Communicate with the leaders in professional and clinical ...Social Media marketing • Social media...

MEDIA KIT 2018

Communicate with the leaders

in professional and clinical

aesthetics, spa and wellness

Audience Profile:

• 66% are business owners, with 34% being therapists

• 70% work in a clinic and 30% in a spa or wellness retreat

• 94% make purchasing decisions

• 48% see anti-ageing treatments to represent the biggest growth area

• 55% use online as their preferred means of ordering product

• 33% don’t attend industry trade shows at all

• 75% believe Facebook to be useful

• 50% will expand their training needs in the next year

The trusted voice in the aesthetics industry

SPA+CLINIC delivers spa, salon, clinic and retreat business owners cutting edge thought leadership on the trends and tools shaping the cosmetics, aesthetics and wellness industry.

It's all about the audience

eNewsletter

6k+Weekly

Print Mag + eMag

6.5k+Quarterly

Social Media

6k+

Website

15k+Monthly UV’s

Magazine (Print & eMag) 20% eNewsletter Subscribers 18% Social Media followers 18% Unique Website sessions 44%

Total Audience 35,500 as of September 2018

SPA+CLINIC brings spa, salon, clinic and retreat business owners cutting edge thought leadership on the trends and tools shaping the cosmetics, aesthetics and wellness industry.

Our media community consists of 25,545 industry professionals. Key decision makers & influencers include:

• Directors • Owners • Managers • Consultants • Clinicians • Aestheticians • Therapists

The backbone of the SPA+CLINIC brand is the quarterly magazine (print + digital) now established for 5 years. The circulation is 6.5k+ copies nationally, and follows a 14 year heritage set by the industry

acclaimed Spa Australasia; with SPA+CLINIC introduced to reflect the expansion in the industry.

A weekly eNewsletter keeps 6k+ opt-in subscribers up to date between magazine editions by featuring the latest content on tips, trends, industry events, product releases and original feature articles.

www.spaandclinic.com.au houses all online content; as visited by 15,1k industry professionals during the month of August 2018 alone.

SPA+CLINIC also has a rapidly growing social media reach of 6k+ followers courtesy of content shared through dedicated Facebook and LinkedIn pages as well as Twitter and Instagram.

18%

18%

44%20%

Proprietor Alkaline Day Spa

Spa Manager Crown Spa & Isika Day Spa

Spa Manager Emirates One&Only

Proprietors Endota Day Spas

General Manager Escarpment Group

Proprietor Escena Clinic

Proprietor Fleur De Lys

Proprietor Gaia Retreat

Spa Manager (QLD) Golden Door Retreat

Proprietor Gwinganna Health Retreat

Spa Manager Hepburn Bathhouse and Spa Hepburn Springs

General Manager Injidupspa Retreat

Proprietor Marlo Spa

Proprietor Miss Fox Melbourne

Spa Manager One Spa RACV

Spa Manager One&Only Hayman Island

General Manager (all spas) QT Hotel Spas

Spa Manager Red Ochre Spa

General Manager Saffire Freycinet

Spa Manager Sheraton on The Park Day Spa Rejuvenation

Spa Manager Spa Lotus Day Spa

Spa Manager Spa Qualia

General Manager (all spas) Spicers Tamarind Retreat

Proprietor Stephanie’s Luxury Spas

Proprietor The Anthropocosmic Apothecary

Proprietor The Byron at Byron

Spa Manager The Darling Hotel Spa

Proprietor The Vogue Room

General Manager The Wellness Manor

Proprietor Whispa

Audience sample[A sample selection of our media community]

Day Spas

Names protected by our Privacy Policy

SPA+CLINIC magazine: 5,950 readers every quarter

Proprietor Dr Darryl Hodgkinson: Cosmetic Plastic Surgery Clinic

Proprietor Academy Face & Body

Proprietor All Saints Skin Clinic

Proprietor Clear Complexions

Resident Doctor Cosmedic Skin Clinic

Resident Doctor Cosmetic Image Clinics

Proprietor Cosmetic Medicine Centre

Proprietor Envisage Clinic

Resident Doctor Epiclinic

Proprietor Esteem Medi Spa

Proprietor Face Plus Medi Spa

Proprietor Face Today Medi clinic

Proprietor Heber Davis Skin Clinic

Proprietor Liberty Belle

Proprietor MD Cosmedical Solutions

Resident Doctor Medaesthetics

Proprietor Melanie Grant Skin Health

Resident Doctor Pure Aesthetics

Proprietor Rejuvenation Clinics of Australia

Proprietor Silkwood Medical

Resident Doctor Skin Temple Medi Clinic & Spa

Proprietor The Caps Clinic

Proprietor The Dermatology Institute

Proprietor The Detox Box

Proprietor The Layt Clinic

Resident Doctor The Skin Clinic Fremantle

Resident Doctor The Taylor Clinic

Resident Doctor The Vic Cosmetic Institute

Resident Doctor uRepublic Cosmetic Dermatology & Veins

Resident Doctor Victorian Dermal Group

Proprietor Vie Institute

Names protected by our Privacy Policy

SPA+CLINIC magazine: 5,950 readers every quarter

Audience sample[A sample selection of our media community]

Medi Spas

Multiple platforms for your marketing mix

Print magazine

• Circulation of 5,950 mailed magazine copies

• National distribution to 20,825 readers per edition

• 4 regular editions per calendar year; quarterly release

• Additional annual release of the Further Education Supplement

• Previously published as SPA Australasia for 14 years

• Established as its new identity for over 5 years

The SPA+CLINIC team can recommend a cross channel package that delivers the right balance to support your marketing strategy.

SPA+CLINICaesthetics • medi • wellnessVolume 74 Winter 2018

SALON

Booking Apps

EXPLAINED

ELEVATE YOUR

Dressing Rooms

Gen Z: CLIENTS OF THE FUTURE

Beauty AND THE BRIDE

BEAUTY BOOSTERS REVOLUTIONISING THE SUPPLEMENTS MARKET

Digital magazine

• Digital version of the print magazine but with interactive elements added such as video

• Delivering the Digital Magazine directly to 628 opt-in subscribers

• Established for over 5 years

spaandclinic.com.au

• The only B2B website offering daily updates for the Australian Aesthetics industry

• The most comprehensive online content library with over 1,650 searchable items

• 15k+ unique visitors to the website every month


Email marketing

• The only B2B eNewsletter offering weekly updates for the Australian Aesthetics industry

• Delivering weekly news directly to 6k+ opt-in subscribers

• eDM promotions are also available

• Responsive design allows for mobile friendly viewing

• Content offering of local & international news, product launches, industry events, clinic profiles, exclusive interviews and expert contributor articles


Video marketing

• Dedicated video microsite displaying extensive content: tv.spaandclinic.com.au

• All video exposures are archived online with links from the SPA+CLINIC website and eNewsletter

• Industry wide exposure enjoyed via the Video of the Week content item on the eNewsletter

• Custom video content created for all investment levels; package details available upon request

Social Media marketing

• Social media audience at 6k+ and growing rapidly

• Facebook 2.5k+ followers

• Instagram 2.5k+ followers

• Twitter 1.5k+ followers

• LinkedIn 390+ followers

• We also offer packages that boost your content to a wider audience

Editorial support options

UPFRONT FEATURESSuppliers are welcome to submit ideas via email for think pieces on industry trends/news relevant to their brand(s) - but not brand-focused - for standalone stories or inclusion in broader articles. Word length and other elements to supply: by negotiation.

BUSINESSSuppliers are welcome to submit ideas via email re best business practices, tips for growing a business, savvy marketing strategies etc, as these ideas pertain to their brand(s). Word length and other elements to supply: by negotiation.

EDUCATIONSuppliers are welcome to submit ideas via email re courses, workshops, conferences, seminars and other training opportunities they may offer suited to SPA+CLINIC’s target audience. Word length and other elements to supply: by negotiation.

SHOWCASEA profile of individual salons, spas or clinics with points of difference that may inspire others. Suppliers are welcome to submit suggestions via email of such businesses that use their products/services. Strategic

mention of brands would be made, but not as a story focus.

