ComMINIty Campaign

8/2/2019 ComMINIty Campaign

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ComMINIty Campaign | GoBadges

December 9, 2011

Alyssa Hillman, Hannah Chan,

Jackie Dickson, Bri Bartel and Blaine Roth


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Table of Contents

Executive Summary 3Analysis of Problem/Opportunity 4-5Supporting Research & Theory 6-7

Campaign Plan & Implementation 8-13Budget 14Evaluation 15-16

AppendicesAppendix I 17-20Appendix II 21Appendix III 22Appendix IV 23Appendix V 24On The Go Biographies 25-26


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Executive Summary

In 2009, Don Kang and Scott Osiecki founded GoBadges, a small web-based businessthat focuses on automotive customization. The company has a large selection of badges thateasily mount onto MINI Cooper grills. These customized badges allow MINI owners to express

their unique personalities. The company emphasizes customer service and ensures that eachbadge is high quality and exceeds expectations.

The company, headquartered in Skaneateles, NY, sold $40,000 of products in its first sixmonths. GoBadges continues to gain popularity in the MINI Cooper community through aFacebook friend page with 2,634 fans and company page with 355 members. Although thecompany has a strong customer base, a large number of sales come from the European market.

Currently, GoBadges lacks significant brand awareness with MINI owners and clubs inthe United States. Despite its efforts to advertise in MINI magazines and websites, some MINIowners remain unaware of GoBadges. Gaining media attention in the U.S. market will buildvisibility, subsequently increasing potential customers, sales and revenue. If brand awareness isnot increased beyond the niche market, sales may plateau, if not decrease, as the brand self-

exhausts itself within its limited market.After emailing a survey to 30 MINI clubs across the East Coast, On The Go research

showed the average MINI driver to be free spirited and unique. MINIacs pride themselves onbeing unique because no two MINIs are alike. Overall, On The Go research presented a possibleexpansion of market share among the MINI clubs.

To increase brand awareness of GoBadges in the United States and to strengthencommunication between the brand and target market and influentials, On The Go created varioustactics for a public relations campaign. To increase brand awareness, On The Go aims to raisethe GoBadges website traffic by 15 percent this quarter. To accomplish this objective, On TheGo will employ specific tactics such as emailing forums, creating a banner and adding aComMINIty section on the website. Additionally, On The Go seeks to gain at least two product

mentions on main MINI forums or websites by communicating on forum topics.To further strengthen communication, the company seeks to build relationships with atleast ten national MINI clubs, establish a monthly email communication between GoBadges andtwo MINI forum owners and strengthen the perception of the company. To accomplish theseobjectives, GoBadges will send out 30 emails to national MINI club presidents, email currentcustomers, make a list of contacted clubs for future reference, obtain a product review fromforum a owner and update the About Us page. The estimated budget for this campaign is$3,500.


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Analysis of Problem/Opportunity

A. Problem StatementGoBadges currently lacks significant brand awareness in the United States. Gaining mediaattention in the U.S. market will build visibility, subsequently increasing potential customers,

sales and revenue.

B. SWOT AnalysisStrengths:

- Customer service and satisfaction- Innovation and creativity- Quality of product- International ties- Tight-knit and internally healthy

Weaknesses:- Lack of brand awareness

- Lack of U.S. reach- High product pricing- High percentage of one-time customers

Opportunities:- Press, social media and blogs for publicity- Tapping into other car markets and MINI clubs- U.S. market- Creating new or diverse accessories

Threats:- Economy (internal and external)- More competitors entering market

- Product relevance (luxury item)- Expansion may cause loss of niche market

C. Statement of HarmIf brand awareness is not increased beyond the niche market, sales may plateau, if not decrease,as the brand self-exhausts itself within its limited market.

D. Chart and DescriptionEnabling Linkages:1. Scott, Don and their familiesThey provide the ideas, money and manpower behind GoBadges. This public is directly affected

because without an increase in brand awareness, the company lacks potential to grow thecompany and profit from the venture.

