Watch DIY Network Watch QVC, CMT,Game Show Network
Vehicle Owns used vehicles Like used, fun-to-drivevehicles
Own domestic SUVs,trucks
Own minivan, SUV Own 1-2 vehicles
Jonesboro, GA 30236
Copyright 2019 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 3/29/2019
Who We AreMetro Fusion is a young, diverse market.Many residents do not speak Englishfluently and have moved into their homesrecently. They are highly mobile. More thanthree-quarters of households areoccupied by renters. Many householdshave young children; a quarter are single-parent families. The majority of residentslive in midsize apartment buildings. MetroFusion is a hard-working market withresidents who are dedicated to climbingthe ladders of their professional andsocial lives. This is particularly difficult forthe single parents due to median incomesthat are 35 percent lower than the U.S.average.
Our NeighborhoodOver 60% of the homes are multi-unitstructures located in the urban periphery.Three quarters of residents are renters, andrents are about ten percent less than the U.S.average.The majority of housing units were built before1990.Single-parent and single-person householdsmake up over half of all households.
Socioeconomic TraitsThey're a diverse market with 30% black, 34%Hispanic and 20% foreign born.Younger residents are highly connected, whileolder residents do not have much use for thelatest and greatest technology.They work hard to advance in their professions,including working weekends.They take pride in their appearance, considertheir fashion trendy, and stick with the samefew designer brands.They spend money readily on what's hot unlesssaving for something specific.Social status is very important; they look toimpress with fashion and electronics.
Market ProfileThey enjoy watching MTV, BET, Spanish TVnetworks and pay-per-view.They listen to R&B, rap, Latin and reggaemusic.Football and soccer are popular sports.They shop at discount grocery stores, Kmartand Walmart.They often eat frozen dinners, but when diningout prefer McDonald's, Wendy's and IHOP.
An overview of who makes up this segment across the United States
The demographic segmentation shown here can help you understand the lifestyles and life stages of consumers in a market. Data provider Esri classifiesU.S. residential neighborhoods into 67 unique market segments based on socioeconomic and demographic characteristics. Data Source: Esri 2017. UpdateFrequency: Annually.
This is the
#1dominant segmentfor this area
In this area
15.1%of households fallinto this segment
In the United States
1.4%of households fallinto this segment
About this segment
Metro Fusion
Jonesboro, GA 30236
Copyright 2019 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 3/29/2019
Who We AreFor this young Hispanic market, life hastaken many turns recently. They are new toAmerica and new to their careers, withnew, young families. Many are new to theEnglish language; more than one-third ofhouseholds are linguistically isolated.NeWest Residents are ambitious anddream of a better life. They aren't ready tofully adopt the American way of life but arewilling to take risks for the benefit of theirfamilies. As the breadwinners, the men ofthe house work long hours in blue collarjobs, primarily in the service industry.Skilled workers steer toward constructionand manufacturing sectors. Female laborforce participation is low, perhaps due tothe language barrier, but also because oftheir parenting responsibilities.
Our NeighborhoodThey're concentrated in larger metropolitanareas (over half a million people) in the Southand West.Reside in mostly renter-occupied apartments inolder, mid- to high-rise buildings. Over 80% ofhousing units were built before 1990. Rentalrates are below the U.S. average.More than half of the households havechildren, in either married-couple or single-parent families.With average household size exceeding three,presence of children less than 5 years old ishigh compared to the U.S. average.Dependent children represent one-third of thepopulation.
Socioeconomic TraitsFemale labor force participation is low,partially attributable to the language barrier inthis diverse, foreign-born market.Male labor force participation is compulsory forthese new families.Working full-time in blue collar jobs, thismarket works hard and dreams big. They seekadventure and take risks for the betterment oftheir families.They are automotive enthusiasts; if they hadthe savings, they would buy a used, but bold,fun-to-drive vehicle.
