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CommercialTruckInternshipPresentationtemplate2014-2

Date post: 11-Aug-2015
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Internshi p Presentat ion Presented by: David Suominen Jayme Medvid Tony Stawiarski Matt Wisniewski Steve Zubrzycki
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Page 1: CommercialTruckInternshipPresentationtemplate2014-2

InternshipPresentationPresented by: David Suominen Jayme MedvidTony StawiarskiMatt WisniewskiSteve Zubrzycki

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Agenda: Customer Service

• About Enterprise Commercial Truck• Pre-Check In Process• Rental Procedures• Post-Rental Process• Q&A

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About Truck: The Total Transportation Solution

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About Truck: Growing Towards the Future

Fleet Size:

Profit/Unit:

Locations:

2014

23,000

$450/Truck

162

2018

50,000

$450/Truck

220+

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About Truck: Locations

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About Truck: Our Niche

Medium-duty trucks Light-duty trucks

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About Truck: Commercial Truck Market

Medium-duty Market1.5 Million

Light-duty Market7.4 Million

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About Truck: Example Industries

Telecom

Construction

Delivery

Oil & Gas/Pipeline

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About Truck: Our Value Proposition

We drive productivity by providing a cost effective, convenient alternative to owning or leasing a fleet

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Website Efficiency Will Improve Satisfaction

60% of consumers say they are going online more often

to find products and services

Clear Communication

• Eliminate misdirection

• Consistency and reliability

Happier Customers

• Fewer confusion• Less hassles

Higher ESQI• Completely

satisfied customers

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Areas for Improvement

Usability

Coverage

Additional Products Accuracy

ReliabilityEnterprise

Website

45%

Internet users who expect to complete their transaction

within 5 minutes

0%

71%

Consumers who will abandon online transaction if questions

aren’t answered quickly

Enterprise truck customers who are offered coverage

online

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First Impression Should Be Simple

Focus on dates/locations

Focus on trucks

No focus

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Locations Should Be Accurate and Relevant

Offer all locations – even ones

without your truck

Provide locations with your truck, or offer alternatives

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Vehicle Selection Should Include Relevant Info

• Focus on make and model

• Separate details button

• Focus on functions• Additional Info

• Focus on functions

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Preset Coverage to Maximize Profitability

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Offer Extra Products for Additional Revenue

Enterprise does not maximize

opportunities to sell additional products

online

Competitors offer products and

service online even beyond those

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Quote Total

Mileage included in quote

Mileage is an

asterisk

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Website Malfunctioning

Often times the customer cannot

complete the reservation. They are just given a company

number.

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Solutions

Usability

• Only provide locations with desired vehicle

• Simpler first screen• Fewer clicks to

access truck details

Reliability

• Customer should always be able to complete a reservation

• Match rates closer to branch rates

Products

• Offer coverage as part of the reservation process

• Offer additional products such as moving pads and dollies

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Customer Service: Prior to Check-in

Plan for the Day• New Accounts

• Vehicle Availability

• Delivery/Pick-up Schedule

• Points of Emphasis

Morning Huddle

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Customer Service: During Check-in

One Useful Fact• Where are they going?• What are they transporting?• Mini Fact-Find

Interesting Fact Card

Implementation• Trial-run stage• Weekly reward for best

Interesting Fact Card

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Customer Service: Porter Communication

Informing Porters• Daily reservation summariesQuicker Communication• Walkie Talkies

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Customer Service: Enterprise Plus

Convenient For Us And Customers

• Emails receipt to customers

• Saves us time

• Easy to sign up

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Customer Service: Enterprise Plus

Things To Add

• Incentivising customers to sign up

• Emailing customers reservation number

• Reminder of Reservation

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Diesel Truck Guide

Questions?

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Local Diesel Station Map

• Fewer locations than gasoline

• Customers don’t like refueling fee

• Trucks more likely to be fueled up

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• Free to download

• Conveniently find closest fuel and maintenance locations

• Compare local pump prices

• Open up conversation for signing up customers with WEX

WEX CONNECT APP

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Dashboard Lights and Gauges

• Large box trucks are intimidating

• Retail customers don’t know what lights mean

• Stress free rental

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Regeneration Steps

● Penske has a very similar walkthrough

● Process is simple enough for the average renter

● Decrease spending on unnecessary roadside assistance

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Customer Service: Post Rental Process

• Corporate Accounts– Consumer database entries– Potential future needs

• Retail Accounts– Solidify customer service

experience• Skokie

Document What You Have Learned

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Customer Appreciation Customer Appreciation Day

• Invite all customers to branch for appreciation day

• Competitors like Penske already do this

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Customer Appreciation Corporate Customer

Customer Visits - Gift Cards- Gift Certificates- Account Visit -- Bring Coffee & Donuts

When to Do It - Anniversary of rental - Holidays - Birthdays - Not up to par experiences

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Customer Service: Summary

Pre-Check In Process–Website–Morning Huddle

Rental Procedures• Interesting Fact Card• Walkie-Talkie• Enterprise Plus• Diesel Truck Guide

Post-Rental Process• Document What You

Learn• Customer Appreciation

Day!

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GO Big.GO Truck.Questions?


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