AESTHETICSSuppliers are welcome to submit ideas via email re trends, news, breakthroughs, topical issues etc re skincare pertinent to their brand(s) - products, treatment protocols, device technology - for consideration as standalone stories or inclusion in others. Word length and other elements to supply: by negotiation.

SPOTLIGHT PRODUCTSSuppliers are welcome to submit 150 words, a high res image (deep etched on white background), background information, their contact URL and phone number about a new skincare product or a tried and true from their brand(s) that deserves renewed exposure.

TECHNOLOGYSuppliers are welcome to submit ideas via email re trends, news, breakthroughs, topical issues etc pertinent to their aesthetic device technology for consideration as standalone stories or inclusion in others. Before and after case study images are always popular, but must be sent as JPEGs TIFs or PNGs, not in PowerPoint or PDF form. Word length and other elements to supply: by negotiation.

SPOTLIGHT TECHNOLOGYSuppliers are welcome to submit 150 words, a high res image (deep etched on white background), background information, their contact URL and phone number re a new aesthetic device or a tried and true one from their portfolio that deserves renewed exposure.

WELLNESSSuppliers are welcome to submit ideas pertinent to their brand(s) via email re trends, news, breakthroughs, topical issues etc re wellness as it ultimately relates to aesthetics; these for consideration as standalone stories or inclusion in others. Word length and other elements to supply: by negotiation.

COSMETICSSuppliers are welcome to submit ideas pertinent to their brand(s) re trends, new techniques and products etc in makeup, tanning and nails. Details of brand experts to interview (with high res portraits of said experts) and/or salons, spas or clinics who stock their brand(s) are required, as well as high res images (deep etched on a white background) of relevant product.

PROVENTRIPLE THE

EFFECTIVENESS 3 WAVELENGTHS

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For more information, please contact Professional Beauty Solutions1800 625 387 [email protected]

BUSINESS

Don’t lose sight of your business goals and planning for 2017. Matt Williams* shares his top tips.

There are only three ways that you, as

an aesthetics business owner and/or

manager, can grow your sales:

• Increase the number of clients that

you have

• Increase the frequency with which your

clients visit your salon, spa or clinic

• Increase how much your clients spend

with you at each visit

Let me quickly demonstrate some really

exciting growth for a salon I did some work

with recently.

Say the salon or spa had 300 active

clients visiting an average of eight times a

year and spending $120 at each visit. The

total sales for the year = $288,000.

Now look at what happens if we increase

the number of active clients by 10 percent to

330 and then we get them coming into the

salon only one additional time each year.

Further, every time they come in we get

them to spend $150 instead of $120. The

total sales for the year now = $445,500!

That’s an increase of more than 54 percent.

Sounds simple? It is. However, it isn’t

always easy, so let me give you a few of my

favourite tactics for increasing each one of

these areas.

INCREASE THE NUMBER OF CLIENTS THAT YOU HAVEThere are hundreds of ways for small

businesses to generate new clients – from

window signage through to mail outs and

print ads.

But the one thing that will more often

than not out perform any other method for

generating new clients is word of mouth.

In 2016, word of mouth advertising was

easier and more powerful than ever thanks

to social media – so make it a focus in 2017.

All you need to do to take advantage

of this proven source of new clients is to

teach your loyal existing clients to Like

and Share the content on your business’s

Facebook page.

The one key here is producing

content worth sharing, if you want more

information, PBS produces monthly

Facebook live trainings on how to do this.

INCREASE THE FREQUENCY THAT THEY VISIT YOUR SALONAll I can say is that you absolutely must

rebook your clients every time … or at least

shoot for an 80 percent rebooking ratio.

I used to get my hair cut at a salon that

never rebooked me and on average I would

get back in for a cut every five weeks, so that

is 10 visits a year.

Compare that to my current salon that

rebooks me in every three weeks without fail,

so I visit them 17 times a year! That’s a 70

percent increase in the frequency of visits.

INCREASE HOW MUCH THEY SPEND WITH YOU AT EACH VISITMy first suggestion here is to increase the

prices that you charge for your services. So

often I see salons and spas under-charging

for the treatments and services that

they offer.

The next best way to increase the average

spend is to retail. Your retail to service

ratio should be at least 30/70, but top-

performing salons and spas will get to 50/50

and beyond.

Unfortunately we often see a lot less

than this. It kills me that pharmacies

and department stores still hold the

overwhelming majority of retail cosmetics

sales, when salons, spas and clinics have

better products to offer alongside a far

greater level of service and advice for

the client.

Letting the client continue to buy their

skincare from a pharmacy or their makeup

from a department store is bad for the client

and bad for your business.

Just simply having your team using all

of the brands you stock and conducting

weekly in-salon mini-trainings where

you all discuss the benefits of various

ingredients in products that you offer will

make growing retail sales easier than you

would expect.

Again, if you want more information

on how to retail more easily, PBS runs

workshops and Facebook Live events on how

to do this.

If you set your target to grow each of

the above mentioned areas by 10 percent

you will enjoy overall sales growth of over

33 percent, which can be life-changing for

many business owners.

* Matt Williams is co-

founder and managing

director of Professional Beauty

Solutions, distributor of

Image cosmeceutical skincare,

Sunescape sunless tanning

system, Cherry Blooms salon eyelash extensions,

Bestow range of organic superfoods to nourish

kin from within, Body Sugaring Australia hair

removal, Youngblood Mineral Cosmetics, organic

Wot Nots makeup removal wipes, and Dermalux

LED phototherapy system.

PROBEAUTYSOLUTIONS.COM.AU

FUNDAMENTALS FOR INCREASING

PROFIT

36 | SPA+CLINIC

EDUCATION

Elissa O’Keefe

Laser and IPL safety in cosmetic

practice has never been governed

by an enforceable standard in

Australia. This is despite such part

of a cosmetic business being held to

the same account re workplace health

safety as sharps disposal or manual

handling would be.

It has been informed instead by a

number of guidance documents1 and

accepted professional practices2,3.

The most recent of these is the much-

anticipated ARPANSA publication, expected

to be released mid year. In this guidance

document, minimum laser and IPL safety

education, terminology, the import, sales,

servicing and staff training for specific laser

and IPL equipment, best practice for patient

care and the reporting of injuries are the key

elements in raising the standards of cosmetic

medicine and keeping the public safe.

But the ante is about to be upped! To

add to this there is now also a revision of

the aged AS/NZ 4173 Lasers in health

care standard4 in the pipeline due for

release later this year and it will set

the national standard not only for

cosmetic practice but for hospitals

and other health care facilities that

use lasers too.

Therefore, managers in all

healthcare facilities where a medical

or surgical laser is used will need to

apply the new standards, incorporate them

into workplace health and safety policies,

and devise procedures demonstrating

compliance with the standards.

Clinic owners and managers will

soon be expected to restructure their

laser and IPL safety programs, policies,

educational requirements, audit and QA

activities, and daily operational procedures

to align with these strict standards. What

are some things to do to prepare?

If all your staff who use either

laser or IPL don’t have as a minimum

qualification a recent accredited laser

safety certificate then it’s time to work

toward them gaining one.

There are numerous time and cost-

TIME TO GET LASER SHARP

Until now, only individual operators’ ethics has ensured best practice standards when it comes to use of laser and IPL. But all that is about to change. By Elissa O’Keefe*.

saving options to do this, including highly

flexible online learning or face to face

training. Manufacturer training is not

sufficient unless it has been accompanied by

an accredited laser safety certification.

If laser safety isn’t built into your induction

program it will need to be, and an education

plan and supervised practice pathway to

competency made explicit. Other things to

do are to ensure that you have a machinery

maintenance schedule, a safety audit process

in place and that you have a policy for

managing incidents and adverse outcomes.

* Elissa O’Keefe RN NP FFACNP MACN is

the managing director of Bravura Education,

Australia’s leading educators for lasers and

intense pulsed light (IPL) technologies.