Market ProfileThis foreign-born market has not yet adoptedthe norms of American life. They don't watchsports on TV, dine out often, or listen topopular music. They prefer to watch Spanish-language channels on TV.NeWest Residents consumers avoid coffee andsoda, preferring sports or energy drinks instead.A large portion of their income goes towardbaby and children products--disposablediapers, baby food, furniture and equipment,and vitamin supplements.They prefer to use cash; debit card ownershipis low. Without a credit history, it is difficult forthese new immigrants to obtain a credit card.
An overview of who makes up this segment across the United States
The demographic segmentation shown here can help you understand the lifestyles and life stages of consumers in a market. Data provider Esri classifiesU.S. residential neighborhoods into 67 unique market segments based on socioeconomic and demographic characteristics. Data Source: Esri 2017. UpdateFrequency: Annually.
This is the
#2dominant segmentfor this area
In this area
9.2%of households fallinto this segment
In the United States
0.8%of households fallinto this segment
About this segment
NeWest Residents
Jonesboro, GA 30236
Copyright 2019 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 3/29/2019
Who We AreMidlife Constants residents are seniors, ator approaching retirement, with belowaverage labor force participation andabove average net worth. Although locatedin predominantly metropolitan areas, theylive outside the central cities, in smallercommunities. Their lifestyle is morecountry than urban. They are generous,but not spendthrifts.
Our NeighborhoodOlder homes (most built before 1980) found inthe suburban periphery of smaller metropolitanmarkets.Primarily married couples, with a growingshare of singles.Settled neighborhoods with slow rates ofchange and residents that have lived in thesame house for years.Single-family homes, less than half stillmortgaged, with a median home value of$141,000.
Socioeconomic TraitsEducation: 64% have a high school diploma orsome college.Unemployment is lower in this market at 7.4%,but so is the labor force participation rate.Almost 42% of households are receiving SocialSecurity; 28% also receive retirement income.Traditional, not trendy; opt for convenienceand comfort, not cutting-edge. Technology hasits uses, but the bells and whistles are a bother.Attentive to price, but not at the expense ofquality, they prefer to buy American andnatural products.Radio and newspapers are the media of choice(after television).
Market ProfilePrefer practical vehicles like SUVs and trucks(domestic, of course).Sociable, church-going residents belonging tofraternal orders, veterans' clubs and charitableorganizations and do volunteer work and fund-raising.Contribute to arts/cultural, educational,political and social services organizations.DIY homebodies that spend on homeimprovement and gardening.Media preferences: country or Christianchannels.Leisure activities include scrapbooking, moviesat home, reading, fishing and golf.
An overview of who makes up this segment across the United States
The demographic segmentation shown here can help you understand the lifestyles and life stages of consumers in a market. Data provider Esri classifiesU.S. residential neighborhoods into 67 unique market segments based on socioeconomic and demographic characteristics. Data Source: Esri 2017. UpdateFrequency: Annually.
This is the
#3dominant segmentfor this area
In this area
8.6%of households fallinto this segment
In the United States
2.5%of households fallinto this segment
About this segment
Midlife Constants
Jonesboro, GA 30236
Copyright 2019 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 3/29/2019
Who We AreMarried-couple families occupy well overhalf of these suburban households. MostHome Improvement residences aresingle-family homes that are owneroccupied, with only one-fifth of thehouseholds occupied by renters.Education and diversity levels are similarto the U.S. as a whole. These familiesspend a lot of time on the go and thereforetend to eat out regularly. When at home,weekends are consumed with homeimprovement and remodeling projects.
Our NeighborhoodThese are low-density suburbanneighborhoods.Eight of every 10 homes are traditional single-family dwellings, owner occupied.Majority of the homes were built between 1970and 2000.More than half of the households consist ofmarried-couple families; another 12% includesingle-parent families.
