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Commercial Proposal Passenger Cars, Trucks Buses 2010 &
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Page 1: Commercial Proposal - LeadVisionleadvision.ae/download/Dongfeng Brochure 2010 spring.pdf · industry and plays a leading role in sectors, such as trucks and buses. The Dongfeng Motor

Commercial Proposal

Passenger Cars, Trucks Buses2010

&

Page 2: Commercial Proposal - LeadVisionleadvision.ae/download/Dongfeng Brochure 2010 spring.pdf · industry and plays a leading role in sectors, such as trucks and buses. The Dongfeng Motor

Overview

The Dongfeng Motor Group is primarily engaged in the manufacture and sale of commercial vehicles, passenger vehicles, auto engines and parts, the design and manufacture of vehicle manufacturing equipment, finance businesses as well as other automotive-related businesses.

The Dongfeng Motor Group Company Ltd. has currently 14 subsidiaries, jointly-controlled entities and other companies in which the Company has direct equity interests, together forming The Dongfeng Motor Group. The Group has manufacturing JV's with Honda, Nissan, Kia, the PSA Group and Cummins Engines.

In 2009 the Dongfeng Motor Group had blended sales (cars, trucks and buses) of more than 1.4 million units, reaching a year over year growth of 35%; cars sales reached more than 1.0 million units and commercial vehicles sales close to 400 thousand units.

According to the statistics published by the China Association of Automobile Manufacturers, the Dongfeng Motor Group has an overall market share in their domestic market of approximately 11,5% in terms of the total sales volume of commercial and passenger vehicle manufacturers in the PRC. Market share of total number of cars produced by the group in their domestic market reached in 2008 10,8% The Dongfeng Motor Group has the number one position in the large Chinese market for commercial vehicles and number three position in the global CV market after Daimler Benz and the Volvo Group. Consequently, the Dongfeng Motor Group has a solid position in the industry and plays a leading role in sectors, such as trucks and buses.

The Dongfeng Motor Group

Dongfeng HeadquartersChina

Northstar HeadquartersBelgium

KYLLA Group Headquartersthe Netherlands

Page 3: Commercial Proposal - LeadVisionleadvision.ae/download/Dongfeng Brochure 2010 spring.pdf · industry and plays a leading role in sectors, such as trucks and buses. The Dongfeng Motor

Sales Network

Northstar Automotive EuropeNorthstar Automotive Europe is an industry focused management consulting company providing both top and bottom line business solutions. Our multidimensional approach for improvements sets us apart in our ability to assist clients in developing plans and setting out course of actions that meets the challenges of today and tomorrow.

Now more than ever the automotive industry is looking for opportunities to speed innovation, shorten product lifecycles, reduce costs, and collaborate with new partners. Therefore we can support clients in Europe and Asia in planning and executing new market strategies.

Northstar Automotive and its partners provide leading edge thinking supported with exclusive research, proprietary automotive databases, global benchmarks and best practices. We offer a broad range of services within strategy, operations and business technology, such as;

? Product Development and Homologation? Supply Chain and Logistic Systems? Brand Image and Brand Management? Market Entry and Growth Strategy? Distribution, Dealer Network, Service and Warranty? Corporate Financial Services? Market Assessments and Trends

The Northstar Automotive Trading Desk with sales power to sell Chinese automotive products, such as cars, trucks and buses as well as OEM parts and components into Europe and the emerging markets in the Middle East and Africa enabling to have your dedicated virtual sales teams for these countries.

Northstar Automotive Europe started their activities in trading, distribution and consultancy in 1989 and Northstar principals and consultants are internationally recognized experts with extensive automotive industry knowledge and experience. Since 2003 the Northstar Automotive Team is focusing on the Asian market.

More detailed information on Northstars' broad range of services within strategy, operations and business technology in the automotive industry and the way how Northstar works, is available on: www.northstarautomotive.eu

KYLLA Group LLPKylla is one of the world's most dynamic and innovative business groups. Our sophisticated strategies for businesses, institutions, corporations and individuals have earned us a reputation for balancing visionary investment decisions with industry-leading financial and legal expertise.

Kylla has access to some of the best transactions internationally. We choose what we get involved with carefully, cherry-picking the right prospects for our clients.

Northstar and Kylla Group are joint venture partners of Dongfeng Motor Corporation Europe.

