Communicating the Rhine release

Jon Purday

Senior Communications Advisor, Europeana

Europeana Rhine

• Rhine soft launch in July then fine-tuning until September

• Rhine takes us from prototype to professional portal, suitable to be promoted to end-users

• The release focuses on:• End user features – virtual exhibitions, mobile access, timeline,

improved search and retrieval• 10 million objects and an upgraded content ingestion process• Improved portal stability and robustness

• In autumn the release will be publicised and celebrated • Roadshows in different countries• Virtual exhibition themed around each roadshow host country

Objectives of the release activities

Primary:

• To create awareness of Europeana’s brand and benefits amongst end-users, content providers, funders and policy makers

• To drive traffic to www.europeana.eu

Secondary:

• To strengthen the relationships between the Europeana group of projects and the partners in the network

• To engage media, blogging and twittering attention

Elements of the release activities: on site, off site, off line

Off lineRoadshow events Virtual exhibition

Social media

On site

Off site

The roadshows

• Events in c.8 different EU countries• 3 events in October, November and December 2010• Further events in 2011

• Managed by local partners in the country

• Either making use of existing events or as single one-off special events

• Reaching end-users directly where possible through launch events, the virtual exhibitions and web 2.0

• Reach end-users indirectly via press and web 2.0

Local partners…

• Offer a venue and/or a time slot in existing event

• Work with the Europeana office to organise the event

• Support the event at an operational level

• Co-ordinate the local/national network of partners in all the Europeana group of projects

• Help translate Europeana-produced communications material into the local language

• Work together to publicise and promote the event to target audiences

• Work with the national and local media to create publicity

Virtual exhibition: Art Nouveau / Jugendstil

• The design style appears in many European countries

• Covers architecture, painting, interior design, glass, sculpture, book illustration, fashion etc

• Highly decorative and attractive, with a popular and an academic following

• The majority of the material is out of copyright

• Europeana has significant Art Nouveau content

The art nouveau exhibition

• Numerous cities in which wemight run roadshows have art nouveau / jugendstilbuildings

• Each roadshow will have an exhibition track linked to it

• We will work with a professional exhibitions researcher, national experts and local partners to curate the exhibition

• The linking narrative will be in the languages of the host country and English

Web 2.0 activity

• Connecting to interest groups already existing in social media

• Linking to local roadshow partners and to our virtualexhibitions

• Participation: polling, surveys, favourites and guest curators

• Potential to work with thesecommunities to developUser Generated Content projects next year

• Get input for future online events

Europeana’s next steps

• Works with local partner to design event and exhibition

• Organises digital space and functionality

• Provides promotional and presentation materials for the event

• Provides a speaker if appropriate

• Works with local expert on the exhibition

• Promotes the local partners in web 2.0 and onsite

We are talking to several partners about roadshows:

• Belgium – Presidency event

• Germany National Library and also EFG about Berlin Film Festival

• Poland – Athena conference

• Estonia

• Bulgarian Ministry of Culture

• France

• Italy

• Hungary

• Sweden

Call to action

To suggest events or offer to host a roadshow contact the Rhine activities organiser

annemarie.vangerwen@kb.nl

Thank you

Questions?