1. ARPANSA (2016). Radiation Health Committee Minutes

http://www.arpansa.gov.au/pubs/rhc/rhc_nov16.pdf

Accessed 10 April 2017

2. O’Keefe et al, (2015). Professional Practice Standards

and Scope of Practice for Aesthetic Nursing Practice in

Australia. Australasian College of Cosmetic Surgery http://

www.accs.org.au/pdf/FINAL_Professional_Practice_

Standards_Scope_Practice_Aesthetic_Nursing_Practice_

in_Australia_20150709.pdf Accessed 10 April 2017

3. Medical Board of Australia (2016). Guidelines for registered

medical practitioners who perform cosmetic medical and

surgical procedures http://www.medicalboard.gov.au/

Codes-Guidelines-Policies/Cosmetic-medical-and-surgical-

procedures-guidelines.aspx Accessed 10 April 2017

46 | SPA+CLINIC

SHOWCASE

Keeping Up AppearancesThe marriage of medical aesthetics with an holistic concept of what constitutes beauty is core to the client offering at Sydney’s new Muse Clinic – and provides inspiration for any salon, spa or clinic to enhance their business. By Jenni Gilbert.

Aesthetic medicine is an art

form, not only a science,

and the co-founders of Muse

have extended this precept into

every aspect of their clinic, from the

exquisite décor and ambience to

the social events they hold for their

“family” of investors and clients.

“We want to inspire, enable and

treat people so that they can look

as good as they feel,” says managing

director Elly Rigney.

“Our clients aren’t comfortable in sterile-looking chain clinics. They

are professionals who like art and design and rely on us for the best

anti-ageing treatments available with results that are completely natural.

“Our art gallery and indoor garden induce a serene, natural

atmosphere for aesthetics.”

Adds medical director Dr Zac Turner: “Elly and I are both

extremely passionate about innovation and aesthetics. Everything we

have designed at Muse has been carefully thought out to be the best

treatment or experience to create an inspiring environment for our

clients - who we think of as our muses.

“Our treatments are performed

by expert cosmetic doctors and we

have a team of holistic therapists

who have helped us develop a unique

consultation to bring harmony,

wellbeing and ultimately confidence.”

The Muse concept reflects

key elements of the co-founders’

personalities and diverse backgrounds.

“Before doing my bachelor degrees

in medicine and surgery at Sydney

University I had attained biomedical

sciences and nursing degrees; all

invaluable for volunteering in Arnhem

Land, the Philippines, Cambodia and

the Congo,” says Zac.

“On a personal front, I enjoy sports

and theatre and have represented

Australia in basketball and beach

volleyball, and played lead roles in

several stage musicals and plays.”

Elly says that in a previous life

where pink hair would have been an

issue with HR, she worked in hybrid

roles across business development and

clinical training in aesthetic medicine

for both Allergan and Galderma (the two biggest aesthetic

pharmaceutical companies).

“I have always been passionate about holistic wellness and am a

qualified life coach,” she says. “I have studied alternative therapy

and I found that this approach was lacking in appearance medicine.

“I’m also a foodie, art freak, music snob and completely obsessed

with design - and the most inspiring design of all our glorious outdoors.

“A tree-hugger from way back, I was brought up with academics

and musicians who are incredibly humble, kind and generous in spirit.

“Ours was a rowdy dinner table of wine, music and seafood;

warm and a little crazy. Zac is family to me now and we

Managing director Elly Rigney Dr Zac Turner

The light filled foyer is grand whilst being relaxed and always filled with flowers

spaandcl in ic.com.au | 79 78 | SPA+CLINIC

AESTHETICS AESTHETICS

Dora Erdossy

As we head into to peak season for treating skin discolourations, Dora Erdossy* discusses cause, effect and solutions.

SPOTLIGHT ONPIGMENTATION

Pigmentation is perceived as the third

most important skin problem after

wrinkles and sagging: for instance,

more than 90 percent of Caucasian people

aged over 50 have skin blemishes.

Today, depigmenting treatments represent

over 20 percent of the total cosmetic market

and winter is a premium time to encourage

clients concerned by dark spots and other

skin discolourations to seek solutions.

These months are when UV levels are

less intense, people typically spend less time

outdoors anyway and wear more “covered

up” clothing.

But to treat symptoms effectively, you need

to know the source of a client’s pigmentation.

As skin therapists and dermal

clinicians, there are a number of types we

are presented with on a daily basis and

sometimes providing solutions is not easy.

Food for thought and diagnosis …

WHERE IT ALL BEGINSThe formation of pigment is highly complex,

initiated by the key enzyme tyrosinase. This

is located in the membrane of melanosomes

[organelles that are the sites for

synthesis, storage and transport of

melanin] and responsible for the

conversion of dopaquine (pre-

melanin) to melanin (pigment),

which can be brown-black pigment

or red-yellow. Both are found in all

skins in varying amounts.

Melanocytes [mature melanin-forming

cells] have spidery-like projections

that extend in all directions from the

melanocyte body, allowing melanosomes to

be transferred to skin cells.

As keratinocytes, predominant cells types

in the epidermis, move towards the surface

of the skin they carry the pigment with them,

giving the colour we see on the surface.

HYPERPIGMENTATION TRIGGERSCertain external and internal factors can

affect the production of melanin and it

is important to be aware of these.

Common triggers:

Sun Exposure: As beautiful and health-

giving as the sun is, it is the Number 1 cause

of hyperpigmentation as it directly

triggers the production of melanin

– eg, in the form of types of dark

spots - and enhances the effect of

any other trigger. UV sun exposure

also darkens existing spots such

as freckles and post-inflammatory

hyperpigmentation (PIH).

Inflammatory Processes: Inflammation

of the skin can occur when it has been

put under stress: eg. in-clinic treatments

including laser and chemical peels

or trauma, such as seen in acne skin.

Melanocytes respond to the “insult” by

causing an increase in melanin production

and consequently darkening the area

of injury. This is prevalent in higher

Fitzpatrick (darker) skin types.

Photo-Sensitising Medications: Certain

medications such as antihistamines,

antidepressants and antibiotics can cause

sensitivity to light exposure.

Hormonal Changes: Melasma is the most

common hyperpigmentation disorder due to

hormonal changes/imbalances. Exacerbating

factors include pregnancy, menopause and

therapies such as oral contraceptives and

HRT. Throw UV exposure into the equation

and melasma is made worse.

HITTING THE SPOTSIt can be a tricky condition to analyse

effectively just with the naked eye so l

recommend the use of a Woods Lamp or an

equivalent diagnostic device to be able to

classify what type of pigmentation you are

treating, eg:

Epidermal: Dark brown colour with

very obvious demarcated borders. There

is an excessive amount of melanin in all

epidermal layers.

Dermal: Brown-grey lesions with not

very obvious borders. Melanin is found

between collagen bundles or within

melanophages (macrophages that have

engulfed melanosomes).

Mixed: When examining with a Woods

Lamp or other device, pigmentation

appears to be more obvious in some areas

and not in others.

TYPES OF DISORDERSEphelides (freckles) are commonly seen in

fair-skinned individuals and are the result

of an increase in UV-induced pigmentation.

They appear on sun-exposed areas such as

face and back of the hands and are well-

demarcated, generally 1-3mm in size.

Solar lentigines (age spots) are also

commonly seen in fair-skinned individuals

over 60 on sun-exposed areas, especially the

face, back, forearms, backs of hands and

the upper chest. They appear as macules

or patches that are either oval, round or

irregularly shaped and can vary in colour

from tan to dark brown and range from

3mm to 2cm in size.

Post Inflammatory Hyperpigmentation

is commonly seen in higher Fitzpatrick

skin types and is a consequence of the

melanocytes’ response to skin injury,

appearing as small to large macules and/

or patches.

Melasma appears as a number of

hyperpigmented patches that range from

either one lesion to many patches and are

usually located symmetrically on the face.

TAKING ACTIONA thorough and detailed consultation is

the first and essential step to ascertain

the potential trigger and how a realistic

outcome can be achieved.

Educating the client is also key to ensure

COSMELAN CASE STUDIESThese clients were treated by Vita, “The Skin Whisperer”, at Coastal Plastic Surgery and Medi Spa on NSW’s Central Coast. She describes their individual programs:

Client 1: "This client is in to the peel at two weeks with a fantastic result so far. She had tried everything in the past at other clinics and is new to us. She was prepped four weeks prior to the peel to pre-condition her skin and has had Healite II LED sessions for management of the healing process. She is over the moon - and so am I!”