Page 4: Commercial Proposal - LeadVisionleadvision.ae/download/Dongfeng Brochure 2010 spring.pdf · industry and plays a leading role in sectors, such as trucks and buses. The Dongfeng Motor

Fresh

Elegant Sportive Italian design

DF 30 series

Trendy

The 30-series is designed by Italian designer Giugiaro and the body engineering has been done by Porsche resulting in great aerodynamics and meeting all required European safety standards.

Page 5: Commercial Proposal - LeadVisionleadvision.ae/download/Dongfeng Brochure 2010 spring.pdf · industry and plays a leading role in sectors, such as trucks and buses. The Dongfeng Motor

Dongfeng is changing the landscape of the passenger car industry. With a luxury and economic car in sedan (S30) or hatchback (H30) edition Dongfeng sets the new standards for 2010. With powerful 1.6i petrol engine qualified according to the Euro IV emission regulations, this international positioned car is attractive for a broad target group.

The DF 30s are available in manual and automatic transmission and are standard equipped with airbags, air conditioning, a fabulous leather interior, navigation and sunroof.

PSA Peugeot Citroën supplied the engine and powertrain for the DongFeng 30-series. This guarantees a high quality, strong and powerful engine & powertrain, and a worldwide network of service stations.

PSA

Peugeot C

itro

ën 1

,6i

Body

desi

gn b

y Po

rsch

e A

G

Fabulous Leather Interior & Active Safety

DF 30 series

Page 6: Commercial Proposal - LeadVisionleadvision.ae/download/Dongfeng Brochure 2010 spring.pdf · industry and plays a leading role in sectors, such as trucks and buses. The Dongfeng Motor

ExteriorTrendy Hatchback Charismatic Sedan

Interior

H/S 30 Manual H/S 30 Automatic

Total length (mm) 4268 / 4502

Total width (mm) 1740

Total height (mm) 1482 / 1465

Wheelbase (mm) 2610

Engine in-line 4-cylinder, dual camshaft, 16 valves, multi-point sequential fuel injection, electronic throttle

Engine capacity 1587 cc

Maximum power (kW/TPM) 78/5750 106HP

Maximum torque (N. m/k) 142/4000

Emissions State IV-criteria, including on-board diagnostic (OBD)

Pre-suspension system McPherson independent suspension

Rear-suspension system Double torsion bar suspension system longitudinal control arm independent suspension with stabilizer

Tire size 205/50 R16 – 195/60 R15

Transmission manual transmission 5-speed Aisin step-Gate 4-speed automatic transmission

DF 30 series

Page 7: Commercial Proposal - LeadVisionleadvision.ae/download/Dongfeng Brochure 2010 spring.pdf · industry and plays a leading role in sectors, such as trucks and buses. The Dongfeng Motor

Trucks & Buses 2010powered by Cummins Engines

Page 8: Commercial Proposal - LeadVisionleadvision.ae/download/Dongfeng Brochure 2010 spring.pdf · industry and plays a leading role in sectors, such as trucks and buses. The Dongfeng Motor

DF Kangba

The Dongfeng Kangba is a reliable, powerful and fuel efficient light duty truck for city and intercity logistics; powered by Cummins' leading engines of 140-160 hp.

The whole cab design is made up of big curved surface and varied curve hollows and the Kangba passed the European ECE R29 full frontal crash test. Air brakes ensuring safe braking are standard.

Further the Kangba has optimized chassis technology, with high-strength manganese steel girders, for superb carrying capacity.

Dongfeng light trucks have set an industrial quality benchmark with numerous technical features and advantages and a warranty of 125.000 kilometers or 12 months.

The fashionable high roof cab with sedan like interior, improved visibility, power steering, air conditioning, etc supports comfortable and safe driving.

Light Duty Range140 - 160 hp

Reliable

Sty

lish

Page 9: Commercial Proposal - LeadVisionleadvision.ae/download/Dongfeng Brochure 2010 spring.pdf · industry and plays a leading role in sectors, such as trucks and buses. The Dongfeng Motor

DF Kinland

The Dongfeng Kinland 2010 range is a reliable, powerful and fuel efficient heavy duty truck for long haul logistics; powered by Cummins' leading engines of 245-400 hp.

The fashionable high roof cab with ergonomic and sedan like interior, improved visibility, power steering, air conditioning, etc supports comfortable and safe driving.

The impressive aerodynamic profile and character of the current Dongfeng tractor reduce fuel consumption and adding that distinctive bonus to driving and living; therefore, the new quality benchmark for driving dynamics and economy.

The Dongfeng Northstar new model range 2011 Dongfeng heavy duty truck will be equipped with numerous technical features and advantages and will be a unique synthesis of reliability and innovation.

