Committing to Recommendations

Eric Colson | Stitch Fix

Data

a11 a12 a13 … a1n

a21 a22 a23 … a2n

:am1 am2 am3 … amn

a11 a12 a13 … a1n

a21 a22 a23 … a2n

:am1 am2 am3 … amn

SIZE: 6

BRAND: Callaise-Cole

PRICE: $108.00

COLOR: Cobalt

NECKLINE:11 inches

LENGTH:37 inches

WAISTLINE: 26”, cinched.

FABRICATION:Jersey

TOP CUT: loose

WEATHER:Moderate, warm

SPENDINESS:moderate

BODY TYPE:Body type 1 affinity: HighBody type 2 affinity: MediumBody type 3affinity: High

HEMLINE:folsom

OPACITY:medium

SHOULDER CUT: Hawethorn

b11 b12 b13 … b1n

b21 b22 b23 … b2n

:bm1 bm2 bm3 … bmn

b11 b12 b13 … b1n

b21 b22 b23 … b2n

:bm1 bm2 bm3 … bmn

HEIGHT: 5’4”

WEIGHT: 125

AGE: 31

CUP SIZE: B

BODY SHAPE : athletic

CITY: Nashville

SHOULDERS: broad

MOM: true

FAVORITE COLORS:

blue, black, tan

FAVORITE FABRICS:

cotton, jersey

SPENDINESS PREFERENCE:

moderate

PROFESSION: marketing

SIZE: 7-8, M, 27 ins

SHOULDERS: 17 inchesWAIST: 28HIPS: 35ARM LENGTH: 18INSEAM: 30FEMUR : 14

TORSO : FOREARM

2 :1

Algorithms

a11 a12 a13 … a1n

a21 a22 a23 … a2n

:am1 am2 am3 … amn

a11 a12 a13 … a1n

a21 a22 a23 … a2n

:am1 am2 am3 … amn

w1(trendiness) + w2(personalized)

f (:)

b11 b12 b13 … b1n

b21 b22 b23 … b2n

:bm1 bm2 bm3 … bmn

b11 b12 b13 … b1n

b21 b22 b23 … b2n

:bm1 bm2 bm3 … bmn

preppy

edgy

glam

boho

casual

classic

romantic

bar top

λ1

λ2

Human Judgment

1. Leveraging unstructured data “I am 3 months pregnant so please be generous on

size!”2. Curation

3. Fostering a relationship

Complementary

Algorithms Algorithms HCIHCI

Reinforcing

Thoughtful Consideration

Loved this! I probably wouldn't have even tried it on because of the fear of horizontal stripes, but it was actually very flattering.

“I love trying on new items that I never would have picked out for myself!”

“I never would have even picked any of the clothes up had I been out shopping, so it was a fun experiment to try on styles and fabrics I’d never have chosen.”

“I am starting to realize just how adventurous I really am with clothing.”

“I hated it when I saw it, but then I tried it on and LOVED it!”

“it pushed me out of my comfot zone, and I love it”

“I saw something like this at the store but didn’t even think to pick it up. But you sent it to me and I tried it on and loved it!”

“I didn’t think something can feel so soft!”