Client 2: This lady also had four weeks of skin prep ahead of the peel and Healite II at regular intervals afterwards. Seen last at eight weeks. Great result!”

COASTALPLASTICSURGERY.NET.AU

that they are contributing to a positive

outcome such as avoiding unnecessary sun

exposure, and using a broad spectrum sun

protection daily.

This is especially if we are choosing

to perform certain treatments that could

increase the risk of PIH.

If the client does not adhere to this

advice, treatment failure is inevitable.

NEW TREATMENTSAlong with traditional laser and light

therapies, there are new advanced peeing

solutions such as the Cosmelan Method (see

more Page 74) that can achieve dramatic

improvements in hyperpigmentation

disorders including melasma. The latter, as

we know, is arguably the most challenging

and stubborn form to treat.

Cosmelan incorporates an in-clinic

treatment as well as a homecare product

protocol comprising topical ingredients

such as kojic acid, niacinamide (vitamin

B3), ascorbic acid, N-Acetylglucosamine

and retinol (vitamin A derivative) that can

help disrupt the pathways of melanogenesis.

Cosmelan is produced by Mesoestetic, a

leading specialist in cosmeceutical skincare.

The method is a two-stage process:

1. Professional treatment in-clinic to apply

a peeling solution that must be left on

the first night.

2. Home-care products and protocol to

maximise the clinic step, with instructions

to protect the skin at all times using an ultra-

high SPF sunscreen, reapplying regularly.

After the second or third week of

Cosmelan treatment, dark spots are lighter

and less noticeable while skin has a more

youthful appearance and radiant glow. It has

shown an effectiveness rate of 95-99% in cases

of skin spots and hyperpigmentation tested.

In 2015, Mesoestetic launched an

international campaign to develop a

Specialised Depigmentation Centre program

designed to qualify and certify a select

number of high quality skincare clinics as

specialised depigmentation centres. Forty

two clinics across Australia participated.

The training takes into consideration

a client’s commitment to treatment.

Cosmelan requires a 4-month commitment

and if client is unable to comply, a different

treatment should be recommended.

Ongoing training and support is an

integral part of the exclusive scheme, with

qualifying clinics committed to attending

training schools and in-clinic training.

In order to be able to do this effectively

and with confidence, the clinician must

have comprehensive knowledge of the

product range, composition of the products

at hand, how to use them with machines,

protocols of application and home care

recommendations – making continuous

training an absolute must. ADVANCEDCOSMECEUTICALS.COM.AU

* Dora Erdossy is the national trainer (east coast

Australia) for Cosmelan products and protocols,

distributed by Advanced Cosmeceuticals, and is

currently lecturing for the Dermal Science degree

at Victoria University.


SPOTLIGHT

Da Vinci 10 Anti-Ageing Serum contains 10,000 ng/ml of five types of growth factor proteins engineered in South Korea for anti-ageing and skin rejuvenation. The serum, to complement da Vinci 21 professional treatments, is formulated with liposomal technology to enable it to be applied at home. da Vinci growth factors smooth and lessen the appearance of fine lines and wrinkles. Enriched with powerful antioxidants and moisture-binding hyaluronic acid, da Vinci 10 reinforces the skin’s immune function to safeguard future ageing and promotes a softer, brighter, clarified and younger -looking complexion.ARCHITECTSOFSKIN.COM.AU

An ultra-silky, fast-absorbing dry facial oil, Medik8 Glow Oil contains powerful antioxidant vitamin C plus a blend of 12 essential oils to hydrate and repair the skin, promoting an instant radiant, youthful glow. This 99 percent natural oil enriched with fatty acids is blended for all skin types and ages. Hemp seed oil and Inca Omega oil are rich in Omegas 3 and 6 which are beneficial for the restoration of skin barrier function. Lipid soluble vitamin C (one percent) helps neutralise free radicals while Rose Otto and cinnamon leaf oils uplift, nourish and refresh skin. Geranium oil is an excellent astringent/toner with antibacterial benefits. ADVANCEDCOSME CEUTICALS.COM.AU

Extracted from crystallised sea salt beds found deep within the Himalayas, Aromatherapy Associates Deep Relax and De-Stress Muscle Himalayan Bath Salts combine 84 minerals and hand-blended essential oils of the highest quality. Himalayan salt is renowned for its therapeutic effects and has a rich ionic mineral content. The Bath Salts work to enhance physical and mental wellbeing. Essential oils work on a physical level because they are made up of very small molecules which can penetrate into the deeper layers of the skin and into the bloodstream, enabling them to really treat certain concerns such as stress, overactive mind and difficulty sleeping. AROMATHERAPY ASSOCIATES.COM.AU

Payot’s new Nutricia Huile Satinee gives dry skin the nutrients it needs. Its formula with Oleo-Lipidic complex is enhanced with vitamin E to intensely nourish and help restructure the skin, restoring suppleness and comfort. The silky-soft dry oil that is instantly absorbed, leaving no greasy film and imparting the subtle notes of its floral fragrance. Also new is Nutricia Crème Confort, containing Oleo-Lipidic complex combined with mondo grass extract and reinforced with shea butter, glycerin and flucogel (polysensorial moisturiser which delivers a soft silky feel). It nourishes and soothes dry skin, helping to visibly restore the hydrolipidic barrier while protecting the skin against external aggression. PAYOT.COM/AU/EN

La Clinica For Skin and Body operates its own certified organic skincare manufacturing facility in Melbourne. Ingredients of its ranges catering to all skin types – such as the La Clinica Anti Ageing line (above) - are of the highest quality with maximum recommended doses of cosmeceutical actives and vitamins for visible results without irritating the skin. Natural, plant-derived, certified organic ingredients are used wherever possible – therapeutic actives, botanical extracts, essential oils, vegetable oils and waxes – and no harmful chemicals, synthetic oils or fragrances. PROBEAUTYSOLUTIONS. COM.AU

Lycogel Colour Corrective Foundation Treatment combines cosmetic and skincare technology to promote the healing of damaged or post-procedural skin. Lycogel products feature the revolutionary LYCO-Complex, a carefully balanced set of 12 active ingredients that work together to deliver oxygen, moisture, and nutrients to the skin, including hyaluronic acid, anti-oxidants and peptides. Its breathable designer gel base is specially formulated to deliver ingredients to the skin for maximum benefits. Each Lycogel product is designed with a variety of skin types in mind be it for anti-ageing, blemishes, pigmentation, sensitive skin, everyday coverage or for post-cosmetic procedures. It’s also water resistant, providing long lasting wear. ADVANCEDCOSME CEUTICALS.COM.AU

Feted as a super serum that attacks and disperses stubborn fat, Phytomer Celluli Attack Concentrate works to smooth cellulite and dimpling. A range of active marine ingredients include sea absinthium, which targets the adipocytes (fat cells); sea grape to help suppress the genes that control the synthesis and storage of fat cells, thus reducing cellulite; sea pepper, to assist the burning of stubborn fat; and glycolic acid, which instantly smooths the skin, reducing the appearance of dimpling. PHYTOMER. COM.AU

Most of us are aware of the benefits of probiotics - live bacteria and yeasts that promote good health, especially in the gut/digestive system. Now probiotics are being harnessed to strengthen the skin and slow the ageing process, with ethical, certified organic skincare brand Esse producing the world’s first live probiotic serum. Fifty million live probiotics per drop of Esse Probiotic Serum are activated by the moisture on the skin, complementing its natural microbial diversity and helping to create the ideal microbiome to slow the ageing process.