2. State and local governmentThey allow the business to exist in the market through business licensing. These publics areindirectly affected by the problem, because GoBadges must pay for licensing regardless ofsuccess.


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3. Automobile industryThis public provides a market for GoBadges to sell its product. The industry is indirectly affectedbecause automobiles will continue to thrive without GoBadges.

Functional Linkages:

Input Linkages:1. EmployeesBeing the driving force behind the company, this public is directly affected by the problembecause there is a correlation between revenue and salary.

2. SuppliersThey provide materials for GoBadges. They are directly affected because potential growththrough increased brand awareness will create a higher need for supplies from this public.

Output Linkages:1. MINI community

This public is the main market for GoBadges. It is indirectly affected by the problem because itis already aware of the product and has no monetary ties to the company.

2. Other car marketsThis linkage holds the potential markets for GoBadges. They would be directly affected by theproblem because GoBadges aims to expand into these markets.

3. ConsumersThis public creates revenue for the company. It is directly affected because with economies ofscale, the price has potential to decrease with a larger market.

4. DistributorsThis public creates brand awareness to a certain extent. It is directly affected because it could benecessary in helping GoBadges to expand and raise awareness.

Diffused Linkages:

1. International MediaThis public presents the largest reach to the MINI market. It is indirectly affected because it hasno personal stakes in GoBadges.

2. Car ClubsThey are the current and potential supporters of GoBadges. They are directly affected becausethey are current and potential customers who can create their own customized community badgeswhich also work as advertising for their club.

Normative Linkages:

1. Automotive accessory companiesAs the competitors of the organization, they are directly affected because GoBadges could stealtheir market share by increasing brand awareness.


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Supporting Research & Theory

BackgrounderGoBadges, a small web-based automotive customization business, offers grill badges and

mounting systems to personalize customers cars. GoBadges was founded in October 2009 by

Don Kang and Scott Osiecki. The company specializes in car accessories but is beginning tooffer other brand-themed products, such as car-shaped flash drives for computers.

According to the GoBadges website, a badge is essentially an emblem mounted to avehicles grill to express a club affiliation or personal interest. The company began sellingproducts out of Skaneateles, N.Y. in May 2010 and sold $40,000 of products in its first sixmonths. Customers can buy the badges online through the GoBadges website and can choosefrom pre-designed or custom designed badges.

Currently, GoBadges is extremely popular in the MINI Cooper car community and wasfeatured in MC2 Magazine, a magazine for MINI enthusiasts. Although the company has ahigher market share in the MINI community, GoBadges is looking to expand into other carcommunities. GoBadges has a Facebook friend page with 2,634 fans and has 355 members on its

company page.

Summarized Previous ResearchIn Spring 2011, four teams conducted research for GoBadges. Team Ones report focused

on GoBadges possible success within the college market. From online responses, in-storeinterviews and storeowner interviews, the group concluded that price is the main considerationfor members of the college market before making purchases. Thus, the price of GoBadges wouldpossibly need to be altered to gain ground in this market. The group also found that technologicalaccessories and mini-badges for the college market are promising as potential new products.

Team Two focused on enhancing the online brand experience and better utilizing socialmedia outlets (mainly Facebook and Twitter). They distributed surveys and gathered Facebook,

Twitter and blog responses. They found that the Twitter audience was eager to get more updatesfrom GoBadges about its products, photos and interactive contests. Bloggers lack awareness ofthe GoBadges brand. And lastly, Facebook proved most effective to connect the audience withGoBadges because it allows sharing photos and commenting on the product, which creates adialogue between GoBadges and its customers.

