Communicating a Local GovernanceAgenda

SONIA P. SOTOVP/GM, CLTV 36

Associate, Institute for Solidarity in Asia

THE CASE OF THE CITY OF SAN FERNANDO, PAMPANGA

“Governance is a shared responsibility between the governors and the

governed.”

The PGS and the BSC are consistent with the intent and spirit of the Local Government Code of 1991

FAILURE TOCOMMUNICATE

CRISIS INGOVERNANCE

to have common ownership of a local governance agenda .

The Value and Role of Communication in Governance

A key aspect of governance is how citizens, leaders and public institutions relate to each other in order to make change happen.

Office of Strategy Management

Office of Strategy Management

•Design and oversee the execution of a comprehensive plan, that will include the content and methodology, to communicate the strategy to both LGU employees and the public

•Design and oversee the execution of a comprehensive plan, that will include the content and methodology, to communicate the strategy to both LGU employees and the public

Communicating the organization’s strategy becomes important in order to sustain, support and expand initiatives.

Example:PCDSPO

DEFINE

IDENTIFY

Agenda that leaders of the LGU must communicate

To whom the agenda will be cascaded to

USEHow the agenda will be communicated

DEFINEAgenda that leaders of the LGU must communicate

Issues and policies should be clear-cut so that the leaders of the LGU treading the same roadmap towards one vision.

Vision 2030:Habitat of Human Excellence

VULNERABILITY TO CORRUPTION

PATRONAGE POLITICS

LOSING ECONOMIC ENTERPRISES

INEFFICIENT PRACTICES

INFORMAL SETTLERS

Pre-BSc days in CSFP is a common scenario in majority (if not all) government organizations

MAGSILBI TAMU!

“We Can” and“We Serve”

2008 Galing Pook OutstandingLocal Governance Program

CSFP Multi-Sectoral Governance Council

SECTORS OF THE CITY

EXTERNAL

FERNANDINOSBARANGAY

CITY EMPLOYEES

It should be consistent with the operations of the city from the Local Chief Executive down to the individual employees.

Citizens should also recognize the city’s agenda, own it, and be encouraged to get involved in order to achieve the city’s ultimate objective.

IDENTIFYTo whom the agenda will be cascaded to

KNOW YOUR LISTENERS.KNOW YOUR AUDIENCE.

• CITY EMPLOYEES

• PRIVATE SECTOR

• BARANGAYS

The governance culture in the Philippines should be overhauled, thus, a good communication strategy will enjoin civil servants to do their jobs well or even beyond expectations.

Multi-SectoralGovernance

Council (MSGC) Making Governance a Shared Responsibility

Women’s Crisis and Development Center

Village History Project

Active participation in city activities

Jose Abad Santos AvenueUrban Greening &Beautification Project

An InnovationThe STAR Barangay Program. Bringing the City’s strategies down to the grassroots level.

USEHow the agenda will be communicated

Public Affairs and Media Production Unit

• TV

• Radio

• Print

• Web

• State of the City Address and Ulat Sa Bayan

•Feedback Mechanisms (ISO forms and OK ba ang

Serbisyo Survey)

•Magsilbi Tamu on TV (with infomercials)

•Magsilbi Tamu on Radio

•Magsilbi Tamu Quarterly Newsletter

•City Website

•Facebook account of the City

•I-Text Mo Kay OCA

•Calendars, Posters, Streamers and other Visual aids

• Teatro Fernandino

www.cityofsanfernando.gov.ph

faceboook.com/CityOfSanFernando

Communicate your governance agenda in a way that it will have more impact, reach more people, and bridge gaps.

Dacal a salamat!Thank you!