“South Africa is home to almost a quarter of the world’s plant species and we have chosen the best of Africa’s plants to deliver potent new actives in our products,” says creator Trevor Steyne. ESSESKINCARE.COM

Babor has relaunched its iconic HSR range for improved performance across its collection. With the market demanding constant innovation, the high-performance anti-wrinkle precision formula noticeably reduces expression lines (crow‘s feet, glabellar lines, forehead wrinkles, lip lines), gravitational lines (nasolabial folds, oral commissures and neck wrinkles) and wrinkles caused by dry skin, as well as combatting glycation. The formula features Multitendyn Plus; extracts of soybeans, peas and millet in combination with tannic acid, lupine extracts, the amino acid L-carnosine, oligopeptides from hibiscus seeds (exerting a “Botox-like”) effect and neuro-receptor peptide Hexapeptide-47 to help reduce transepidermal water loss. BABOR.COM.AU

Skin O2 Multi Vit contains the essential vitamins to feed the face - B,A,C,E plus age blasters CoQ10 enzyme, rose hip oil and green tea. It contains 10 percent niacinamide (vitamin B3) to help boost skin’s immune responses and target pigmentation. Leukocyte extract, Adenosine Triphosphate and amino acids boost cellular energy, optimising intercellular communication and reinforcing barrier function. Skin cells use vitamin A to repair DNA damage and nurture regeneration processes. Skin 02’s hydrogenated retinol is scientifically proven to be the best form of vitamin A for skincare because of its stability and, therefore, effectiveness. SKIN02.COM.AU


TECHNOLOGY

CLINICAL

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Perfect

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LPG Endermologie's Meccano Stimulation uses rotating rollers to treat precise skin folds, stimulating cellular activity, mechanically smoothing lumps and triggering fat burning to contour and slim trouble spots and reduce cellulite on stomach, butt and thighs. Collagen is mechanically manipulated to stretch out, propelling excess fluid and accumulated toxins. Endermologie boosts circulation and lymphatic drainage and delivers micro-beats to stimulate cells' natural production of collagen and elastin to promote skin tightening. FRANCEMEDICAL.COM.AU

Devices that can produce clinical grade results for clients without medical supervision

THE PROOF IS IN THE PICTURES

Clinical Magma IPL and laser system claims the world's fastest treatments at 18cm squared per second. It offers correct skin pigmentation analysis withits Melanin Meter. This ccollects live readings of the melanin content of a client's skin and recommends a treatment program accordingly. This allows for better control and increased efficiency across the six Fitzpatrick skin types. Five speed pulses offer selected comfort levels for the different skin types. Clinical Magma can be used to treat conditions as varied as photo-ageing, hyperpigmentationacne and permanent hair reduction. A great little multi-tasker. CLINICALPRO.COM.AU

The teeth whitening market is booming, not only in dental practices but across results-driven salons, spas, and clinics. The new BrightTonix low energy radiofrequency (RF) device would make a perfect addition to such businesses for a full-service client offering. Developed by dental professionals, it provides a superior alternative to the pain and discomfort of harsh hydrogen peroxide bleaching, that can leave teeth fragile and cause soreness. RF energy and expertly formulated Y10 toothpaste combine to safely "pull" stains from teeth, whitening them up to 14 shades in one treatment. Something to smile about! THEGLOBALBEAUTYGROUP.COM.AU

Dermalux LED Tri-Wave offers all three global standard wavelengths - Blue 415nm, Red 633nm, and Near Infrared 830nm - concurrently from one handpiece head, as well as separately. Light can have dramatic results on myriad skin conditions, from acne-prone and ageing complexions to psoriasis, dermatitis and rosacea, such as the chronic case pictured left. This case was resolved combining

Red and Near Infrared wavelengths, proved by clinical studies to have an anti-inflammatory and healing effect. They are also able to increase levels of the enzyme superoxide dismutase, which has an antioxidant effect, neutralising free radicals and preventing further damage. PROBEAUTYSOLUTIONS.COM.AU

New to Australia, Byonik pulse-triggered laser is the world's only laser system driven by a client's own pulse, or cell respiration rate, repairing skin at a cellular level while sImultaneously locking in hydration. As it does not generate heat, it can be used across the aesthetics sprectrum, from beauty salons to medi-clinics, offering clinical-grade results. Byonik was introduced here from Germany by cosmetic physician Dr Cosima Karlburger and her husband and business partner Philipp Willmann, CEO of Beauty Technology, who have just opened the luxe new Dr Cosima Medispa in Sydney's Edgecliff. Dr Cosima has been achieving stunning results with her patients (left) for more than six months (see more Page 73). BEAUTYTECHNOLOGY.COM.AU

Tixel is a novel thermal fractional system for rejuvenation, skin tightening (for face and body, including sagging stomachs) and correcting (eg. acne). In non-ablative mode, Tixel transfers heat to the upper dermis while sparing the epidermis, thus generating a permeable channel with effective transdermal transer to hydrophilic molecules. It impacts on targeted tissue almost identically to fractional C02 and erbium lasers, but with low pain and at a fraction of the size and cost of a laser.DEVICECONSULTING.COM.AU

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WELLNESS

One cannot think well, love well or

dine well if one has not slept well,

to paraphrase that famous quote

by author Virgina Woolf.

And it’s fair to say when you look at

the research on sleep and its impact on

health, one cannot expect to function on

all cylinders – let alone glow! – without a

proper night’s rest.

In the halcyon days for tabloid

magazines, on which I worked for some

years of my career during the 1990s to mid

Noughties, consumers might have scoffed

at some of the “out-there” headlines but

clamoured with their wallets to know more.

I recall at one such weekly magazine I

worked, the editor celebrating a massive

sales spike of an issue. Market research

showed it was largely attributable to one

coverline: “Lose Weight While You Sleep”.

It was subject to much smug sniggering

by media observers at the time despite its

popularity with readers but, let’s face it, it

wasn’t untrue. While you’re sleeping you’re

not eating (unless you’re a somnambulist

fridge raider)!

But the great irony is, with the surge in

awareness of all things holistic health, there

is scientific evidence to support the fact that

(good) sleep can indeed help you lose weight,

or at least not pack it on without obvious reason.

This, as well as promote better mental

health, skin health, and overall appearance

and energy levels. All inter-connected.

After recently trying The Beauty Chef’s

new TGA-registered Sleep Inner Beauty

Powder I had two of the soundest nights’

sleep in years.

I was so impressed I shared my

experience on my personal Facebook

page and within an hour had more

than 20 sleep-deprived friends

wanting to know where to get it. It’s

an epidemic!

Indeed, sleep (or the lack

thereof) is one of 2017’s hottest

wellness topics. SPA+CLINIC talks to

experts about why not just any old sleep, but

good, sound REM-rich snoozing is essential

for optimum health and appearance.

IT TAKES THE PRESSURE DOWNAs one of the most basic and fundamental

human functions, sleep is as essential to

good health and glowing skin as a well-

balanced diet and regular exercise, says The

Beauty Chef, Carla Oates.

Yet with full, fast-paced lifestyles and

an imbalanced day-night body rhythm, it’s

estimated that up to a third of Australian

adults regularly have difficulty either

getting to sleep or staying asleep (The

Medical Journal of Australia, 2013).

This is the reason we recently

released Sleep Inner Beauty Powder,

with lemon balm and passionflower

which are traditionally used in

Western herbal medicine as a sedative

to promote a restful night’s sleep,

as well as a range of herbs and spices for a

delicious and nourishing bedtime drink.

On average, we are now sleeping two

hours less a night than we did 70 years

ago and the effects on our wellbeing are

becoming impossible to ignore.

There is growing scientific evidence

about the negative effects of short and long-

term sleep deprivation.

Yet the arrival of smart devices has led

to some less-than-smart screen behaviours

and social media addictions that impact the

quality and quantity of our sleep.

Most of us need at least seven to nine

hours’ sleep a night. For some, 10 is the

magic number.

If you feel like you don’t have time for

sleep, think about what you have to gain.

Studies have shown people who sleep more

enjoy better moods, energy, mental agility,

attention spans, memory, gross motor skills

and faster reaction times. They also have

more balanced hormones and are less likely

to overeat and gain weight. Plus good sleep

is vital for healthy skin and immunity.

Short and long sleep deprivation have been

linked to anxiety, depression, mood swings

and irritability, a slow metabolism, overeating

and weight gain, forgetfulness, foggy thinking,

lethargy, inflammation, oxidative stress,

premature ageing, diabetes, high blood

pressure, heart disease, Alzheimer’s disease

and compromised immunity.THEBEAUTYCHEF.COM

IT’S PRIME TIME FOR SKINCAREAs we sleep, active and nourishing ingredients

have time to penetrate and do their job in the

deeper dermal layers while we sleep, says Luca

Mora, CEO of Skeyndor Australia.