Team Threes report focused on raising brand awareness through the website bydetermining how to continue relationships with previous GoBadges customers and researchingother potential areas into which the company can expand. They conducted an online survey ofprevious GoBadges customers and held a focus group to gather suggestions for the company.The group found the company has catered to the MINI community and has made MINI ownershappy with the website. However, GoBadges lacks satisfaction with other car owners due to

drivers feeling the website isnt designed for them.Team Four utilized a survey of previous customers and in-depth interviews of previouscustomers to examine GoBadges market reach and product satisfaction. They found that thebadges were very popular but the mounting kit was loose-fitting and critiqued often bycustomers. Like Team Three, the group also found that MINIs are the main market forGoBadges. Eighty seven percent of survey respondents were MINI owners.


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In response to this, the team noted that MINI owners seemed protective of the product andexpanding the product markets could create conflict.

Primary ResearchWe emailed a short survey to 30 MINI clubs across the East Coast. Our group received a

large amount of feedback and found that most MINI owners see the average MINI driver as funloving, free spirited and unique. One club member described the two types of MINI owners aswavers and non-wavers. The true MINI owners wave when they see someone driving a MINI onthe road. Another club member mentioned how MINI owners like to you-ify their cars.

We found that MINI Cooper drivers tend to fit the mold of a fun loving, self-expressive,fast-driving, living-life-to-the-fullest mentality. MINIacs pride themselves on being uniquebecause no two MINIs are alike. GoBadges provides a channel for MINIacs to express theirpersonalities through their cars. Despite GoBadges advertising efforts and presence in popularMINI websites, not many MINIacs are aware of the company. The MINI communities are veryup-to-date with MINI news and happenings through various forms of media.

Potential IssueGoBadges needs to expand brand awareness beyond the MINI community. To expand itstarget markets to other car brands, GoBadges will need to gain a larger presence in the media,including blogs, magazines and newspapers. According to research conducted in spring 2011, themajority of non-customers surveyed had never heard of GoBadges. Also, there were no mentionsof GoBadges in any news stories or media content based off of a Google News search. Eventhough there are active Twitter, Facebook, YouTube, and Flickr accounts, there is no successfullink between these social media to create a cohesive front for a non-MINI market. Each outlet isstill greatly MINI-oriented and not easily linked to the others.

On a positive note, GoBadges is a local brand with international reach. In this way, it cangain media attention through the angle of a local company making it big, two everyday men

starting an innovative business, or even high customer satisfaction. Since the company hasbeen so well received by past consumers, it is important to publicize these findings. In doing so,it raises awareness not only in the MINI market but also beyond the MINI market. This couldentice new markets to tap into GoBadges products due to their high level of customer satisfactionor media attention.


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Campaign Plan & Implementation

Goal 1: Increase brand awareness of GoBadges in the U.S.

Objective A - To raise GoBadges website traffic by 15 percent this quarterStrategy 1.a - Online media outreach to national MINI owners

Target Public - National MINI Car OwnersMessage(s):

1. We want you to be able to express your MINI uniqueness with a GoBadge.2. We have many different GoBadges to offer, each one reflecting your personality.3. With our MINI Community GoBadges, you will be able to help strengthen yourpride within your MINI community.

Tactic - Email five forums including:Motoringfile.com, Northamericanmotoring.com,NortheastMINI.com, Massmotoring.com, or Motoringalliance.com (See Appendix I)Tactic - Create a banner or link for forums, linking back to the GoBadges website (SeeAppendix I)Tactic - Create ComMINIty section on website (See Appendix I)

Objective B - To gain at least two product mentions on main MINI forums/websitesStrategy 1.b - Online media outreach to main MINI websitesTarget Public - Main National MINI Forums

Message(s):1. Because GoBadges has a very high customer satisfaction rating, the trustingcustomers will visit your sites for more advice about other MINI car products.2. GoBadges will also work to create a conversation topic on the forum.3. With an increase of links to your site, your web traffic will grow.