Socioeconomic TraitsHigher participation in the labor force andlower unemployment than US levels; mosthouseholds have 2+ workers.Cautious consumers that do their researchbefore buying, they protect their investments.Typically spend 4-7 hours per weekcommuting, and, therefore, spend significantamounts on car maintenance (performed at adepartment store or auto repair chain store).They are paying off student loans and secondmortgages on homes.They spend heavily on eating out, at both fast-food and family restaurants.They like to work from home, when possible.
Market ProfileEnjoy working on home improvement projectsand watching DIY networks.Make frequent trips to warehouse/club andhome improvement stores in their minivan orSUV.Own a giant screen TV with fiber-opticconnection and premium cable; rent DVDsfrom Redbox or Netflix.Very comfortable with new technology;embrace the convenience of completing taskson a mobile device.Enjoy dining at Chili's, Chick-fil-A and PaneraBread.Frequently buy children's clothes and toys.
An overview of who makes up this segment across the United States
The demographic segmentation shown here can help you understand the lifestyles and life stages of consumers in a market. Data provider Esri classifiesU.S. residential neighborhoods into 67 unique market segments based on socioeconomic and demographic characteristics. Data Source: Esri 2017. UpdateFrequency: Annually.
This is the
#4dominant segmentfor this area
In this area
8.4%of households fallinto this segment
In the United States
1.7%of households fallinto this segment
About this segment
Home Improvement
Jonesboro, GA 30236
Copyright 2019 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 3/29/2019
Who We AreResidents in the Traditional Livingsegment reside primarily in low-density,settled neighborhoods in the Midwest. Thehouseholds are a mix of married-couplefamilies and singles. Many familiesencompass two generations who havelived and worked in the community; theirchildren are likely to follow suit. Themanufacturing, retail trade and health-caresectors are the primary sources ofemployment for these residents. This is ayounger market--beginning householderswho are juggling the responsibilities ofliving on their own or a new marriage,while retaining their youthful interests instyle and fun.
Our NeighborhoodMarried couples are the dominant householdtype, but fewer than expected from theyounger age profile and fewer with children;however, there are higher proportions of single-parent and single-person households.Average household size is slightly lower at2.50.Homes are primarily single family or duplexesin older neighborhoods, built before 1940.Most neighborhoods are located in lower-density urban clusters of metro areasthroughout the Midwest and South.Average commuting time to work is slightlyshorter.Households have one or two vehicles.
Socioeconomic TraitsOver 70% have completed high school orsome college.Unemployment is higher at 10.9%; labor forceparticipation is also a bit higher at 64.6%.Over three quarters of households deriveincome from wages and salaries, augmentedby Supplemental Security Income and publicassistance.Cost-conscious consumers that are comfortablewith brand loyalty, unless the price is too high.Connected and comfortable with the Internet,they are more likely to participate in onlinegaming or to access dating websites.TV is seen as the most trusted media.
Market ProfileThey shop for groceries at discount stores suchas Walmart supercenters; Kmart is also afavorite for apparel and sundry household andpersonal care products.Convenience stores are commonly used forfuel or picking up incidentals like lottery tickets.They tend to carry credit card balances, havestudent loans and pay bills in person.Half of households have abandoned landlinesfor cell phones only.They watch their favorite channels includingQVC, CMT and Game Show Network.They're fast-food devotees.They enjoy outdoor activities such as campingand taking trips to the zoo.
An overview of who makes up this segment across the United States
The demographic segmentation shown here can help you understand the lifestyles and life stages of consumers in a market. Data provider Esri classifiesU.S. residential neighborhoods into 67 unique market segments based on socioeconomic and demographic characteristics. Data Source: Esri 2017. UpdateFrequency: Annually.