Medium and Heavy Duty 245 - 400 hp

Powerful

Variable

Innovative

2011 model

Page 10: Commercial Proposal - LeadVisionleadvision.ae/download/Dongfeng Brochure 2010 spring.pdf · industry and plays a leading role in sectors, such as trucks and buses. The Dongfeng Motor

DF Bus & Coach

The Bus & Coach units of Dongfeng developed a comprehensive range of modern mini-, midi- and large buses for city and intercity public transport as well as luxury coaches to respond to and anticipate its customers' requirements. High quality, fashionable appearance, reliable safety, economic value and comfortable driving are the widely appreciated features. Dongfeng buses are available in several lengths between 6 and 10 metres with a passenger capacity of 23 up to 42 seats.

Dongfeng buses are supplied with several strong four cylinder Cummins turbo diesel and CRD technology engines that takes power from 122hp (300nm) to 320hp, while 1200Nm of torque is delivered from as low as 1700 rpm. The new 6.5 litre engine delivers its outstanding performance through a precise-shifting six-speed transmission. Bus versions are exclusively available with rear air suspension improving ride comfort and steady chassis height regardless of load conditions.

In addition Dongfeng has developed a series of new diesel, CNG and dual-fuel type engines for their buses. Further Dongfeng offers off-road buses with 4x4/ 6x6 drive, fine off-road performance and maneuverability, convenient operation and excellent functions. They have become optimal transportation equipment widely used under wilderness or bad road condition.

Dongfeng has not only become one of most popular Chinese bus brands, but also has been well accepted in more than twenty countries and regions.

Mini Midi Large 122 - 320 hp

6x6

CNG 4x4

up to 42 seats

dual-fuel

Page 11: Commercial Proposal - LeadVisionleadvision.ae/download/Dongfeng Brochure 2010 spring.pdf · industry and plays a leading role in sectors, such as trucks and buses. The Dongfeng Motor

Cummins engine

Powerful, dynamic and outstanding performace

The Dongfeng light trucks and heavy duty tractors are equipped with reliable Cummins engines produced by Dongfeng Cummins Engine Co. Ltd.

Dongfeng Cummins Engine Co., Ltd. is a joint venture company between Dongfeng (China) and Cummins Co., Ltd. (USA).

Main products manufactured by the joint venture are the Cummins designed midrange mechanical and electronic engines (B\C\L series), natural gas engines (B series). Engine displacement will cover 3.9L\5.9L\8.3L\8.9L, with engine power ranging from 100- 400hp.

This power range very adequately covers a wide variety of automotive applications, including pickup trucks, medium and heavy-duty trucks, buses, as well as industrial and construction equipments, generator sets, marine and agricultural machinery.

Cummins Corporation is the global market leader with major successes in product development, design, manufacturing & sales of diesel and CNG engines. Dongfeng Motor Group is one of the largest commercial vehicles manufacturers in China. Dongfeng Cummins joint venture will benefit from strong support from Cummins global production and service systems in product development, manufacturing, quality & management, etc; therefore a strong committment to provide an excellent product to our customer.

with worldwide warranty and service

Dongfeng Northstar

Dongfeng agreed to a warranty of at least 100.000 km or 12 months (which reaches first) for vehicles under normal driving condition. Dongfeng and Northstar will nominate in each country one or more by Dongfeng approved service and logistic centers which will warehouse an important number of parts.

For small repairs these service centers will take actions immediately, however for larger repairs or replacements, the service center must inform the after sales service department of Dongfeng Northstar Europe before any actions taken, and provide quality status proofs including pictures of quality status, quality status description, proposed solution etc. Dongfeng Northstar Europe after sales department should reply within 48 hours upon receiving the quality status report and should have sent if needed spare or replacement parts by airfreight to the specific location.

The after sales department of Dongfeng Northstar Europe will coordinate the entire warranty process; final accountability will be with the Dongfeng Motor Group.

warranty & service

100.000kmor

12 months

Page 12: Commercial Proposal - LeadVisionleadvision.ae/download/Dongfeng Brochure 2010 spring.pdf · industry and plays a leading role in sectors, such as trucks and buses. The Dongfeng Motor

See you onboard!

DongFeng Motor Corporation Europewww.dfmc.eu [email protected] +32 474 328 777

3, Rue des Deux Luxembourg Suite BPM 195083 B-6791 Athus BelgiumBelgium the Netherlands Luxembourg Sweden U.K. France Germany Italy

DongFeng Motor Corporation Europe is a joint venture of Kylla Group and Northstar

With compliments,


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