Tactic - Email five forums including:Motoringfile.com, Northamericanmotoring.com,NortheastMINI.com, Massmotoring.com, or Motoringalliance.com (See Appendix I)

Tactic - GoBadges will personally communicate on forum topics while mentioning theproduct (See Appendix II)Tactic - Create a banner or link for forums, linking back to the GoBadges website (SeeAppendix I)

Goal 2: Strengthen communication between brand and target market (MINI market) and

influencers

Objective A - To build relationships with at least ten national MINI clubs by end ofquarter

Strategy 2.a - Online media outreach- ComMINIty LaunchTarget Public - National MINI Car Clubs/Communities

Message(s):1. GoBadges can enhance your community within MINI Clubs.2. GoBadges can showcase community presence within your city with similarbadges for your club or community.3. We know MINI drivers are unique. Make your car stand out with a GoBadge!

Tactic - Send out 30 emails to national MINI club presidents (See Appendix III)Tactic - Create ComMINIty section on website (See Appendix I)


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Tactic - Email outreach to current customers (See Appendix II)Tactic - Make a list of Contacted Clubs for future reference (See Appendix II)

Objective B - To establish a monthly email communication between GoBadges and twoMINI forums owners by the end of the semester

Strategy 2.b - Online media outreach to two MINI forum ownersTarget Public - National MINI Car ForumsMessage(s):

1. We want to have a genuine relationship because we are firm believers in customerservice on all levels.2. You know what is going on in the MINI community and so many owners look toyou for information.3. Just like you expect nothing less from perfect in your forum material, we expectnothing less out of our quality car badge.Tactic - Contact five MINI forum owners with initial outreach email (See AppendixII)

Tactic - Obtain product review from forum owner (See Appendix IV)

Objective C - To strengthen the perception of GoBadgesStrategy 2.c - Refine website contentTarget Public - GoBadge Website Viewers

Message(s):

1. We are a company that makes quality products and cares about its customers.2. We reflect our effectiveness and efficiency through our website design as well aslanguage used.3. We can help you reflect your individuality.

Tactic - Change the wording, including facts about customer service and also about howeach badge is hand-made on About Us page (See Appendix V)


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Campaign Organizational Tables

Goal 1: To Increase Brand Awareness Communication Table

Objective A-To raise GoBadges website traffic by 15% this quarter

Key Public Self- Interests Influentials Strategy Message(s)

NationalMINI CarOwners

-Unique Car Decoration-Sense of Community-Fast and Fun Driving-Free-Spirited

A) MINIMagazines

-Onlinemediaoutreach

-Expressyourself

B) MINIBloggers

-We havebadges thatreflect you

C) MINICommunities

-Strengthenyour pride incommunity

Objective B-To gain at least two product mentions on main MINI websites this quarter


-MainNationalMINIForums

-Increased reputationamong MINI-Reliability for facts-Best advertising deals

A) MINIMagazines

-Online mediaoutreach

-Trafficincrease

B) MINIBloggers

-Create newconversationaltopics

C) MINICommunities

-Est. companywill improveimage

D) MINI Drivers

E) Current MINIAccessory

Advertisers


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Goal 2: To Strengthen Communication Between Brand, Target Markets and Influencers Objective A-To build relationships with at least ten national MINI clubs by the end of thequarter


National MINI CarClubs/Communities

-Share adviceabout cars-Sense ofCommunity-Have events

A) MINIMagazines

-Onlinemediaoutreach

-Enhancecommunity

B) MINIBloggers

-Enhancecommunity in city

C) MINICommunities

-Express yourself

Objective B-To establish a monthly email between GoBadges and two MINI forums


National MINICar Forums

-AdvertisingRevenue-Wanting whatsbest for the customer

A) MINI CarDrivers

-Online mediaoutreach

-Relationship withyou

B) MINIMagazines

-Learn from you

-We reflect yourcustomer service

If the campaign is implemented, GoBadges will gain benefits of increased traffic to the companywebsite via the ComMINIty page and advertising placed on forums. If this campaign is notimplemented, GoBadges will lack a potential increase of the current market and will miss out onpotential relationships with MINI owners.