This is the
#5dominant segmentfor this area
In this area
7.9%of households fallinto this segment
In the United States
2.0%of households fallinto this segment
About this segment
Traditional Living
Jonesboro, GA 30236
Copyright 2019 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 3/29/2019
20172022 (Projected)
Total PopulationThis chart shows the total population inan area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
20172022 (Projected)
Population DensityThis chart shows the number of peopleper square mile in an area, comparedwith other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
20172022 (Projected)
Population Change Since 2010This chart shows the percentage changein area's population from 2010 to 2017,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
30236
Total Daytime PopulationThis chart shows the number of peoplewho are present in an area during normalbusiness hours, including workers, andcompares that population to othergeographies. Daytime population is incontrast to the "resident" populationpresent during evening and nighttimehours.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
Jonesboro, GA 30236: Population Comparison30236
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Jonesboro, GA 30236
Copyright 2019 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 3/29/2019
30236
Daytime Population DensityThis chart shows the number people whoare present in an area during normalbusiness hours, including workers, persquare mile in an area, compared withother geographies. Daytime population isin contrast to the "resident" populationpresent during evening and nighttimehours.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
20172022 (Projected)
Average Household SizeThis chart shows the average householdsize in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
20172022 (Projected)
Population Living in FamilyHouseholdsThis chart shows the percentage of anarea’s population that lives in ahousehold with one or more individualsrelated by birth, marriage or adoption,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
Women 2017Men 2017Women 2022 (Projected)Men 2022 (Projected)
Female / Male RatioThis chart shows the ratio of females tomales in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
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Jonesboro, GA 30236
Copyright 2019 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 3/29/2019
20172022 (Projected)
Median AgeThis chart shows the median age in anarea, compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
20172022 (Projected)
Population by AgeThis chart breaks down the population ofan area by age group.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
Jonesboro, GA 30236: Age Comparison30236
Jonesboro, GA 30236
Copyright 2019 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 3/29/2019
MarriedUnmarried
Married / Unmarried AdultsRatioThis chart shows the ratio of married tounmarried adults in an area, comparedwith other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
MarriedThis chart shows the number of people inan area who are married, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
Never MarriedThis chart shows the number of people inan area who have never been married,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
WidowedThis chart shows the number of people inan area who are widowed, comparedwith other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
DivorcedThis chart shows the number of people inan area who are divorced, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
Jonesboro, GA 30236: Marital Status Comparison30236
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Jonesboro, GA 30236
Copyright 2019 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 3/29/2019
20172022 (Projected)
Average Household IncomeThis chart shows the average householdincome in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
20172022 (Projected)
Median Household IncomeThis chart shows the median householdincome in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
20172022 (Projected)
Per Capita IncomeThis chart shows per capita income in anarea, compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
Average Disposable IncomeThis chart shows the average disposableincome in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
Jonesboro, GA 30236: Economic Comparison30236
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Jonesboro, GA 30236
Copyright 2019 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 3/29/2019
Clayton CountyGeorgiaUSA
Unemployment RateThis chart shows the unemploymenttrend in an area, compared with othergeographies.Data Source: Bureau of Labor Statisticsvia 3DLUpdate Frequency: Monthly
Employment Count byIndustryThis chart shows industries in an areaand the number of people employed ineach category.Data Source: Bureau of Labor Statisticsvia Esri, 2017Update Frequency: Annually
Jonesboro, GA 30236
Copyright 2019 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 3/29/2019
Less than 9th GradeThis chart shows the percentage ofpeople in an area who have less than aninth grade education, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
Some High SchoolThis chart shows the percentage ofpeople in an area whose highesteducational achievement is some highschool, without graduating or passing ahigh school GED test, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
High School GEDThis chart shows the percentage ofpeople in an area whose highesteducational achievement is passing ahigh school GED test, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
