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COMMERCIALIZING R&D IN THE PUBLIC SECTOR Bob Stembridge Principal Patent Analyst.

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COMMERCIALIZING R&D IN THE PUBLIC SECTOR Bob Stembridge Principal Patent Analyst
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COMMERCIALIZING R&D IN THE PUBLIC SECTOR

Bob StembridgePrincipal Patent Analyst

COMMERCIALIZING R&D IN THE PUBLIC SECTOR: PERSPECTIVES ON ACADEMIC-INDUSTRY TECHNOLOGY TRANSFER

 

Bob StembridgePrinicipal Patent Analyst

Thomson Reuters IP & Science

AGENDA

• The research and innovation cycle• The role of IP in commercialization• Technology transfer

– Process– Steps– Challenges

• Strategies• Case study• Discussion

Significant innovations that have originated from academic research

WHAT DO THE FOLLOWING INNOVATIONS HAVE IN COMMON?

Gene splicing in biotech industry

Internet search engine

Imaging bundles in fibre optic networks

Stanford University and University of California

Stanford University

Imperial College and Technical University of Delft

THE RESEARCH & INNOVATION CYCLE

Basic Research

Applied Research

Innovation / Protection / Exploitation

Patents

Wealth

THE ROLE OF PATENTS

Research &Innovation

Application &Prosecution

Maintenance &MonitoringLicensing &

Commercialization

Protection &Assertion

COMMERCIAL RETURN ON INVESTMENT

A patent is a contract between the state and an individual whereby the state grants monopoly rights to the individual to exploit their invention in return for which the individual provides full disclosure of the invention

TECHNOLOGY TRANSFER• The process of transferring

laboratory findings to the marketplace through:– Licensing agreements– Joint ventures– Partnerships– Spin offs

STEPS• Research• Evaluation about the commercial potential of the invention• Assessment with the researchers• IP protection• Marketing• Licensing / Spin-off company creation• Product development and commercialization by one or more

licensees• Revenue generation by one or more licensees

These steps may vary in sequence and often occur simultaneously

SOME COMMON CHALLENGES• What does the market want? • How do I attract more industry funding? • Which R&D project should I invest in? • How can I create more licenses and spin-offs? • How can I measure the success of technology

transfer more accurately? • How do I motivate my researchers to do more

applied research? • How do I value my Intellectual Property (IP)?

Technology Transfer is a long and risky process and requires significant time and investment

THE TECHNOLOGY TRANSFER FRAMEWORK

WORKFLOW

RESOURCES

TALENT

MARKET IMPACT

Meeting the market need is key!

TRANSCENDING THE VALLEY OF DEATH

STRATEGIES FOR SUCCESS• Frame the R&D project as a marketing challenge 

– Research projects are usually viewed as a scientific or technology challenge. Successful technology transfer depends on identifying and satisfying a market need

• Early in the R&D Cycle:– Understand your target market’s needs– Understand and navigate the IP landscape

• Throughout the R&D Cycle:– Constantly monitor the market and IP landscape and adapt your R&D

strategy

• Use necessary tools and databases to understand the market

DECISION SUPPORT TOOLS: THOMSON INNOVATION

PREMIER IP RESEARCH & ANALYSIS SOLUTION

Patent Search: Access the most relevant and comprehensive, global IP data, including the Derwent World Patents Index®, Asia-Pacific patents and Scientific Literature. Streamline your work with powerful productivity and collaboration tools.

Patent Analysis: Turn large volumes of data into actionable intelligence with interactive analysis and visualization tools.

DERIVING INFORMATION FROM PATENT DOCUMENTS

Patent data – a valuable resource to support business decisions

THE THEMESCAPE ANALYTICAL AND VISUALIZATION TOOL

ThemeScape Map • Integrates data from multiple patent records in a visual form • Uncover relationships between patent documents and helps focus on related technology in a crowded space

ThemeScape Map allows you to understand quickly the patent landscape and market dynamics

MAPPING YOUR RESEARCH TO THE MARKET PLACE

• Use ThemeScape Map to understand your target market in the following 4 ways: – Patent landscape: understand how

your patents fit in the overall landscape compared to your competitors

– Forward citations: use citations to understand downstream R&D Activity and search for potential licensees

– Research collaborations: gain insights into who your industry partners are collaborating with and on what

– Portfolio Management Tool: cluster your patents and discover new industry applications

CASE STUDY

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TURKISH UNIVERSITIES PATENT PORTFOLIO

SABANCI UNIVERSITY PATENT PORTFOLIO

Sabanci University has strength in Exoskeleton innovation

SABANCI UNIVERSITY PATENT PORTFOLIO DETAIL

PATENT LANDSCAPE FOR EXOSKELETONS

RAYTHEON CO

UNIV DELAWARE

BERKELEY BIONICS

ARGO MEDICAL TECHNOLOGIES LTD

HONDA MOTOR CO LTD

0 10 20 30 40 50

Exoskeleton inventions

EXOSKELETONS - COMPETITIVE LANDSCAPE

FORWARD CITATIONS HELP IDENTIFY DOWNSTREAM R&D ACTIVITY AND POTENTIAL LICENSEES

• Impact via Citation: – Self-Citations claim priority

or measure follow-on R&D– Cites from external sources

measure competitive interest

– Cites from examiners may reflect closeness of the art

Forward citations provide an indication of downstream R&D activity by industry players and how the market has adopted your research

EXAMPLE OF A UNIVERSITY PATENT FORWARD CITATION

First level citations

Second level citations

Third level citations

Use citation maps to identify different citers and their downstream activities

FIRST AND SECOND GENERATION FORWARD CITATIONS

ThemeScape Map can be used to cluster forward citations to understand downstream R&D Activities

RESEARCH COLLABORATIONS:  COMPETITIVE INSIGHTS INTO INDUSTRY PARTNERS’ COLLABORATION ACTIVITIES

• Research collaborations with private corporations are important engagement points for Universities:√ IP Commercialization (for Pre- and Post-Collaboration IP)√ Learning from the Corporation√ Branding√ Industry Revenue√ Economic Benefit

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COMPETITIVE INSIGHTS INTO INDUSTRY PARTNERS’ COLLABORATION ACTIVITIES

• Engaging Industry Partners √ Publish Strategically √ Develop Key Account Managers √ Study Your Industry Partner’s Roadmaps √ Understanding who and what your Target Industry

Partners are working

CONCLUSIONS• Commercialization is a long and risky process and requires

significant investments in talent, resources and workflow processes• A key to crossing the “Valley of Death” to successful

commercialization is understanding the market needs and competitive landscape

• Thomson Innovation and the ThemeScape Map are useful tools to understand the market dynamics and patent landscape

• There are four different techniques available. This allows R&D to be more “structured” and enhances commercialization opportunities


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