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Plan of Action

December 2011 Tactics Timeline

SUN MON TUES WED THUR FRI SAT

1 2 34 5 6 7 8 9-Send About

Us andComMINItymock-up to Scottand Don

10

11 12-LaunchnewAboutUs page

13- ContactNew ClubsaboutGoBadges

14 15-Sendadvertisementbanners toforums

16 17

18 19-Sendproductmentions tomagazines

20 21 22 23 24

25 26 27 28 29 30 31

December Objectives and Strategies:Objective A: To build relationships with at least 10 MINI clubs by end of quarter

Strategy 2.a - Online media outreach to national MINI clubsObjective B:To establish a monthly email communication between GoBadges and two MINIforums owners by the end of the semester

Strategy 2.b - Online media outreach to two MINI forum ownersObjective C:To strengthen the perception of GoBadges

Strategy 2.c - Refine website content


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January 2012 Tactics Timeline

SUN MON TUES WED THUR FRI SAT

1 2 3 -LaunchComMINIty

page

4 -Email forums andclubs about

ComMINIty

5 6 7

8 9 10 11 12 13 14

15 16 17 18-Follow Up withforum owners, miniclubs (productreview/banner)

19 20 21

22 23 24 25 26 27 28

29 30 31

January Objectives and Strategies:Objective A:To raise GoBadges website traffic by 15 percent this quarter.

Strategy 1.a - Online media outreach to national MINI ownersObjective B:To gain at least two product mentions on main MINI forums/websites such asMotoringfile.com, Northamericanmotoring.com, NortheastMINI.com, Massmotoring.com, orMotoringalliance.com in this quarter

Strategy 1.b - Online media outreach to main MINI websites


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Budget

Tactic Cost

Email Five Forums $0

Create a banner or link for forums, linkingback to the GoBadges website

Average: $250-500

Create ComMINIty section on website $0

GoBadges will personally communicate onforum topics while mentioning the product

$0

Send out 30 emails to national MINI clubpresidents

$0

Email outreach to current customers $0

Offer incentive for non-customer posts onComMINIty

(Number of people) x (wholesale price ofbadge) = est. 50

Obtain product review from forum owner (Number of people) x (wholesale price ofbadge) = est. 10

Revamp About Us page $0

Part-time Intern Intern Stipend or Salary = $750

Total: = $250-500 + 2(($3) x (Number ofParticipants)) + $750 = $3,160-3,500

Priorities1) About Us page2) Email five forums: Motoringfile.com, Northamericanmotoring.com, NortheastMINI.com,Massmotoring.com, or Motoringalliance.com3) Send out 30 emails to national MINI club presidents

4) Create ComMINIty Web page5) Create a banner or link for forums, linking back to the GoBadges website6) Obtain product review from forum owner7) GoBadges will personally communicate on forum topics while mentioning the product8) Email outreach to current customers9) Keep in contact with respondents and respond within 48 hours


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Evaluation

A. Track website traffic throughout the campaigna. Focus on impressions On The GoBadges Website

B. Count email responses and their reaction/attitude towards GoBadgesa. Forum responsesb. Club responsesc. Positive vs. negative vs. indifferent attitudesd. Create spreadsheet to record reactions

C. Measure new customersa. Comparing increased sales and marketing

D. Feedback Survey on ComMINIty pagea. When: September 2012

b. Where: Online survey to club membersc. How: Using Qualtrics, a survey websited. What: Example Questions:

1) Do you have a GoBadge? Yes NoIfyes, continue to question #2. Ifno, continue to question #3.

2) For the following questions, please indicate:1 - very unsatisfied2 - unsatisfied3 - satisfied

4 -very satisfieda. Overall GoBadges experienceb. Customer Servicec. Product Quality

3) How did you hear about GoBadges?A) ForumB) GoBadges WebsiteC) Google SearchD) MINI ClubE) Other __________

4) For the following questions, please indicate ComMINIty Web page opinions:1 - very unsatisfied2 - unsatisfied3 - satisfied4 - very satisfied

a. ComMINIty Web page readability (how easy it was to read info)


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b. Contributed to bringing my community togetherc. Served as a space to discuss MINI trendsd. Served as a unique alternative to the traditional forum

5) How often do you visit the ComMINIty Web page?