It is also an ideal time to use oils – either

mixed with night creams or applied after a

night cream.

Oils help to replace the lipids in the

barrier layer, lubricate the cell walls

to increase permeability and boost

hydration, repair ceramides and

prevent transepidermal water loss.

It is also very beneficial to do

facial massage at night because it

eases tension (when muscles on

the face tense up, it is more likely

to harbour wrinkles), increases

blood flow and oxygen to the area which in

turn increases collagen production, creates

a healthy glow, anD helps products absorb

more easily into the skin.

Skeyndor Eternal Sleeping Oil contains

nourishing avocado and wheatgerm oils

for antioxidant benefits and macadamia

to moisturise; actives to help protect and

stimulate stem cells, stimulate cell renewal,

repair the epidermis and detoxify skin.

It also uses a combination of essential

oils to activate olfactory senses to balance

the nervous system, promoting deeper and

better quality of sleep and enhanced repair.VOGUEIMAGE.COM.AU

IT HAS A PROFOUND IMPACT ON HEALTHGetting enough sleep affects your health in

ways you cannot imagine, says internationally

acclaimed Australian nutritional biochemist

Dr Libby Weaver, described by actor Hugh

Jackman as a “one stop shop for wellbeing”.

Typically sleep problems fall into two

categories: trouble getting to sleep and

trouble staying asleep.

We’ve all been there at some point – eyes

wide open, trying not to look at the alarm

clock for confirmation that yes, despite

trying every imaginable strategy – it is 3am

and you’re still awake.

The consequences of this lack of sleep

add to the already compounding worry, as

the thought of another day at work, feeling

less than refreshed circulates.

Sleep, like moving your body regularly

and eating a nourishing diet, form the

pillars of good health. We cannot fight our

biology – sleep is essential to our very being.

Lack of sleep can increase inflammation,

which in turn is a risk factor for Type 2

diabetes, heart disease, high blood pressure

and poor digestive health. Not to mention what

it does to your mood and appetite (hello 10am

pastry and 3pm coffee and chocolate bar!).

A morning ritual such as meditation

or yoga that reduces your stress can be

extremely beneficial – this can also be

repeated before sleep.

Move your body earlier in the

day and avoid at night if possible.

When you look at the research on sleep and its impact on health, one cannot expect to function on all cylinders – let alone glow! – without a proper night’s snoozing. By Jenni Gilbert.

Lose Weight, LOOK YOUNGER While You Sleep

Carla Oates

82 | SPA+CLINIC

GREEN MAKEUPWe look at some professional vegan makeup brands to consider for your salon, spa or clinic.Flashback to the 70s! Glitter eyeshadow from Bodyography

shines this season.

Bodyography is Cruelty Free with myriad vegan options,

environmental ethics and animal rights are at the heart of the

brand. BODYOGRAPHY.COM.AU

Youngblood Minerals does

not test on animals and there are many vegan-

friendly options in the range, including the Natural

Mineral Foundation, which comes in 16 shades.

YOUNGBLOODMINERALCOSMETICS.COM.AU

“As an ethical Australian cosmetic

company we certify that every product formulated is not only

Cruelty Free, but every ingredient we use must be certified

with no animal testing for the last five years,” says Amy Dove,

Synergie spokesperson. The extensive range of foundations,

including buildable Mineral Whip Foundation, are vegan-

friendly, too. SYNERGIESKIN.COM

La Glam Minerals’ award-winning 2 In 1

Wet/Dry Foundation (not pictured) is vegan. The Australian brand

is passionate about animal rights and does not test on animals.

LAGLAMCOSMETICS.COM

“Many people choose our brand because they value a vegan lifestyle,”

says Anita Lange, brand manager of Inika Cosmetics (above, left).

“Creating red pigment for our popular

Cherry Blossom lipstick using natural and

vegan ingredients was difficult. Red colour

is usually synthetic or made from insect wings. We used

rock pigments.” INIKAORGANIC.COM

An eco-friendly, cruelty-free ethos is at the heart of

yet another Australian brand, Scout Cosmetics. The

recently released pressed mineral foundation is certified

vegan and Cruelty Free. SCOUTCOSMETICS.COM

The Jane Iredale range of mineral makeup has long

advocated animal activism. All products are certified

cruelty free and there are an abundance of vegan friendly

products in the range, such as its best selling, Amazing

Base Loose Mineral Powder that comes in 15

shades. MARGIFOX.COM.AU

All Inglot products are PETA approved

and there are many vegan friendly options available. Many of the AMC

Face Blush’s are suitable for vegans and come in a broad range of vibrant

shades. INGLOTCOSMETICS.COM.AU

COLOUR

RISE AND RISE

Why makeup that is Cruelty Free and contains no animal by-products will become more important to your business. By Jessica Turner.

For vegans, it’s not only meat that’s off the table. By and

large, vegans seek to exclude all forms of animal byproducts

in food, clothing and cosmetics. For some, it’s an ethical

decision and for others, it’s a health choice.

The term has been extended to include a movement of people

who say “no” to the exploitation and cruelty of animals and are

environmentally aware.

“Over the last 10 years, the numbers [of vegans] has soared.

We estimate there are now about 400,000 in Australia,” says Greg

McFarlane, from Vegan Australia.

And the number of people partially embracing an eco-

conscious lifestyle through a vegetarian diet has grown

exponentially. According to a study by market analyst Roy Morgan,

between 2012-2016, the number of people eating little or no meat

has risen from 1.7 million to 2.1 million.

Australians who shun meat for cultural reasons and

Millennials, who fall into the “fit and fab” demographic, are

reportedly driving the increase. Plus, celebrities like US actress

Alicia Silverstone who share their lifestyle choices via social media

could be influencing the growth.

Seeking to match the values of their eco-conscious market, it’s

no surprise that the global demand for organic and ethical beauty

products is expected to reach US $13.2 billon by 2018.

Vegan cosmetics fall under this category. From haircare,

skincare and colour makeup to nail products, the concept

of vegan cosmetics is becoming more and more important

to consumers.

Like a vegan diet, cosmetic products considered “safe”

according to the lifestyle do not contain any animal ingredients or

animal-derived ingredients.

Animal-derived ingredients include honey, beeswax, lanolin,

collagen, albumen, carmine, cholesterol, gelatin, and many

others. The cruelty-free factor is important to many vegans too.

“When buying products, the Choose Cruelty Free seal is the

first thing I look out for. It’s proof of no animal testing,” says Liv

Lundelius, a makeup artist from Sydney.

“Cruelty Free makeup quality is amazing and the variety of

brands and products is huge. While the textures can be slightly

different to work with, I can achieve professional results. I don’t

have to compromise at all.”

There’s a suite of seals that cosmetic brands can apply for but

they are not interchangeable. In fact, some products that are

certified Choose Cruelty Free contain animal byproducts such as

honey, so are not vegan.

Official Vegan Certification’ of cosmetics is available in the UK

only. While some Australian brands apply for the international

seal, there are vegan-friendly options that are not tested on

animals but simply haven’t been certified.

OF VEGAN-FRIENDLYCOSMETICS

90 | SPA+CLINIC

SPA+CLINIC cannot guarantee publication of submissions. All images supplied must be 300dpi. Final copy editing, image selection and page layout is at SPA+CLINIC’s discretion.

S T E A M T H E R A P Y . C O M . A U

Steam TherapyGeyser Australasia champions SteamTherapy, the quintessential spa experience which promotes health, beauty and wellbeing.

SteamTherapy can be social or private, and will provide your clients an additional haven for relaxation as a combination treatment or as a sole regular pleasure.

Add sensory therapies such as AromaSteam, our immersive Aromatherapy system or ChromaSteam to aid in balancing key Chakras for health and mental attitude.

SteamTherapy will be an exciting addition to your shower space, steam room or hammam.

We make adding steam simple, call us on 1800 439 737.

