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Communicating Transportation & Air Quality

Date post: 18-Dec-2014
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Slideshow presentation given by Lansing resident, and Clean Commute Program director Cathleen Edgerly, regarding how to effectively communicate transportation and air quality issues via social media
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Drive Your Own Drive Your Own Routes Routes Get on the road to communicating your own message online Cathleen Edgerly CATA Clean Commute Options
Transcript
Page 1: Communicating Transportation & Air Quality

Drive Your Own RoutesDrive Your Own Routes

Get on the road to communicating your own message online

Cathleen EdgerlyCATA Clean Commute Options

Page 2: Communicating Transportation & Air Quality

“In the middle of difficulty lies opportunity.”~ Albert Einstein

Options: It’s your choice which direction you are going to take

Page 3: Communicating Transportation & Air Quality

Strategy, Direction + Be Creative!

Page 4: Communicating Transportation & Air Quality

Possibilities are Endless

• So many tools –it’s up to you

• Marketing • Customer Service• Route detours• Traffic

announcements• Pass sales• Events

Page 5: Communicating Transportation & Air Quality

Make the Right ConnectionsThe Power of Partnerships, Pics, & Video

Page 6: Communicating Transportation & Air Quality

It’s Not All About You!

• Social media is not a bullhorn

• 2-way communication• Engage• Share • Hootsuite &other

monitoring tools

Page 7: Communicating Transportation & Air Quality
Page 8: Communicating Transportation & Air Quality

Linked Routes that Provide Value

Page 9: Communicating Transportation & Air Quality

Clean Commute Challenge

Page 10: Communicating Transportation & Air Quality

Feed Your Networks &Watch them Thrive

Page 11: Communicating Transportation & Air Quality

Cathleen Edgerly(517) 393-7433

[email protected]

www.linkedin.com/in/cathleenedgerly

www.linkedin.com/in/cathleenedgerly

www.facebook.com/cleancommute

www.twitter.com/cleancommute


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