Date post: | 11-Aug-2015 |
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InternshipPresentationPresented by: David Suominen Jayme MedvidTony StawiarskiMatt WisniewskiSteve Zubrzycki
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Agenda: Customer Service
• About Enterprise Commercial Truck• Pre-Check In Process• Rental Procedures• Post-Rental Process• Q&A
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About Truck: The Total Transportation Solution
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About Truck: Growing Towards the Future
Fleet Size:
Profit/Unit:
Locations:
2014
23,000
$450/Truck
162
2018
50,000
$450/Truck
220+
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About Truck: Locations
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About Truck: Our Niche
Medium-duty trucks Light-duty trucks
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About Truck: Commercial Truck Market
Medium-duty Market1.5 Million
Light-duty Market7.4 Million
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About Truck: Example Industries
Telecom
Construction
Delivery
Oil & Gas/Pipeline
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About Truck: Our Value Proposition
We drive productivity by providing a cost effective, convenient alternative to owning or leasing a fleet
Website Efficiency Will Improve Satisfaction
60% of consumers say they are going online more often
to find products and services
Clear Communication
• Eliminate misdirection
• Consistency and reliability
Happier Customers
• Fewer confusion• Less hassles
Higher ESQI• Completely
satisfied customers
Areas for Improvement
Usability
Coverage
Additional Products Accuracy
ReliabilityEnterprise
Website
45%
Internet users who expect to complete their transaction
within 5 minutes
0%
71%
Consumers who will abandon online transaction if questions
aren’t answered quickly
Enterprise truck customers who are offered coverage
online
First Impression Should Be Simple
Focus on dates/locations
Focus on trucks
No focus
Locations Should Be Accurate and Relevant
Offer all locations – even ones
without your truck
Provide locations with your truck, or offer alternatives
Vehicle Selection Should Include Relevant Info
• Focus on make and model
• Separate details button
• Focus on functions• Additional Info
• Focus on functions
Preset Coverage to Maximize Profitability
Offer Extra Products for Additional Revenue
Enterprise does not maximize
opportunities to sell additional products
online
Competitors offer products and
service online even beyond those
Quote Total
Mileage included in quote
Mileage is an
asterisk
Website Malfunctioning
Often times the customer cannot
complete the reservation. They are just given a company
number.
Solutions
Usability
• Only provide locations with desired vehicle
• Simpler first screen• Fewer clicks to
access truck details
Reliability
• Customer should always be able to complete a reservation
• Match rates closer to branch rates
Products
• Offer coverage as part of the reservation process
• Offer additional products such as moving pads and dollies
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Customer Service: Prior to Check-in
Plan for the Day• New Accounts
• Vehicle Availability
• Delivery/Pick-up Schedule
• Points of Emphasis
Morning Huddle
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Customer Service: During Check-in
One Useful Fact• Where are they going?• What are they transporting?• Mini Fact-Find
Interesting Fact Card
Implementation• Trial-run stage• Weekly reward for best
Interesting Fact Card
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Customer Service: Porter Communication
Informing Porters• Daily reservation summariesQuicker Communication• Walkie Talkies
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Customer Service: Enterprise Plus
Convenient For Us And Customers
• Emails receipt to customers
• Saves us time
• Easy to sign up
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Customer Service: Enterprise Plus
Things To Add
• Incentivising customers to sign up
• Emailing customers reservation number
• Reminder of Reservation
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Diesel Truck Guide
Questions?
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Local Diesel Station Map
• Fewer locations than gasoline
• Customers don’t like refueling fee
• Trucks more likely to be fueled up
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• Free to download
• Conveniently find closest fuel and maintenance locations
• Compare local pump prices
• Open up conversation for signing up customers with WEX
WEX CONNECT APP
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Dashboard Lights and Gauges
• Large box trucks are intimidating
• Retail customers don’t know what lights mean
• Stress free rental
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Regeneration Steps
● Penske has a very similar walkthrough
● Process is simple enough for the average renter
● Decrease spending on unnecessary roadside assistance
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Customer Service: Post Rental Process
• Corporate Accounts– Consumer database entries– Potential future needs
• Retail Accounts– Solidify customer service
experience• Skokie
Document What You Have Learned
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Customer Appreciation Customer Appreciation Day
• Invite all customers to branch for appreciation day
• Competitors like Penske already do this
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Customer Appreciation Corporate Customer
Customer Visits - Gift Cards- Gift Certificates- Account Visit -- Bring Coffee & Donuts
When to Do It - Anniversary of rental - Holidays - Birthdays - Not up to par experiences
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Customer Service: Summary
Pre-Check In Process–Website–Morning Huddle
Rental Procedures• Interesting Fact Card• Walkie-Talkie• Enterprise Plus• Diesel Truck Guide
Post-Rental Process• Document What You
Learn• Customer Appreciation
Day!
GO Big.GO Truck.Questions?