A) 0-2 times per weekB) 3-4 times per weekC) 5-6 times per weekD) More than six times per week

6) How can the ComMINIty Web page be improved?Open Answer: ___________________


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Appendix I

Email to Forum Owners in search to AdvertiseDear XYZ:

MINI owners are fast driving, fun loving and free spirited. Owners can show off their

unique personality by placing a GoBadge (or two or more!) on their MINI grill. We have manydifferent designs to reflect each MINI personality. Youll be able to strengthen your ComMINItypride with our badges.

We hope we consider linking our page to your forum. Please let us know what your adrates are pertaining to digital banners on your page. Thank you so much.

ResponseIf No, send a thank you email and focus on another forum.If Yes, Include follow up email as shown:

Dear XYZ:

Thank you so much for your response. We would like to pursue placing the banner on theforum for $XYZ. We have attached the banner to this email and look forward to working withyou on this advertising venture. Thanks again!


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ComMINIty Web Page Sample Design

Sample Advertising Banner (taken from http://www.gobadges.com/SearchResults.asp?Cat=307)

Sample ComMINIty Home Page Layout


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Sample What The Clutch?! Page Layout


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Sample Where in the World Page Layout


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Appendix II

Example Email to Forum OwnersDear XYZ:



We are looking to build a relationship with you as you are the main source for MINIcommunication and updates. Similar to how you expect nothing less from perfect in a marketforum, we expect nothing less out of our quality car badges.Would you consider writing a review for one of our products on your website? Thank you somuch and hope to hear from you soon!

Clubs with Club Badges100000 MILES MOTORED

CLUB RGBMINI OWNERSCLUB REDCLUB BLACKBEARDS CREWCLUB NYC CARTELCLUB GIGRALTARMINICLUB GSMCLUB HAZCCCLUB NEWMINISOCIETYCLUB KARRECLUB EMC2MINI OWNERSCLUB PINK

CLUB EP MINISCLUB RVA MINIS BLACKCLUB C3M BLUECLUB esMINI_3MOTD 2011CLUB TR REGISTERCLUB MINI METROPLEXCLUB HELENBLITZCLUB MINIS UNLEASHEDCLUB-FIT-FORCECLUB MASMINI

CLUB NORCALCLUB BLACK-SWAMP YELLOWCLUB VANCOUVER MINI COOPERCLUB HICKORY AREA MINIMOTORING

CLUB CARLISLE MINI

MINI OWNERSCLUB GREENMINI OWNERSCLUB WHITECLUB TDIMINI OWNERSCLUB SMINI OWNERSCLUB YELLOWMINI OWNERSCLUB REDMINI OWNERSCLUB BLUEMINI OWNERSCLUB ORANGEMINI OWNERSCLUB BLACKCLUB BLACKSWAMPCLUB CMMC

CLUBS-CXQCLUB CORNCLUB C3MCLUB MINI QUEBECCLUB AUSTIN MINI COOPERMINI CHILI RED CLUBFDCNYPHEO-PARAMINI MELLOW YELLOWCLUB NOTTINGHAMSHIRECLUB TAR HEEL

NEMINIMALILCOOPR


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Appendix III

Example Email to MINI Club PresidentsDear XYZ Club:



When you spot your ComMINItys GoBadge on the road -- dont be shy and wave!!We hope to keep in touch and assist your club with maintaining a strong bond of MINI owners.


