Commitment to Energy

Efficiency

Robin WhiteAlabama Power CompanyEnergy Sales & Efficiency

Commitment to Energy

Efficiency

Robin WhiteAlabama Power CompanyEnergy Sales & Efficiency

Provide profitable, sustainable, predictable

revenue growth• Energy efficient end-uses• Unregulated products and

services, ODL and power services

• Understanding our customers needs

• Highly trained workforce• Innovative pricing options• Committed to R&D and

emerging technologies

Ensuring highly satisfied customers• Customer centered

• Understand our customers needs and values

• Align our products and services appropriately

• Focus on the drivers of satisfaction

Drivers of Satisfaction

• Pricing/Cost• Reliability• Customer service skills• Bill statement• Image• Direct contact• Energy efficiency

programs/information• Trust

What do our Customers Want?

• Open lines of communication• Effective energy efficiency programs• Want options to manage their

overall energy usage• Willing to adjust usage patterns to

save money• Customers expect energy

management tools• Invest in alternative/renewable

energy research but not if it results in higher prices

• Customers are more interested in saving money

Trusted Energy Advisor

• “Go To” organization for trusted energy advise

• Commitment to a well trained workforce

• Long-term investment around workforce recruitment and knowledge retention

• Knowledgeable on electro-technologies

• Understand energy sources• Understand energy end-uses • Understand customer energy use

pattern• Identify energy efficient

solutions– No/low cost – Positive ROI

What we offer our customers• On-site Energy Check Up

• Energy efficient Building Design• Education / Public Speaking • Energy Management Tools• Connect you with 3rd Party

Funding– Regional Energy Efficiency

Revolving Loans– Alabama Saves– USDA – Phillips Lighting loans– School Energy Efficiency

Retrofits K-12– Private Sources

• Outdoor lighting products• Rate Options

Energy Efficiency Strategy

• Maintain an on-line building energy analysis tool

• Provide energy analysis training for our employees and customers

• Keep abreast of new energy efficient products and technologies

• Maintain a list of trusted energy partners• Be aware of funding sources• Seek sales opportunities that benefit the

customer while conducting an audit• Maintain a high level of customer

satisfaction• Downward Pressure on Rates

Levels of Energy Check-Up’s

• Level I– Typically, customers with loads <= 50 kw– On-site survey– Provide low cost / no cost measurers– Provide estimated savings

• Level II– Requires more time commitment– More detailed audit requiring hand calculations – Provide energy modeling– Identify capital improvements– Provide energy savings, cost analysis and ROI

• Level III– Required third party more technical rigorous audit– Large capital investments– Provide energy savings with ROI– Identify funding sources

On-Site Energy Check-Up

• Energy analysis with a building parameter report

• Energy efficient improvement measures

• No cost saving suggestions• Low cost saving recommendations• Provide ROI

Annual and monthly average totals based on ACTUAL BILLING dollars.

The coral line represents the actual billing kWh. The bars represent the analysis of the building based on the inputs and the pattern of use in the billing data.

Detailed report for combined energy costs for electricity and other commodities.

Estimated energy improvements comparing the results with the base facility results.

Southern Company Kwh Saved2000-2010

15* actuals up to 50% higher

Total: 1,072,000,000 kwh

(conservative view)*

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Residential Programs

EarthCents New Home Program Custom Energy ReportEnergy Star Room A/C Incentive Duct Sealing Pilot Program

Online Energy Checkup Programmable Thermostat ProgramIn-Home Energy Checkup CFL Promotion

High Efficiency Heat Pump Incentive Heat Pump Water Heater ProgramWater Heater Blankets & Pipe Wrap Low Income Weatherization

Centsable Switch SmartPower TOU Pricing Program

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Commercial/Industrial Programs

In-Business Energy Checkup (Com)High Efficiency Heat Pumps (Com)

Energy Star Cooking (Com)Smart Energy Use Program (Ind)

Energy ServicesIndustrial Interruptible ProgramStand-by Generator Program

RTP (Real Time Pricing) & TOU (Time of Use) RatesSupplemental Reserves

Industrial Critical Peak Pricing

Sustainable Objectives• Reduce the use of natural

resources and waste production • Improve the efficiency of buildings• Improve operations and

maintenance of systems• Manage energy, water usage and

transportation efficiently• Engage the state and community• Encourage green space and mixed

use developments

EnergyDirect.com • The ability to manage energy

usage• Will foster energy efficiency• 15 minute interval data

opportunities• Consolidate buildings to roll-up

energy and cost data• Benchmark buildings energy

data in a variety of ways • Define thresholds and building

metrics• Correlate temperature to

consumption data • Provide data graphically• Real time capabilities

Outdoor Lighting• APCo Owned and Maintained• Customer Owned and APCo

maintained• Fixture types – Offer Dark Sky

compliant• Open bottom• Cobra Head• Flood• Off Road• Acorn• Coach• Colonial

• Provide photometric Designs• Customer Owned and

Customer Maintained - Coming soon!!

Alabama PowerLED Lighting Evaluation

General Services ComplexCalera, Al.

• Location 1 (Entrance) –GE lights• Location 2 (GSC 2) –GE lights• Location 3 (North Loop) – AEL lights• Location 4 (Training Ctr) – Cooper &

Hadco• Location 5 (Test Lab) –GE lights &

SALCo brackets• Location 6 (SW Loop) –Holophane

lights

AEL LEDR (10)

Cooper OVH (9)

GE R150 (8)

GE R150 (9)

GE Sitelighter (2)

Hadco Evolaire (3)

Holophane LEDgend (3)

• Wi-OLC Photo controls• Will allow metering & monitoring of

all 44 lights • 2500’ line of sight spacing beginning

with base station installed at Test Lab

Civil Rights Institute 16th St between 5th and 6th

Ave N

King Luminaire – Decorative Acorn

Rate OptionsRate Rider CRI Community redevelopment incentives are intended to give customers a reduction in base rate charges for 12 months when they establish a new account in an existing building that has been unoccupied for at least 6 months. • Incentive ‐ 15% discount on monthly base rate charges, 1 year

Customer Service Agreement commencing before January 1, 2013 • Account must represent new load (merely switching locations does

not qualify) • Rate Rider CRI will be in effect for July 2011 billings

Rate Rider EDI Load addition and job creation incentives are intended to give customers a reduction in base rate charges for 24 months when they provide new or additional load of at least 1,000 kVA while adding new jobs.

• Incentive ‐ 10% discount on monthly base rate charges for the first year, 5% for the second year, 2 year contract term, commencing before January 1, 2014

• Customer must satisfy the Alabama Department of Revenue criteria for receiving Capital Investment Tax Credits.

• Rate Rider EDI will be in effect for May 2011 billings

TOU RATES

New Time of Use (TOU) rates were filed May 20, 2011 with the Alabama Public Service Commission and if approved, will become effective with October 2011 billings.  The four new TOU rate options include:

– Residential Time Advantage (RTA)– Residential Time Advantage – Energy Only (RTA – Energy Only)– Business Time Advantage (BTA)– Business Time Advantage – Large (BTAL)

These new TOU rates benefit the customer and the Company by incenting customers to shift their usage to the Company’s lower cost periods, thereby lowering customer bills as a result.

RECAP

• Provide profitable, sustainable, predictable revenue growth

• Ensuring highly satisfied customers• Trusted energy advisor• KWH savings thru energy efficiency programs• Residential, commercial and industrial programs• Energy Checkup/Audit• Green building initiatives• Energy management tools• LED lighting evaluation• TOU rate options

Questions ?