Aroma Steam Chroma Steam

TRENDS

HOW

ARE CHANGING THE WAY WE (SHOULD) WORK

TRENDS

This continuously growing trade show attracted a melting pot

of over a quarter of a million international visitors in just

three days, with more than 73 percent attending from over

150 countries.

The spotlight at Cosmoprof was on spa and wellness with the new

initiative Spa Symposium, in collaboration with ISPA (International

Spa Association), hosted by nine industry leaders sharing their

experiences and expertise to deliver a professional two-day forum

for analysis and networking on the future of spa and wellness for

international decision makers.

The program started with the ISPA consumer report and the key

trends in day spas, destination spas, retreats and wellness centres.

Monopolising the opening session and underpinning all

others was the evolution of technology and how the digital age is

diversifying and disrupting the traditional day spa model.

Central to this theme are the cyber savvy Millennials driving

demand. But this didn’t necessarily translate to a single conversation

about high tech, nor did it mean the industry is becoming more

homogenous, yielding to the needs of just one sector.

If anything, the conversation embraced the expanding demands

around diversity, specialisation and authenticity.

“In the US Millennials make up 25 percent of the population –

that’s one in four!” said Sharilyn Abbajay, spa consultant and former

vice president for Marriott Corporation global spas and retail.

“Born 1982 to 2004 they are reported to be not somewhat or

sometimes stressed but always stressed!”

The digital natives of our time are a contrast to the well-

established Baby Boomer thought patterns, behaviour and

traditional values.

In March, Cosmoprof Bologna - the leading global event for beauty and spa - celebrated its 50th

anniversary hosting 2,677 exhibitors showcasing 69 different countries. Michelle Reeve, founder and managing director of Waterlily, Australia’s professionally exclusive spa collection of performance skincare and luxury rituals, attended as a representative for SPA+CLINIC. She gives us the highlights for the benefit of your business.

The mindset of Millennials is not linear. They have grown up on

and consumed technology as a daily extension of their work, social

and recreational lives. They are the quintessential “digital native”.

Their focus is on time and quality experiences and, more

importantly, personal health instead of material wealth.

The Millennials think globally and are about the journey

not so much the destination. And unlike their Baby Boomer

counterparts they are willing to spend disproportionate amounts

for big experiences.

These experiences, however, need to be authentic, unique and

compelling. The offerings in spas and salon services are seeing a

broader separation into express cost efficient services and luxe

indulgent experiences with a dedicated market for each.

Multi-tasking treatments, shorter treatment time, express

services juxtaposed with big experiences/rituals which can be seen

as mini breaks or getaways from a 24/7 intensive lifestyle.

Millennials are also extremely aware of their personal brand,

and want to interact only with brands that match their own tribal

culture, values and authenticity. Integrity is key.

They want to know the story behind the brand and will only

align themselves if the purpose is convincing.

The spa model as we currently know it has not changed in decades.

It is now being hurled into a space of fast and radical disruption.

Spas have traditionally been sanctuaries for rest and

relaxation. Havens of tranquillity which embrace silence, nature

and solitary reflection.

Technology is forcing our industry to rethink the current model

and the Millennials are powering the pressure for change.

From online check-in to automated check-out the new digital

natives are changing the way we think about service.

Once inside the spa the experience is all about community: Think

Wi-Fi on demand, selfie stations, charging stations in relax areas.

Lounges that were once a tranquil oasis are now transforming

into social spaces to enjoy with friends. This generation also wants to

experience their spa treatment with friends creating a party or group

atmosphere. We may need to rethink room sizes and group spaces.

Millennials go to a spa to have fun, as opposed to traditional

Baby Boomers who go to relax. Millennials want communal spaces

where they can sauna, relax, and have treatments with each other.

So just how will Boomers and Millennials interact?

While the model in Europe is already more social, the Anglo-

Saxon model is heading for real transformation.

12 | SPA+CLINIC

SPOTLIGHT

Tops in TechnologyAesthetics device options that will deliver results your clients will love –

and clamour for more – as well as drive more profits. Win-win!

Lasemd by Lutronic is a cutting edge Cosmeceutical Delivery System (CDS) that combines a sophisticated laser system with Lasemd’s exclusive line of cosmeceutical ampoules, that variously target skin rejuvenation, pigmentation, overall brightening, hair regrowth and more. The selected serum (2ml of the 10ml ampoule) is absorbed into the skin via multiple micro channels created by the Thulium laser (1927nm) in less than six minutes, leaving the stratum corneum intact. This results in less redness and no downtime. The remainder of the ampoule is given to the patient for homecare. ADVANCED COSMECEUTICALS. COM.AU/BRANDS/ LUTRONIC/LASEMD

Motus AX by top European laser manufacturer DEKA is an advanced laser hair-removal system. A new delivery technology revolutionises how laser energy is delivered to the hair follicle. While traditional hand pieces can lose a significant amount of pulse energy via reflection, the Motus AX contact hand piece actually increases energy absorption by up to 40 per cent. When combined with a high-frequency pulse treatment technique, the total energy of each pulse can be reduced by up to 75 percent. The result is greater patient comfort on all skin types. HIGHTECHLASER.COM.AU

Resolve is a new module for Picoway, a multi-wavelength laser device, with the ability to treat a cross section of pigmented lesions and irregularities on all skin types. With the addition of the Resolve module, practitioners can now choose two dual fractional wavelengths, 532nm and 1064nm, customising their treatment method according to the depth of the lesion: 1064nm for deeper irregularities; 532nm for superficial pigmentation. "We recently began to use the PicoWay fractional handpieces for skin rejuvenation, acne scars and wrinkles, with improvement in skin tone, brightness and texture after one or two treatments,” says US dermatologist Dr David Friedman. SYNERON-CANDELA.COM

Dermapen Tattoff is a new tattoo removal method that is effective on all colour pigments, including the most exotic hues and ink blends, and all types of tattoos, regardless of size. After a light abrasion of the skin with the pen, a solution is injected that works to break down the ink and forms a scab. This falls away in due course taking the pigment with it. A clinician first analyses the client's skin type (using the Fitzparick scale). The treatment involves the pen making small circles over the tattoo surface. This "spacing" strategy minimises the risk of scarring. Total removal of pigment requires about 4-5 sessions, each taking up to an hour. DERMAPENWORLD.COM

Ulfit fuses two types of ultrasound technology in a compact, portable unit, designed to treat skin laxity on the face and deliver an effective body contouring solution. It includes three face cartridges that tend to three important layers of the skin, 1.5mm, 3.0mm and 4.5mm. Using Micro Focused Ultrasound, Ulfit works to boost collagen production, resulting in a tighter, more contoured look that can last for up to 12 months. It is the first device available to aesthetics professionals that harnesses Macro Focused Circular Ultrasound for easy access to a wider range of areas on the body, including love handles, flanks and inner thighs. CRYOMED.COM.AU

Dermalux LED Tri-Wave has had a four-year winning streak at the prestigious UK Aesthetics Awards. The increase in demand for results-driven, non-invasive LED phototherapy for conditions ranging from pigmentation, lines and wrinkles to acne and rosacea, has made Dermalux a popular choice in salons, spas and clinics worldwide, due to its versatility and profitability. It offers all three global standard wavelengths – Blue 415nm, Red 633nm and Near Infrared 830nm – concurrently from the one handpiece head, as well as separately. The free-standing device comes with 1856 LED diodes emitting light from eight panels. If you don’t have the floor space, the Compact Tri-wave offers 1160 LED diodes on five panels. DERMALUXLED.COM.AU

Magma Spark by Clinical Pro is a portable hair removal system featuring a large Diode laser hand piece. The 808nm laser performs Super-fast Hair Removal and can treat a patient’s entire back in 7-10 minutes. The device makes tailoring a treatment to skin type simple with five modes from slow to 400ms (ideal for darker skin). The 808nm laser also performs treatments for skin rejuvenation and pigmentation reduction on face and body, among others. Magma Spark comes with a Melanin Reader that helps practitioners avoid burn risks by offering live readings from the patient’s skin. Cooling technology ensures there’s no wait time between treatments for the practitioner.CLINICALPRO.COM.AU