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Appendix IV

Example Press Release for Product Placement in Forums

GoBadgesCamillus Station

6000 West Genesee StreetCamillus, NY 13031

(315) 224-6846www.gobadges.com

From: XYZ, Communications CoordinatorPhone: (xxx) xxx-xxxxE-mail: [email protected]: October 20, 2011

FOR IMMEDIATE RELEASE

GoBadges is Like Jewelry for a Car

Camillus, N.Y. GoBadges is a great way to be yourself, show off your club or just look cool.The company was founded in 2009 with the goal of enhancing self expression through caraccessories. Offering three different types of badges, GoBadges offers plenty of designs to fit

your personality. Currently, there are more than 550 designs to chose from in the store and newdesigns are released regularly.GoBadges is the most quality badge on the market. These badges are made with top-of-

the-line materials and weather proof designs. Every badge comes packaged thoughtfully with ahand written note.

Additionally, GoBadges is incredibly easy to use and put on a car. Using one of themounting kits, putting a GoBadge on takes seconds, and the process is harmless to a car.After purchasing a badge, simply screw off the silver ring to swap out the badges. The mountingkit ensures that a badge is securely attached to the car and will not fall off in even the toughestconditions.

The most appealing aspect of GoBadges is the eye-catching beauty on a car and its abilityto reflect a customers personality.

# # #


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Appendix V

About Us PageGoBadges is all about Innovation. The innovation of automotive personalization,

innovation of collaborative design, and innovation of a new brand experience.

Starting in 2009, GoBadges fulfilled the need within the MINI community for a topquality, expressive, and affordable car badge system. By listening to our customers, we havebeen able to find what best fits them, and their transportation.

Now, with over 550 badges and more being designed every week, we are confident thatwe can help you redefine your self-expression.

If you would like some more information regarding our customers or product, feel free tocheck out our work in the real world on the My GoBadges Gallery or our Customer Reviewson the left side menu.

Thank you and welcome to the GoBadges family!


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On The Go Biographies

Briana Bartelis currently an account supervisor for On The Go. In addition to her publicrelations and marketing majors, Bartel brings expertise from working for the consumer publicrelations department at the ToysRUs, Inc. headquarters, being account supervisor for the oncampus public relations firm, Hill Communications and working in the marketing department atEnvision Radio Networks. Her experience includes Consumer Public Relations and Marketing,Advertising as well as Integrated Communications and Digital Media.

Hannah Megan Chan is a Syracuse University senior public relations major with Spanish andvocal music performance minors. As of three months ago, she joined On The Go as an accountsupervisor.Chan spent four months teaching elementary school English in Madrid, Spain. Shewas a Corporations Intern in the Massachusetts State House under William Francis Galvin,Secretary of the Commonwealth, Programs Intern with Starlight Childrens Foundation in andHappy Acres Day Camp counselor for children and adults with special needs.

Jackie Dicksonis an account supervisor for On The Go. She is also a student at SyracuseUniversity. She studies Public Relations and Vocal Music and intends to pursue classical musicpublic relations after graduation. Dickson has experience in the technology public relations fieldand interned with time clock manufacturer Kronos, Inc. for two summers. She is currentlyworking with Syracuse Universitys Opera Workshop to promote their upcoming show.


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Alyssa Hillman is an account supervisor for On The Go. Hillman is a senior public relationsand policy studies dual major at Syracuse University in Syracuse, New York. She has workedwith On The Go Public Relations Agency for three months.Hillman is currently interning with3cSkills, a skills-based educational non-profit in the Maxwell School of Public Affairs She isalso working as Lead Manager for the Syracuse Events and Technical Services Department in

the Schine Student Center.This past spring, Hillman studied Chinese in Beijing, China at theworld famous Tsinghua University. In addition to Chinese, she also took classes in world mediaand Chinese journalism. Hillman is from Chicago, Illinois and in her free time loves to hike, skiand attend local music concerts.

Blaine Rothis an account supervisor for On The Go. She is a senior public relations and policystudies dual major at Syracuse University in Syracuse, New York. This past spring, Roth studiedin London, England and traveled throughout Europe.Roth has experience in customer relationsfrom her time interning at Goldman Sachs this past summer. Additionally, she works at SyracuseUniversitys Hendricks Chapel where she is responsible for updating Facebook and the chapelsweekly newsletter.

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