the efforts from all stakeholders
Industry & Value Chain
Collaboration
Player Actions
Government and Policy stimulus
Development of Commercial Payments
McKinsey & Company | 38
Players will need to demonstrate 7 traits to be successful
1 Be unreasonably aspirational
2 Acquire new capabilities
3 Ring-fence and cultivate talent
4 Challenge everything
5 Be quick and data driven
6 Follow the money
7 Be obsessed with the customer