Communicating a Vision to staffLukasz AugustyniakEurostat Press Office and Internal Communication Unit

The Eurostat VisionTo make efficiency gains

and save money:

Integrated production

Standardisation

Competition from private sector

Better response to user needs

Who does what? Senior management Coordination Group – New Vision for European

Statistics Management of the Vision at Eurostat (MOVE)

Project Team Subgroup on communication

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Challenges

Communicate need for change to staff

Engage staff

Support by senior managers

Two-way communication

Communication plan

Variety of tools

Success factors

Communication actions Intranet Internal newsletterStaff meetingsOpen space meetingsAway days and seminarsExternal speakers

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Evaluation

Staff Opinion Surveys

Evaluation questionnaires

Plan your communication actions

Be concrete

Involve middle managers

Lessons learned

Thank you!

Questions?