7th Generation Visia Complexion Analysis System offers enhanced workflow with faster capture, while improved analysis software offers automated skin type classification and refined feature detection. The latter feature allows for more accuracy in consultations than ever, while the capture and lighting module of the booth rotates around the subject, providing simplicity of operation. The new “capture only” mode gives a therapist the option to analyse skin “on demand”, with faster, simpler image sessions. Updates to its iPad application optimise usability for the practitioner. It is now supported on 4k high resolution and touch screens, which enhance patient experience.GETZHEALTHCARE.COM

A-Lift offers a range of fast, non-surgical modalities that feel as gentle on the skin as a facial. From improving the appearance of wrinkles to refining muscle tone, the technology uses nano-currents to boost cell-regeneration. The exclusively patented waveforms, work to feed, hydrate and balance the skin. It automatically adjusts its output frequency to mimic each patient’s unique frequency, so it works in harmony with each body’s electrical system. For best results, a course of 8-10 treatments is recommended, with improvements in brightness, youthfulness and overall skin health building over time. EMBODYBEAUTY.COM.AU

LightStim has taken LED to a new level with Multi-Wave Technology, enabling the devices to emit Amber 605nm, Red 630nm, Red 660nm and Infrared 855nm simultaneously for greater results in a significantly shorter treatment time. The system is a great “all-rounder”, offering stand-alone 20-minute anti-ageing treatments or as an adjunct to other aesthetic procedures to speed healing and maximise results. There are two system options: LightStim Professional Handheld Lights and the Hands-Free LightStim Professional free-standing, lightweight and portable 2-Panel Lights. There is also a retail handheld so clients can maintain results at home (pictured). BLCCOSMETICS.COM


EDUCATION

NEW WORLD ORDERWhat happens in the wake of scrapping of the VET FEE-HELP loans systems for aesthetics education. Experts explain.

Shock waves reverberated through

the aesthetics education industry

late last year when the Federal

Government announced it was scrapping

(as of December, 2016) the VET FEE-HELP

loans system that was available to subsidised

students enrolled in Diploma and Advanced

Diploma courses.

Essentially VET FEE-HELP was a poorly

constructed piece of legislation whereby

the Government lost control over integrity

of the system, leaving it open to abuse,”

says Sherelle French, director of French

Beauty Academy. “There were 267 RTO

providers with VET FEE-HELP around

Australia, across all participant industries.

“Some were simply poor providers with

very low pass rates. Others - reportedly up to

20 - were rorting the system, reportedly up

to $400-500 million.”

In the words of Education Minister

Simon Birmingham on November17 last

year: "Private colleges (in general) with

abysmal student pass rates will be barred

from accessing the lucrative VET FEE-

HELP loans scheme, under new reforms."

In its place, new legislation introduced

the VSL Scheme on January 1 and embodies

significant changes.

Apart from Government institutions

that are excluded, every RTO that wants fee

help is invited to submit an application by

April to assess if they meet the new criteria

- including that pass rates of new qualifiers

must be more than 50 percent - and have

their financial stability heavily assessed to

achievie registration. This has resulted in

some providers simply shutting down.

Says Jacqueline Clayton, of director of

GrayClay: “It cannot be denied the reforms

in the VET sector were required, and a long

time coming, with an estimated $6 billion

dollar budget blowout within four years.

“However, with the broad brush

approach that has been taken it could also

be argued that it will have a significant

negative impact on the progression of the

cosmetic aesthetics industry.

FUTURE FORWARD“The cyclone that surrounded the recent

reform has left many prospective students

wondering what their future options

are for career progression; indeed, what

opportunities they have remaining.

"In turn, this poses the question of how

this will impact on the innovation and

progression of the expanding cosmetic

aesthetic industry.

"But quality education within the

cosmetic medical industry is still available

and new education funding options are

being shaped. Opportunity for study

within the industry remains strong, as

do career opportunities. Education will

continue to improve the overall skills of

employees, encourage greater productivity

and improved abilities to use and influence

technology, innovation and so contribute to

economic growth.”

THEFRENCHBEAUTYACADEMY.EDU; AU; GRAYCLAY.COM.AU

WHAT PUSHED REFORMMany disturbing stories have been

reported re VET FEE-HELP, eg:

• Two Cairns-based RTOs, owned

by the same person and operated

out of the same business address,

charged wildly different fees. One,

which is approved, charges $12,750

for a Diploma of Management. The

other, which sells courses direct to

students, charges $3,420 for the

same diploma, with much material

appearing to be identical.

• In 2014 police investigated a

prominent NSW beauty college

alleged to have hundreds of

"phantom students" enrolled. The

business had been running for 22

years, with the owner making the

BRW Rich List in 2014 after earning

more than $40 million. It is now in

voluntary administration.

LEGISLATION CHANGES• The Beauty Diploma will now

be funded to $10,000, meaning

students from low to medium socio-

economic situations will unlikely

be able to afford to study if courses

cost more than $10,000.

• All advanced aesthetics training

courses, such as the Advanced

Diploma and Laser training, will no

longer be funded.

50 | SPA+CLINIC

All submissions please contact editor Nadine Dilong [email protected]

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Magazine deadlines

Volume 72Release: 17.2.18



Beauty Expo Melbourne Promo Edition Beauty Expo Sydney Promo Edition

Editorial deadline: 28.11.17Advertising booking deadline: 12.12.17Advertising material deadline: 19.12.17





Beauty Expo Melbourne Promo Edition



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Focus: Wellness Tourism, Natural

Skincare, Lashes/Eyebrows

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Meet the team

Nadine Dilong: EditorNadine joins BHA Media as the new Editor of SPA+CLINIC with extensive experience in the cosmetic beauty industry. Having worked as beauty editor for shesaid.com as well as assistant manager for one of Sydney’s leading plastic surgery clinics, Silkwood Medical, Nadine knows both sides of the industry and is looking forward to bringing her vision and fresh ideas to SPA+CLINIC.

[email protected] +61 2 8586 6189 • 0421 100 474

Bernadette Borg: National Advertising ManagerPassionate about beauty and aesthetics, Bernadette began her career at Marie Claire 12 years ago. Her love of beauty, wellness and fashion, lead Bernadette to a career spanning across print, PR and digital. She spent a number of years at Vogue Australia where she became a driving force for digital before moving onto the beauty vertical at Bauer Media. It was here she took the commercial lead on B2B site BEAUTYDIRECTORY. She is passionate about SPA+CLINIC and well versed in the industry.

[email protected] +61 2 9660 2113 • 0409 863 348

Mala McAlpin: Online EditorThe newest addition to the BHA Media team, Mala brings a wealth of knowledge from both the beauty and content industries. Having worked as a Beauty Therapist for 7+ years across leading spas and salons in Melbourne and Sydney, along with extensive experience in Marketing, Public Relations and online lifestyle publications, Mala is thrilled to combine her two passions as SPA+CLINIC's Online Editor.

[email protected] +61 2 8586 6138 • 0432 647 718

About BHA MEDIA

BHA MEDIA is responsible for publishing Australia’s

leading business media titles across the Beauty, Hair

and Aesthetics industry. Each masthead delivers

premium business information to qualified audiences

across a multichannel platform comprised of a print

magazine, digital magazine, email newsletter, industry

website and social media channels.

SPA+CLINICaesthetics • medi • wellnessVolume 74 Winter 2018

SALON

Booking Apps

EXPLAINED

ELEVATE YOUR

Dressing Rooms

Gen Z: CLIENTS OF THE FUTURE

Beauty AND THE BRIDE

BEAUTY BOOSTERS REVOLUTIONISING THE SUPPLEMENTS MARKET

WWW.PROFESSIONALBEAUTY.COM.AU

JAN•FEB 2018 INFORMATION. INNOVATION. INSPIRATION.

THE BIG clean-up

Wash your skin cares awayLiving on

the fault lineAvoiding the business blame game

UN-HAPPYHOUR

Calling last drinks

The Magazine for the Hairdressing Professional

November/December 2017

EURO TRIPTHE BEST IN HAIR FROM SPAIN AND BEYOND

EDU- SESSIONSESSION X EDUCATION

The New NormILLUMINA COLOR MEETS FUSION CARE

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