Date post: | 27-Jan-2015 |
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Business |
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CommNexus Social MediaSpecial Interest Group
Angela HillThe Future of Social
The New Marketing Environment
There are always invisible costs that make the challenge of being an effective social marketer harder.
Free Isn’t Free
Today, I will reveal 10 of the hottest social software tricks for aggregation, automation, and engagement with your online audience.
10 Secrets to Social Success
Viral HeatPerfect for social listening, engagement with key influentials, cultivation of customer groups, and customized search threads of key topics.
Secret #1: Listening
HootSuitePerfect for monitoring activity across multiple social platforms such as: Linkedin, Twitter, Facebook, etc.
Secret #2: Engagement
OnlyWirePerfect for connecting your blog to over 50+ social media sites for instant posting the moment your blog post goes live.
Secret #3: Automation
bit.lyPerfect for tracking your content via a URL shortener generated as blog posts, articles, white papers, or case studies across multiple platforms.
Secret #4: Tracking
GoSquaredPerfect for a different, visual-based interpretation of your website’s performance.
Secret #5: Analytics
CrazyEggPerfect for tracking the interaction of actual users on your website to make decisions such as what items should be clickable and more.
Secret #6: Heat Maps
AdStackPerfect for multi-variate testing of designs, calls to action, messaging, and imagery within your emails and landing pages.
Secret #7: Multi-Variate Testing
BlueHornetPerfect for virtual email engagement via your Email Software Platform (ESP) that automates part of the sales process and prequalifies leads for your sales team.
Secret #8: Triggered Campaigns
Multiple Applications & MasheryPerfect for making your various software systems talk to one another.
Secret #9: API Integration
HubSpotPerfect for spying on potential prospects that are unwilling to fill out a form on your website.
Secret #10: Big Brother
But wait, there’s more…