Common Trouble Spots

• Keeping content fresh with ongoing improvement

• Maintaining interest and involvement from editorial teams

• Managing demands of sales • Changing market demands • Integration with other online/print

products

Sales• Buy in and training• Compensation/incentive structure• Accountability• Protect your production and editorial

teams!• Managing sales demand against your

model• Selling the value of education and then…

lead generation in the marketplace

Marketing Essentials• Demo • Core presentation for

internal training• Multiple Product

Sheets• Proposals & necessary

personalization• Contract• Console development

• Website• Comp list

promotions• Internal company

communications• Press releases• Contest entries• Statistic sheets

Marketing Promotions• Analyze options• E-Mail lists*• eNewsletter

promotions*• Company websites &

dedicated website• Print• Viral marketing• Associations• Partners – content &

promotional

Start-up Staffing for PCMagCast

• Business leader • Outsourced editorial• Outsourced Production

Second Tier Staffing• Business leader• Editorial Director• Salesperson• Producer

Start-up Infrastructure

Matured Model – Staffing• Business Leader• Executive Director of

Production• Production Manager• Marketing Manager• 5 Producers• 3-4 Dedicated

Salespeople• Editorial Director• Custom Editorial Director• Outsourced Content

people