High School GraduateThis chart shows the percentage ofpeople in an area whose highesteducational achievement is high school,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
Some CollegeThis chart shows the percentage ofpeople in an area whose highesteducational achievement is somecollege, without receiving a degree,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
Jonesboro, GA 30236: Education Comparison30236
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Jonesboro, GA 30236
Copyright 2019 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 3/29/2019
Associate DegreeThis chart shows the percentage ofpeople in an area whose highesteducational achievement is an associatedegree, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
Bachelor's DegreeThis chart shows the percentage ofpeople in an area whose highesteducational achievement is a bachelor'sdegree, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
Grad/Professional DegreeThis chart shows the percentage ofpeople in an area whose highesteducational achievement is a graduateor professional degree, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
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Jonesboro, GA 30236
Copyright 2019 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 3/29/2019
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Average Commute TimeThis chart shows average commute timesto work, in minutes, by percentage of anarea's population.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
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How People Get to WorkThis chart shows the types oftransportation that residents of the areayou searched use for their commute, bypercentage of an area's population.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually
Jonesboro, GA 30236: Commute Comparison
Jonesboro, GA 30236
Copyright 2019 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 3/29/2019
Median Estimated Home ValueThis chart displays property estimates foran area and a subject property, whereone has been selected. Estimated homevalues are generated by a valuationmodel and are not formal appraisals.Data Source: Valuation calculationsbased on public records and MLS sourceswhere licensedUpdate Frequency: Monthly
12-Month Change in MedianEstimated Home ValueThis chart shows the 12-month change inthe estimated value of all homes in thisarea, the county and the state. Estimatedhome values are generated by avaluation model and are not formalappraisals.Data Source: Valuation calculationsbased on public records and MLS sourceswhere licensedUpdate Frequency: Monthly
Median Listing PriceThis chart displays the median listingprice for homes in this area, the countyand the state.Data Source: On- and off-market listingssourcesUpdate Frequency: Monthly
12-Month Change in MedianListing PriceThis chart displays the 12-month changein the median listing price of homes inthis area, and compares it to the countyand state.Data Source: On- and off-market listingssourcesUpdate Frequency: Monthly
Jonesboro, GA 30236: Home Value Comparison
Jonesboro, GA 30236
Copyright 2019 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 3/29/2019
Best Retail Businesses: Jonesboro, GA 30236
This chart shows the types of businesses that consumers are leaving an area to find. The business types represented by blue bars are relatively scarce in the area,so consumers go elsewhere to have their needs met. The beige business types are relatively plentiful in the area, meaning there are existing competitors for thedollars that consumers spend in these categories.Data Source: Retail Marketplace via Esri, 2017Update Frequency: Annually
Jonesboro, GA 30236
Copyright 2019 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 3/29/2019
Daily Traffic Counts: Over 100,000 / day50,001 – 100,00030,001 – 50,00015,001 – 30,0006,001 – 15,000Up 6,000 / day
Copyright 2019 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 3/29/2019
About RPR (Realtors Property Resource)
Realtors Property Resource® is a wholly owned subsidiary of the NationalAssociation REALTORS®.RPR offers comprehensive data – including a nationwide database of 164 millionproperties – as well as powerful analytics and dynamic reports exclusively formembers of the NAR.RPR's focus is giving residential and commercial real estate practitioners,brokers, and MLS and Association staff the tools they need to serve their clients.This report has been provided to you by a member of the NAR.
About RPR's DataRPR generates and compiles real estate and other data from a vast array of sources.The data contained in your report includes some or all of the following:
Listing data from our partner MLSs and CIEs, and related calculations, likeestimated value for a property or median sales price for a local market.Public records data including tax, assessment, and deed information.Foreclosure and distressed data from public records and RealtyTrac.Market conditions and forecasts based on listing and public records data.Census and employment data from the U.S. Census and the U.S. Bureau ofLabor Statistics.Demographics and trends data from Esri. The data in commercial and economicreports includes Tapestry Segmentation, which classifies U.S. residentialneighborhoods into unique market segments based on socioeconomic anddemographic characteristics.Business data including consumer expenditures, commercial market potential,retail marketplace, SIC and NAICS business information, and banking potentialdata from Esri.School data and reviews from Niche.Specialty data sets such as walkability scores, traffic counts and flood zones.
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Jonesboro, GA 30236
Copyright 2019 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 3/29/2019
